Diablo Super Biker Iphone Application receives technology Summit Award for “Utility, Tools and Productivity” category

Pirelli’s mobile app for riders enters the Top 5 applications from over 260 participant apps for being among the best Consumer mobile device Apps The Diablo Super Biker app for iPhone, launched in early August anddedicated to motorcyclists, on the occasion of SMAU 2011 has been awarded in the category"Utilities, Tools and Productivity" entering the Top 5 App of Mob App Awards, an initiative promotedby the Observatories of the School of Management of Politecnico di Milano in collaboration withSMAU and Wireless4Innovation. “Diablo Super Biker is the first official application for the iPhone from the Pirelli Group,” said LucioVesentini, Digital Marketing & Community Manager, “and receiving recognition during the MOB AppAwards reinforces the awareness that we are working in the right direction. Launched in August2011, Diablo Super Biker has already become excellent match for motorcyclists with more than30,000 downloads in less than three months. Very soon we will issue an update for the iPhonebringing furthering the usability of the GPS measurement to be in-line with those of professionals andthus providing even more accurate results to the end user.” This free iPhone app is for riders looking to measure their performance in real-time directly on theiriPhone discovering the distances traveled by motorcycle, speed, lean angle and lap time. It’s assimple as setting the iPhone mode to “road” or “track” and going out for a ride. Through GoogleMaps you can “photograph” your performance, following your route on the map. At any time you canview the routes, compare the results obtained, and share them with your Facebook® friends.

The app is compatible with any iPhone (iPhone 4 for the lean angle capability) operating at leastversion 4.2 of the Apple iOS.More information about on pirelli.com, facebook.com/pirelli or Twitter @Pirelli_Media.