Pirelli celebrates 110 years of Harley Davidson in Rome

Pirelli will be at the party in Rome from 13th to 16th June to celebrate Harley Davidson’s 110th anniversary. The Milan tyre manufacturer is organising product workshops and demo rides of the Milwaukee manufacturer’s custom machines fitted with Night Dragon tyres at Ostia Lido’s Club Nautico. To mark the occasion, the Club will be renamed Clubhouse Pirelli and will also be welcoming Pirelli partner LowRide, the distinguished Italian custom vehicle magazine. Plenty of events are scheduled during the four-day celebration. Pirelli engineers and experts will be sharing their knowledge in order to explain the importance of the role played by tyres on custom bikes. Night Dragon is the perfect illustration of Pirelli’s vision for the custom touring segment: a new generation of tyres offering improved grip and straight-line stability without penalising the handling and extended mileage that Harley Davidson owners expect. Pirelli will also be providing support to riders attending the rally, offering the chance to purchase and fit Night Dragon tyres at a special price along with other benefits. Finally, Clubhouse Pirelli will be hosting tyre tattooing sessions with artwork dedicated to the city of Rome created by the Fashion Tattoo studio. On the other hand, for those wishing to experience the thrill of a racing car, the FORMULA 1 simulator will let them challenge their friends around World Championship circuits, or attempt the fastest tyre change. The new summer collection of Pzero clothing will also be on show.