Pirelli: sport at heart, eco-minded at the 2011 Geneva Motor Show

Eco-friendly tyres for cars and SUVs and the high-performance P Zero range Pirelli stand to also exhibit the P Zero range of tyres used exclusively in the FIA Formula One World Championship World preview of new Snowcontrol Serie 3 winter tyre Expert advice, virtual guide and tyre comparisons on new Pirelli website Technology and safety, ecology and a sporting spirit are the key aspects of Pirelli's presence at the 2011 Geneva Motor Show. Pirelli will exhibit its high-performance range of eco-friendly tyres, from the Cinturato P7 to the Scorpion, the Winter to the P Zero, and the tyres that will be used during the FIA Formula One World Championship for which Pirelli is the exclusive supplier for a three-year period from 2011- 2013. Pirelli has confirmed its presence at the Geneva show and as a world leader in the automotive industry: not only in terms of high-end products, with its famous P Zero range and its prototypes among the most eagerly anticipated at the event, but also in terms of its mid-range offering with its Cinturato P7, the best tyre in its class, and the Scorpion Verde, the first eco-friendly tyre designed for SUVs which received significant recognition in Spain where it secured a best tyre award. Thanks to its technology, Pirelli continues to receive accolades around the world and was recently heralded by Toyota as the best tyre manufacturer of them all. The Italian company also intends to use the Geneva showpiece for the world preview of its new Snowcontrol Serie 3 winter tyre, designed to guarantee safety for cars with smalland medium-sized engines. P Zero on the most eagerly-anticipated cars. Pirelli tyres are fitted to the most eagerlyawaited supercars and futuristic concept vehicles at the Geneva Motor Show. Flagship cars and sport models of the world's leading manufacturers are guaranteed performance and reliability with the P Zero range of Ultra High Performance tyres, developed by Pirelli research to give the most demanding drivers unprecedented performance in all areas: sport, comfort and safety. One of the event's showpieces is the Ferrari FF, equipped with the P Zero in the summer and with the Winter Sottozero Serie II in the winter. Also confirmed at the Geneva show will be the historic partnership between Maserati and Pirelli, which equips the GranTurismo MC Stradale with P Zero Corsa System and the GranTurismo, GranCabrio and Quattroporte with P Zero. Also among the Swiss event's must-see attractions are the P Zero-equipped Lamborghini. Pirelli technology and performance are also applied to Porsche supercars, which have an increasing affinity with the Italian group's solutions, and Bertone concept cars. The event will also witness the technological partnership of Pagani and Pirelli on the new Huayra supercar, fitted with P Zero. Green performance. The Geneva Motor Show will also witness the greener side of Pirelli: eco-friendliness and energy saving are the key features of the Cinturato P7 and the Scorpion Verde, presented at the Italian tyre maker's stand and by leading international car manufacturers. The Cinturato P7 is the first green tyre for mid- and high-performance vehicles, chosen by Audi, BMW and Daimler, while Scorpion Verde is an eco-friendly tyre for SUVs, used to equip the Volkswagen Touareg. Your new tyres in five steps on the Pirelli website. Even Pirelli's online presence is moving forward. Its new website, www.pirelli.com, presents the entire Pirelli tyre gallery, complete with technical specifications, custom solutions and expert advice on tyre selection. In just a few simple clicks, you can make a "pit-stop" to find the tyres best suited to your needs from the comfort of your armchair. Photographs are avaible from: http://video.pirellityre.com/share/pirelli/tyres/geneva_motor_show/