Sustainability, the safe road to the future

23rd January 2012: Pirelli recently hosted a conference on sustainability where important political, economic and institutional figures addressed the subject of sustainable manufacturing. The highlight of the event was the signing of an agreement by Marco Tronchetti Provera and the Italian Ministry for the Environment to reduce the impact on the climate arising from Pirelli’s manufacturing activities and the use of its tyres. The agreement confirms the company’s growing commitment to the development of manufacturing systems able to guarantee reduced environmental impact, along with quality and safety for the consumer. Such elements allow the company to increase efficiency continually, providing financial and other benefits, as well as additional competitive leverage in the marketplace. In order to improve the safety of its products for the benefit of people and the environment, each year Pirelli invests 7% of Premium Segment revenues in research and development, one of the highest figures in the tyre sector. At the same time, the environmental impact limitation plan provides for a 15% reduction in CO2 emissions and more than 50% reduction in water consumption by 2015. “Nowadays - advised Pirelli Chairman, Marco Tronchetti Provera - talking about sustainability means first of all talking about technology that allows constant improvement in our quality of life. Europe cannot compete with emerging countries as regards production costs and internal demand, but undoubtedly one thing that can guarantee its future is to be ahead of the rest in the search for sustainable growth”. Pirelli does not consider social responsibility to be a cost, but an essential condition for the future of businesses whose state-of-the-art technology enables them to develop more responsible and efficient models.