Pirelli and Coca-Cola together for warm emotions… below zero

As the seasonal tyre change approaches, Pirelli and Coca-Cola have come together to launch an original initiative on Italian roads. A campaign in collaboration with Coca-Cola HBC Italia, in fact, will put the Winter Sottozero™ by Pirelli in the spotlight. “Le emozioni si accendono a zero gradi” (Warm emotions… below zero) is the title of the campaign by Coca Cola Zero and Pirelli that Italian consumers will find until October 11 in the Italian Autogrill network.  By buying a “Menu Perfetto” with Coca-Cola Zero at every Autogrill motorway service area, clients will receive an original Sottozero™ Pirelli bracelet. Moreover, saving the receipt and registering on the dedicated website www.emozioniazerogradi.it, they will get the chance to win a weekend (4 days and 3 nights) in Sweden. The winner will fly to Lulea, from February 12 to 14. There, he/she will enjoy a wonderful Saint Valentine weekend and will have the possibility to experience first-hand a test drive on Pirelli’s Alvsbyn track and to join a hovercraft tour on the frozen bay of Botnia, in Lulea’s archipelago. http://www.pirelli.com/tyres/it-it/promo/cocacola