Pirelli has redesigned its online identity

A brand new digital journal. That’s how numerous daily newspapers have defined the new Pirelli site, Pirelli.com, the project aimed at recounting the various aspects of the company through stories rich in their multi-media elements. The new internet site has the identity of a magazine with seven stories on its “cover” that are constantly updated. Tyres, racing, business, people and the environment, art and culture: five sections through which the user has the opportunity to navigate and discover the company’s dimensions with an eye always on the outside world. The latest new product, the world of FORMULA 1, the great events, like the restauration of the Corcovado last year, supported by Pirelli. Or, yet again, a look backstage at the calendar, Hangar Bicocca’s great exhibitions, Pirelli’s space for contemporary art, the cultural initiatives and the patrimony held by the Pirelli Foundation. These are just some of the stories that can be found in the new Pirelli.com. A site conceived and created to tell the stories coming in from all over the Pirelli world and written for a world of readers. Major news is at last represented by the site devoted to the Pirelli calendar (pirellicalendar.com), an immersive and totally re-designed environment gives access to the untold content of The Cal™. The areas of the new site are in three sections: The Cal™ 2016, which today unveils the back stage happenings of the calendar; Icons, a window always open on excellence, innovation and beauty through dialogue with illustrious members of the worlds of art, culture, entertainment, fashion, sport and music. Roberto Bolle, Candice Huffine, Tommy Hilfiger and Marc Newson are just some of those icons. Finally, there is the virtual Time Machine section, where it is possible to navigate through over 50 years of the calendar’s history through a rich selection of images and videos sub-divided into decades. The last arrival on the new website Pirelli.com is World. As a print-only medium, for many years World magazine has brought the key thinkers, cultural leaders and influential personalities into conversation upon the great themes of the contemporary era. Now World moves into the digital arena and becomes a virtual place where people, innovation and technology come together to narrate the shape of the future. http://www.pirelli.com/global/en-ww/homepage