Official tire sponsor for the Monster Energy Supercross
Pirelli will be the official sponsor of the Monster Energy AMA Supercross, a FIM World Championship for the period 2014-2016. The Italian tire company has signed a multi-year agreement with Feld Motor Sports, a division of Feld Entertainment, which includes the sponsorship of one of the world's most important motorcycle championships in terms of tv and on-site audience. Started in 1974, Supercross is an extreme and unusual motorcycle competition which takes place on purpose built dirt tracks in baseball or football stadiums. In 2008 the Supercross World Championship sponsored by FIM merged with AMA Supercross, giving rise to a single world supercross championship, named the Monster Energy AMA Supercross, an FIM World Championship. During the 2014 season, Pirelli will also be the official tire supplier of Toyota/Yamaha/JGRMX riders Josh Grant and Justin Brayton and of BTO KTM-Sports riders Andrew Short and Matt Goerke. The riders will have at their disposal the Pirelli SCORPION™ range and will rely on the professional service and full support of Pirelli technicians throughout the 17 event season, which started on January 4th at Angel Stadium in Anaheim, California and will end on May 3rd in Las Vegas. “In the Motocross World Championship our expertise led us to 60 world titles. This agreement, as is the case with FORMULA ONE and FIM World Superbike Championships for which we are sole tire supplier, will allow us to bolster our brand awareness in the U.S. by making Pirelli known and appreciated by the American public in what, for them, is the most popular motorcycle sport” said Uberto Thun-Hohenstein, Senior Vice-President of Pirelli Moto and Head of the Business Unit Moto.