<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:pp="http://www.presspage.com/rss/"
     version="2.0"
     xmlns:atom="http://www.w3.org/2005/Atom">
                <channel>
                    <title><![CDATA[Newsroom Pirelli]]></title>
                    <link>https://press.pirelli.com/</link>
                    <description></description>
                    <language>en</language>
                    <lastBuildDate>Tue, 08 Sep 2026 13:44:45 +0200</lastBuildDate>
                    <pubDate>Mon, 15 Jun 2026 11:15:02 +0200</pubDate>
                    <image>
                        <title><![CDATA[Newsroom Pirelli]]></title>
                        <url>https://content.presspage.com/clients/150_2176.png</url>
                        <link>https://press.pirelli.com/</link>
                        <width>144</width>
                    </image><item>
                        <title>PIRELLI LAUNCHES CINTURATO™ GRAVEL RH AND RM</title>
                        <link>https://press.pirelli.com/pirelli-launches-cinturato-gravel-rh-and-rm/</link>
                        <guid>https://press.pirelli.com/pirelli-launches-cinturato-gravel-rh-and-rm/</guid><pp:caseid>757953</pp:caseid><pp:subtitle>BUILT TO ROLL FASTER, 100% MADE IN ITALY</pp:subtitle><description><![CDATA[<p style="text-align:justify;"><i><span>Manufactured at Pirelli’s Milan-Bollate facility using FSC<sup>TM</sup>-certified natural rubber, the new tyres complete a fully renewed gravel range</span></i><br><i><span>Up to 17%* lower rolling resistance for RH, and up to 20%* for RM</span></i></p><p style="text-align:justify;"><i><span>Available in four sidewall colour options and sizes up to 55-622</span></i></p><p style="text-align:justify;">&nbsp;</p><p style="text-align:justify;"><i><span>Milan (Italy), 9 June 2026</span></i><span> – Pirelli rounds out its gravel tyre range with the launch of the new CINTURATO™ Gravel RH and CINTURATO™ Gravel RM, manufactured at the company’s Milan-Bollate facility using FSC<sup>TM</sup>-certified natural rubber**.</span></p><p style="text-align:justify;"><span>The new tyres have been developed to meet the demands of modern gravel riding, a discipline that continues to evolve towards faster racing, more demanding terrain and higher performance expectations. The "R" denotes their race-oriented focus, while “H” (Hard) and “M” (Mixed) indicate the terrain conditions each model is optimised for, in line with the nomenclature already established across Pirelli’s off-road range.</span></p><p style="text-align:justify;"><span>The CINTURATO Gravel RH and RM complete the evolution of Pirelli's gravel range, bringing together performance, control and reliability through expertise gained in motorsport and competitive XC mountain biking. Both models belong to the High-Performance Line (HP-Line), Pirelli’s premium gravel range, entirely designed and manufactured in Italy and representing Pirelli's most advanced gravel tyre technology in terms of materials, manufacturing processes and performance.</span></p><p style="text-align:justify;"><span><strong>NEW RH AND RM: SPEED AND VERSATILITY</strong></span></p><p style="text-align:justify;"><span>The CINTURATO Gravel RH has been engineered for hard-packed and fast terrain, where efficiency and low rolling resistance are paramount. The new tread pattern combines a fully slick centre section - maximising contact patch and rolling efficiency on both tarmac and hardpack gravel - with pronounced shoulder knobs designed to bite into the terrain and deliver precise, confident cornering at speed. Derived from the brand’s XC racing tyres, the 120 TPI ProWALL Gravel casing provides excellent ride feel, maximum control and enhanced puncture protection. This is the ideal choice for riders focused on racing and outright speed, long-distance performance and maximum efficiency. In Pirelli’s internal testing, the new tyre recorded a 17%* reduction in rolling resistance compared with the equivalent model in the Performance Line, placing it among the fastest-rolling tyres in Pirelli’s entire gravel range.</span></p><p style="text-align:justify;"><span>The CINTURATO Gravel RM is the versatile option for riders tackling a mix of fast tracks and more technical, rougher terrain without sacrificing speed. Its proven tread pattern (previously known as RC) delivers an excellent balance between grip and rolling efficiency, ensuring cornering stability and dependable traction under acceleration and braking across loose and mixed surfaces. Combined with the 120 TPI ProWALL Gravel casing and a broad size offering (up to 700 x 55 mm, ETRTO 55-622), the RM is a genuine one-tyre solution for gravel racing, capable of adapting to a wide variety of courses while maintaining consistent control and a smooth, balanced ride feel. Internal Pirelli testing showed a 20%* reduction in rolling resistance compared with the equivalent tyre in the Performance Line.</span></p><p style="text-align:justify;"><span>Both tyres feature the latest-generation SmartEVO GR compound, developed specifically by Pirelli for high-performance gravel riding. SmartEVO GR is designed to combine low rolling resistance with reliable grip in both wet and dry conditions, helping balance speed, efficiency and control across a wide range of surfaces.</span></p><p style="text-align:justify;"><span><strong>A COMPLETE GRAVEL RANGE</strong></span></p><p style="text-align:justify;"><span>With the introduction of the new CINTURATO Gravel RH and RM, Pirelli now offers a complete range covering the full spectrum of modern gravel riding, from pure racing to adventure and exploration: from high-speed hardpack routes and technical gravel roads to rough, demanding terrain and muddy conditions.</span></p><p style="text-align:justify;"><span>The range is structured around two main product families:</span></p><p style="text-align:justify;"><span>• HP-Line (High-Performance Line), delivering the very best of Pirelli technology applied to gravel riding. Developed and manufactured at the company’s Milan-Bollate facility, it draws on materials and manufacturing know-how developed in motorsport and XC racing. It is designed for riders seeking uncompromising speed, precision and control.</span></p><p style="text-align:justify;"><span>• P-Line (Performance Line), built around proven and reliable technologies already established within Pirelli’s gravel range, offering an optimal balance of performance, durability and versatility. Featuring 60 TPI TechWALL Gravel casings and the SpeedGRIP compound, it is the ideal choice for all-round gravel riding across a broad spectrum of conditions and applications.</span></p><p style="text-align:justify;"><span>The new CINTURATO Gravel RH and RM are available now online and through selected bicycle retailers. The High-Performance range is offered in four sidewall options, from classic Black and Classic Tan to the Retro finish and the new Team Edition featuring Pirelli’s iconic Racing Yellow labels. Sizes range from 700 x 40 mm (ETRTO 40-622) up to 700 x 55 mm (ETRTO 55-622), offering one of the widest size ranges currently available in the gravel segment.</span></p><p style="text-align:justify;"><i><span>*Internal Pirelli testing comparing RH and RM models across the two product lines.</span></i></p><p style="text-align:justify;"><i><span>**The FSC<sup>TM</sup>-certified natural rubber used accounts for at least 15% of the tyre’s total weight.</span></i></p><h5 style="text-align:justify;"><i><span>Published on: 15 June 2026, 11:15&nbsp;CET</span></i></h5>]]></description><category><![CDATA[news,Cycling,Cinturato,Fsc]]></category>
            <pubDate>Mon, 15 Jun 2026 11:15:02 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/c828ce6f-8cc2-49c0-bda3-b81d1698c4ed/500_pirellicinturatogravelrhamprm.jpeg?10000" length="0" type="image/jpeg" />
                <pp:image>https://content.presspage.com/uploads/2176/c828ce6f-8cc2-49c0-bda3-b81d1698c4ed/500_pirellicinturatogravelrhamprm.jpeg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/c828ce6f-8cc2-49c0-bda3-b81d1698c4ed/pirellicinturatogravelrhamprm.jpeg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[PIRELLI Cinturato GRAVEL RH &amp;amp; RM]]></pp:imageTitle></item><item>
                        <title>SANTINI CYCLING AND PIRELLI PRESENT THE 2026 “SPORT CLUB” COLLECTION</title>
                        <link>https://press.pirelli.com/santini-cycling-and-pirelli-present-the-2026-sport-club-collection/</link>
                        <guid>https://press.pirelli.com/santini-cycling-and-pirelli-present-the-2026-sport-club-collection/</guid><pp:caseid>746250</pp:caseid><description><![CDATA[<p style="text-align:justify;"><span><strong>Following the success of the 2024 and 2025 editions, the technical cycling apparel line expands with new garments, including lifestyle pieces</strong></span></p><p style="text-align:justify;"><span><strong>An evolution of the capsule collection inspired by the Pirelli Sport Club, combining heritage, innovation, and performance.</strong></span></p><p style="text-align:justify;"><i><span>Milan, May 19, 2026 </span></i><span>– <strong>Santini Cycling</strong>, a market leader in cycling apparel production, and <strong>Pirelli Design</strong>, the Group division dedicated to design and lifestyle projects, present the new <strong>Santini x Pirelli Sport Club 2026</strong> collection for cyclists, an evolution of a project launched in 2024 celebrating the connection between <strong>sport, style, and innovation</strong>. Inspired by the Pirelli Sport Club, founded in Milan in 1922 to promote employee wellbeing through physical activity, the collection renews the dialogue between two Made in Italy excellence brands united by a passion for cycling, further strengthening the bond between <strong>tradition</strong> and <strong>technological research</strong>.</span></p><p style="text-align:justify;"><span>Following the success of the previous two editions, the new collection expands the offering by introducing new garments and updating the graphic lines with refined details and cutting-edge technical solutions. The result is the <strong>Santini x Pirelli Sport Club 2026</strong> collection, designed to accompany cyclists in every moment, from high-performance riding to everyday lifestyle wear.</span></p><p style="text-align:justify;"><span>Among the highlights of the line are the <strong>new technical jerseys</strong>. Alongside the continuing Ruota model, with a design inspired by the dynamism of a spinning wheel, and Tape, which recalls Pirelli’s 1960s advertising graphics, the new <strong>Fast</strong> jersey makes its debut. Developed to guarantee maximum aerodynamic performance, it features ultra-light fabrics and a “second-skin” fit that minimizes drag. The design of the Pirelli SC jersey has also been renewed with an all-over logo pattern, available in black and in the new chocolate colorway.</span></p><p style="text-align:justify;"><span>All jerseys in the <strong>Santini x Pirelli Sport Club 2026</strong> collection feature a unisex fit and are paired with the Pirelli SC bib shorts with C3 chamois, designed for long-distance rides.</span></p><p style="text-align:justify;"><span>Joining the range is a new heritage-inspired piece, the <strong>Pirelli SC wool jersey</strong>, a tribute to the elegance of vintage cycling. It combines wool and refined details such as an embroidered Pirelli logo, mother-of-pearl buttons, and a metal front zipper.</span></p><p style="text-align:justify;"><span>One of the key innovations of the Santini x Pirelli Sport Club 2026 collection is the new <strong>road skinsuit</strong>, engineered to maximize aerodynamic efficiency. The upper section uses a highly breathable, quick-drying fabric engineered to support thermoregulation even under maximum effort. The sleeves, made from woven fabric, ensure a stable and precise fit while optimizing aerodynamic performance thanks to a special striped construction. The lower section, made from high-density fabric, provides effective muscular support.</span></p><p style="text-align:justify;"><span>Technical pieces completing the look include baselayers, a packable wind jacket and vest, alongside accessories such as socks, cycling caps, and water bottles.</span></p><p style="text-align:justify;"><span>Alongside the technical offering, Santini and Pirelli are also introducing a <strong>lifestyle line</strong> that interprets the spirit of the Pirelli Sport Club beyond cycling. T-shirts, sweatshirts, and casual garments combine premium materials and distinctive graphics for a contemporary and versatile style.</span></p><p style="text-align:justify;"><span>The new Santini x Pirelli Sport Club 2026 collection represents a further evolution of a project that unites sporting passion, industrial culture, and Italian design, confirming a shared vision focused on innovation, quality, and attention to detail.</span></p><p style="text-align:justify;"><span>The collection is available on the official website </span><a href="http://www.santinicycling.com"><span><strong>www.santinicycling.com</strong></span></a></p><p style="text-align:justify;"><span><strong>Santini Cycling is the official licensee of the PIRELLI and SC trademarks for cycling apparel.</strong></span></p><p style="text-align:justify;"><span><strong>Santini Cycling</strong> was born in 1965, thanks to Pietro Santini's deep passion for cycling. Each of our garments, proudly made in Italy, is the result of dedicated work by a team of cycling enthusiasts designers. All Santini products are built on four core principles: perfect fit, exceptional performance, unbeatable comfort, and long-lasting durability. Through continuous investments in researching innovative fabrics and new production methods, Santini is committed to the well-being of athletes and enthusiasts. Our mission is clear: to refine our clothing, allowing everyone to pursue their passions while wearing comfortable and stylish apparel. Learn more about us at www.santinicycling.com.&nbsp;</span></p><p style="text-align:justify;"><span><strong>SANTINI Press Office by LDL COMeta</strong></span><br><span>via Quinto Alpini, 4 – 24124 Bergamo - Italy</span><br><span>Tel. +39(0)35.4534134 / Tel. +39(0)35.346525</span><br><span><strong>Press Information:</strong></span><br><span>Alessandra KAISER</span><br><a href="https://cometapress.musvc2.net/e/tr?q=8%3dNaRcH%26C%3dKe%264%3dWJWM%26F%3dPZHYJ%26P%3dxKCK9_Ijxf_TT_Mgti_WV_Ijxf_SY85DxOqGA09J.6P9MvW.46C_Mgti_WV6_Aviq_Kk0_Ijxf_TYL_8rlu_IeT_Mgti_XTvsgvp_Aviq_KaR_Ijxf_TWZx_Ijxf_SOf_8rlu_Iembqq_Aviq_KaU_Ijxf_TWespqY_8rlu_HWldDRw_Mgti_XTaJGZhX_PEG9_aOOUCggJLRfJ.IOWbCf_f01D_rsJRZLMaSc9.Wh_Aviq_KaJ_Ijxf_TWKigeAp.bNR_8rlu_HWZk_8rlu_Iejg6q2tsul_Mgti_WLDDKsB9_Mgti_XTDDKQKDY3YhDnaFO%26t%3dDDNB4K.IuK%262N%3dHVQWN%26KB%3dWPSMeIaJVPROWL%269%3dtWu7vXH6J6JaJdu4vWMRu6sUxZqSP6v2ybq2N6IZy8rVM6raNAr5Qar7LVt7y8M2&mupckp=mupAtu4m8OiX0wt" target="_blank"><span>alessandra.kaiser@ldlcometa.it</span></a><span> – mobile: +39 3357992538</span></p><p style="text-align:justify;"><span><strong>Pirelli</strong>, founded in 1872, is today one of the world’s biggest tyre manufacturers, and the only one to be entirely focused on the Consumer market, with products and services for cars, motorcycles and bicycles. With a distinctive positioning at the top and very high end - the "High Value" segment – PIRELLI is a global brand with strong Italian roots, known for its cutting-edge technologies, manufacturing excellence and passion for innovation. Present in the world of motorsports since 1907, it is now active in over 350 competitions and since 2011 has been the Global Tyre Partner of the Formula One™ World Championship, for which it has renewed the exclusive relationship until at least 2027. In line with Pirelli's strategic focus on the Premium and Prestige segments, <strong>Pirelli Design</strong> develops distinctive projects and collections, enhancing the brand through selected collaborations and proprietary initiatives. Pirelli Design's three business areas are: licensing, which includes collaborations with prestigious brands in fields ranging from sailing to skiing, from watches to sports equipment; merchandising, with collections dedicated to motorsports and corporate heritage; and lifestyle, with capsule collections inspired by the Pirelli universe and geared towards positioning in the high-end segment.</span></p><p style="margin-left:0cm;text-align:justify;"><span><strong>&nbsp;Pirelli Press Office</strong></span></p><p style="text-align:justify;"><span>Tel. +39 02 6442 4270</span></p><p style="text-align:justify;"><span>pressoffice@pirelli.com</span></p><p style="text-align:justify;"><a href="http://www.pirelli.com"><span>www.pirelli.com</span></a></p><h5 style="text-align:justify;"><i><span>Published on: 19 May 2026, 16:25&nbsp;CET</span></i></h5>]]></description><category><![CDATA[news,Design,Cycling,Heritage]]></category>
            <pubDate>Tue, 19 May 2026 16:25:06 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/991230dd-f858-44e9-b14b-ee578e428949/500_01santini-pirelli_268619_2.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/991230dd-f858-44e9-b14b-ee578e428949/500_01santini-pirelli_268619_2.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/991230dd-f858-44e9-b14b-ee578e428949/01santini-pirelli_268619_2.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[01 SANTINI-PIRELLI_268619_(2)]]></pp:imageTitle></item><item>
                        <title>PIRELLI LAUNCHES P ZERO™ RACE TLR SL-R, THE FASTEST AND MOST AERODYNAMIC ROAD TYRE IN THE RANGE</title>
                        <link>https://press.pirelli.com/pirelli-launches-p-zero-race-tlr-sl-r-the-fastest-and-most-aerodynamic-road-tyre-in-the-range/</link>
                        <guid>https://press.pirelli.com/pirelli-launches-p-zero-race-tlr-sl-r-the-fastest-and-most-aerodynamic-road-tyre-in-the-range/</guid><pp:caseid>740130</pp:caseid><pp:subtitle>It features the patented (*) PAAS (Pirelli Advanced Aerodynamic System) technology, delivering up to 15 watts of aerodynamic savings (**), alongside the new LiteCORE casing, further enhancing rolling efficiency</pp:subtitle><description><![CDATA[<p style="text-align:justify;"><i><span>Milano (Italy), 24 March 2026</span></i><span> – Pirelli presents the P ZERO™ Race TLR SL-R, the fastest and most aerodynamic road tyre ever developed within the P ZERO™ Race road racing range. It has been designed and engineered with a precise objective: maximum on-road speed, combining aerodynamics, rolling efficiency, handling and grip in a single product.</span></p><p style="text-align:justify;"><span>The P ZERO Race TLR SL-R is designed for all situations where speed is the absolute priority: from time trials to road races, through to the simple pleasure of pushing to the limit on weekend rides. The new tyre offers a unique balance of advanced aerodynamics, comfort and rolling efficiency, structural lightness, outright speed and reliable grip, even in wet conditions.</span></p><p style="text-align:justify;"><span>Developed and refined thanks to technical feedback from Pirelli’s WorldTour partner teams – including Alpecin-Premier Tech, Fenix-Premier Tech and Lidl-Trek – as well as leading bicycle brands collaborating with the company, the P ZERO Race TLR SL-R has already been raced under the now well-known #prototype Pirelli label.</span></p><p style="text-align:justify;"><span>At the core of the new tyre’s development is PAAS (Pirelli Advanced Aerodynamic System), a patented (*) technology making its debut on this product. PAAS reshapes the tyre to improve its interaction with the rim, smooth airflow and maximise the sailing effect of the wheel–tyre system.</span><br><span>The sailing effect, in fact, also depends on the tyre, which is the first element of the wheel system to come into contact with airflow. When airflow is not perfectly aligned with the wheel, this effect generates aerodynamic forces that help reduce drag as the bike moves forward. By optimising the geometry of the tyre once mounted and inflated, and the positioning of its widest point, PAAS enables delayed flow separation and full exploitation of this effect, improving the overall aerodynamic efficiency of the wheel system.</span></p><p style="text-align:justify;"><span>A further distinctive feature of PAAS technology is its ability to enhance aerodynamic performance without compromising any other tyre characteristics: it allows rolling efficiency, comfort and handling to remain at the highest levels, ensuring a well balanced, no-compromise package.</span></p><p style="text-align:justify;"><span>Pirelli’s aerodynamic studies have also led to the definition of a specific micro-textured surface on the new tyre’s slick tread, designed to further optimise airflow and enhance aerodynamics, grip and road feel even at high speeds.</span></p><p style="text-align:justify;"><br><span>Thanks to its distinctive shape, the P ZERO Race TLR SL-R helps reduce wheel drag, with average savings of up to 5 watts (**) in crosswind conditions, with peaks of up to 15 watts under specific conditions (**).</span></p><p style="text-align:justify;"><span><strong>EFFORTLESS PERFORMANCE, CONFIDENT HANDLING</strong></span></p><p style="text-align:justify;"><span>Outstanding rolling resistance figures further reinforce the concept of speed, achieved thanks to the new LiteCORE casing, which delivers a further 10% reduction (**) in rolling resistance compared with Pirelli’s best-performing tyre in the range.</span></p><p style="text-align:justify;"><span>Reduced rolling resistance does not come at the expense of handling: LiteCORE is the lightest and most efficient tubeless-ready structure ever developed by Pirelli for road tyres, ensuring it remains highly responsive under acceleration along with precise control in all riding conditions. The result is a tyre capable of combining outright speed with road feel: fast on high-speed sections, yet at the same time stable, precise and confident in handling. The new tyre provides confidence during accelerations and direction changes, all the way through high-speed cornering.</span></p><p style="text-align:justify;"><span>The P ZERO Race TLR SL-R features the SmartEVO² compound, already used on the RS model and a multiple race winner, including two prestigious Classics such as Milan-Sanremo 2025 and Paris-Roubaix 2025 with Mathieu van der Poel (Alpecin-Premier Tech). This top-tier compound contributes to high levels of grip and control, both in dry and wet conditions, effectively broadening the tyre’s usable range across a variety of road surfaces.</span></p><p style="text-align:justify;"><span>The new tyre complies with the latest ETRTO standards and has been specifically optimised for modern wide internal rim widths, ranging from 22 to 25 mm. Compatible with hookless rims within the indicated maximum pressure limits, the tyre is already available at leading cycling retailers in 28-622 and 30-622 sizes, in both black sidewall with silver label and yellow “Team Edition” versions. After summer, the range will be further expanded with the introduction of a 32 mm version.</span></p><p style="text-align:justify;"><span>Manufactured in Italy at Pirelli’s Milan-Bollate facility using FSC™-certified natural rubber (***), the P ZERO Race TLR SL-R represents the most advanced expression of Pirelli Cycling’s research in the road racing segment.</span></p><p><i><span>* Patent pending</span></i><br><i><span>** Internal Pirelli tests comparing the P ZERO™ Race TLR SL-R with the P ZERO™ Race TLR RS</span></i><br><i><span>*** The FSC™-certified natural rubber used accounts for 21% of the tyre’s total weight</span></i></p><h5 style="text-align:justify;"><i><span>Published on: 24 March 2026, 14:30&nbsp;CET</span></i></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Tue, 24 Mar 2026 14:30:00 +0100</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/f7fa5300-b372-471c-a76a-6e3bd134a6b3/500_pirellipzeroracetlrsl-r6.jpeg?10000" length="0" type="image/jpeg" />
                <pp:image>https://content.presspage.com/uploads/2176/f7fa5300-b372-471c-a76a-6e3bd134a6b3/500_pirellipzeroracetlrsl-r6.jpeg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/f7fa5300-b372-471c-a76a-6e3bd134a6b3/pirellipzeroracetlrsl-r6.jpeg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Pirelli P ZERO Race TLR SL-R 6]]></pp:imageTitle></item><item>
                        <title>PIRELLI UPDATES THE CINTURATO™ GRAVEL TYRE RANGE  WITH TWO SEPARATE PRODUCT LINES  AND NEW MADE-IN-ITALY VERSIONS</title>
                        <link>https://press.pirelli.com/pirelli-updates-the-cinturato-gravel-tyre-range--with-two-separate-product-lines--and-new-made-in-italy-versions/</link>
                        <guid>https://press.pirelli.com/pirelli-updates-the-cinturato-gravel-tyre-range--with-two-separate-product-lines--and-new-made-in-italy-versions/</guid><pp:caseid>728043</pp:caseid><description><![CDATA[<p style="text-align:justify;"><span><strong>The High Performance and Performance lines now redefine the CINTURATO range for gravel riding</strong></span></p><p style="text-align:justify;"><span><strong>The new H and M versions made in Milan-Bollate offer even better performance levels</strong></span></p><p style="text-align:justify;"><i><span>Milan (Italy), 11 November 2025</span></i><span> - Pirelli has updated its CINTURATO™ tyre range for gravel bikes to meet the diverse demands of riders in terms of performance, riding style and versatility.</span></p><p style="text-align:justify;"><span>Pirelli’s new catalogue now features two separate lines: High Performance (HP-Line) and Performance (P-Line). The first line introduces an updated and improved version of the H and M models, made at Pirelli’s Milan-Bollate plant. Developed with advanced technologies, these tyres are designed for top-level performance. The second line offers a wide selection of gravel tyres, featuring proven technical specifications, designed to provide an optimal balance of performance and versatility.</span></p><p style="text-align:justify;"><span><strong>HIGH PERFORMANCE LINE</strong></span></p><p style="text-align:justify;"><span>The High Performance Line is designed for riders who demand maximum speed, control and reliability with no compromises. These tyres use high-quality materials and advanced technologies from Pirelli’s Italian production, offering an overall higher level of performance. They can be recognised by the Italian flag printed on the packaging and the FSC<sup>TM</sup> logo on the tyre.</span></p><p style="text-align:justify;"><span>The HP-Line includes the new CINTURATO Gravel H and M, the first gravel tyres ever produced at Pirelli’s Milan-Bollate plant. Made with certified FSC<sup>TM</sup>* natural rubber, they retain the existing tread design but incorporate major technical updates, making them among the best-performing tyres in their category.</span></p><p style="text-align:justify;"><span>The main update involves the SmartEVO GR compound, developed by the Pirelli team that works on the Motorsport compounds. It is the latest advancement in polymer technology - an evolution of the SmartEVO compound from the P ZERO Race RS tyres – optimised specifically for gravel use. It combines low rolling resistance and exceptional grip on dry and wet surfaces, offering efficiency and control across all terrains.</span></p><p style="text-align:justify;"><span>The HP-Line’s new H and M models feature a 120 TPI casing with a new, more advanced and protective ProWALL Gravel structure, derived from Pirelli’s latest-generation MTB tyres. This Tubeless Ready design, with reinforced sidewalls and optimised for modern wide rims, offers greater riding stability and optimal puncture protection, making it ideal for long gravel rides across a variety of terrains.</span></p><p style="text-align:justify;"><span>Combined with the SmartEVO GR compound, it enhances the overall efficiency of the two tyres, further reducing rolling resistance and providing greater protection both under the tread and along the sidewalls.</span></p><p style="text-align:justify;"><span>The new CINTURATO Gravel H has been developed for hard, compact surfaces, with a low-profile tread and closely spaced grooves that ensure grip and precise handling, even on asphalt. It excels on both dry and wet surfaces and is also compatible with hookless rims, meeting the most recent standards. Compared to the current model on the market, it offers 20% better puncture resistance and reduces rolling resistance by 10% (**).</span></p><p style="text-align:justify;"><span>The new CINTURATO Gravel M has been designed for mixed terrain, ranging from compact to loose. Its medium-height tread blocks provide traction and control across different surfaces, while the compact central band ensures class-leading smoothness. Also compatible with the latest-generation hookless rims, it offers excellent puncture protection and consistent grip on both dry and wet surfaces. Compared to the current model on the market, it provides 7% better puncture resistance and reduces rolling resistance by 15% (**).</span></p><p style="text-align:justify;"><span><strong>PERFORMANCE LINE</strong></span></p><p style="text-align:justify;"><span>The Performance Line combines proven technologies already featured in Pirelli’s current gravel products. Each model has been redeveloped to provide reliable performance, with particular attention to durability, a balance of technical features and a wide range of available sizes. The tested SpeedGRIP compound and the established 60 TPI TechWALL casing are the common denominator across all models.</span></p><p style="text-align:justify;"><span>The P-Line includes the following versions: CINTURATO Gravel RH, CINTURATO Gravel RM, CINTURATO Gravel S, CINTURATO Gravel H and M.</span></p><p style="text-align:justify;"><span>The new RH and RM models are designed for expert riders. They feature a squarer profile with more aggressive side blocks, suitable for demanding surfaces, whether in racing or other contexts. The RH version is ideal for fast terrain on mixed tracks with paved sections and compact surfaces: the smooth central band ensures efficiency on harder surfaces, while the taller side blocks provide mechanical grip off-road, especially in corners. The RM version retains the design of the previous RC model and is intended for varied terrain, from rocky to loose surfaces, with off-road blocks inspired by Pirelli’s experience in MTB XC racing.</span></p><p style="text-align:justify;"><span>The CINTURATO Gravel H and M of the P-Line maintain the look of the HP versions but feature the 60 TPI casing. The S version, designed for loose and unstable terrains, including muddy conditions, remains unchanged compared to the current model.</span></p><p style="text-align:justify;"><span>The CINTURATO Gravel models from the High Performance and Performance lines are already available online and at leading cycling retailers in the most popular sizes (40-622 and 45-622) and in various colour options. The entire range of sizes is expected to be available by the end of 2025 </span><i><span>(for further details, please refer to the attached technical specification sheet, editor’s note).</span></i></p><p style="text-align:justify;"><span>*The total percentage of natural rubber out of the total weight of the tyre is at least 15% – FSC<sup>TM</sup> N003618 licence</span></p><p style="text-align:justify;"><i><span>** Percentages derived from Pirelli internal testing</span></i></p><p style="text-align:justify;"><span>pirellicycling.com / @pirelli_cycling</span></p><h5 style="text-align:justify;"><i><span>Published on: 11 November 2025, 15:25&nbsp;CET</span></i></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Tue, 11 Nov 2025 15:25:14 +0100</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/ff9d59fb-1f9a-49a3-915d-f740650efff1/500_pirellicinturatogravelh-hp-lineweb-res.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/ff9d59fb-1f9a-49a3-915d-f740650efff1/500_pirellicinturatogravelh-hp-lineweb-res.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/ff9d59fb-1f9a-49a3-915d-f740650efff1/pirellicinturatogravelh-hp-lineweb-res.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Pirelli CINTURATO Gravel H - HP-Line WEB-RES]]></pp:imageTitle></item><item>
                        <title>PIRELLI LAUNCHES THE FIRST MOUNTAIN BIKE TYRES MADE IN ITALY WITH   FSC™ CERTIFIED NATURAL RUBBER*</title>
                        <link>https://press.pirelli.com/pirelli-launches-the-first-mountain-bike-tyres-made-in-italy-with---fsc-certified-natural-rubber/</link>
                        <guid>https://press.pirelli.com/pirelli-launches-the-first-mountain-bike-tyres-made-in-italy-with---fsc-certified-natural-rubber/</guid><pp:caseid>711639</pp:caseid><description><![CDATA[<p style="text-align:justify;"><span><strong>Produced in the Milan-Bollate Pirelli plant, developed in collaboration with the athletes of its partner teams</strong></span></p><p style="text-align:justify;"><span><strong>The SCORPION XC RC, a World Cup races winning tyre, is now 7% more rolling efficient and features a new profile</strong></span></p><p style="text-align:justify;"><span><strong>The SCORPION XC M has been completely redesigned, delivering 9% lower rolling resistance and 12% less weight compared to its predecessor**</strong></span></p><p style="text-align:justify;"><i><span>Milan (Italy), 19 June 2025 – </span></i><span>Pirelli presents the SCORPION XC RC and M, the first 100% Made in Italy mountain bike tyres with FSC<strong><sup>™</sup></strong> certified natural rubber*. These products are made at Pirelli’s Milan-Bollate plant, which only uses natural rubber that is Forest Stewardship Council<strong><sup>™</sup></strong> certified.</span></p><p style="text-align:justify;"><span>Made for Cross Country races, from the Short-Tracks to the Olympic races all the way to the Marathons, these new tyres certainly have a racing spirit; they have been designed specifically for the toughest competitions but can also be used for a wide range of other cross-country applications, up to a light Trail riding.</span></p><p style="text-align:justify;"><span><strong>NEW RACE COMPOUND</strong></span></p><p style="text-align:justify;"><span>The SCORPION XC RC and M use a new compound formula called RACE Compound. It has been developed by the Pirelli technicians of the Motorsport Compound division. Made in Italy, it represents Pirelli’s pinnacle of off-road performance in the XC discipline. It is currently the best performing compound of Pirelli’s MTB XC range and is designed to combine top chemical grip also on wet surfaces, high tear resistance and greater rolling efficiency. The ability to meet opposite needs with a single compound allows the tyre to deliver consistent performance throughout every moment of the race and across all types of terrain, as well as throughout the tyre’s lifespan – even when it’s worn out.</span></p><p style="text-align:justify;"><span>The new RC preserves and enhances the previous tread design, already successful and widely appreciated at all levels of use, and stands at the top of Pirelli’s Cross-Country range as the best all-rounder, offering the perfect balance between speed and grip. In Pirelli’s internal testing, it reduced rolling resistance by 7% compared to the previous model by the same name. It has been designed to guarantee excellent performance levels both in and out competition. It features the ideal tread for rocky terrains and dirt tracks, as well as compact to mid-loose, dry and wet surfaces. The new design with a more squared profile on the shoulder knobs and a</span><i><span> </span></i><span>29x2.4</span><i><span> </span></i><span>true size volume (optimised for wide 30c rims) provides greater control and stability in corners thanks to the greater footprint area that results from the new profile. The less round profile compared to the previous model improves the grip of the side tread blocks when leaning into corners and also provides a more immediate and responsive feeling in cornering as well as when hitting the brakes or spinning out of the pedals with a greater rear traction. It is the ideal tyre to take on technical and fast terrains: when every second matters, the SCORPION XC RC truly delivers.</span></p><p style="text-align:justify;"><span>The M model has been completely redesigned. It is perfect for today’s dynamic Marathon courses and is also suitable for light trail riding: it provides the perfect balance between low rolling resistance and good grip on the most slippery terrains and less compact surfaces. Pirelli’s internal testing showed that the new tyre is 9% more rolling efficient than the previous model and 12% lighter. Less weight but greater volume: the SCORPION XC M too is produced in the true size 29x2.4 volume on 30c rims. It offers great performance levels on all loose terrains, ranging from dry loose to light mud, thanks to more open tread knobs and the advanced RACE Compound. It truly delivers on highly technical tracks on which grip and handling are key. Mounted on the front wheel, it adapts to an even wider range of surfaces. The tread design is more spaced out and distributed, but its central blocks are more compact and denser, thus optimising acceleration and rolling speed without sacrificing control. The SCORPION XC M is the ideal choice for technical tracks, where speed and control over the bicycle must coexist.</span></p><p style="text-align:justify;"><span><strong>LITE CASING AND NEW PROWALL</strong></span></p><p style="text-align:justify;"><span>The SCORPION XC RC and M are available with two high-performing casings: the ProWALL and the LITE. Whilst the LITE preserves the well-known Pirelli characteristics of lightness and responsiveness, the new ProWALL has been redesigned compared to the previous version. It features a new fabric distribution, whilst retaining its 120 TPI Nylon, as well as reinforced sides, thus obtaining even higher levels of protection and stability, especially with low inflation pressure levels.</span></p><p style="text-align:justify;"><span>The new SCORPION XC RC and M tyres are already available at the best cycling shops and online, in the 29x2.4 size with two new Silver and Team Edition graphics.</span></p><p style="text-align:justify;"><span>The official début in races is set for the weekend of 22 June, in the XCC and XCO round of the UCI World Cup 2025 in Val di Sole.</span></p><h5 style="text-align:justify;"><i><span>*The percentage of natural rubber out of the total weight of the tyre is equal to about 17% for the LITE version and 20% for the ProWALL version. Natural rubber is the product’s most important component – FSC™ licence N003618.&nbsp; The FSC™ logo guarantees that the natural rubber used by Pirelli comes from responsibly managed forests, protecting the environment, biodiversity, workers’ rights and local communities.</span></i></h5><h5 style="text-align:justify;"><i><span>** Percentages verified through Pirelli internal testing.</span></i></h5><p style="text-align:justify;">&nbsp;</p><p style="text-align:center;"><span>pirellicycling.com / @pirelli_cycling</span></p><p style="text-align:center;"><span>**</span></p><p style="text-align:center;"><span>Pirelli Press Office</span></p><p style="text-align:center;"><span>Tel. +39 02 6442 4270 – pressoffice@pirelli.com – </span><a href="http://www.pirelli.com"><span>www.pirelli.com</span></a><span> &nbsp;</span></p><p style="text-align:center;"><span>Vitamina C PR Office</span></p><p style="text-align:center;"><span>Claudia Vianino / Arianna Busin / Diletta Borchia Souren – press@vitaminac.net – T+39 011 2388439</span></p><p style="text-align:center;"><span>**</span></p><h5 style="text-align:justify;"><i><span>Published on: 19 June 2025, 16:18&nbsp;CET</span></i></h5>]]></description><category><![CDATA[news,Scorpion,Fsc,Cycling]]></category>
            <pubDate>Thu, 19 Jun 2025 16:18:03 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/9b0cc0e5-4532-47b6-9125-1d9cf7ef5b51/500_pirellinewscorpionxcrcprowall-yellowteamedition-treadlow-res.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/9b0cc0e5-4532-47b6-9125-1d9cf7ef5b51/500_pirellinewscorpionxcrcprowall-yellowteamedition-treadlow-res.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/9b0cc0e5-4532-47b6-9125-1d9cf7ef5b51/pirellinewscorpionxcrcprowall-yellowteamedition-treadlow-res.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Pirelli New Scorpion XC RC ProWALL - Yellow Team Edition - tread LOW-RES]]></pp:imageTitle></item><item>
                        <title>SANTINI CYCLING AND PIRELLI DESIGN LAUNCH THE 2025 “SPORT CLUB” COLLECTION OF TECHNICAL CYCLING APPAREL</title>
                        <link>https://press.pirelli.com/santini-cycling-and-pirelli-design-launch-the-2025-sport-club-collection-of-technical-cycling-apparel/</link>
                        <guid>https://press.pirelli.com/santini-cycling-and-pirelli-design-launch-the-2025-sport-club-collection-of-technical-cycling-apparel/</guid><pp:caseid>706902</pp:caseid><pp:subtitle>After the 2024 edition, a new exclusive line for cyclists inspired by the Pirelli Sport Club with graphics that recall Pirelli advertisements from the 1960s</pp:subtitle><description><![CDATA[<p style="text-align:justify;"><i><span>Milan, 22 May 2025 –<strong> </strong></span></i><span>Santini Cycling and Pirelli Design, following the success of the first edition, launch a second capsule collection, “<strong>Santini x Pirelli Sport Club 2025”.</strong> The new exclusive collection, inspired by the club founded by Pirelli in 1922 to promote employee well-being through physical activity, confirms the combination of <strong>tradition, aesthetic research and technical performance</strong>. For Pirelli it is also an opportunity to remember the historic bond with two wheels: the first tyre produced, the “Tipo Milano”, patented in 1893, was in fact for bicycles.</span></p><p style="text-align:justify;"><span>Taking inspiration from the previous collection, the new proposal introduces <strong>two graphic lines inspired by the Pirelli advertising archive</strong> of the 1960s, part of the historical heritage of over 4 km of documents preserved by the Pirelli Foundation: the <strong>Ruota</strong> design, characterized by a motif that recalls the wheel in motion, a symbol of dynamism and innovation, and the <strong>Tape </strong>design, inspired by vintage advertising posters with horizontal colored bands that recall energy, speed and sporting spirit.</span></p><p style="text-align:justify;"><span>The new items include <strong>two unisex cycling jerseys</strong>: the Ruota version, with a wheel-shaped silicone detail on the back, made of ultra-light and elastic fabric to ensure a slim fit and a second-skin feel; and the Tape version, featuring colored stripes inspired by the iconic Pirelli posters of the 1960s, made of Polartec® Power Stretch™ with lightweight raw-cut sleeves, reflective details and a covered zip for comfort and functionality.</span></p><p style="text-align:justify;"><span>The two new jerseys, available in black and white, go with the Pirelli SC shorts, vest, windbreaker and all the accessories already present in the 2024 collection. To complete the collection, a selection of casual garments designed for both everyday use and pre- or post-ride, available from the end of June.</span></p><p style="text-align:justify;"><span>The new Santini x Pirelli Sport Club collection renews the bond between two Italian excellences, united by a common vision based on <strong>innovation, passion for sport and attention to detail.</strong></span></p><p><span>The collection is available on the official website </span><a href="http://www.santinicycling.com"><span><strong>www.santinicycling.com</strong></span></a></p><p><span>Recommended retail price - Ruota cycling jersey: 130,00 Euro - 156$ - 130£</span></p><p style="text-align:justify;"><span>Recommended retail price - Tape cycling jersey: 110,00 Euro - 132$ - 110£</span></p><p style="text-align:center;"><span><strong>Santini Cycling is the licensee of the PIRELLI and SC brands for cycling apparel</strong></span></p><p style="text-align:center;"><span>***</span></p><p style="text-align:justify;"><span><strong>Santini Cycling</strong> was born in 1965, thanks to Pietro Santini's deep passion for cycling. Each of our garments, proudly made in Italy, is the result of dedicated work by a team of cycling enthusiasts designers. All Santini products are built on four core principles: perfect fit, exceptional performance, unbeatable comfort, and long-lasting durability. Through continuous investments in researching innovative fabrics and new production methods, Santini is committed to the well-being of athletes and enthusiasts. Our mission is clear: to refine our clothing, allowing everyone to pursue their passions while wearing comfortable and stylish apparel. Learn more about us at www.santinicycling.com.&nbsp;</span></p><p style="text-align:right;"><span><strong>SANTINI Press Office by LDL COMeta</strong></span><br><span>via Quinto Alpini, 4 – 24124 Bergamo - Italy</span><br><span>Tel. +39(0)35.4534134 / Tel. +39(0)35.346525</span><br><span><strong>Press Information:</strong></span><br><span>Alessandra KAISER</span><br><a href="https://cometapress.musvc2.net/e/tr?q=8%3dNaRcH%26C%3dKe%264%3dWJWM%26F%3dPZHYJ%26P%3dxKCK9_Ijxf_TT_Mgti_WV_Ijxf_SY85DxOqGA09J.6P9MvW.46C_Mgti_WV6_Aviq_Kk0_Ijxf_TYL_8rlu_IeT_Mgti_XTvsgvp_Aviq_KaR_Ijxf_TWZx_Ijxf_SOf_8rlu_Iembqq_Aviq_KaU_Ijxf_TWespqY_8rlu_HWldDRw_Mgti_XTaJGZhX_PEG9_aOOUCggJLRfJ.IOWbCf_f01D_rsJRZLMaSc9.Wh_Aviq_KaJ_Ijxf_TWKigeAp.bNR_8rlu_HWZk_8rlu_Iejg6q2tsul_Mgti_WLDDKsB9_Mgti_XTDDKQKDY3YhDnaFO%26t%3dDDNB4K.IuK%262N%3dHVQWN%26KB%3dWPSMeIaJVPROWL%269%3dtWu7vXH6J6JaJdu4vWMRu6sUxZqSP6v2ybq2N6IZy8rVM6raNAr5Qar7LVt7y8M2&mupckp=mupAtu4m8OiX0wt" target="_blank"><span>alessandra.kaiser@ldlcometa.it</span></a><span> – mobile: +39 3357992538</span></p><p style="text-align:justify;"><span><strong>Pirelli</strong>, founded in 1872, is today one of the world’s biggest tyre manufacturers, and the only one to be entirely focused on the Consumer market, with products and services for cars, motorcycles and bicycles. With a distinctive positioning at the top and very high end - the "High Value" segment – PIRELLI is a global brand with strong Italian roots, known for its cutting-edge technologies, manufacturing excellence and passion for innovation. To achieve the highest level of performance, safety and reduction of environmental impact, Pirelli has always been committed to research and development, in which it invested 5.3% of High Value revenues in 2024. Pirelli is also constantly engaged in sustainability initiatives that have earned it top positions in the major world rankings for years and inclusion in the most relevant indices, such as the Dow Jones Sustainability World and Europe. Present in the world of motorsports since 1907, it is now active in over 350 competitions and since 2011 has been the Global Tyre Partner of the Formula 1® World Championship, for which it has renewed the exclusive relationship until at least 2027. In line with the company’s strategic focus on the Premium and Prestige segments, Pirelli Design creates targeted projects in collaboration with partners of excellence in their respective areas to provide products that are both unique and iconic.</span></p><p style="margin-left:0cm;text-align:right;"><span><strong>&nbsp;Pirelli Press Office</strong></span></p><p style="text-align:right;"><span>Tel. +39 02 6442 4270</span></p><p style="text-align:right;"><span>pressoffice@pirelli.com</span></p><p style="text-align:right;"><a href="http://www.pirelli.com"><span>www.pirelli.com</span></a></p><p style="text-align:center;"><span><u>&nbsp;</u></span></p><h5 style="text-align:justify;"><i><span>Published on: 22 May 2025, 15:10&nbsp;CET</span></i></h5>]]></description><category><![CDATA[news,Design,Cycling]]></category>
            <pubDate>Thu, 22 May 2025 15:10:51 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/ff603d1d-c307-4c82-aeaa-060ce5af6e07/500_02.santini-stripes-1.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/ff603d1d-c307-4c82-aeaa-060ce5af6e07/500_02.santini-stripes-1.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/ff603d1d-c307-4c82-aeaa-060ce5af6e07/02.santini-stripes-1.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[02.Santini-stripes-1]]></pp:imageTitle></item><item>
                        <title>PIRELLI CYCLING UNVEILS THE CINTURATO EVO TLR,  THE TYRE THAT MARKS THE DEBUT OF THE ROAD ENDURO CATEGORY IN CYCLING</title>
                        <link>https://press.pirelli.com/pirelli-cycling-unveils-the-cinturato-evo-tlr--the-tyre-that-marks-the-debut-of-the-road-enduro-category-in-cycling/</link>
                        <guid>https://press.pirelli.com/pirelli-cycling-unveils-the-cinturato-evo-tlr--the-tyre-that-marks-the-debut-of-the-road-enduro-category-in-cycling/</guid><pp:caseid>706549</pp:caseid><description><![CDATA[<p style="margin-left:0cm;text-align:justify;"><span><strong>THIS NEW REINFORCED BICYCLE TYRE ADAPTS TO ALL SURFACES AND USES, THANKS TO ITS WIDE RANGE OF SIZES: FROM 28-622 TO 55-622</strong></span></p><p style="text-align:justify;"><span><strong>Born from the experience of Pirelli’s CINTURATO VELO, one of the best-selling</strong></span></p><p style="text-align:justify;"><span><strong>products in its segment</strong></span></p><p style="text-align:justify;"><span><strong>The first tyre in the Pirelli range to use FSC<sup>TM</sup>-certified natural rubber while also featuring more than 50% bio-based and recycled* materials</strong></span></p><p style="text-align:justify;"><i><span>Milan (Italy), 20 May 2025</span></i><span> – Pirelli presents the CINTURATO EVO TLR, the new bicycle tyre and successor to the CINTURATO Velo, a product launched in 2018 and, since then, a best-seller within Pirelli’s Cycling division.</span></p><p style="text-align:justify;"><span>While retaining the outstanding qualities of the CINTURATO Velo - particularly its reliability and puncture protection - the new CINTURATO EVO TLR enhances its performance in grip, comfort, and durability, with the aim of excelling in all weather and road conditions.</span></p><p style="text-align:justify;"><span>Thanks to its technical features and broad range of sizes, the CINTURATO EVO TLR introduces a new category: the road enduro tyre. Long appreciated in the world of motorcycling, this versatile concept is now also available for cyclists, offering broad versatility of use.</span></p><p style="text-align:justify;"><span>CINTURATO EVO TLR features SmartEVO AS, Pirelli Cycling’s most advanced compound in terms of grip, vibration damping and durability. Specifically engineered for riders who seek control, comfort, and confident handling across all surfaces, this formula strikes the ideal balance of grip - ensured by the compound - even on wet roads and at low temperatures. It enhances vibration absorption and extends mileage, delivering a smooth ride even on rough terrain and in challenging weather conditions.</span></p><p style="text-align:justify;"><span>This cutting-edge compound offers high levels of grip in all seasons and across a variety of surfaces, significantly enhancing comfort and handling thanks to its improved ability to adapt to uneven ground and dampen vibrations**.</span></p><p style="text-align:justify;"><span>Manufactured in Italy at Pirelli’s Milan-Bollate plant, the CINTURATO EVO TLR is a tubeless-ready tyre designed for road cycling, commuting, and gravel riding. It features a wide range of sizes from 28-622 to 55-622, tailored for cyclists looking to venture off paved roads while preferring the smoothness of a slick tread, whatever the surface - paved or dirt. Robust and durable, this tyre is also well suited for urban use, ideal for commuting between home and work, both in the city and on outings.</span></p><p style="text-align:justify;"><span><strong>OVER 50% OF ITS MATERIALS ARE BIO-BASED AND RECYCLED*, AND FSC<sup>™</sup> CERTIFIED</strong></span></p><p style="text-align:justify;"><span>The CINTURATO EVO TLR boasts over 50% of bio-based and recycled* materials, as verified by independent third-party body Bureau Veritas in accordance with ISO 14021. This is complemented by the FSC<strong><sup>™</sup></strong> certification***, related to the responsible supply chain management of the natural rubber contained in the tyre, a Pirelli exclusive in the industry.</span></p><p style="text-align:justify;"><span>The FSC™ logo is globally recognized as a mark of environmental and social responsibility, and of high standards in both areas. FSC™ certified products come from forests managed responsibly, in accordance with rigorous environmental, social and economic criteria. Adopting this certification helps counter deforestation, protect biodiversity to preserve the natural ecosystems, and guarantees a controlled, transparent and verifiable supply chain. From a social perspective, the FSC™ standards protect the rights of the workers and local communities who live in forest areas, by promoting fair working conditions and local development.</span></p><p style="text-align:justify;"><span>This two-fold recognition provided by third-party bodies is an absolute record on the market, and confirms Pirelli’s commitment to reducing its environmental footprint through the use of innovative materials and providing the market with reliable and verified claims.</span></p><p style="text-align:justify;"><span>As a way to be transparent with its users, Pirelli has also developed its own logo to display on Pirelli models with at least 50% of bio-based and recycled materials. The image, two arrows within a circle, aims to enhance Pirelli’s commitment to the circular economy, alongside and in addition to the tyre’s high level of performance safety. This logo will therefore also be present on the new CINTURATO EVO TLR bike tyres, together with the FSC™ logo.</span></p><p style="text-align:justify;"><span><strong>INSPIRED BY ONE OF PIRELLI’S MOST FAMOUS AND BELOVED MOTORCYCLE TYRES</strong></span></p><p style="text-align:justify;"><span>The special tread of the new CINTURATO EVO TLR maintained the grooves of one of the best Pirelli motorcycle tyres dedicated to road enduro, the SCORPION Trail III.&nbsp; The similar application of the two Pirelli products, both dedicated to road and adventure riding in their respective fields, has enabled a selective technology transfer from the famous motorcycle tyre to the cycling one.&nbsp; In fact, like its counterpart for motorbikes, the new CINTURATO EVO TLR is primarily intended for use on asphalt, but it also features a tread groove design developed to handle dirt roads, particularly gravel.</span></p><p style="text-align:justify;"><span>Pirelli has therefore reengineered the tread pattern of the SCORPION Trail III specifically for bicycle use, with a targeted distribution of grooves and solid sections along the profile. Compared to the traditional geometries of more 'racing-style' road tyres, the tread of the CINTURATO EVO TLR features a slick central band designed to provide a solid, rigid footprint for enhanced mileage and cut resistance, while its more sculpted shoulders help the compound deliver greater grip on wet or slippery surfaces. The pattern, rich in grooves and edges, increases traction on surfaces that are not necessarily paved, such as typical gravel terrains</span></p><p style="text-align:justify;"><span>The optimisation of the contact patch and the new construction also contribute to a marked improvement in abrasion resistance, resulting in a +40%**** increase in mileage compared to the original CINTURATO Velo, with the same tread thickness.</span></p><p style="text-align:justify;"><span>The new CINTURATO EVO TLR is already available online and at the best cycling shops, in sizes 28-622, 30-622, 32-622, 35-622, 40-622 in black and, for sizes 28, 30 and 32 also in the Classic and Retro versions. It will also be available later in the season in wider sizes: 45-622, 50-622 and 55-622.</span></p><h6 style="text-align:justify;"><br><i><span>* Only through a physical segregation approach. Depending on the tyre size, the content of bio-based and recycled materials varies between about 25% to 27%, respectively. Bio-based materials include natural rubber, biochemicals and vegetable oils, while recycled materials include silica derived from rice husk and recycled nylon.</span></i></h6><h6 style="text-align:justify;"><i><span>** Compared to Cinturato Velo (Pirelli internal testing).</span></i></h6><h6 style="text-align:justify;"><i><span>*** The natural rubber component accounts for between 23% to 24% of the tyre's total weight, depending on its size. By 2026, all-natural rubber used in Pirelli's European factories will be FSC™ certified. License number N003618</span></i></h6><h6 style="text-align:justify;"><i><span>**** Size 28-622 (Pirelli internal testing).</span></i></h6><h5 style="text-align:justify;"><i><span>Published on: 20 May 2025, 17:12&nbsp;CET</span></i></h5>]]></description><category><![CDATA[news,Cinturato,Cycling,Fsc]]></category>
            <pubDate>Tue, 20 May 2025 17:12:24 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/435e45a3-449b-493d-af1f-df3df7dca76e/500_pirelli-cinturato-evo-tlr-section.png?10000" length="0" type="image/png" />
                <pp:image>https://content.presspage.com/uploads/2176/435e45a3-449b-493d-af1f-df3df7dca76e/500_pirelli-cinturato-evo-tlr-section.png?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/435e45a3-449b-493d-af1f-df3df7dca76e/pirelli-cinturato-evo-tlr-section.png?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Pirelli_Cinturato_EVO_TLR_section]]></pp:imageTitle></item><item>
                        <title>PIRELLI IS OFFICIAL PARTNER OF THE UCI WOMEN’S WORLDTEAM  FENIX-DECEUNINCK</title>
                        <link>https://press.pirelli.com/pirelli-is-official-partner-of-the-uci-womens-worldteam--fenix-deceuninck/</link>
                        <guid>https://press.pirelli.com/pirelli-is-official-partner-of-the-uci-womens-worldteam--fenix-deceuninck/</guid><pp:caseid>691509</pp:caseid><description><![CDATA[<p style="text-align:justify;"><span><strong>THE TECHNICAL FEEDBACK OF THE ATHLETES WILL PLAY A MAJOR ROLE IN DEVELOPING PIRELLI’S CYCLING TYRES</strong></span></p><p style="text-align:justify;"><span><strong>Together with the Alpencin-Deceuninck men’s team, Pirelli is going to be – until 2029 – the official partner of the Women’s WorldTeam Fenix-Deceuninck, led by the Roodhooft brothers</strong></span></p><p style="text-align:justify;"><span><strong>The multidisciplinary expertise and experience of athletes such as Puck Pieterse and the newly appointed Performance Mentor Annemiek van Vleuten are crucial to the development of Pirelli’s cycling tyres.</strong></span></p><p style="text-align:justify;"><i><span>Milan, Italy, 21<sup>st</sup> March 2025</span></i><span> – From January 2025 to 2029 Pirelli is also going to be the official partner of the Women’s WorldTeam Fenix-Deceuninck.</span></p><p style="text-align:justify;"><span>The team, managed by Philip and Christoph Roodhooft, made its debut on Pirelli tyres at the Omloop Het Nieuwsblad and the Strade Bianche, and is about to compete at the Milano-Sanremo Donne race this weekend.</span></p><p style="text-align:justify;"><span>One of the team’s top athletes is Puck Pieterse, a multi-time champion and a key figure in modern cycling. The reigning MTB XCO World Champion and the Best Young Rider of the Tour de France Femmes avec Zwift of 2024, Pieterse is known for her ability to seamlessly transition between different cycling disciplines.</span></p><p style="text-align:justify;"><span><strong>PUCK PIETERSE’S EXPERIENCE AT THE SERVICE OF PIRELLI</strong></span></p><p style="text-align:justify;"><span>Here is what the Dutch athlete had to say about her experience with Pirelli’s P Zero and Scorpion XC tyres: </span><i><span>“To me a road tyre must have low rolling resistance and adapt well to the terrain. My experience with the Pirelli tyres has been excellent from the start, I always felt confident in corners and fast on descents. The mountain bike tyres I’ve tested were also impressive, offering low rolling resistance and great grip”.</span></i></p><p style="text-align:justify;"><span>Pieterse’s ability to easily switch effortlessly between gravel, cyclocross, road and mountain biking makes her a precious asset for Pirelli.</span></p><p style="text-align:justify;"><i><span>“To me it’s important to move between disciplines. It keeps me mentally fresh and prevents me from focusing on just one thing – </span></i><span>Pieterse said</span><i><span> - Of course, training varies accordingly”.</span></i></p><p style="text-align:justify;"><span>This great versatility enables her to compete, and win, in a very diverse range of competitions, be it road cycling, cyclocross or MTB cycling. This technical adaptability makes her an ideal partner for Pirelli.</span></p><p style="text-align:justify;"><span>Thanks to her technical expertise, which has been honed by cycling on terrains ranging from mud to paved roads, from slippery terrains to compact trails, from gravel to rocks and roots, Pieterse can offer Pirelli technicians valuable feedback that is conducive to the development of the company’s cycling tyres.</span></p><p style="text-align:justify;"><span><strong>ANNEMIEK VAN VLEUTEN JOINS THE TEAM AS PERFORMANCE MENTOR</strong></span></p><p style="text-align:justify;"><span>Starting from this year, the team has also welcomed a new Performance Mentor: former Dutch professional cyclist Annemiek van Vleuten, who needs no introduction as she won the Tour, the Giro and the Road World Championships all in the same year (2022).</span></p><p style="text-align:justify;"><span>Van Vleuten competed using Pirelli tyres from 2018 to 2020, thus making a major contribution to the development of the then brand-new P ZERO Velo range. Many of her greatest victories were achieved with Pirelli tyres, including the 2018 Road World Championships - Women’s Time Trial, the 2019 Road World Championships, as well as two Strade Bianche (2019-2020) and two Giro d’Italia Donne (2018-2019).</span></p><p style="text-align:justify;"><span>Annemiek has often trained with male cyclists and in 2019 and 2020 she participated in the pre-season training camps with the men’s team. Her feedback was instrumental in refining Pirelli’s first tubeless tyres, the P ZERO Race TLR.</span></p><p style="text-align:justify;"><i><span>“Our goal is to develop tyres that meet the needs of every kind of cyclist, regardless of their speed, weight, cycling style or sex. In this respect, our partnership with the Fenix-Deceuninck Women’s team is particularly important”,</span></i><span> said Felice Cusmai, Pirelli Cycling’s commercial director.</span><i><span> “This team is made up of world-class, interdisciplinary athletes, whose feedback will be invaluable for the evolution of our cycling tyres. We are also happy to once again work with Annemiek. Her attention to detail and her sensitivity when it comes to technical materials have always been a great asset for Pirelli, ever since the start of our project in the cycling world”.</span></i></p><p style="text-align:justify;"><span>The interview is available on the Pirelli Instagram page @pirellicycling and on the YouTube channel </span><a href="https://www.youtube.com/shorts/sB75lytT9jE"><span>Puck Pieterse: Cycling's Next Big Thing</span></a></p><h5 style="text-align:justify;"><i><span>Published on: 21 March 2025, 17:23&nbsp;CET</span></i></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Fri, 21 Mar 2025 17:23:10 +0100</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/c6e03390-fa3b-4619-9be2-108a6890ffbe/500_stradebianche2025pirellityresonfenix-deceuninckbikes.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/c6e03390-fa3b-4619-9be2-108a6890ffbe/500_stradebianche2025pirellityresonfenix-deceuninckbikes.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/c6e03390-fa3b-4619-9be2-108a6890ffbe/stradebianche2025pirellityresonfenix-deceuninckbikes.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Strade Bianche 2025 Pirelli tyres on Fenix-Deceuninck bikes]]></pp:imageTitle></item><item>
                        <title>PIRELLI P ZERO RACE TLR RS IS THE FIRST BICYCLE TYRE IN THE WORLD WITH FSC®-CERTIFIED NATURAL RUBBER</title>
                        <link>https://press.pirelli.com/pirelli-p-zero-race-tlr-rs-is-the-first-bicycle-tyre-in-the-world-with-fsc-certified-natural-rubber/</link>
                        <guid>https://press.pirelli.com/pirelli-p-zero-race-tlr-rs-is-the-first-bicycle-tyre-in-the-world-with-fsc-certified-natural-rubber/</guid><pp:caseid>645276</pp:caseid><pp:subtitle>The highest performing tyre of the Pirelli Cycling range obtains certification for its forest origin component, while the World Tour team Lidl-Trek uses it for the first time in professional races</pp:subtitle><description><![CDATA[<p style="margin-left:0cm;text-align:justify;"><i><span>Milan, Italy, 25 June 2024 </span></i><span>– Starting from today, the P Zero Race TLR RS tyre is the first tyre in the cycling industry to use FSC<strong>®</strong>-certified natural rubber* (FSC<strong>®</strong> stands for Forest Stewardship Council<strong>®</strong> – a globally recognised NGO devoted to responsible forest management). This tyre, made in Pirelli’s Milan-Bollate plant, is the first in a future range featuring this certification. It indicates that the natural rubber used comes from plantations managed to preserve biodiversity and benefit the lives of the local communities and workers. FSC<strong>®</strong> is the most recognized global authority that certifies materials of forest origin. The certification process provides that the material with the FSC<strong>®</strong> logo is managed separately from the non-certified material throughout the entire supply chain. This is why a dedicated monitoring system had to be introduced in the entry and exit points of all materials used in FSC<strong>®</strong>-certified products in the Bollate plant. This plant has been completely renovated and converted for the production of bicycle tyres: it is a cutting-edge factory thanks to its highly automated production systems.</span></p><p style="margin-left:0cm;text-align:justify;"><span><strong>FROM PROFESSIONAL RACES TO BICYCLE SHOPS</strong></span></p><p style="margin-left:0cm;text-align:justify;"><span>The World Tour team Lidl-Trek is bringing the P Zero Race TLR RS to the major professional races and </span><i><span>grand tours</span></i><span> all over the world and the FSC<strong>®</strong>-certified tyre is now available for sale from global retailers. The certification of its forest origin components will be highlighted by a logo engraved on the side of the tyre.</span></p><p style="margin-left:0cm;text-align:justify;"><i><span>“Choosing to increasingly use FSC</span></i><span><strong>®</strong></span><i><span> certified natural rubber in our products is in line with Pirelli’s attention towards nature and biodiversity – </span></i><span>said Piero Misani, Pirelli’s Chief Technical Officer </span><i><span>– as well as with the will to help the populations and workers in the areas where natural rubber comes from.</span></i><span> </span><i><span>Environmental and social commitment combined with the pursuit of high performance that does not compromise on safety to meet the expectations of professional cyclists and the most demanding amateurs. Our Formula 1 experience, where starting from this year all tyres contain FSC</span></i><span><strong>®</strong></span><i><span>-certified natural rubber, is proof of this: environmental awareness can and must be complemented with safety and top performance levels”.</span></i></p><p style="text-align:justify;"><span>P Zero Race TLR RS is a tubeless-ready tyre and is the latest evolution of Pirelli’s road bicycle tyres. Specifically developed for competitions, its focus is perfect grip in any weather condition, excellent road handling when braking, accelerating and turning, and very low rolling resistance.</span></p><p style="text-align:justify;"><span>The thickness of the tread and the structure’s fabric layers have been modified to reduce the weight (-8%*) and contribute, together with the compound, to significantly reducing rolling resistance (-16%*).</span></p><p style="text-align:justify;"><i><span>(*) average values measured on the test bench of all four measures available and compared with the all-rounder PIRELLI P ZERO RACE TLR tyre</span></i></p><p style="margin-left:0cm;text-align:justify;"><span><strong>A NEW STAGE IN CHOOSING AND CERTIFYING MATERIALS</strong></span></p><p style="margin-left:0cm;text-align:justify;"><span>For many years now, Pireli has been devoted to responsibly managing the natural rubber supply chain, by training and sharing best practices in the material’s countries of origin, in line with the principles and values contained in the Sustainable Natural Rubber Policy, launched by the company in 2017. This document is the result of discussions with the key stakeholders of the natural rubber value chain, including international NGOs, Pirelli’s main natural rubber suppliers, intermediaries and growers of the supply chain, automotive clients and multilateral international organisations. Moreover, Pirelli is one of the founding members of the Global Platform for Sustainable Natural Rubber – GPSNR, a multi-stakeholder platform established in 2018 to support the sustainable development of the natural rubber business globally, to benefit the entire value chain.</span></p><p style="margin-left:0cm;text-align:justify;"><span>The first tyre in the world that contains FSC<strong>®</strong>-certified natural rubber dates back to 2021, the Pirelli P Zero for the BMW X5 Plug-in Hybrid. Then in 2023, the company presented the range of tyres containing FSC<strong>®</strong>-certified natural rubber for the Formula 1 single-seat racing cars. Today the P Zero Race TLR RS inaugurates the first range of FSC<strong>®</strong>-certified bicycle tyres.</span></p><p style="margin-left:0cm;text-align:justify;"><i><span>(*the percentage of natural rubber out of the total weight of the tyre is equal to about 23% and is the predominant component</span></i><span>– license code: </span><i><span>FSC® N003618</span></i><span>).</span></p><h5 style="text-align:justify;"><i><span>Published on: 25 June 2024, 15:45&nbsp;CET</span></i></h5>]]></description><category><![CDATA[news,P Zero,Fsc,Cycling]]></category>
            <pubDate>Tue, 25 Jun 2024 15:45:03 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/3f05cbf9-fc95-4bbc-b034-19e82b84eef6/500_pirellipzeroracersfscregcertification.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/3f05cbf9-fc95-4bbc-b034-19e82b84eef6/500_pirellipzeroracersfscregcertification.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/3f05cbf9-fc95-4bbc-b034-19e82b84eef6/pirellipzeroracersfscregcertification.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[PIRELLI P ZERO RACE RS FSC&amp;reg; CERTIFICATION]]></pp:imageTitle></item><item>
                        <title>SANTINI CYCLING AND PIRELLI LAUNCH A CAPSULE COLLECTION FOR CYCLISTS INSPIRED BY THE PIRELLI SPORT CLUB</title>
                        <link>https://press.pirelli.com/santini-cycling-and-pirelli-launch-a-capsule-collection-for-cyclists-inspired-by-the-pirelli-sport-club/</link>
                        <guid>https://press.pirelli.com/santini-cycling-and-pirelli-launch-a-capsule-collection-for-cyclists-inspired-by-the-pirelli-sport-club/</guid><pp:caseid>632639</pp:caseid><pp:subtitle>Santini Cycling introduces a limited-edition collection of technical apparel that celebrates the shared passion for cycling between two Italian excellences, inspired by the history of the Pirelli Sport Club, founded in Milan in 1922.</pp:subtitle><description><![CDATA[<p style="text-align:justify;"><i><span>Milan, 22 May 2024.&nbsp; </span></i><span><strong>Santini Cycling</strong>, a leader in cycling apparel, in collaboration with <strong>Pirelli Design</strong>, Pirelli’s division dedicated to high-quality partnerships, is excited to announce the launch of a new capsule collection for cyclists.</span></p><p style="text-align:justify;"><span>The entire collection showcases the new logo of the <strong>Sport Club Pirelli</strong>, established in 1922 to promote employee well-being through physical activity. Cycling, a discipline dear to the club, highlights Pirelli’s longstanding connection to the sport. Notably, Pirelli's first tire, the “Tipo Milano” of 1894, was designed for bicycles. The history of the Pirelli Sport Club is narrated on a label sewn into the jerseys of this collection.</span></p><p style="text-align:justify;"><span>The collection consists of two cycling jerseys, a pair of shorts available in black and white, a base layer, a sleeveless vest, and a windproof jacket, along with matching accessories, including socks, a cap, and a water bottle. Also available are a t-shirt made of soft fabric blending 95% cotton and 5% lycra, and a crewneck sweatshirt, both featuring the Santini and Pirelli logos in subtle soft-touch silicone.</span></p><p style="text-align:justify;"><span><strong>Pirelli Sport Club Jerseys</strong></span></p><p style="text-align:justify;"><span>The two versions of the Pirelli SC jerseys, Made with Polartec® Power Stretch® fabric, ensure incredible comfort and great breathability. They feature a slim fit with raw-cut sleeves and an internal silicone grip on the waist to keep the jersey always in place during pedaling. Triple back pocket is enhanced with an additional layer of ultra-light mesh, doubling the cargo space, making these jerseys ideal for longer rides and all bike commutes. Gray reflective details are on the back of the jerseys. The unisex Pirelli SC jersey is designed using the suggestive shapes of the new Sport Club Pirelli logo, which characterizes the design of this jersey available in four colors. The second jersey has a clean and elegant design, available in two color variations: white with a black stripe around the chest and black with a yellow insert, reminiscent of the yellow of Pirelli. The Pirelli SC and Santini logos are applied as silicone transfers. Respectively certified UPF30+ and UPF50+, the jerseys offer a significant barrier against harmful UV rays.</span></p><p style="text-align:justify;"><span><strong>Pirelli Sport Club Bib Shorts</strong></span></p><p style="text-align:justify;"><span>The Pirelli SC bib shorts are lightweight yet highly performant. Made with compact and highly elastic Italian fabric featuring power compression technology they have a matte finish for a classic and minimal look. Designed in two colour variants, total black and total white. The white bib shorts features a double panel at the back for extra coverage. The seamless front elastic bibs adhere to the body and extend to fit all bodytypes, while the extremely light and elastic mesh on the back ensures perfect ventilation. An internal non-slip gripper keeps the bib shorts in place while pedaling.</span></p><p style="text-align:justify;"><span>Equipped with the&nbsp; GITevo chamois with gel core that gradually absorbs shocks for unmatched comfort even during long rides. Reflective details on the thighs ensure high visibility in the dark.</span></p><p style="text-align:justify;"><span><strong>Pirelli Sport Club Baselayer</strong></span></p><p style="text-align:justify;"><span>Sleeveless technical base layer designed for ultimate comfort. Stretchable and lightweight, it features an elongated cut to fit perfectly inside the bib-shorts. Perfect for wearing under the Pirelli SC jersey.</span></p><p style="text-align:justify;"><span><strong>Pirelli Sport Club Windproof Vest</strong></span></p><p style="text-align:justify;"><span>The Pirelli SC vest is a pocketable windproof garment for both cycling and outdoor use. Extremely lightweight, it folds into its own pocket for easy access in case of wind or light rain. Made with two-layer windproof fabric on the front for excellent wind protection and lightweight mesh on the back for maximum breathability. Reflective band on the back pockets to enhance safety in low visibility conditions. Available in two color variations: white and black.&nbsp;</span></p><p style="text-align:justify;"><span><strong>Pirelli Sport Club Windproof Jacket</strong></span></p><p style="text-align:justify;"><span>A lightweight, packable windproof jacket for both cycling and everyday use. Extremely light, it can be folded and stored in its own pocket, taking up very little space, so it’s always within reach. Designed with a classic fit, it ensures comfort and freedom of movement.&nbsp;</span></p><p style="text-align:justify;"><span><strong>Pirelli Sport Club Cap</strong></span></p><p style="text-align:justify;"><span>The collection includes two cotton cycling caps: one with a yellow ribbon sewn onto the crown and an embroidered patch with the Pirelli Sport Club logo on the side, and the other with graphics using the shapes of the new Sport Club Pirelli logo.&nbsp;</span></p><p style="text-align:justify;"><span><strong>Pirelli Sport Club Technical Socks</strong></span></p><p style="text-align:justify;"><span>The high-profile Pirelli SC socks, lightweight and breathable, are the ideal complement to the Pirelli SC kit, offering extreme comfort, high performance, and excellent breathability. These technical socks boast an innovative composition: 50% q-skin, 47% nylon, and 3% lycra, a formula that ensures rapid sweat evaporation. Their structure includes a compression cuff for a perfect fit and strategic reinforcement on the heel and toes for superior comfort and protection.</span></p><p style="text-align:justify;"><span><strong>Pirelli Sport Club Water Bottle</strong></span></p><p style="text-align:justify;"><span>The Pirelli SC water bottle is the perfect accessory to show your passion for cycling. Easy to fill, this bottle features a cap that ensures a secure closure, preventing leaks during your ride. Made of polyethylene with a bio-batch additive that modifies the molecular structure of the bottle, making it biodegradable without affecting its use until the end of its life and disposal in a landfill.</span></p><h5 style="text-align:justify;"><i><span>Published on: &nbsp;23 May 2024, 8:45&nbsp;CET</span></i></h5>]]></description><category><![CDATA[news,Cycling,Design]]></category>
            <pubDate>Thu, 23 May 2024 08:45:00 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/d32567a2-9b4d-4941-a09a-631c37d80104/500_-pirelli-santini-1252.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/d32567a2-9b4d-4941-a09a-631c37d80104/500_-pirelli-santini-1252.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/d32567a2-9b4d-4941-a09a-631c37d80104/-pirelli-santini-1252.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[-Pirelli_Santini_1252]]></pp:imageTitle></item><item>
                        <title>BIKE TYRES: WHAT CAN YOU DO WHEN WINTER COMES?</title>
                        <link>https://press.pirelli.com/bike-tyres-what-can-you-do-when-winter-comes/</link>
                        <guid>https://press.pirelli.com/bike-tyres-what-can-you-do-when-winter-comes/</guid><pp:caseid>610048</pp:caseid><pp:subtitle>Some advice from the Pirelli technicians to keep them in optimal condition  regardless of lower temperatures</pp:subtitle><description><![CDATA[<p style="text-align:justify;"><i>Milan (Italy), 21<sup> st </sup>November 2023</i> - In winter bike tyres are truly put to the test. A set of factors contribute to getting roads dirty and slippery and greatly increasing the risk of punctures: choosing a suitable product to the season and to how one plans to use it, as well as some measures before, during and after the cycling activity, can help preserve the optimal condition of the only contact point between the bike and the road surface.&nbsp;</p><p style="text-align:justify;">&nbsp;</p><p style="text-align:justify;"><strong>WHAT TYRE IS MOST SUITABLE?&nbsp;</strong><br>Choosing a tyre for the winter season often means prioritising protection rather than factors such as lightness and smoothness. The first aspect to consider is in fact the tyre tread, which must have more grooves or a more aggressive design, with a greater grip and road holding on wet surfaces, or in any case on more slippery terrains owing to debris, leaves and/or dirt. Width is also a key factor when it comes to road holding: the wider the surface touching the ground, the greater the stability. For those who go off the road on a gravel bike or a mountain bike, a more aggressive and therefore knobbier tyre is necessary for greater traction on the sections with uneven terrain.&nbsp;<br>Last but not least is the choice of a tyre with greater and thicker puncture protection. Salt, rocks, small broken glass, metal debris and thorns can cause punctures to a tyre that is not adequately reinforced. Water too, in the form of heavy rain or humidity and winter dew, can act as a lubricant and help cause punctures due to cuts and the penetration of any sharp debris into the tyre tread: the Pirelli catalogue offers, depending on the type of model and discipline, high-performance protections that greatly reduce the chances of incurring this type of inconveniences.&nbsp;</p><p style="text-align:justify;">&nbsp;</p><p style="text-align:justify;"><strong>BIKE TYRE MAINTENANCE DURING THE WINTER MONTHS&nbsp;</strong><br>The other aspect that must be taken into account is maintenance. Whether it is a road bike, a gravel bike or a mountain bike, winter will require cyclists to take greater care of their tyres, before, during and after each bike ride.&nbsp;<br>Owing to lower temperatures, pressure diminishes faster compared to summer, so it must be monitored constantly. Of course, before inflating the tyres, it is important to check the tables with the inflating pressure levels recommended by Pirelli, as well as to consider the body weight of the cyclist and the general load of the bike, should there be loaded bike packs. One must also consider that when it is very cold the air pressure in the atmosphere diminishes too, so it is even more important to check the internal pressure of the tyre to counterbalance it. Of course, if the goal is to achieve greater grip, apart from choosing the best suited tyre tread, a light reduction of the tyre pressure (0.3 bar) – while always respecting the minimum pressure values indicated for each tyre – will result in greater adherence also thanks to a wider footprint on the terrain. Lower pressure also helps reduce the risk of punctures due to cuts and penetrations, as it enables the tyre to adapt more to the external body, before giving in and being punctured. This must however be done without reducing the tyre pressure too much and without going over the minimum pressure value required for each tyre, otherwise the other type of puncture, due to pinch flats, may become the new problem.&nbsp;</p><p style="text-align:justify;">&nbsp;</p><p style="text-align:justify;"><strong>SOME ADVICE: SUCH AS HOW TO DEFLATE THE TYRE AND STORE IT&nbsp;</strong><br>Once the bike ride is over, quickly checking the state of the tyre, with specific attention to cuts, small cracks or external objects that have remained stuck in the tyre tread, is absolutely necessary. Removing dirt and salt from the tyre’s surface helps the tyre last longer also from a chemical point of view.&nbsp;<br>In the winter period, bad weather may force cyclists to store their bikes for a long time, therefore, to best preserve their tyres here are some suggestions: depressurise the tyres by half the normal pressure; keep the bicycle in a cool, dry place and, of course, protected from the bad weather; avoid exposure to direct sunlight, as UV rays too can weaken the tyre; keep the tyres off the floor and, especially if tubeless-ready so with sealant inside, spin them occasionally; also, prevent chemicals or solvents from coming into contact with the tyre, and in the case of replacement tyres, take care of them carefully, preferably unfolded and not in the original packaging, and always away from damp surfaces (such as basement walls).</p><p style="text-align:justify;">&nbsp;</p><p style="text-align:justify;"><strong>PIRELLI’S TYRES FOR THE WINTER SEASON&nbsp;</strong><br>The wide range of Pirelli tyres offers various solutions for those wanting to take on the winter season safely without giving up high-performance rides.</p><p style="text-align:justify;">&nbsp;</p><p style="text-align:justify;">When it comes to road bikes, the high-performing tyre for all seasons is the<strong> P ZERO Race 4S</strong>, available both as clincher tyre and TLR. Thanks to the SmartEVO Compound made by combining the experience of the top Motorsport competitions and the partnership with Pirelli’s World Tour cycling teams, it allows for a balance between two opposite features: grip and smoothness. The <strong>CINTURATO Velo</strong> is an all-season product for road and light gravel cycling, an ideal tyre for challenging terrains that, thanks to the SmartNET Silica compound and the Armour Tech structure, can provide protection, safety and rideability in many different road and weather conditions. <strong>CINTURATO Gravel S</strong> is an eclectic tyre, designed by Pirelli to ride a gravel bike on soft and muddy terrains. Designed by prioritising grip and protection, rather than pure smoothness, this gravel tyre optimises the riding experience both in unfavourable weather conditions and on technical paths bordering mountain biking. Mud and cold are also the main obstacles for those who practice mountain biking in the winter season. Pirelli’s <strong>SCORPION </strong>tyre range, separate from the family (XC, Trail, Enduro, Race Enduro or DH, E-MTB), includes the S tyre tread. The name of this tyre tread design is tied to the type of terrain: the S (<strong>Soft Terrain</strong>), which is also the result of Pirelli’s experience in the Motocross world, is the most sculpted and suited solution when riding on mud, wet grass or uneven terrains. Finally, for those who cycle in the city on an e-bike or a city bike, the most suitable choice is the Angel DT Urban, inspired by the Angel Scooter: its highly sculpted tread and casing with HyperBelt protection up to 5mm offer grip, safety and excellent road holding on a wide range of urban road surfaces.</p><h5 style="text-align:justify;"><i><span>Published on: 921November 2023, 16:46&nbsp;CET</span></i></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Tue, 21 Nov 2023 15:46:41 +0100</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/0683c155-8217-46f0-9ce7-ad2ebb4c01e4/500_pirelliscorpion.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/0683c155-8217-46f0-9ce7-ad2ebb4c01e4/500_pirelliscorpion.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/0683c155-8217-46f0-9ce7-ad2ebb4c01e4/pirelliscorpion.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[PIRELLI Scorpion]]></pp:imageTitle></item><item>
                        <title>PIRELLI EXTENDS ITS RANGE OF PREMIUM SMARTUBE INNER TUBES FOR BIKE TYRES, WITH THE SMARTUBE EVO AND SMARTUBE X MODELS</title>
                        <link>https://press.pirelli.com/pirelli-extends-its-range-of-premium-smartube-inner-tubes-for-bike-tyres-with-the-smartube-evo-and-smartube-x-models/</link>
                        <guid>https://press.pirelli.com/pirelli-extends-its-range-of-premium-smartube-inner-tubes-for-bike-tyres-with-the-smartube-evo-and-smartube-x-models/</guid><pp:caseid>590611</pp:caseid><description><![CDATA[<p style="text-align:justify;"><span><strong>SmarTUBE EVO: light, with 5% less rolling resistance than the standard version and a new TPU formula</strong></span></p><p style="text-align:justify;"><span><strong>SmarTUBE X: three times thicker than its previous version, giving it the maximum robustness and puncture resistance, for an urban, gravel or e-bike use</strong></span></p><p style="text-align:justify;"><i><span>Milan (Italy), 13 September 2023</span></i><span> – Pirelli adds two new models to its range of<strong> premium inner tubes</strong> dedicated to road, gravel and e-bike tyres. The<strong> Pirelli SmarTUBE EVO and SmarTUBE X</strong> have just hit the market, respectively dedicated to the <strong>Pirelli P ZERO clinchers and the CINTURATO and ANGEL tyre families</strong>.</span></p><p style="text-align:justify;"><span><strong>SMARTUBE EVO AND P ZERO: A COMBINATION OF SMOOTHNESS AND COMFORT</strong></span></p><p style="text-align:justify;"><span>The SmarTUBE inner tubes family is made of TPU that is a thermoplastic polyurethane characterised by high elasticity and mechanical resistance, and extreme lightness. The new SmarTUBE EVO features a<strong> new TPU formula and offers a performance made of flexibility, smoothness, and comfort</strong> that can compete with latex inner tubes, while also guaranteeing <strong>up to 50% less weight </strong>compared to the latter. The new SmarTUBE EVO also allows an <strong>extra 5% less rolling resistance</strong> compared to the already fast Pirelli SmarTUBE on the market (*).</span></p><p style="text-align:justify;"><span>This evolution of the famous SmarTUBE models has responded to the <strong>feedback of the World Tour teams</strong> that work with Pirelli, to <strong>boost the performance centred on the P ZERO tyres’ lightness and speed</strong>, and extends these benefits to all those who love the convenience of the “clincher + inner tube” system.</span></p><p style="text-align:justify;"><span>Bright yellow as per “tradition”, available in a single version, which covers sizes ranging from 25-622 to 28-622, the new Pirelli SmarTUBE EVO comes with three different Presta valves, completely black: from 42 mm, 60 mm up to 80 mm for high-profile wheels.&nbsp;</span></p><p style="text-align:justify;"><span><strong>SMARTUBE X: ROBUSTNESS AND HIGH PUNTURE RESISTANCE</strong></span></p><p style="text-align:justify;"><span><strong>Pirelli SmarTUBE X, on the other hand, is the new TPU inner tube dedicated by Pirelli to the tyres of the CINTURATO and ANGEL families</strong>: three times thicker than the current CINTURATO SmarTUBE (which it is replacing), the SmarTUBE X offers<strong> robustness and puncture resistance</strong>. It is particularly suitable in <strong>city settings or for fast commuting</strong>.</span></p><p style="text-align:justify;"><span>SmarTUBE X comes in two separate lines: CINTURATO SmarTUBE X for tyres from 28-622 to 40-622 and from 40-622 to 50-622, with Presta or Schrader valves, and ANGEL SmarTUBE X for tyres from 28-622 to 42-622 and from 42-622 to 62-622, with Presta or Schrader valve options.</span></p><p style="text-align:justify;"><span>The new SmarTUBE EVO and SmarTUBE X, in line with Pirelli’s TPU inner tube family, are <strong>extremely compact</strong>:<strong> -50% space taken up in the jersey’s pockets or in the backpack</strong> compared to the traditional butyl inner tubes, while preserving - like the latter type - the necessary <strong>airtightness</strong>.</span></p><p style="text-align:justify;"><span>The first sizes are already available on the market, the range is expected to be complete by the end of September 2023.</span></p><h6 style="text-align:justify;"><span>(*) In-house testing by Pirelli with P ZERO Race tyres sized 28-622; Angel GT Urban sized 28-622, 42-622, 47-622, 52-622 and Angel DT Urban sized 28-622 and 42-622.</span></h6><h5 style="text-align:justify;"><i><span>Published on: 13 September 2023, 15:00&nbsp;CET</span></i></h5>]]></description><category><![CDATA[news,Cycling,Pzero,Cinturato,Angel]]></category>
            <pubDate>Wed, 13 Sep 2023 15:00:36 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/8e618d56-89ca-482d-a205-a392a1a59772/500_pirellinewsmartubeevo-creditsgeemilnes@geemilner.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/8e618d56-89ca-482d-a205-a392a1a59772/500_pirellinewsmartubeevo-creditsgeemilnes@geemilner.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/8e618d56-89ca-482d-a205-a392a1a59772/pirellinewsmartubeevo-creditsgeemilnes@geemilner.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[PIRELLI NEW SMARTUBE EVO - Credits Gee Milnes @geemilner]]></pp:imageTitle></item><item>
                        <title>PIRELLI: VOLUNTARY RECALL OF BICYCLE TYRES P ZERO RACE TLR SIZE 28-622</title>
                        <link>https://press.pirelli.com/pirelli-voluntary-recall-of-bicycle-tyres-p-zero-race-tlr-size-28-622/</link>
                        <guid>https://press.pirelli.com/pirelli-voluntary-recall-of-bicycle-tyres-p-zero-race-tlr-size-28-622/</guid><pp:caseid>581829</pp:caseid><pp:subtitle>The tyres recalled were produced between the tenth week of 2023 and the 24th week of 2023</pp:subtitle><description><![CDATA[<p style="text-align:justify;"><i><span>Milan</span></i><span>, 20 July 2023 - To ensure the maximum safety of our clients, Pirelli announces that it is carrying out a voluntary recall of some bicycle tyres P Zero Race TLR of the size 28-622 which were produced between the tenth week of 2023 and the 24th week of 2023. The recall refers to certain problems of compatibility of the tyre with some wheel rims. Pirelli immediately launched the recall campaign, interrupting the sale of the products concerned, also those already present in the commercial network, and is defining with the relevant bodies the methods of recall for those that have already been distributed. These methods will be announced on the web site </span><a href="http://www.pirellicycling.com"><span>www.pirellicycling.com</span></a><span> shortly.</span></p><p style="text-align:justify;"><span>The tyres involved in the recall are the following:</span></p><table border="1" cellpadding="0" cellspacing="0" width="652"><tr><th width="170"><span><strong>Model Name</strong></span></th><th width="112"><p style="text-align:center;"><span><strong>Model Number on the box</strong></span></p></th><th width="111"><p style="text-align:center;"><span><strong>Tire ID on sidewall</strong></span></p></th><th width="130"><p style="text-align:center;"><span><strong>Production Date Code on sidewall</strong></span></p></th><th width="128"><p style="text-align:center;"><span><strong>UPC Code on the box</strong></span></p></th></tr><tr><td style="vertical-align:top;" width="170"><span>28-622 P ZERO <sup>TM</sup> Race TLR Classic</span></td><td style="vertical-align:top;" width="112"><p style="text-align:center;"><span>3984300</span></p></td><td style="vertical-align:top;" width="111"><p style="text-align:center;"><span>843L</span></p></td><td style="vertical-align:top;" width="130"><span>All date codes between “1023” to “2423”</span></td><td style="vertical-align:top;" width="128"><span>8019227398434</span></td></tr><tr><td style="vertical-align:top;" width="170"><span>28-622 P ZERO <sup>TM</sup> Race TLR</span></td><td style="vertical-align:top;" width="112"><p style="text-align:center;"><span>4149600</span></p></td><td style="vertical-align:top;" width="111"><p style="text-align:center;"><span>496N</span></p></td><td style="vertical-align:top;" width="130"><span>All date codes between “1023” to “2423”</span></td><td style="vertical-align:top;" width="128"><span>8019227414967</span></td></tr><tr><td style="vertical-align:top;" width="170"><span>28-622 P ZERO <sup>TM</sup> Race&nbsp; TLR Yellow</span></td><td style="vertical-align:top;" width="112"><p style="text-align:center;"><span>4204400</span></p></td><td style="vertical-align:top;" width="111"><p style="text-align:center;"><span>044P</span></p></td><td style="vertical-align:top;" width="130"><span>All date codes between “1023” to “2423”</span></td><td style="vertical-align:top;" width="128"><span>8019227420449</span></td></tr><tr><td style="vertical-align:top;" width="170"><span>28-622 P ZERO <sup>TM</sup> Race&nbsp; TLR White</span></td><td style="vertical-align:top;" width="112"><p style="text-align:center;"><span>4204500</span></p></td><td style="vertical-align:top;" width="111"><p style="text-align:center;"><span>045P</span></p></td><td style="vertical-align:top;" width="130"><span>All date codes between “1023” to “2423”</span></td><td style="vertical-align:top;" width="128"><span>8019227420456</span></td></tr><tr><td style="vertical-align:top;" width="170"><span>28-622 P ZERO <sup>TM</sup> Race&nbsp; TLR Red</span></td><td style="vertical-align:top;" width="112"><p style="text-align:center;"><span>4204600</span></p></td><td style="vertical-align:top;" width="111"><p style="text-align:center;"><span>046P</span></p></td><td style="vertical-align:top;" width="130"><span>All date codes between “1023” to “2423”</span></td><td style="vertical-align:top;" width="128"><span>8019227420463</span></td></tr><tr><td style="vertical-align:top;" width="170"><span>28-622 P ZERO <sup>TM </sup>Race&nbsp; TLR Gold</span></td><td style="vertical-align:top;" width="112"><p style="text-align:center;"><span>4416600</span></p></td><td style="vertical-align:top;" width="111"><p style="text-align:center;"><span>166T</span></p></td><td style="vertical-align:top;" width="130"><span>All date codes between “1023” to “2423”</span></td><td style="vertical-align:top;" width="128"><span>8019227441666</span></td></tr><tr><td style="vertical-align:top;" width="170"><span><img src="https://content.presspage.com/uploads/2176/3e7adde3-143d-4e34-8f31-801a58c7bd9d/picture1.png?10000" width="155" height="45"></span></td><td style="vertical-align:top;" width="112"><span><img src="https://content.presspage.com/uploads/2176/25caec0f-ad75-4d23-9e04-8579b7ee3485/picture2.png?10000" width="90" height="91"></span></td><td style="vertical-align:top;" colspan="2" width="130"><span><img src="https://content.presspage.com/uploads/2176/88f6784e-91a1-4811-a2ad-9a92c97b32c4/picture3.png?10000" width="236" height="59"></span></td><td style="vertical-align:top;" width="128"><span><img src="https://content.presspage.com/uploads/2176/70ddbaa5-7bca-4d32-8073-fb73291b4706/picture4.png?10000" width="114" height="90"></span></td></tr></table><h5 style="text-align:justify;"><i><span>Published on: 20 July 2023, 13:21&nbsp;CET</span></i></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Thu, 20 Jul 2023 13:21:29 +0200</pubDate>
            <enclosure url="https://content.presspage.com/clients/150_2176.png?10000" length="0" type="image/png" />
                <pp:image>https://content.presspage.com/clients/150_2176.png?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/clients/150_2176.png?10000</pp:imageOriginal><pp:imageTitle><![CDATA[logo]]></pp:imageTitle></item><item>
                        <title>PIRELLI PRESENTS CINTURATO ROAD,  THE ROAD BIKE TYRE MADE FOR CYCLISTS WHO SEEK COMFORT, PRACTICALITY, DURABILITY AND FUN</title>
                        <link>https://press.pirelli.com/pirelli-presents-cinturato-road--the-road-bike-tyre-made-for-cyclists-who-seek-comfort-practicality-durability-and-fun/</link>
                        <guid>https://press.pirelli.com/pirelli-presents-cinturato-road--the-road-bike-tyre-made-for-cyclists-who-seek-comfort-practicality-durability-and-fun/</guid><pp:caseid>577228</pp:caseid><description><![CDATA[<p><span><strong>Tube-type tyre with SmartNET Silica compound: reliable in every condition</strong></span></p><p><span><strong>Manufactured in the renovated Milan-Bollate plant</strong></span></p><p><span><strong>The ideal partner for training or leisure cycling</strong></span></p><p style="text-align:justify;"><i><span>Milan (Italy), 13<sup>th</sup> June 2023</span></i><span> – Pirelli continues the range enhancement of its road bike tyre line by unveiling the CINTURATO Road, the tube-type version of its famous CINTURATO Velo tyre. CINTURATO Road is designed to offer durability, protection, comfort and the most practical assembly experience in various situations of use: bike rides over the weekend, when training hard or for </span><i><span>granfondo</span></i><span> cycling, as well as for urban and everyday use, with the wider sizes.</span></p><p style="text-align:justify;"><span>Manufactured in the renovated Milan-Bollate plant, the CINTURATO Road features Pirelli’s tested and patented SmartNET Silica compound. This mix, which was already used on the CINTURATO Velo and P ZERO TLR 4S, includes seventeen elements, resulting in excellent grip and efficient rolling resistance, in any weather condition.</span></p><p style="text-align:justify;"><span>Its strong 60TPI casing offers great protection against punctures. It has been made with Pirelli’s TechWALL+ Road technology, with an added bead-to-bead layer, in a version dedicated to clincher tyres. Thanks to its multiple reinforcement layers, including a bead-to-bead layer and an added nylon protection layer, under the tread, TechWALL+ Road protects the tyre from pinch flats and foreign objects, increasing its durability over time on challenging road surfaces that would normally wear it out.&nbsp;&nbsp;</span></p><p style="text-align:justify;"><span>The tread design is also new compared to its famous TLR variant, with more side grooves and a special geometry of patterns to improve its cornering, also on rougher urban stretches or to deal with variable or slightly uneven roads, especially on cold surfaces.</span></p><p style="text-align:justify;"><span>The CINTURATO Road is the tyre for those cyclists focusing on fun and comfort, and seeking durability, protection and maximum practicality when it comes to use and assembly – like the one offered by the tube-type setup. Tested by Pirelli’s World Tour teams during their winter training, it is also perfect for athletes looking for a strong and lasting product to train with. This tyre is made for that large segment of the public, who still prefer the practical nature of a tube-type tyre, and complements Pirelli’s CINTURATO SmarTUBE and RoadTUBE options.</span></p><p style="text-align:justify;"><span>The CINTURATO Road will be available in sizes 26-622, 28-622, 32-622 and 35-622.</span></p><h5 style="text-align:justify;"><i><span>Published on: 13 June 2023, 14:50&nbsp;CET</span></i></h5>]]></description><category><![CDATA[news,Cycling,Cinturato]]></category>
            <pubDate>Tue, 13 Jun 2023 14:50:05 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/27b4b78d-295d-4adb-b28a-d4d8cdb2f6ab/500_pirellicinturatoroadsection.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/27b4b78d-295d-4adb-b28a-d4d8cdb2f6ab/500_pirellicinturatoroadsection.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/27b4b78d-295d-4adb-b28a-d4d8cdb2f6ab/pirellicinturatoroadsection.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Pirelli Cinturato Road Section]]></pp:imageTitle></item><item>
                        <title>PIRELLI LAUNCHES THE P ZERO RACE 4S TLR ROAD BICYCLE TYRE,  THE ALL SEASON TUBELESS TYRE THAT PERFORMS IN  ANY WEATHER CONDITION</title>
                        <link>https://press.pirelli.com/pirelli-launches-the-p-zero-race-4s-tlr-road-bicycle-tyre--the-all-season-tubeless-tyre-that-performs-in--any-weather-condition/</link>
                        <guid>https://press.pirelli.com/pirelli-launches-the-p-zero-race-4s-tlr-road-bicycle-tyre--the-all-season-tubeless-tyre-that-performs-in--any-weather-condition/</guid><pp:caseid>572138</pp:caseid><description><![CDATA[<p><strong>New SPEEDCORE technology that makes the tyre roll smoothly and with low risk of puncture</strong></p><p><strong>SmartNET Silica compound: perfect on cold or wet tarmac, offering all-round performance</strong></p><p><strong>Produced in the renovated Milano-Bollate facility&nbsp;</strong></p><p style="text-align:justify;"><i>Milan (Italy), May 3, 2023</i> – Pirelli presents the P ZERO Race 4S TLR road bicycle tyre, the tubeless version of the Pirelli all season tyre, produced in the renovated Milano-Bollate facility. The new all-round tyre follows the success of the P ZERO Race 4S clincher version. The new tyre has remained aesthetically unchanged from the tube type version and incorporates, within it, new technologies and prior patents that capitalize on Pirelli’s experience in the high-end cycling sector</p><p style="text-align:justify;"><strong>TREAD WITH ALL-SEASON COMPOUND&nbsp;</strong></p><p style="text-align:justify;">The P ZERO Race 4S TLR, in fact, features a tread made with the award-winning SmartNET Silica compound, the same used in the Cinturato Velo tyre. A Pirelli patented mix of materials, SmartNET is a silica-based molecule whose configuration differs from traditional silica molecules: its elongated stick form has a natural self-aligning tendency, providing numerous advantages in terms of performance. Among these, the most prized for use in the all-season tyre is certainly its natural chemical affinity for water, and more generally, with low temperatures, which characterise a product with outstanding qualities on wet and/or typical cold-weather surfaces.</p><p style="text-align:justify;"><strong>SPEEDCORE: COMPOUND WITH ARAMID</strong></p><p style="text-align:justify;">Combined with the external SmartNET Silica, the structure of the P ZERO Race 4S TLR is equipped internally with the innovative SPEEDCORE technology, which uses a layer of compound containing Aramid particulate. SPEEDCORE technology favours the hold of air, has low resistance to rolling and offers increased protection against punctures. This new technology was developed thanks to Pirelli’s experience in the field of racing compounds; it was introduced for the first time on the market with the P ZERO Race TLR tyre, also a product of the Milano-Bollate facility.</p><p style="text-align:justify;">In the case of an all-season tyre like this one, the use of SPEEDCORE technology makes the tyre casing to roll smoothly and the combination with the SmartNET Silica compound - which favours grip even on wet surfaces typical of autumn and winter – result in a product to use all year long, with all-round performance.&nbsp;</p><p style="text-align:justify;"><strong>THE TYRE WITH THE “RACING” FEEL</strong></p><p style="text-align:justify;">The new P ZERO Race 4S TLR tyre is the perfect choice for those who want a highperforming tyre, for competitions or training, ideal all year round: high-performing and fast in summer, high grip and resistant in winter, with that “racing” feeling typical of the Pirelli “Race” family.</p><p style="text-align:justify;">P ZERO Race 4S TLR is already available in 28-622, 30-622 and soon in size 32-622 too. It completes the line by complementing the P ZERO Race clincher tyre and tubeless type - to match respectively with the SmarTUBE air chamber and P ZERO sealant - and the P ZERO Race SL TLR, the lightest of the P ZERO Race family.&nbsp;</p><h5 style="text-align:justify;"><i><span>Published on: 3 May 2023, 15:14&nbsp;CET</span></i></h5>]]></description><category><![CDATA[news,Cycling,Pzero]]></category>
            <pubDate>Wed, 03 May 2023 15:14:09 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/6562d7cb-af87-4a87-9097-6919400048f5/500_pirellipzerorace4stlr4.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/6562d7cb-af87-4a87-9097-6919400048f5/500_pirellipzerorace4stlr4.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/6562d7cb-af87-4a87-9097-6919400048f5/pirellipzerorace4stlr4.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Pirelli P ZERO Race 4s TLR]]></pp:imageTitle></item><item>
                        <title>PIRELLI PRESENTS THE NEW P ZERO RACE TLR,  THE FASTEST TUBELESS TYRE OF THE ROAD BIKE RANGE</title>
                        <link>https://press.pirelli.com/pirelli-presents-the-new-p-zero-race-tlr--the-fastest-tubeless-tyre-of-the-road-bike-range/</link>
                        <guid>https://press.pirelli.com/pirelli-presents-the-new-p-zero-race-tlr--the-fastest-tubeless-tyre-of-the-road-bike-range/</guid><pp:caseid>565271</pp:caseid><description><![CDATA[<p><span><strong>A new SPEEDCORE technology that makes the tyre 24% faster than its predecessor and reduces puncture risk</strong></span></p><p><span><strong>Manufactured in the renovated Milano-Bollate plant</strong></span></p><p style="text-align:justify;"><i><span>Milan, Italy, 20<sup>th </sup>March 2023</span></i><span> – Pirelli is launching its new P ZERO Race TLR, the tubeless version of its clincher tyre for road bikes. This product has been redesigned with new technologies and is manufactured in the modernised and innovative Pirelli plant in Milan-Bollate.</span></p><p style="text-align:justify;"><span>The new tubeless ready tyre by Pirelli is the fastest of the entire road bike range: this feature is sought not only by amateurs but also by the World Tour teams with which Pirelli collaborates: Trek-Segafredo and AG2R Citroën; more recently also the Q36.5 Pro Cycling Team.</span></p><p style="text-align:justify;"><span>The P ZERO Race TLR is the result of a complex project that involved many departments of Pirelli’s R&D, as well as the teams that tested it on the ground: it features an innovative technology called SPEEDCORE.</span></p><p style="text-align:justify;"><span><strong>SPEEDCORE: REINFORCED CASING</strong></span></p><p style="text-align:justify;"><span>The structure of the P ZERO Race TLR features a tyre tread made with the SmartEVO formulation, a cutting-edge compound of polymers created to offer an excellent grip and low rolling resistance. The tyre is different in the inside compared to its predecessor: here the use of the new SPEEDCORE technology offers low rolling resistance and great protection from punctures, thus reinforcing the casing – without making it stiff – through the use of aramid fibres. Aramid in fact has chemical-physical features that allow for high resistance to traction, cuts and heat, thus favouring the mechanical properties of the tyre itself.</span></p><p style="text-align:justify;"><span><strong>FAST TYRE WITH HIGH RESISTANCE AND LOW RIGIDITY</strong></span></p><p style="text-align:justify;"><span>This new technology has been developed thanks to Pirelli’s experience in the field of compounds for racing tyres and has allowed for the reduction of rolling resistance, thus improving the smoothness of this tyre by 24% compared to the P ZERO Race TLR’s predecessor (Pirelli in-house testing carried out with tyres in the size 28-622). The aramid fibres bind evenly with the other chemical elements in the rubber, arranging themselves homogeneously in the structure, thus favouring the high mechanical properties required of low rolling resistance, high puncture resistance and low rigidity. So thanks to SPEEDCORE the structure of the new P ZERO Race TLR is much more flexible and thinner than a traditional butyl rubber layer, with improved mechanical resistance characteristics compared to the previous version of the product and able to offer a better level of puncture protection than a classic bead-to-bead fabric casing.</span></p><p style="text-align:justify;"><span>Compared to the previous version on the market, the weight and excellent grip and reliability characteristics in dry and wet conditions remain unchanged, confirming the product as a reliable and high-performance all-rounder, a benchmark in its category.</span></p><p style="text-align:justify;"><span>P ZERO Race TLR is already available in sizes 26-622, 28-622, 30-622 (all also in the ‘Classic’ version) as well as size 32-622 with black sidewalls. The sizes 35-622 and 40-622 will enter the market later this year.</span></p><h5 style="text-align:justify;"><i><span>Published on: 20 March 2023, 15:20&nbsp;CET</span></i></h5>]]></description><category><![CDATA[news,Cycling,Pzero]]></category>
            <pubDate>Mon, 20 Mar 2023 15:20:21 +0100</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/2682709e-a784-42b9-aa3c-1a496173dfbf/500_@linabopirellipzeroracetlrita-copy.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/2682709e-a784-42b9-aa3c-1a496173dfbf/500_@linabopirellipzeroracetlrita-copy.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/2682709e-a784-42b9-aa3c-1a496173dfbf/@linabopirellipzeroracetlrita-copy.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[@LinaBo PIRELLI P ZERO Race TLR ITA - Copy]]></pp:imageTitle></item><item>
                        <title>PIRELLI PRESENTS P ZERO RACE TT, THE FASTEST AND LIGHTEST CLINCHER TYRE OF ITS RANGE</title>
                        <link>https://press.pirelli.com/pirelli-presents-p-zero-race-tt-the-fastest-and-lightest-clincher-tyre-of-its-range/</link>
                        <guid>https://press.pirelli.com/pirelli-presents-p-zero-race-tt-the-fastest-and-lightest-clincher-tyre-of-its-range/</guid><pp:caseid>561268</pp:caseid><description><![CDATA[<p><span><strong>Designed for professional cyclists and anyone in search of speed and lightness</strong></span></p><p><span><strong>Produced in the Pirelli plant of Bollate (Milan)</strong></span></p><p><span><strong>Successor of the P ZERO Velo TT, the choice of many champions of the World Tour teams</strong></span></p><p style="text-align:justify;"><i><span>Milan (Italy), 21 February 2023</span></i><span> – Pirelli presents P ZERO Race TT, the top-performing clincher tyre for professional riders and the sportiest amateurs. It is produced in the renovated Pirelli plant of Bollate, just outside Milan, and completes the racing tyre range by taking over from the P ZERO Velo TT, which had marked Pirelli’s return to the cycling world in 2017 with several medal-winning achievements. &nbsp;</span></p><p style="text-align:justify;"><span><strong>SMARTEVO COMPOUND AND LITE CASING</strong></span></p><p style="text-align:justify;"><span>P ZERO Race TT is the smoothest and lightest clincher tyre of the entire P ZERO Race range, designed to meet the requirements of the World Tour teams backed by Pirelli, combined with the ultra-light Pirelli SmarTUBE inner tubes. Indeed, teams such as the US Trek-Segafredo or the French AG2R Citroën have already chosen P ZERO Race TT for some 2022 stages of the Vuelta or the Tour de France.</span></p><p style="text-align:justify;"><span>The tread of the new P ZERO Race TT is based on the SmartEVO compound characterizing the P ZERO family, developed to offer a very low rolling resistance, great control at top speeds and an excellent grip. Besides, unlike its predecessor, P ZERO Race TT’s tread is not “slick”. Its design is that of P ZERO Race, thereby enhancing driveability and cornering control. In comparison to this product though, the new tyre is 5% lighter and features 15% lower rolling resistance*. With a 120 TPI nylon LITE casing, without additional protections, the Pirelli R&D department has further optimised the tyre, again with a view to offering the lowest possible rolling resistance.</span></p><p style="text-align:justify;"><span>With the unmistakable red logo on the sides, P ZERO Race TT is already available for purchase, in the sizes of 26-622 and 28-622.</span></p><h6 style="text-align:justify;"><span>* Internal tests carried out by the R&D department on tyres in sizes 28-622 vs P ZERO Race Tube Type.</span></h6><h5 style="text-align:justify;"><i><span>Published on: 21 February 2023, 14:54&nbsp;CET</span></i></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Tue, 21 Feb 2023 14:54:18 +0100</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/c7109b3c-5280-4756-8df8-59fdea068b38/500_pirellipzeroracett@trek-segafredo.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/c7109b3c-5280-4756-8df8-59fdea068b38/500_pirellipzeroracett@trek-segafredo.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/c7109b3c-5280-4756-8df8-59fdea068b38/pirellipzeroracett@trek-segafredo.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Pirelli P ZERO Race TT @Trek_Segafredo]]></pp:imageTitle></item><item>
                        <title>PIRELLI AND THE UNIVERSITY OF MILAN-BICOCCA RENEW PARTNERSHIP IN CORIMAV FOR RESEARCH INTO ECO-FRIENDLY MATERIALS AND PROCESSES</title>
                        <link>https://press.pirelli.com/pirelli-and-the-university-of-milan-bicocca-renew-partnership-in-corimav-for-research-into-eco-friendly-materials-and-processes/</link>
                        <guid>https://press.pirelli.com/pirelli-and-the-university-of-milan-bicocca-renew-partnership-in-corimav-for-research-into-eco-friendly-materials-and-processes/</guid><pp:caseid>558276</pp:caseid><description><![CDATA[<p style="margin-left:18.0pt;"><span><strong>Over 20 years, Corimav has funded 55 doctoral scholarships and deposited 24 patents on innovative materials and processes. Another 18 Doctoral Scholarships foreseen in the next 6 years</strong></span></p><p style="margin-left:18.0pt;"><span><strong>Joint research has already led to the market launch of &nbsp;tyres with more sustainable materials such as lignin and nano-silicates (SmartNet Silica)</strong></span></p><p style="margin-left:18.0pt;text-align:justify;"><i><span>Milan, 14 February 2023</span></i><span> – More than two decades after the birth of CORIMAV (Consortium for Research on Advanced Materials), the University of Milano-Bicocca and Pirelli have extended the collaboration for another 6 years. To date, 55 doctoral scholarships have been funded and awarded by the consortium, a collaboration born with the aim of developing cutting-edge technologies in the field of materials, supporting research and experimentation activities for patenting purposes, as well as promote training and professional updating initiatives for young researchers.</span></p><p style="margin-left:18.0pt;text-align:justify;"><span><strong>TOWARDS INCREASINGLY ECO-FRIENDLY MATERIALS AND PRODUCTION PROCESSES</strong></span></p><p style="margin-left:18.0pt;text-align:justify;"><span>This joint activity that will continue through the funding 18 new PhD scholarships for research activities aimed at projects focused on sustainability, through studies relating to new materials obtained from renewable sources and new materials obtained from agro-industrial waste products, innovative solutions to lower the environmental impact of the tyre production process and improve the environmental degradability of the tyre from a circular economy perspective.</span></p><p style="margin-left:18.0pt;text-align:justify;"><span><strong>INTRODUCTION OF LIGNIN AND NANO-SILICATES (SMARTNET SILICA) INTO TYRES</strong></span></p><p style="margin-left:18.0pt;text-align:justify;"><span>For example, CORIMAV's research led to the patent that resulted in Pirelli using lignin in the production of bicycle tires and soon also in some specifications for cars. Lignin is a natural material deriving from waste biomass and with intrinsic antioxidant properties which, with appropriate chemical-physical modifications, improves the mechanical properties of the tire and allows the replacement of synthetic materials of fossil origin. A second example of the research carried out by CORIMAV is the patenting of nano-silicates (SmartNet Silica), a particular silica which, when used in a compound, delivers high performance grip and smoothness on dry and wet surfaces. In addition, this improves the mechanical resistance of the tread, which enhances protection against punctures and the useful life of the tyre, as well as optimizing rolling resistance.</span></p><p style="margin-left:18.0pt;"><span><strong>EUROPEAN BEST PRACTICE</strong></span></p><p style="margin-left:18.0pt;text-align:justify;"><span>CORIMAV was included in 2018 in the Final Report of the </span><i><span>European Commission Study on Fostering Industrial Talents in Research at European Level</span></i><span> which focuses on the promotion of inter-sectoral mobility (Ism, Inter-sectoral mobility) and reports examples of good practices for each country of the Union. A recognition that testifies to the attention of the institutions and the European Union to a path that manages to transform the fruits of research into products of commercial interest with ever greater attention to the development and dissemination of more environmentally friendly solutions. A virtuous process of continuous exchange of knowledge between industry and universities, which leads to the consolidation of learning and development methods, with an enhancement of the growth paths of young researchers which can also quickly set them on career paths in companies, including Pirelli.</span></p><p style="margin-left:18.0pt;"><span><strong>OVER 20 YEARS OF RESEARCH AND 24 PATENTS FILED</strong></span></p><p style="margin-left:18.0pt;text-align:justify;"><span>In 2001, Pirelli and the University signed the agreement to create CORIMAV starting with research mainly in three sectors: nanocomposite materials, energy transmission (superconductivity and distributed generation) and molecular modeling. More recently, research has focused on the tyre sector, an area in which Pirelli's activity has also concentrated, with particular attention to eco-sustainable materials.</span></p><p style="margin-left:18.0pt;text-align:justify;"><span>In over 20 years of activity, CORIMAV has filed 24 patent applications, 12 of which in the period 2017-2022. The Consortium was initially chaired by Prof. Marcello Fontanesi, followed by Prof. Cristina Messa and now Prof. Giovanna Iannantuoni, while the role of director has always been covered by Enrico Albizzati (former CEO of Material Innovation of Pirelli Labs and currently Scientific Advisor of Pirelli).</span></p><p style="margin-left:18.0pt;text-align:justify;"><span><strong>Giovanna Iannantuoni, rector of the University of Milano-Bicocca</strong>, said: “</span><i><span>We are pleased to continue this collaborative activity. The role of research is decisive for achieving the ecological transition. Bicocca is at the forefront of research into new materials and energy saving, with a view to sustainability understood in its broadest sense. Furthermore, the relationship with the business world brings concrete advantages to both universities and companies, as demonstrated by the results obtained so far thanks to the activity of the CORIMAV Consortium".</span></i></p><p style="margin-left:18.0pt;text-align:justify;"><span><strong>Marco Tronchetti Provera, Executive Vice Chairman and CEO of Pirelli</strong>, said: “</span><i><span>The Pirelli-Bicocca University Consortium demonstrates how important and virtuous the collaboration between companies and universities can be, triggering processes and methodologies for ever greater environmental sustainability. A continuous exchange of knowledge aimed at the reciprocal training of researchers in order to improve the product and stimulate continuous innovation".</span></i></p><h5 style="text-align:justify;"><i><span>Published on: 14 February 2023, 13:00&nbsp;CET</span></i></h5>]]></description><category><![CDATA[news,Sustainability,Research,Car,Cycling]]></category>
            <pubDate>Tue, 14 Feb 2023 13:00:06 +0100</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/ba4cf69c-9066-44fa-ba65-f64d6f23bc7c/500_laboratoripirelli.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/ba4cf69c-9066-44fa-ba65-f64d6f23bc7c/500_laboratoripirelli.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/ba4cf69c-9066-44fa-ba65-f64d6f23bc7c/laboratoripirelli.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Laboratori Pirelli]]></pp:imageTitle></item><item>
                        <title>PIRELLI IS PARTNERING WITH TREK’S MOUNTAIN BIKE TEAMS</title>
                        <link>https://press.pirelli.com/pirelli-is-partnering-with-treks-mountain-bike-teams/</link>
                        <guid>https://press.pirelli.com/pirelli-is-partnering-with-treks-mountain-bike-teams/</guid><pp:caseid>555845</pp:caseid><description><![CDATA[<ul style="list-style-type:disc;"><li style="text-align:justify;"><span><strong>The collaboration between the two companies has grown and now also includes the supply of MTB tyres to the TREK Factory Racing XC, Enduro and Downhill teams</strong></span></li><li style="text-align:justify;"><span><strong>This partnership builds on the now multi-year collaboration with the TREK-Segafredo World Tour road cycling team</strong></span></li><li style="text-align:justify;"><span><strong>The teams will also contribute to the Pirelli technicians' development of a new line of Scorpion tyres dedicated to MTBs; the line will be produced at Pirelli's Bollate plant, near its Milan headquarters</strong></span></li></ul><p style="text-align:justify;"><i><span>Milan (Italy), January 23<sup>rd</sup>, 2023 –</span></i><span> <strong>Pirelli will supply its MTB tyres to the athletes of the TREK Factory Racing Team</strong>. The newly signed 3-year agreement complements the collaboration established in 2020 with Trek’s World Tour road cycling team TREK-Segafredo.</span></p><p style="text-align:justify;"><span><strong>The team will race with Pirelli's Scorpion XC line of tyres, dedicated to cross country racing, and with the brand-new Scorpion Race EN and Race DH tyres. </strong>The athletes of the TREK Factory Racing teams will compete in the most demanding and challenging events of their respective disciplines, such as the newly established UCI MTB World Series.</span></p><p style="text-align:justify;"><span><strong>CONTINUOUS DEVELOPMENT</strong></span></p><p style="text-align:justify;"><span><strong>The partnership with the team will also boost the continuous development of new Pirelli’s MTB tyres aiming for ever greater performance</strong>, thanks to an intense and mutual exchange of feedback, validation, in-race and out-of-race tests. These have always been Pirelli's pillars when it comes to racing.&nbsp;</span></p><p style="text-align:justify;"><span><strong>100% ITALIAN TYRES</strong></span></p><p style="text-align:justify;"><span><strong>In particular, the new Pirelli factory in Bollate (Milan) will play a key role in Pirelli’s partnership with TREK Factory Racing. Here, a new range of racing-oriented Scorpion tyres will be developed and produced</strong>. This new range will incorporate technical feedback from the race fields of TREK Factory Racing’s athletes and all other MTB teams directly supported by Pirelli.</span></p><p style="text-align:justify;"><span><strong>A TEAM OF CHAMPIONS</strong></span></p><p style="text-align:justify;"><span>The team, which includes XC, DH and Enduro divisions, boasts a roster of some of the strongest athletes on the circuits, such as 2021 XC World Champion <strong>Evie Richards</strong> as well as 2021 MTB Olympic Champion and 2022 Swiss National Champion (Short Track) <strong>Jolanda Neff.</strong> The male counterpart includes <strong>Anton Cooper, Vlad Dascalu, Riley Amos, Loris Vergier and Reese Wilson</strong>: with their talent, past victories and great preparation, they are ready to reach the top of the podium once again in 2023.</span></p><p style="text-align:justify;"><span>As was the case with the livery of the TREK-Segafredo World Tour team – whose partnership has, among other things, led to several commercial operations between the two companies – the TREK Factory Racing 2023 team will sport the Pirelli logo on the chest and sleeve of its jersey.</span></p><p style="text-align:justify;"><span><strong>Matteo Barbieri</strong>, <strong>head of Pirelli Cycling</strong>: </span><i><span>"The growing collaboration with a leading company like Trek, with both road and now mountain bike athletes, confirms how happy we have been during our journey together over the past years. This new phase demonstrates how committed Pirelli is to being leaders in the world of competitions, which also function as an open-air laboratory for our own product development. Being able to work with the best athletes allows us to continually advance the technological level of our cycling tyres, produced at the Pirelli plant in Bollate, so that they surpass the quality and performance standard that professional cyclists need, while retaining the adaptability and versatility that amateur riders desire".</span></i></p><p style="text-align:justify;"><span><strong>Tim Vanderjeugd</strong>, <strong>Trek's global director of sports marketing:</strong> </span><i><span>"We couldn't be more thrilled that the Trek Factory Racing mountain bike teams will be working with Pirelli. We've seen firsthand how much passion, care and attention Pirelli devotes to racing performance through their partnership with Trek-Segafredo. Expanding that partnership to include the Trek Factory Racing squads was an easy decision. We look forward to helping Pirelli push their products forward while they help us perform at the highest level on the world's biggest stages."</span></i></p><h5 style="text-align:justify;"><i><span>Published on: 23 January 2023, 15:45&nbsp;CET</span></i></h5>]]></description><category><![CDATA[news,Cycling,Scorpion]]></category>
            <pubDate>Mon, 23 Jan 2023 15:45:09 +0100</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_pirellitrektfr23@rossbell.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_pirellitrektfr23@rossbell.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/pirellitrektfr23@rossbell.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[PIRELLI  TREK TFR 23 @RossBell]]></pp:imageTitle></item><item>
                        <title>PIRELLI SCORPION RACE: THE NEW GRAVITY RACING, ENDURO AND DOWNHILL SPECIFIC TYRES</title>
                        <link>https://press.pirelli.com/pirelli-scorpion-race-the-new-gravity-racing-enduro-and-downhill-specific-tyres/</link>
                        <guid>https://press.pirelli.com/pirelli-scorpion-race-the-new-gravity-racing-enduro-and-downhill-specific-tyres/</guid><pp:caseid>535494</pp:caseid><description><![CDATA[<ul><li style="text-align:justify;"><span><strong>Developed in collaboration with multiple Downhill World Champion Fabien Barel</strong></span></li><li style="text-align:justify;"><span><strong>Four different thread patterns and two diameters to tackle any trail in race setup</strong></span></li><li style="text-align:justify;"><span><strong>SmartEVO DH compound, derived from Pirelli Motorsport, super-soft and specifically formulated to provide maximum performance and control in all riding situations</strong></span></li><li style="text-align:justify;"><span><strong>Two types of casing, to offer the most appropriate support according to the specific use</strong></span></li></ul><p style="text-align:justify;"><i><span>Milan (Italy), October 3<sup>rd</sup>, 2022 </span></i><span>- Three years after the launch of the Scorpion family of tyres dedicated to the MTB world, Pirelli completes the range with two gravity products designed for the most demanding Enduro (EN) and Downhill (DH) races.</span></p><p style="text-align:justify;"><span>Scorpion Race DH and EN are born from the collaboration between Pirelli and a star of the Downhill specialty: the Frenchman Fabien Barel, three-time world champion and seven-time national DH champion. His experience, riding sensibility and technical expertise, combined with Pirelli's know-how, have led to the definition of a complete gravity racing range to meet the needs of any team or high-level athlete.</span></p><p style="text-align:justify;"><span>The new range, available early 2023, is the culmination of design, prototyping, testing, feedback, and field validation process that lasted almost two years. The result is a capillary range of products capable of enhancing the performance of modern DH bikes and meeting the most sophisticated needs of Downhill and Enduro athletes and teams, as well as of the most advanced amateurs, who are competing in DH or EN races.</span></p><p style="text-align:justify;"><span>Already tested by Pirelli testers and competed by Pirelli-sponsored athletes in the EWS (Enduro World Series) and UCI WORLD CUP DH circuits since 2021, the new Scorpion Race DH and EN tyres feature four new tread patterns, two new different casing types and a new compound specifically engineered for racing use.</span></p><p style="text-align:justify;"><span><strong>AT THE HEART IS THE SMARTEVO DH COMPOUND</strong></span></p><p style="text-align:justify;"><span>SmartEVO DH was developed thanks to the experience of Pirelli's Motorsport compound department, considering the specific applications of gravity racing. Unlike SmartGRIP, which was created for all-round use with more balanced properties, this new compound is engineered to offer high performance in competition. Designed to give a feeling of full bike control even in extreme conditions, it provides high chemical grip and adequate mechanical support at high speeds.&nbsp; Both the static and dynamic parameters have been adjusted to increase safety and the feeling of control when braking and leaning, considering predictability and limit management as key development parameters: the perception and overcoming of the grip limit and the ability to control drifting are as important as absolute grip, and increasingly fundamental to the riding style of modern downhill riders.</span></p><p style="text-align:justify;"><span>SmartEVO DH is the result of the combination of two layers of compounds: a single super-soft high-performance compound (42 Shore A*) for the entire outer tread, which is tasked with providing chemical grip in a wide range of temperatures and absorbing vibrations at high frequencies, and a support compound under the tread, which is tasked with providing mechanical support to the blocks and absorbing the most significant shocks. The two compounds work together seamlessly, making a decisive contribution to giving the rider a feeling of great handling, responsiveness, and control, which is the main goal for Pirelli engineers. All this without forgetting the low rolling resistance: a key factor when competing against the clock, especially in the World Cup where you win or lose by tenths of a second.</span></p><p style="text-align:justify;"><span><strong>FOUR DIFFERENT TREADS</strong></span></p><p style="text-align:justify;"><span>As is typical of all Pirelli Scorpion MTB tyres, the new Race tyres consider the type of terrain.</span></p><p style="text-align:justify;"><span>M, T, S and MUD are the four specific tread patterns, developed to cope with any type of condition that can be found in racing, be it Downhill or Enduro.</span></p><p style="text-align:justify;"><span>The M (Mixed Terrain) tread is the most versatile in the range. Its design is perfect for mixed terrain, from bikeparks to harder-packed trails to the more treacherous undergrowth-type sections. Geared towards all-round performance, it features evenly distributed blocks with sizes and heights designed to generate a great riding feel in a wide range of conditions.</span></p><p style="text-align:justify;"><span>The T (Traction) tread offers higher mechanical grip in all situations where the tread block needs to penetrate the ground and has a high, reinforced surface face for both braking and cornering. The blocks are more widely spaced and aggressive, and feature a central band designed to be cut. In fact, when ground conditions are intermediate or mud needs to be evacuated more quickly, it is possible to cut the central block and thus make the tyre more directional and optimise its behaviour for softer terrain. A unique feature for this type of tyre.</span></p><p style="text-align:justify;"><span>These are technical characteristics that stem from the intensive testing activities of Pirelli factory teams, including Canyon CLLCTV Pirelli DH and the Italian Rogue Racing.</span></p><p style="text-align:justify;"><span>The S (Soft Terrain) tread pattern, on the other hand, is designed for soft and yielding terrain - sandy and clayey bottoms, loose soil, and undergrowth - but still able to cope with more compact sections such as roots and rocks. It is characterised by higher, widely spaced blocks.</span></p><p style="text-align:justify;"><span>The no-compromise MUD tread, specific to the Scorpion Race DH, features high and widely spaced blocks, which are also designed to be cut as needed and according to the type of mud and track. Developed for specific downhill use, Scorpion Race DH MUD is only available in size 2.4, the most suitable for generating grip and control in extreme muddy conditions.</span></p><p style="text-align:justify;"><span><strong>A CASING FOR EVERY DISCIPLINE</strong></span></p><p style="text-align:justify;"><span>When designing the structures of the new tyres, Pirelli considered many other variables highlighted by Barel's tests, in addition to the terrain: from the increasingly high-performance bikes to the riding style of the riders, to the latest developments in terms of wheels and rim sizes, to the peculiar differences that characterise the EN and DH disciplines. This gave rise to DualWall+ and DualWall.</span></p><p style="text-align:justify;"><span>DualWall+ is the specific casing for DH and Enduro Racing.&nbsp; It is a full double-ply of 60tpi rigid casing with rubber anti pinch-flat insert and a layer of outer fabric to stabilise the sidewall of the tyre. Ideal for those athletes with an aggressive riding style, it is designed to offer superior protection against cuts and punctures, maximum stability at high speeds, and absorb vibrations and large impacts.</span></p><p style="text-align:justify;"><span>Specifically designed for Enduro races and/or lighter riders in general, the DualWall casing is a race-ready casing devoted more to softness and rideability. Consisting of a 120 tpi double-ply, which is also reinforced with a rubber insert like the DH one, it saves around 150g in weight compared to the DualWall+ and provides greater softness and smoothness. It is the choice of Enduro riders looking for maximum terrain feel without sacrificing the reliability typical of a double-ply construction. Also field-tested with Canyon CLLCTV Dainese athletes and the Theory Racing team, who took them to competitions and overcame the difficult EWS terrain and conditions with excellent performance.</span></p><p style="text-align:justify;"><i><span>"The completion of the Scorpion line strengthens our offering in the mountain bike segment, which is experiencing significant growth,"</span></i><span> said <strong>Matteo Barbieri</strong>, head of Pirelli Cycling</span><i><span>. "Now our range of tyres covers all the main types of use, from road to off-road, with solutions for professionals and amateurs that focus on high technology, performance and safety. We are also proud that important teams and great champions of the sport, such as Fabien Barel, have collaborated with our technicians and testers on these tyres,"</span></i><span> concluded Barbieri.</span></p><p style="text-align:justify;"><i><span>"Working with Pirelli has been exciting and I am extremely satisfied with the result,"</span></i><span> commented <strong>Fabien Barel</strong>. </span><i><span>"Having access to Pirelli's extensive know-how and research and development capabilities is what attracted me to the project from the very beginning. The company's testing tools, and commitment allowed me to explore new solutions, I would say almost limitless. Pirelli's approach is 'Design, Prototype, Test, Repeat', which meant hours and hours of 3D modelling to develop and produce several prototypes of a single tyre model. After the theory phase, there was the testing phase, carried out both in indoor labs and in the field with the Canyon CLLCTV Pirelli DH team. It was long and painstaking work, but I am proud of the results. In gravity, even a small performance improvement can change the ranking and take a rider from an anonymous placing to a win. I like to think that the work done with Pirelli can serve to get an athlete, whether professional or amateur, onto the podium. It will be a bit like being there myself. Again."</span></i></p><p style="text-align:justify;"><i><span>"When we decided to enter the gravity segment, with the ambition of developing tyres capable of winning in the World Cup, we were looking not only for an experienced rider, but a real guide in the development process, from the lab to the race fields. Fabien's profile was perfect, as well as being unique, because Barel is not only a DH champion, but he also has an engineering background: a perfect liaison between the athletes and our R&D department,"</span></i><span> commented <strong>Samuele Bressan</strong>, Head of Global Marketing at Pirelli Cycling. </span><i><span>"Testing is a constant part of the way we work, but when it came time to make the decisions, Fabien's experience was fundamental in achieving the final result"</span></i><span> Bressan concluded.</span></p><h5 style="text-align:justify;"><i><span>Published on: 4 October 2022, 10:55&nbsp;CET</span></i></h5>]]></description><category><![CDATA[Scorpion,Cycling,news]]></category>
            <pubDate>Tue, 04 Oct 2022 10:55:03 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_pirelliscorpionraceoncanyoncllctvbike.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_pirelliscorpionraceoncanyoncllctvbike.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/pirelliscorpionraceoncanyoncllctvbike.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Pirelli Scorpion Race on Canyon CLLCTV bike]]></pp:imageTitle></item><item>
                        <title>NEW PIRELLI CINTURATO GRAVEL S, THE TYRE WITH THE MOST OFFROAD  TREAD PATTERN OF THE RANGE</title>
                        <link>https://press.pirelli.com/new-pirelli-cinturato-gravel-s-the-tyre-with-the-most-offroad--tread-pattern-of-the-range/</link>
                        <guid>https://press.pirelli.com/new-pirelli-cinturato-gravel-s-the-tyre-with-the-most-offroad--tread-pattern-of-the-range/</guid><pp:caseid>532764</pp:caseid><description><![CDATA[<ul><li style="text-align:justify;"><strong>Highly sculpted tread pattern, for those who use bikes on roads, gravel trails and challenging terrain&nbsp;</strong></li><li style="text-align:justify;"><strong>Robust, reinforced casing, for tackling the most technical trails, even in difficult weather conditions</strong></li></ul><p>&nbsp;</p><p style="text-align:justify;"><i>Milan (Italy)</i>, September 19th, 2022 – Pirelli completes its range of bike tyres dedicated to the gravel discipline with the market introduction of Cinturato Gravel S (Soft Terrain), the version designed for the softest and most challenging terrain.&nbsp;</p><p style="text-align:justify;">With this new tyre, Pirelli offers a range of choices that is among the most complete on the market: in the catalog there is a Cinturato Gravel tyre suitable for every use, from leisure riding to racing, for all terrains and for all types of riders.&nbsp;</p><p style="text-align:justify;">Like all the other tyres in the range (RC, H, M), the Cinturato Gravel S is a tubeless ready tyre, and like the other products in the range it is made with the SpeedGRIP compound: developed by Pirelli, it perfectly combines the typical characteristics of an offroad compound characterized by high mechanical resistance qualities with low rolling resistance, to which is added a high grip on wet and dry.&nbsp;</p><p style="text-align:justify;">The sculpted tread pattern of Cinturato Gravel S was developed by Pirelli engineers starting from the design of the Scorpion S dedicated to MTBs. The tread blocks have been redesigned and modified to safely tackle gravel trails, even quite technical and rough ones, where grip and safety are the top priority, without neglecting easy handling and grip on the road.&nbsp;</p><p style="text-align:justify;">Like the RC version, dedicated to gravel racing and launched by Pirelli in July this year, the new S variant has also been reinforced compared to the other Cinturato Gravel tyres in the range: its casing, this time in 60 TPI nylon, is protected by a "belt," called TechWALL Gravel, which goes from bead to bead.</p><p style="text-align:justify;">Easy to ride, durable and sturdy, ideal on wet, damp, muddy ground and perfect for the upcoming fall season, Cinturato Gravel S is already available for purchase, in sizes 40-622 and 45-622 in both traditional black and Classic versions with para sidewalls. Sizes 50-622 and 50-584 in Classic version will then close the range, hitting the market in the coming months.&nbsp;</p><h5 style="text-align:justify;"><i><span>Published on: 19 September 2022, 17:55&nbsp;CET</span></i></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Mon, 19 Sep 2022 16:55:08 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_pirellicinturatogravels-creditsdamianifed-fd-020.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_pirellicinturatogravels-creditsdamianifed-fd-020.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/pirellicinturatogravels-creditsdamianifed-fd-020.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Pirelli Cinturato Gravel S -Credits damianifed _FD_020]]></pp:imageTitle></item><item>
                        <title>NEW PIRELLI ANGEL URBAN: TYRES FOR BIKES AND E-BIKES WITH MOTORBIKE TECHNOLOGY</title>
                        <link>https://press.pirelli.com/new-pirelli-angel-urban-tyres-for-bikes-and-e-bikes-with-motorbike-technology/</link>
                        <guid>https://press.pirelli.com/new-pirelli-angel-urban-tyres-for-bikes-and-e-bikes-with-motorbike-technology/</guid><pp:caseid>519208</pp:caseid><description><![CDATA[<ul><li><span><strong>Three new models dedicated to urban travel, touring and trekking.</strong></span></li><li><span><strong>HyperBELT reinforcement specific for urban and extra-urban use, for great protection against perforations.</strong></span></li><li><span><strong>Motorcycle-derived technologies that capitalize on Pirelli's leadership in the sector.</strong></span></li></ul><p style="text-align:justify;"><i><span>Milan, (Italy), 11 July 2022 </span></i><span>- Pirelli presents Angel Urban, the new line of tyres for bicycles and e-bikes, dedicated specifically to metropolitan and extra-urban travels. The new tyres capitalize on Pirelli's decades of experience and technological leadership in the world of motorized two-wheel vehicles and make their debut at Eurobike, the international bicycle trade show that starts the day after tomorrow in Frankfurt.</span></p><p style="text-align:justify;"><span>People living in urban environments are increasingly moving towards forms of transport that allow them to get around quickly, with an eye to environmental impact and a healthier lifestyle. In this respect, bike - whether traditional or electric - has now established itself as the privileged form of transport.</span></p><p style="text-align:justify;"><span>Pirelli Angel Urban is dedicated to the new e-mobility and brings to cycling Pirelli's great experience in the world of tyres for motorized two-wheelers, particularly motorbikes and scooters. An important asset, especially considering that the latest generation of e-bikes are more and more powerful, much faster than a traditional bike and with features, including dynamic and cycling characteristics, that resemble, more than in the past, those of motorbikes.</span></p><p style="text-align:justify;"><span>The name of the new range of tyres immediately evokes this strong link: Angel, in fact, is also one of Pirelli's most recognized tyre lines for motorbikes and scooters. This reference is also evident in the similarity of the tread patterns and tyre profile of the different Angel solutions proposed for modern bikes.</span></p><p style="text-align:justify;"><span><strong>THREE VERSIONS FOR THREE DIFFERENT USES</strong></span><br><span>Pirelli's Angel Urban offers three different tyre models, for three different types of users.</span></p><p style="text-align:justify;"><span><strong>Angel GT Urban </strong>is dedicated to the urban cyclist who is looking for handling, grip, and speed. It is for those who, with their e-bike or, more likely, with a "speed-pedelec", ride mainly in the city, but do not abstain from the occasional trip out of town, always enjoying a dynamic and sporty ride. The tread with sparse, well-spaced grooves derives from Pirelli's patented design of the famous Angel GT motorcycling tyre, winner of numerous comparative tests and still the choice of original equipment of the most famous sports bike brands, such as Ducati.</span><br><span>It offers dynamism and responsiveness even in wet conditions and great resistance to perforations.</span></p><p style="text-align:justify;"><span><strong>Angel DT Urban </strong>is oriented towards the pure metropolitan cyclist, who looks for reliability and responsiveness from his/her bike tyre, in any weather, on any surface and under any city circumstances. With a sipped tread with all season characteristics, inspired this time by the Angel Scooter, this tyre is capable of tackling any surface or city barrier, from various road imperfections to tram tracks, and offers a very comfortable, agile and fluid ride; just like its motorized cousins.</span></p><p style="text-align:justify;"><span><strong>Angel XT Urban</strong>, finally, was born to explore the city limits, to push off-road on easy gravel paths, along riverbanks or for short bike rides, on- but also off-road. A true multi-purpose tyre, in the best Pirelli tradition, Angel XT has a tread in the on/off category: well sculpted, but still suitable for long rides on asphalt, with a low-profile central tread and sidewalls with higher and more aggressive blocks, for better grip when cornering on irregular surfaces. Similar to the Pirelli MT60 RS motorbike tyre, this design offers on-road handling, comfort, and grip, as well as great traction in light dirt or gravel conditions.</span></p><p style="text-align:justify;"><span><strong>NEW STRUCTURE FOR HIGH PERFORATION PROTECTION</strong></span></p><p style="text-align:justify;"><span>At the heart of the new Angel Urban Tyres is the tread structure. It consists of two different layers: a surface compound (PROcompound Urban) based on silica, in contact with the asphalt, and a thick reinforcing layer underneath, with a protective and anti-perforation function. The formulation of the first favors great driving safety and grip, with the typical precision of Pirelli high performance tyres. The reinforcement layer, called HyperBELT, with an average thickness of 5 mm, offers excellent resistance to perforations. The protection prevents detritus and external bodies from reaching the inner tube and, in addition to constituting a physical barrier thanks to its considerable thickness, has a formulation designed to encapsulate sharp objects. In this way, perforation of the tyre is avoided without compromising its dynamic characteristics and maintaining the drivability and comfort typical of Pirelli's Angel line even on motorized 2-wheel vehicles.</span></p><p style="text-align:justify;"><span>The entire Angel Urban range complies with ECE-R75 certification, meaning that it meets the specific European standards required for e-bikes that reach speeds of 50 km/h (31 mph). All tyres are also equipped with reflective sidebands, which meet the homologation requirements of the European ECE-R88 standard.</span></p><p style="text-align:justify;"><span>Pirelli Angel Urban, which replaces the Cycl-e range, is already available for purchase in cycling shops and online.</span></p><p style="text-align:center;"><span>pirellicycling.com / @pirelli_cycling</span></p><h5 style="text-align:justify;"><em><i><span>Published on: 11 July 2022, 15:15&nbsp;CET</span></i></em></h5>]]></description><category><![CDATA[news,Cycling,Velo]]></category>
            <pubDate>Mon, 11 Jul 2022 15:15:24 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_pirelliangelurban-inaction.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_pirelliangelurban-inaction.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/pirelliangelurban-inaction.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Pirelli Angel Urban _in action]]></pp:imageTitle></item><item>
                        <title>PIRELLI PRESENTS CINTURATO GRAVEL RC TYRES:</title>
                        <link>https://press.pirelli.com/pirelli-presents-cinturato-gravel-rc-tyres/</link>
                        <guid>https://press.pirelli.com/pirelli-presents-cinturato-gravel-rc-tyres/</guid><pp:caseid>516482</pp:caseid><pp:subtitle>TUBELESS READY FOR GRAVEL RACING: FAST AND HIGHLY PUNCTURE RESISTANT</pp:subtitle><description><![CDATA[<ul><li><span><strong>Aggressive MTB-derived tread design with SpeedGRIP compound.</strong></span></li><li><span><strong>Even more resistance to cuts, to face any racing terrain.</strong></span></li></ul><p style="text-align:justify;"><i><span>Milan (Italy) 4 July 2022 </span></i><span>– Pirelli launches Cinturato Gravel RC tyres, the racing version of its already famous Cinturato Gravel tyres. This tubeless ready tyre completes the gravel selection, conceived and designed for the modern races of a discipline that is now even recognized by the Union Cycliste Internationale.</span></p><p style="text-align:justify;"><span>From the World Gravel Series to Unbound, the Cinturato Gravel RC is intended for every gravel competition: on road, gravel or irregular terrain. The new tyre was created to meet the needs of the fastest athletes of this discipline, who require fluidity and speed in compact and straight sections, and aggressiveness and maximum grip to face any curve easily and at the speeds of modern gravel racing.</span></p><p style="text-align:justify;"><span>The Cinturato Gravel RC, which will be shown to the public for the first time at the EuroBike fair in Frankfurt (Germany), features a special tread pattern: with tall profile and widely spaced knobs on the sidewalls and low profile and compact tread spacing in the central area. It is borrowed from a best-selling competition tyre in Pirelli's MTB product range: the Scorpion XC RC, a tyre born in XC and Marathon World Cup races and made for fast, expert riders.</span></p><p style="text-align:justify;"><span>As with the other Cinturato Gravel tyres in the range, the new Cinturato Gravel RC is made with the proven, high-performance SpeedGRIP compound. This proprietary compound from Pirelli allows you to easily tackle every surface, from asphalt to gravel to off-road. SpeedGRIP offers durability comparable to that of the MTB SmartGRIP, excellent chemical grip on wet surfaces and a reduction in rolling resistance very close to that of a pure road tyre.</span></p><p style="text-align:justify;"><span>The Cinturato Gravel RC has been reinforced compared to the other gravel tyres in the range, specifically to enable the tyre to safely face the toughest tests and sustain the watts expressed even by gravel professionals, on any type of terrain. Its casing, this time in 60TPI nylon, is protected by a 'belt', which goes from bead to bead. Named TechWALL Gravel, it adds a layer of reinforcement and protection against cuts, without compromising the tyre's rolling resistance and rideability.</span><br><br><span>Pirelli's new Cinturato Gravel RC tyre is already available for purchase, in sizes 35-622, 40-622 and 45-622, in both traditional black colour version and a Classic version, with para sidewalls.</span></p><h5 style="text-align:justify;"><em><i><span>Published on: 4 July 2022, 15:35&nbsp;CET</span></i></em></h5>]]></description><category><![CDATA[news,Velo,Cycling]]></category>
            <pubDate>Mon, 04 Jul 2022 15:35:32 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_pirellicinturatogravelrc2.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_pirellicinturatogravelrc2.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/pirellicinturatogravelrc2.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[PIRELLI Cinturato Gravel RC]]></pp:imageTitle></item><item>
                        <title>PIRELLI UPDATES ITS SCORPION ENDURO AND E-MTB RANGE</title>
                        <link>https://press.pirelli.com/pirelli-updates-its-scorpion-enduro-and-e-mtb-range/</link>
                        <guid>https://press.pirelli.com/pirelli-updates-its-scorpion-enduro-and-e-mtb-range/</guid><pp:caseid>515731</pp:caseid><description><![CDATA[<p style="text-align:center;"><span><strong>THE "M" (MIXED TERRAIN) TREAD HAS BEEN REDESIGNED&nbsp;</strong></span><br><br><span><strong>THE TYRES FEATURE NEW SMARTGRIP GRAVITY COMPOUND</strong></span></p><ul><li><span><strong>Pirelli's MTB range continues to evolve, aiming to offer maximum performance for all mountain bike disciplines.</strong></span></li><li><span><strong>In addition to the new design and compound, the ProWALL casing option has also been added for the Enduro tyres.</strong></span></li></ul><p style="text-align:justify;"><i><span>Milan (Italy), 27th June 2022 - </span></i><span>Pirelli continues the evolution of its Scorpion range, adapting the catalogue to the increasingly varied and high-performance bikes available on the MTB market today. The renewal work has focused on the line dedicated to enduro bikes with longer excursion, as well as on e-MTBs, to allow an even wider and more complete range of use.</span></p><p style="text-align:justify;"><span>The Scorpion Enduro and Scorpion E-MTB lines currently include three different treads: S (Soft Terrain), R (Rear Specific) and M (Mixed Terrain), to offer specific solutions in different surface contexts. The M tread, the one designed for greater versatility, has been completely revamped and further extends its use thanks to a new knobs’ layout and a new profile, which is more aggressive but extremely versatile. The higher, reinforced blocks are now designed to withstand the high mechanical loads typical of an aggressive riding style and higher performance bikes.</span></p><p style="text-align:justify;"><span>The revamped Scorpion Enduro M and Scorpion E-MTB M are designed to be true all- rounders, aimed at those who use MTBs for long mountain rides but don't disdain the occasional race.</span></p><p style="text-align:justify;"><span>The launch of the Scorpion tyres dedicated to the pure racing world of EWS and World Cup DH, which are being developed in collaboration with Fabien Barel, is instead planned for the coming months.</span></p><p style="text-align:justify;"><span><strong>NEW SMARTGRIP GRAVITY COMPOUND</strong></span></p><p style="text-align:justify;"><span>Further enhancing the versatility of the M design for Scorpion Enduro and E-MTB is the new SmartGRIP Gravity compound, developed drawing on Pirelli's motorsport experience in motocross and rally competitions, where it is necessary to be able to rely on tyres capable of tackling very different terrains, climates, and riding styles.</span></p><p style="text-align:justify;"><span>In the new mix of materials designed by Pirelli R&D, chemical grip, smoothness, and tear resistance remain high and faithful to the design principles of its sister SmartGRIP. In the new formulation, the static stiffness value has been lowered to around 50 Shore A, thus increasing the tyre's ability to conform to the terrain, reduce vibrations and increasing grip and driving comfort in more extreme situations. Debuting on the new M design, SmartGRIP Gravity is also updated on the existing S model of the Scorpion Enduro and E-MTB range.</span></p><p style="text-align:justify;"><span><strong>ADDITION OF THE PROWALL CASING</strong></span></p><p style="text-align:justify;"><span>Updates on Pirelli’s MTB line also touched the range of casing combinations on existing models and compounds. Today the Scorpion Enduro range is available not only in the HardWALL version, with bead-to-bead protection and rubber reinforcement insert, but also in the lighter and more rideable ProWALL, with sidewalls reinforced by a nylon fabric. In this way, an even more complete and modern range of uses and requirements is satisfied and updated to the great variety of performances that modern MTBs allow today.</span></p><p style="text-align:center;"><span>pirellicycling.com / @pirelli_cycling</span></p><p style="text-align:center;"><span>**</span></p><p style="text-align:center;"><span>Vitamina C PR Office</span></p><p style="text-align:center;"><span>Claudia Vianino / Arianna Busin / Diletta Borchia Souren – </span><a href="mailto:press@vitaminac.net"><span>press@vitaminac.net </span></a><span>- T.+39 011 2388439</span></p><p style="text-align:center;"><span>**</span></p><p style="text-align:center;"><span>Pirelli Press Office</span></p><p style="text-align:center;"><span>Tel. +39 02 6442 4270 – </span><a href="mailto:pressoffice@pirelli.com"><span>pressoffice@pirelli.com </span></a><span>– </span><a href="http://www.pirelli.com/"><span>www.pirelli.com</span></a></p><h5 style="text-align:justify;"><em><i><span>Published on: 27 June 2022, 16:15&nbsp;CET</span></i></em></h5>]]></description><category><![CDATA[news,Cycling,Velo]]></category>
            <pubDate>Mon, 27 Jun 2022 16:15:08 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_pirelliscorpionendurom-01475.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_pirelliscorpionendurom-01475.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/pirelliscorpionendurom-01475.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Pirelli Scorpion Enduro M _01475]]></pp:imageTitle></item><item>
                        <title>PIRELLI PRESENTS P ZERO RACE 150°, THE TYRE FOR ROAD RACING BICYCLES CELEBRATING THE COMPANY&#039;S 150TH ANNIVERSARY</title>
                        <link>https://press.pirelli.com/pirelli-presents-p-zero-race-150-the-tyre-for-road-racing-bicycles-celebrating-the-companys-150th-anniversary/</link>
                        <guid>https://press.pirelli.com/pirelli-presents-p-zero-race-150-the-tyre-for-road-racing-bicycles-celebrating-the-companys-150th-anniversary/</guid><pp:caseid>510616</pp:caseid><description><![CDATA[<p style="text-align:center;"><i>&nbsp;With the end of the Giro d'Italia P ZERO Race 150° hits the market. It is made in Italy and its special gold livery celebrates Pirelli's 150 years of history.</i></p><p style="text-align:justify;"><span>&nbsp;</span><i><span>Milan (Italy), May 30, 2022 </span></i><span>- Pirelli launches <strong>P ZERO Race 150°</strong>, a special version of its racing tyre that is dedicated to the 150th anniversary of the company, which began its tyre production with a bicycle one. The celebratory tyre debuted on <strong>Trek-Segafredo </strong>World Tour team bikes during the just-concluded <strong>Giro d'Italia.</strong></span></p><p style="text-align:justify;"><span>P ZERO Race 150° is an <strong>all-round clincher </strong>suitable for both long training sessions and competition. It offers light weight, great smoothness, and grip also thanks to the special <strong>SmartEVO compound</strong>. Formulated with a ternary blend of polymers with "smart" behaviour characteristics, the compound allows excellent dry and wet grip and very low rolling resistance. The tyre’s 120 TPI nylon casing is protected by <strong>TechBELT Road technology</strong>, which improves puncture resistance without making the tyre heavier.</span></p><p style="text-align:justify;"><span>The P ZERO Race 150° is <strong>made in Italy</strong>: it is produced at the renovated Pirelli plant in Bollate, near Milan. It offers all the appreciated features of the original P ZERO Race tyre, a best-seller from the Milanese company, adorned with an exclusive <strong>gold livery</strong>, the “P Lunga 150°” logotype and dedicated packaging, and is available in sizes 26-622 and 28-622.</span></p><p style="text-align:justify;"><span><strong>THE FIRST PIRELLI TYRE? A BICYCLE TYRE</strong></span></p><p style="text-align:justify;"><span>There are more than 110 years of Pirelli's successes and sporting history, but the one with the bicycle is the company's oldest link with sport, as evidenced by the rich archive of historical materials, sketches, photographs and audio-visuals preserved and enhanced by the <strong>Pirelli Foundation, </strong>that document this long business history.</span></p><p style="text-align:justify;"><span>"Pirelli & C." was founded in Milan, Italy, in 1872, by engineer Giovanni Battista Pirelli, to produce <strong>technical rubber items</strong>: rubberized canvas, transmission belts, fittings and sleeves. In 1890 Pirelli decided to put this expertise to use to develop a new product: its first bicycle tyre. It is, in fact, the first tyre produced by the company, which would later enter the motorcycle field and then the car business.</span></p><p style="text-align:justify;"><span>In 1895 the "<strong>Milano-Cremona-Brescia-Milano" </strong>race was held, and a new Pirelli racing bicycle tyre, the "<strong>Tipo Milano</strong>," was advertised for the occasion.</span></p><p style="text-align:justify;"><span>At that time <strong>tyres </strong>were, even more than today, a <strong>crucial element </strong>in bicycle races, the decisive technical component. Races took place on a wide variety of mostly uneven and bumpy road surfaces. The tyres and their respective inner tubes became valuable allies and companions of the cyclists, who wrapped them around their bodies carefully and maintained them with great care.</span></p><p style="text-align:justify;"><span>As early as 1899, a Pirelli catalogue shows a wide selection of tyre tubes, travel and racing bicycle tyres, as well as bicycle accessories such as handlebars, pedals, and brakes.</span></p><p style="text-align:justify;"><span>However, Pirelli's name is inextricably linked to cycling history during the <strong>first Giro d'Italia </strong>in 1909 where Pirelli also had a commemorative postcard printed for the occasion, featuring "I Pneumatici Pirelli” (the Pirelli tyres). During that first Giro, thirty of the forty-nine cyclists reaching the finish line mounted Pirelli tyres.</span></p><p style="text-align:justify;"><span>From that moment on, Pirelli tyres became the choice of all-time cycling Greats such as <strong>Ottavio Bottecchia, Alfredo Binda, Learco Guerra, Gino Bartali </strong>and <strong>Fausto Coppi</strong>, to name a few.</span></p><p style="text-align:justify;"><span>In 1932, on <strong>Bianchi </strong>bikes, <strong>Alfredo Bovet </strong>won the XXV <strong>Milano-Sanremo </strong>and the then general manager <strong>Edoardo Bianchi </strong>sent a letter to the Società Italiana Pirelli, congratulating it on the performance of Pirelli tubulars.</span></p><p style="text-align:justify;"><span>In 1949 the <strong>first Pirelli Grand Prix </strong>was held, an amateur race that offered the highest prize money at the time. Created by Arturo Pozzo together with Alfredo Binda, this prestigious annual race for amateurs allowed many talented athletes to be discovered and then become professional cyclists.</span></p><p style="text-align:justify;"><span>In 1953 <strong>Fausto Coppi</strong>, wearing a Bianchi-Pirelli jersey, won his fifth (and last) Giro d'Italia while riding on Pirelli brand new <strong>"Specialissimi Corsa" </strong>tyres.</span></p><p style="text-align:justify;"><span>Over the years the range expanded and became more specialized with models responding to various uses. In <strong>1992 </strong>the last production of Pirelli-branded bicycle tyres came out on the market. In <strong>2017 </strong>the company re-entered the cycling field with the launch of the now famous P ZERO<strong>.</strong></span></p><p style="text-align:justify;"><span>Today as then, the logo with the characteristic "elongated P" is back on the bikes of the greatest cyclists of the day. It was the emblem of men, teams, and feats that made the history of Italy's second most popular sport after soccer: <strong>Ottavio Bottecchia, the first ace of the 1920s, Alfredo Binda, Learco Guerra, the Legnano team, Gino Bartali and Fausto Coppi, the Bianchi team, the first world championships, the Giro and Tour de France, the road and track Classics. </strong>Today it is the choice of such World Tour cycling teams as <strong>Trek-Segafredo, UAE Team Emirates </strong>and <strong>AG2R Citröen, </strong>as well as the factory <strong>MTB team Wilier Triestina-Pirelli </strong>and the <strong>DH team Canyon CLLCTV Pirelli</strong>.</span></p><p style="text-align:justify;"><span>In 2022, Pirelli officially announced the resumption of bike tyre production in Italy thanks to the <strong>revamped Bollate plant</strong>, where the highest performance models in the range are made, including the celebratory <strong>P ZERO Race 150° tyre.</strong></span></p><h5 style="text-align:justify;"><em><i><span>Published on: 30 May 2022, 18:11&nbsp;CET</span></i></em></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Mon, 30 May 2022 18:11:23 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_pzerorace150algirod039italia.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_pzerorace150algirod039italia.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/pzerorace150algirod039italia.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P Zero Race 150 al Giro d&amp;#039;Italia]]></pp:imageTitle></item><item>
                        <title>PIRELLI COMPLETES THE RENEWAL OF THE P ZERO FAMILY  WITH NEW FOUR-SEASON TYRE P ZERO RACE 4S</title>
                        <link>https://press.pirelli.com/pirelli-completes-the-renewal-of-the-p-zero-family--with-new-four-season-tyre-p-zero-race-4s/</link>
                        <guid>https://press.pirelli.com/pirelli-completes-the-renewal-of-the-p-zero-family--with-new-four-season-tyre-p-zero-race-4s/</guid><pp:caseid>499704</pp:caseid><description><![CDATA[<p style="text-align:justify;"><i><span>The new tyre takes up the prestigious legacy of its predecessor, P ZERO Velo 4S, which has been acclaimed and awarded as one of the highest performing allrounders on the market.</span></i></p><p style="text-align:justify;"><i><span>P ZERO RACE 4S raises the level of performance in cold climates as well as in the hottest summers, offering durability, smoothness and grip whilst being still oriented to maximum performance.</span></i></p><p style="text-align:justify;"><i><span>Milan, Italy, March 18, 2022</span></i><span> - The four-season version of the P ZERO clincher hits the market. Pirelli launches P ZERO Race 4S, a clincher tyre with all-round performance, dedicated to road bikes.</span></p><p style="text-align:justify;"><span>P ZERO Race 4S already set a significant record: it is the first 100% Made in Italy product by Pirelli, since the company returned to the cycling field in 2017. P ZERO Race 4S is made in the renovated Bollate plant, 10 km from the Milan Bicocca headquarters. Inaugurated in 1963 to produce car tyres, the plant has been converted to house the new high-tech production line dedicated to Pirelli Cycling's high-performance models and is currently undergoing both aesthetic and functional renovation.</span></p><p style="text-align:justify;"><span>P ZERO Race 4S takes up a prestigious inheritance, that of its predecessor P ZERO Velo 4S, appreciated and awarded for its excellent all-round characteristics, particularly enhanced in cold weather conditions, and providing the performance of a racing tyre.</span></p><p style="text-align:justify;"><span>Pirelli's engineers have therefore started from an already excellent product, to further improve it, working to increase durability, smoothness, and reliability.&nbsp; The new P ZERO Race 4S confirms its performance in winter conditions but increases it in terms of durability, and even more so in summer, compared to its predecessor.</span></p><p style="text-align:justify;"><span><strong>A FOUR-SEASON TYRE WITH RACING FEELING</strong></span></p><p style="text-align:justify;"><span>Like the P ZERO Race and Race SL, the other tyres in the P ZERO Race family, the Race 4S tyre employs the new SmartEVO proprietary compound, which is characterised by a ternary blend of polymers with "intelligent" behaviour, designed to provide high levels of performance in terms of grip, conditions of use, rolling resistance and reactivity of the tyre even in colder climates.</span></p><p style="text-align:justify;"><span>Drawing on more than a century of Pirelli's experience in making high-performance tyres, the Milanese company's team of engineers has enhanced the compound's special qualities by orienting them towards specific four-season use, thanks to meticulous design work on the tread pattern.&nbsp;</span></p><p style="text-align:justify;"><span>The angles, depth, number, and distance of Pirelli's typical "flash" sipes have been optimised to improve grip on slippery and uneven surfaces.</span></p><p style="text-align:justify;"><span>The new Race 4S, like all the other tyres in the P ZERO Race family, also features a casing adapted to the new wider rim standards. As a result, each size has a wider tread than the corresponding P ZERO Velo 4S due to its construction and the consequent dimensional adaptation: a wider and shorter footprint, to the benefit of smoothness, puncture protection and cornering control.</span></p><p style="text-align:justify;"><span>The new P ZERO Race 4S is the perfect choice for those who want a four-season performance tyre that offers a "racing" feeling all year round, whether racing or training. This is precisely why it is the choice of the World Tour teams with whom Pirelli is a partner. UAE Team Emirates, TREK-Segafredo and AG2R Citroën put the new tyres through their paces during the recent winter training camps, completing the work of refining product specifications for racing that is part of the Pirelli way of working.</span></p><p style="text-align:justify;"><span>As will be the case for every Pirelli Cycling product that leaves the Bollate factory, every P ZERO Race 4S undergoes rigorous quality control and is equipped with a barcode, which references the batch and production period, as well as providing useful data for tracking every single piece produced.&nbsp;&nbsp;</span></p><p style="text-align:justify;"><span>The P ZERO Race 4S is already available on the market, in a clincher version, in sizes 26-622 and 28-622, at the recommended price of: € 69,90 - £ 61.99 - US$ 84.90</span></p><p style="text-align:justify;"><span>It will see wider sizes and a TLR version later in the season.</span></p><p style="text-align:justify;"><span>Its features are further enhanced when paired with Pirelli's lightweight and durable SmarTUBE TPU inner tubes, resulting in an ideal set-up.</span></p><h5 style="text-align:justify;"><em><i><span>Published on: 22 March 2022, 16:50&nbsp;CET</span></i></em></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Tue, 22 Mar 2022 16:50:05 +0100</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_pzerorace4s-stradebianche-copyashleygruber.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_pzerorace4s-stradebianche-copyashleygruber.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/pzerorace4s-stradebianche-copyashleygruber.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P Zero Race 4S_Strade Bianche_ &amp;copy;Ashley Gruber]]></pp:imageTitle></item><item>
                        <title>THE PIRELLI FACTORY IN BOLLATE, ITALY,  STARTS ITS PRODUCTION OF CYCLING TYRES</title>
                        <link>https://press.pirelli.com/the-pirelli-factory-in-bollate-italy--starts-its-production-of-cycling-tyres/</link>
                        <guid>https://press.pirelli.com/the-pirelli-factory-in-bollate-italy--starts-its-production-of-cycling-tyres/</guid><pp:caseid>497622</pp:caseid><pp:subtitle>THE FIRST P ZERO RACE TYRES, MANUFACTURED IN THE PLANT TO BE DEDICATED TO ITS TOP-OF-THE-RANGE LINES, WILL HIT THE MARKET STARTING FROM MARCH</pp:subtitle><description><![CDATA[<p style="text-align:justify;"><i><span>Milan, Italy, 10<sup>th </sup>March 2022</span></i><span>. The Pirelli plant in Bollate, Italy, has started producing Pirelli cycling tyres, thus becoming the only factory to make industrial scale, “Made in Italy” bike tyres. The historic facility is just a few kilometres from Milan and was opened by Pirelli in 1962. It has been undergoing a modernisation and overhaul process for some time to accommodate the production of Pirelli Cycling’s top-of-the-range lines.</span></p><p style="text-align:justify;"><span>The plant will be dedicated to the production of high-tech tyres, including all the models of the P Zero Race family, in its updated version featuring the “Made in Italy” brand, already available for purchase since March. The Bollate factory will be manufacturing both tyres for amateurs and tyres for the athletes of some of the cycling teams of the highest UCI category, including Trek-Segafredo, UAE Team Emirates, AG2R Citroën, and MTB teams such as Wilier Triestina-Pirelli and Canyon CLLCTV-Pirelli, all already Pirelli partners who play an active role in developing the Pirelli tyres. Moreover, the plant’s proximity to the Pirelli Headquarters and to the R&D department will be an accelerator of the development of Pirelli’s future Cycling products.</span></p><p style="text-align:justify;"><span>Being the leading developer of Ultra High Performance car tyres on the market has enabled Pirelli to apply its consolidated expertise in the innovative process world to bike tyres. The Bollate factory is truly unique in this sector and innovation is present at all levels: not only in process automation, which guarantees extremely high-quality reliability and geometrical precision to the product – which is an even more important factor when it comes to a bike tyre, given its small size and light weight – but also, for example, when it comes to semi-finished products, here Pirelli tested a unique extrusion system, which also helps reach absolute geometrical and weight precision; and finally its compounds, developed with a continuous mixing system. Each process has been devised in accordance with the specific features of Pirelli Cycling tyre, with the highest safety standards and with high automation; thanks to the CE certified machinery combined with the consolidated expertise of the Pirelli employees, this will guarantee the necessary quality to turn the final products into benchmarks.</span></p><p style="text-align:justify;"><span>Pirelli is also carrying on its renovation of the spaces dedicated to its employees, to offer them a pleasant environment for them to work in. There will be a complete restyling of the buildings and of the exteriors, with a more contemporary style. The result will be a modern and efficient industrial complex that is well-integrated into the surrounding urban setting, thus enabling it to produce tyres based on the highest quality standards and the Pirelli performances the market is already well familiar with. Pirelli has started manufacturing the first tyres, while the complete renovation of the industrial plant is expected to be completed by early 2023.</span></p><p style="text-align:justify;"><i><span>“We are very satisfied with the new look and function of the Bollate factory, thus bringing back to Italy part of the production of cycling tyres, even more so this year as we celebrate the 150<sup>th</sup> anniversary of the company. To us, bicycles have a great historical and symbolic value: bike tyres were the very first tyres Pirelli ever produced and today we are bringing back this part of our business to just a few kilometres from our headquarters. Moreover, the Bollate project enables us to add value to the local territory, with measures aimed at turning Bollate into a modern and sustainable plant, and its surrounding environment along with it”</span></i><span>, stated Andrea Casaluci, General Manager Operations at Pirelli.</span></p><h5 style="text-align:justify;"><em><i><span>Published on: 11 March 2022, 15:45&nbsp;CET</span></i></em></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Fri, 11 Mar 2022 15:45:27 +0100</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_pirellibollateplantrendering1.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_pirellibollateplantrendering1.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/pirellibollateplantrendering1.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Pirelli Bollate Plant]]></pp:imageTitle></item><item>
                        <title>INTRODUCING THE DH CANYON CLLCTV PIRELLI TEAM</title>
                        <link>https://press.pirelli.com/introducing-the-dh-canyon-cllctv-pirelli-team/</link>
                        <guid>https://press.pirelli.com/introducing-the-dh-canyon-cllctv-pirelli-team/</guid><pp:caseid>491108</pp:caseid><description><![CDATA[<p style="text-align:center;">A PROJECT THAT AIMS TO DEVELOP YOUNG TALENTS IN THE MAIN RACES IN THE CATEGORY&nbsp;<br><br>A COLLABORATION WITH THE ATHLETES TO CONTINUE THE DEVELOPMENT OF THE SCORPION RANGE DEDICATED TO GRAVITY RACING</p><p style="text-align:center;">&nbsp;</p><p style="text-align:justify;">Milan, Italy, 25 January 2022 - Pirelli accelerates in the world of Gravity racing with a new project: the CANYON CLLCTV PIRELLI international DH team. The team will race in the most important races in the discipline, aiming for top 10 in events such as the Downhill World Cup.&nbsp;<br><br>In the research, prototyping and development of the new Scorpion tyres for Gravity racing – a process that began three years ago and is now in its final stages – Pirelli engineers have brought in French Downhill star Fabien Barel. The three-time world champion and seven-time DH national champion will also be the fil rouge of this new project.&nbsp;<br><br>Scorpion tyres dedicated to the Gravity racing world have already been developed at prototype level: over the past year Fabien Barel has fitted Pirelli Prototype#0 on the bikes of athletes and teams that have raced in several World Cup DH and EWS races, putting the R&D work done by Pirelli technicians to the test.&nbsp;<br><br>The new team, which will be made official by the UCI over the next few days and will be led by the veteran of the DH Circus Roberto Vernassa, includes four young rising stars of the Gravity world: the Italian Loris Revelli, already DH (2019) and Enduro (2020) national champion, the American Dante Silva, a promising US downhill cyclist, French athlete Antoine Pierron, the youngest of the “jet brothers” lineage, and the promising German junior cyclist Henri Kiefer.&nbsp;<br><br><strong>A 100% RACING RANGE&nbsp;</strong><br>The launch of the new Scorpion tyres dedicated to Gravity racing is scheduled for this season. It will be a wide and articulated project line, with all the models and technologies needed to race and win in very high-profile discipline competitions, without compromises or conservative choices, in typical Pirelli style when it comes to Racing.&nbsp;<br><br><strong>Samuele Bressan</strong>, Global Marketing Manager of Pirelli Cycling, stated: "<i>Downhill is the most rigorous and demanding laboratory in the MTB world: it takes tyres to the limit in every respect and high performances are required. This new project is a key moment in Pirelli's development in Downhill, not only for the product but also for our support of MTB's most spectacular and challenging discipline.&nbsp;</i><br><i>Fabien's idea of building a team that will launch young talents into the Pro world and lend further momentum to the development of our new Gravity tyres appealed to us straight away. It's a way of working that has always been part of our DNA and that the company applies in all the sporting fields it collaborates in</i>".&nbsp;<br><br><strong>Fabien Barel</strong> commented: "<i>The new team is the result of an ambitious project, with very promising and talented athletes. They are mostly privateers, self-supported riders who, today, thanks to Pirelli, Canyon and Dainese, are making an important leap into professional racing. In my opinion, many of them will soon be reaching the top ranks</i>.&nbsp;<br><br>For me, this project is also the final test for the work we've been doing for over a year on Pirelli's new range of Gravity tyres. We've tested them in the most difficult and demanding conditions, in high-profile races, in races against the clock, both in the World Cup and in the Enduro World Series. I am very pleased with the results. 2022 will therefore be an important year, for me, for the new team and for Pirelli."</p><h5 style="text-align:justify;"><em><i><span>Published on: 25 January 2022, 17:35&nbsp;CET</span></i></em></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Tue, 25 Jan 2022 17:35:00 +0100</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_canyonpirelli@yannaudax2.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_canyonpirelli@yannaudax2.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/canyonpirelli@yannaudax2.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Canyon Pirelli @ Yann Audax]]></pp:imageTitle></item><item>
                        <title>PIRELLI PARTNERS WITH UAE TEAM EMIRATES IN 2022:  COLNAGO BIKES WILL BE EQUIPPED WITH P ZERO TYRES</title>
                        <link>https://press.pirelli.com/pirelli-partners-with-uae-team-emirates-in-2022--colnago-bikes-will-be-equipped-with-p-zero-tyres/</link>
                        <guid>https://press.pirelli.com/pirelli-partners-with-uae-team-emirates-in-2022--colnago-bikes-will-be-equipped-with-p-zero-tyres/</guid><pp:caseid>486714</pp:caseid><pp:subtitle>An all-Italian partnership that will extend from the technical and sporting collaboration with the famous World Tour team of Pogačar and Trentin to 100% of the supply to the prestigious bike brand.</pp:subtitle><description><![CDATA[<p style="text-align:justify;"><em><i><span>Milan (Italy), 17 December 2021.</span></i></em><span> A few days before the start of the new year, Pirelli announces yet another sporting partnership with another cycling team in the top UCI category: the World Tour UAE Team Emirates.</span></p><p style="text-align:justify;"><span>The team, which has a high-profile roster starting with Slovenian Tadej Pogačar, will ride on Pirelli tyres in 2022 and 2023, choosing between the P ZERO RACE TLR or clincher tyres and the lightweight P ZERO TUB SL tubulars.</span></p><p style="text-align:justify;"><span>The recently formed UAE Team ADQ women's team will also ride on Pirelli tyres.</span></p><p style="text-align:justify;"><span>The partnership is all Made in Italy and brings together for the first time two big names in Italian sport: Colnago and Pirelli. The famous Cambiago-based manufacturer has chosen Pirelli for the team and its bikes too. In the near future the Colnago range will be equipped with Pirelli tyres.</span></p><p style="text-align:justify;"><span>Technical development remains as always, a central aspect of the collaboration with UAE Team Emirates, as feedback generated by the riders will help Pirelli to design high performing products for the many passionate cyclists.</span></p><p style="text-align:justify;"><span>New faces and familiar ones will come together for this purpose. Pirelli's "veterans" include Denmark's Mikkel Bjerg, who has already won a world time trial championship (U23, Harrogate 2019) with the Milanese company's tyres, and Italy's Matteo Trentin (silver medal in Yorkshire, in the same year).</span></p><p style="text-align:justify;"><span>The Italian rider has also contributed his feedback to the development of the P ZERO tyres since their first appearance in the World Tour in 2018.</span></p><p style="text-align:justify;"><span><strong>Matteo Trentin</strong>'s comment: </span><em><i><span>"I'm really happy to be getting back on Pirelli for next year. It's quite special for me as I was one of the first riders to test and compete with Pirelli after their move into bicycle tyres. In just a few years since then they have become one of the market leaders and for me probably the best tyres in the peloton. Myself and the rest of the team are really excited for this new step.”</span></i></em></p><p style="text-align:justify;"><span><strong>Matteo Barbieri</strong>, General Manager of Pirelli Cycling, commented, </span><em><i><span>"Pirelli's commitment to the world of professional cycling is even broader and more important today. With this new partnership we're not only celebrating the arrival of our tyres on a new World Tour team, but we're signing an all-Italian agreement that will see us on the bikes of one of the most prestigious names in cycling: Colnago. It's an honour and a pride for us. It's also a new technical collaboration that will help us take our products to the next level, for the professional and amateur riders.”</span></i></em></p><p style="text-align:justify;"><span><strong>Nicola Rosin</strong>, Colnago CEO: </span><em><i><span>"It's a partnership that fills us with pride because we're talking about Pirelli, the absolute reference brand in motorsport racing and which, in cycling, has now embarked on a path of excellence and product innovation. We are ready to win together."</span></i></em></p><p style="text-align:center;"><span>velo.pirelli.com / @pirelli_cycling</span></p><h5 style="text-align:justify;"><em><i><span>Published on: 17 December 2021, 15:43&nbsp;CET</span></i></em></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Fri, 17 Dec 2021 15:43:35 +0100</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_pirellipzeroracetlroncolnagouaeteamemirates2022.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_pirellipzeroracetlroncolnagouaeteamemirates2022.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/pirellipzeroracetlroncolnagouaeteamemirates2022.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Pirelli P ZERO Race TLR on Colnago UAE Team Emirates 2022]]></pp:imageTitle></item><item>
                        <title>PIRELLI AND TREK-SEGAFREDO BOOST THEIR PARTNERSHIP FOR 2022</title>
                        <link>https://press.pirelli.com/pirelli-and-trek-segafredo-boost-their-partnership-for-2022/</link>
                        <guid>https://press.pirelli.com/pirelli-and-trek-segafredo-boost-their-partnership-for-2022/</guid><pp:caseid>478969</pp:caseid><pp:subtitle>OFFICIAL ANNOUNCEMENT ON THE OCCASION OF THE  FORMULA 1® ARAMCO UNITED STATES GRAND PRIX™ 2021</pp:subtitle><description><![CDATA[<p style="text-align:center;"><em><i><span>The collaboration with the team will be instrumental in the development of new racing tires.&nbsp;Trek-Segafredo champions Mads Pedersen and Elisa Longo Borghini took a lap of honor around the famous Circuit of The Americas, on&nbsp; the eve of&nbsp;the Formula 1 Aramco United States Grand Prix 2021</span></i></em></p><p style="text-align:justify;"><em><i><span>Milan, Italy, October 22<sup>nd</sup>, 2021</span></i></em><span> – Pirelli and World Tour Team Trek-Segafredo will deepen their relationship even further with an expanded partnership deal heading into 2022.</span></p><p style="text-align:justify;"><span>The announcement comes on the eve of the Formula 1 Aramco United States Grand Prix 2021, taking place in Austin TX. on October 24<sup>th</sup>.</span></p><p style="text-align:justify;"><span>At the Grand Prix event Trek-Segafredo champions Elisa Longo Borghini and Mads Pedersen took a lap of honor on their Trek bikes, around the famous Circuit of The Americas, underlining the racing matrix of the partnership with Pirelli.</span></p><p style="text-align:justify;"><span>Firstly inked in 2020, Trek-Segafredo’s technical collaboration with Pirelli has already produced plenty of reasons to celebrate. In just two seasons rolling on Pirelli’s flagship P ZERO<sup>TM</sup> tire range, the team won monuments such as Milan – Sanremo, Liège – Bastogne – Liège Femmes and, still fresh in our memories, the inaugural Paris-Roubaix Femmes, where tire choice played a crucial role.</span></p><p style="text-align:justify;"><span>In 2022 the World Tour team will be racing again with Pirelli tires and technical development will remain a core aspect of this collaboration. The expanded partnership will also put Pirelli in a prominent position on the upcoming Trek-Segafredo 2022 men’s and women’s kits.</span></p><p style="text-align:justify;"><span><strong>FROM RACES TO TIRES</strong></span></p><p style="text-align:justify;"><span>The racing matrix of Pirelli is a constant in all its forms, whether it be road cycling, mountain biking, motocross, or Formula 1 tires. Technological evolution explains Pirelli's decision to be present in competitions, which are an open-air laboratory where it develops products that become available to all cycling fans. In this context, the partnership with the athletes of the Trek-Segafredo team is paramount, especially owing to the feedback it produces. For example, Pirelli’s first cycling tubeless tire P ZERO RACE TLR is a direct outcome of the technical partnership with the team.</span></p><p style="text-align:justify;"><span>In 2022 Trek-Segafredo riders will continue to provide feedback from a variety of terrains across the gamut of men’s and women’s races. The ultimate goal of this extensive testing process is to provide consumers with the best experience with Pirelli tires on their own rides.</span></p><p style="text-align:justify;"><span><strong>Matteo Barbieri</strong>, Head of Pirelli Cycling: "</span><em><i><span>To Pirelli the partnership with a leading company like Trek and with the athletes of the Trek-Segafredo team is crucial to further raise the technological level of our cycling tires. They are designed with the quality and performance required by professional cyclists and with the adaptability and versatility needed by amateurs. Today the collaboration expands further, in confirmation of our mutual satisfaction with the path we've taken together so far."</span></i></em></p><p style="text-align:justify;"><span><strong>Roger Gierhart</strong>, Vice-President of Trek Bicycle, said: </span><em><i><span>“The Pirelli brand has been making race-winning tires for decades. We’re proud to work with a company that has played such an outsized role in cycling’s rich history. Pirelli has been an invaluable partner to Trek-Segafredo, especially when working with our riders and staff to make products that excel within the World Tour peloton.”</span></i></em></p><p style="text-align:justify;"><span>Italian National Champion <strong>Elisa Longo Borghini,</strong> commented: “</span><em><i><span>We are proud to race with Pirelli and work with their technicians. Because of the intensive and extensive use of technology that Pirelli is putting in their cycling tires, the development work with them is continuous and we are always sure we can rely on the most advanced material we can get. Plus, it is exciting to know that our cycling tires are designed, produced and tested with the same technology Formula 1 drivers are getting every weekend!”</span></i></em></p><p style="text-align:center;"><span>velo.pirelli.com / @pirelli_cycling</span></p><h5 style="text-align:justify;"><em><i><span>Published on: 22&nbsp;October 2021, 12:37&nbsp;CET</span></i></em></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Fri, 22 Oct 2021 12:37:38 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_madspedersenelisalongoborghini-thecircuitoftheamericastrek-segafredoandpirelli3.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_madspedersenelisalongoborghini-thecircuitoftheamericastrek-segafredoandpirelli3.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/madspedersenelisalongoborghini-thecircuitoftheamericastrek-segafredoandpirelli3.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Mads Pedersen Elisa Longo Borghini - The Circuit of The Americas Trek-Segafredo and Pirelli]]></pp:imageTitle></item><item>
                        <title>PIRELLI SCORPION XC RC 2.4 TYRE HITS THE MARKET AFTER A PODIUM DEBUT AT THE WORLD CUP</title>
                        <link>https://press.pirelli.com/pirelli-scorpion-xc-rc-24-tyre-hits-the-market-after-a-podium-debut-at-the-world-cup/</link>
                        <guid>https://press.pirelli.com/pirelli-scorpion-xc-rc-24-tyre-hits-the-market-after-a-podium-debut-at-the-world-cup/</guid><pp:caseid>463154</pp:caseid><description><![CDATA[<p><em><i><span>The Scorpion XC RC line expands: the cross-country tyre, dedicated to racing, is now also available in a 2.4 version to meet the new trend for rims with wider channels.</span></i></em><br><em><i><span>The tyre, supplied to Pirelli's partner teams, has already achieved significant results in the World Cup.</span></i></em></p><p style="text-align:justify;"><em><i><span>Milan (Italy), 28 June 2021</span></i></em><span> - Pirelli announces the arrival to the market of the Scorpion XC RC 2.4, which expands its range of tyres dedicated to cross country MTB.</span></p><p style="text-align:justify;"><span>Launched in 2020, the Scorpion XC RC is a tyre designed for competition and created to handle a variety of terrain, such as those normally encountered on modern Olympic Cross- Country tracks. The tyre is at home on both artificial and natural surfaces, on the most compact as well as the softest terrains.</span></p><p style="text-align:justify;"><span>Dedicated to the expert rider, who is looking for the maximum speed in the race, the Scorpion XC RC is now available both in the classic 29x2.2 version and in the new 29x2.4 version. Also, the new size is offered in LITE version, for those who look for maximum weight reduction, and in ProWALL version for those who look for more protection on the sides and greater stability when cornering. The new Scorpion XC RC is available in the Team version, with yellow logos.</span></p><p style="text-align:justify;"><span>The current trend of wider rims and the increasing competitiveness of modern XCO tracks are leading riders to demand high-performing bikes (now all with full-suspension). As a result, riders are opting for tyres with a larger air volume, which allow for higher speeds on descents, climbs and rough terrain. The 2.4 size has therefore been developed by Pirelli in line with current standards to match rims with a 30C internal channel.</span></p><p style="text-align:justify;"><span>As with all Pirelli tyres, the new Scorpion XC RC 2.4 has undergone a period of rigorous field testing: the feedback from the TREK-PIRELLI team, who have had the tyre since the start of the season, has been fundamental.</span></p><p style="text-align:justify;"><span>In addition, the new tyre has already seen a podium finish in the World Cup: Ondřej Cink (team Kross Orlen) was second in both the XCO and short-track in Leogang (A) and young Vlad Dascalu, in his first full season in the Elite category, finished in 5th place in the same race in Leogang.</span></p><p style="text-align:justify;"><span>The new Pirelli Scorpion XC RC 2.4 is available at the price of € 59,90 /£ 54.99 / US $ 74.90</span></p><p style="text-align:center;"><span>velo.pirelli.com / @pirelli_cycling</span></p><h5><em><i>Published on: 28&nbsp;June 2021, 15:55&nbsp;CET</i></em></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Mon, 28 Jun 2021 15:55:12 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_@rossbellphoto-teamtrekpirelli-vladdascalurid.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_@rossbellphoto-teamtrekpirelli-vladdascalurid.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/@rossbellphoto-teamtrekpirelli-vladdascalurid.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[@rossbellphoto - Team Trek Pirelli - Vlad Dascalu RID]]></pp:imageTitle></item><item>
                        <title>PIRELLI PRESENTS P7 SPORT</title>
                        <link>https://press.pirelli.com/pirelli-presents-p7-sport/</link>
                        <guid>https://press.pirelli.com/pirelli-presents-p7-sport/</guid><pp:caseid>461727</pp:caseid><pp:subtitle>GREAT DURABILITY AND GRIP FOR ALL-ROUND USE</pp:subtitle><description><![CDATA[<p style="text-align:center;"><i><span>Pirelli completes its range of clincher tyres dedicated to road cycling with a training and endurance tyre that offers mileage and excellent grip</span></i></p><p style="text-align:justify;"><i><span>Milan (Italy), June 15th</span></i><span> </span><i><span>,2021</span></i><span> – Pirelli completes its line of tyres dedicated to road cycling with the introduction of the new P7 Sport clincher.</span></p><p style="text-align:justify;"><span>The P7 Sport is a tyre dedicated to those who ride for miles and are looking for robustness, grip and durability. Created to meet the needs of those cyclists who do not make competitive performance or KOMs their reason for living, it is developed with the intention of lasting longer, offering exceptional safety and grip and also providing a higher level of mileage than other tyres in the Pirelli road line.</span></p><p style="text-align:justify;"><span>The P7 Sport is also a training tyre, making it perfect for racers or amateurs, for second bikes and for all conditions of use where speed is not the only top priority.</span></p><p style="text-align:justify;"><span>From a technical point of view, the P7 Sport features a solid 60 TPI nylon casing with an additional layer of cut-resistant fabric located just below the tread. Called TechBELT, it is a kind of "belt" designed to offer superior puncture protection in a wide variety of road and weather conditions.</span></p><p style="text-align:justify;"><span>The P7 Sport's compound is the new PRO Compound, with a formulation that focuses on mileage and grip. The latter is also guaranteed by the special tread design which, although inspired by that of the P ZERO Race, has more sipes. The warm-up phase of the tyre is thus reduced to the benefit of grip even in colder conditions. In this regard, the new P7</span></p><p style="text-align:justify;"><span>Sport is a very versatile tyre, a true all-rounder, with excellent seasonality.</span></p><p style="text-align:justify;"><span>Like all Pirelli's latest-generation road tyres, the new P7 Sport &nbsp;has been designed according to the latest standards and is available not only in the classic 24, 26, 28 sizes but also in 32 mm for wider rims, for even greater comfort.</span></p><p style="text-align:justify;"><span>The new road tyre is already available. Price from: € 24,90 / £ 24,99 / US$ 34,90</span></p><h5 style="text-align:justify;"><em><i><span>Published on: 15&nbsp;June 2021, 17:30 CET</span></i></em></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Tue, 15 Jun 2021 17:30:03 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_pirellip7sport-producthalfreduced72dpi.png?10000" length="0" type="image/png" />
                <pp:image>https://content.presspage.com/uploads/2176/500_pirellip7sport-producthalfreduced72dpi.png?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/pirellip7sport-producthalfreduced72dpi.png?10000</pp:imageOriginal><pp:imageTitle><![CDATA[PIRELLI P7 SPORT - product half]]></pp:imageTitle></item><item>
                        <title>PIRELLI PARTNERS WITH THE ROGUE RACING AND THEORY GLOBAL ENDURO  TEAMS, TAKES ITS GRAVITY PROTOTYPE TYRES TO THE DH WORLD CUP AND EWS</title>
                        <link>https://press.pirelli.com/pirelli-partners-with-the-rogue-racing-and-theory-global-enduro--teams-takes-its-gravity-prototype-tyres-to-the-dh-world-cup-and-ews/</link>
                        <guid>https://press.pirelli.com/pirelli-partners-with-the-rogue-racing-and-theory-global-enduro--teams-takes-its-gravity-prototype-tyres-to-the-dh-world-cup-and-ews/</guid><pp:caseid>461175</pp:caseid><pp:subtitle>Pirelli&#039;s new gravity tyre development program, underway with Fabien Barel, takes a big  step forward, now facing the test against the stopwatch. Prototype#0 marked tyres will be  racing in 2021 in the DH World Cup and the Enduro World Series, on the bikes</pp:subtitle><description><![CDATA[<p style="text-align:justify;"><i><span>Milan, Italy – June 10th, 202</span></i><span>1 – As anticipation builds for the arrival of its Gravity line of MTB tyres – being developed in collaboration with former world champion Fabien Barel – Pirelli announces two new partnerships that will bring tyre prototypes to time trial races.</span></p><p style="text-align:justify;"><span>The company has partnered with the Rogue Racing team and the Theory Global Enduro team.</span></p><p style="text-align:justify;"><span>Rogue Racing is a recognized and consolidated force in the Italian downhill scene. Born in</span></p><p style="text-align:justify;"><span>2013 from the experience gained after years of competition in the motorbike field, in 2014 it also opened its doors to the MTB Downhill sector. With several national successes in various categories, including the Elite category in 2019, the 2021 roster includes Davide Palazzari, reigning Italian DH Elite Champion, who spearheads the Italian DH squad with a number of outstanding performances in the World Cup. He is joined by the young talent Davide Cappello, Italian U17 Champion, who has seen solid results in the Elite Top 10 national ranking. This year, Cappello is debuting in the Junior World Cup.</span></p><p style="text-align:justify;"><span>The Rogue Racing athletes have been testing the new Pirelli tyres for some time and are debuting them on the World Cup tracks in Leogang, Austria, this week.</span></p><p style="text-align:justify;"><span><strong>TOP TEAMS WITH CUTTING-EDGE TECHNOLOGY</strong></span></p><p style="text-align:justify;"><span>The Italian team has been involved in the new Pirelli project from the outset and was chosen for both its organizational quality and sporting achievements, as well as its high level of technical expertise in the preparation and development of the mechanicals. In fact, they are the only team in Italy to use top-level telemetry measuring instruments and high-tech professional equipment for suspension and brakes (such as, Dyno suspension bench, AIM Logger EVO4S telemetry with sensors on fork and monoshock, front and rear wheel speed, yaw and pitch, and front and rear brake pressure), which are fundamental to tyre interaction. The team's methodological approach, based on data acquisition, fits in well with Pirelli’s motorsport approach that the company is pursuing for its cycling products in all areas and categories: from World Tour clinchers and tubulars to the off-road tyres of the Gravel and MTB lines.</span></p><p style="text-align:justify;"><span>Gravity prototypes of the new Pirelli tyres will also be on the Santa Cruz bikes of the Theory</span></p><p style="text-align:justify;"><span>Global development team, which will take on all the trials of the Enduro World Series.</span></p><p style="text-align:justify;"><span>The team features a roster of promising young riders: Elite Mens riders Brady Stone (21, NZ), Daniel Self (22, NZ), and Nic Bean (22, USA), Elite Womens rider Julie Duvert (24, FR), and new Theory Junior team member Alexis Icardo (17, FR).</span></p><p style="text-align:justify;"><span>The Theory Global Enduro team was founded to be a talent accelerator, with the aim of researching and forming young talents into top-level riders. Launched in 2020, the team faced its first season in conjunction with the pandemic and, despite difficult circumstances, has already achieved several great results: an EWS Elite stage win in Pietra Ligure (I) with Brady Stone and a top 5 stage win in Zermatt with Julie Duvert, as well as several placings and victories in the New Zealand national circuit.</span></p><p style="text-align:justify;"><span><strong>FIELD TESTING IN MAJOR RACES</strong></span></p><p style="text-align:justify;"><span>The Enduro World Series stage is another important step for Pirelli, to verify and consolidate the performance of its prototypes during the long days of competition and on the various terrains offered by the world Enduro "circus". Testing the tyres using the “stopwatch” test with a variety of surfaces, climates, and riders is a hallmark of the Milan-based company and will showcase the work carried out by Pirelli's team of technicians.</span></p><p style="text-align:justify;"><span>The 2021 season will therefore be the final and most challenging testing benchmark for Pirelli engineers to complete the development of Gravity products and produce a winning tyre for 2022.</span></p><h5 style="text-align:justify;"><em><i><span>Published on: 10&nbsp;Jun&nbsp;2021, 14:12&nbsp;CET</span></i></em></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Thu, 10 Jun 2021 14:12:16 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_72pxreduced-pirelliprototypedetailrogueracingbike@matteocianciosi.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_72pxreduced-pirelliprototypedetailrogueracingbike@matteocianciosi.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/72pxreduced-pirelliprototypedetailrogueracingbike@matteocianciosi.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[PIRELLI prototype detail Rogue Racing bike @MatteoCianciosi]]></pp:imageTitle></item><item>
                        <title>PIRELLI PRESENTS THE SMARTUBE INNER TUBES</title>
                        <link>https://press.pirelli.com/pirelli-presents-the-smartube-inner-tubes/</link>
                        <guid>https://press.pirelli.com/pirelli-presents-the-smartube-inner-tubes/</guid><pp:caseid>455277</pp:caseid><description><![CDATA[<p style="text-align:center;"><span><strong>P ZERO AND SCORPION: LIGHTWEIGHT AND ULTRA-COMPACT</strong></span></p><p style="text-align:center;"><span><strong>CINTURATO: SUPER REINFORCED</strong></span></p><p style="text-align:justify;"><i><span>The new range of Pirelli inner tubes, made with the innovative TPU material, is the perfect choice to enhance the performance of Pirelli P ZERO, Scorpion and Cinturato tyres. A wide range of models, low weight, lots of protection and record-breaking compactness make them a must-have.</span></i></p><p style="text-align:justify;"><i><span>Milan, Italy, May 13, 2021</span></i><span>- Pirelli SmarTUBE is now on the market: the new inner tube with technology derived from the developments for World Tour team tubulars is available for all the brand's clincher tyre models.</span></p><p style="text-align:justify;"><span>In the custom version for tubular tires, the SmarTUBE was the subject of a long and careful development project, which required several months of engineering to perfectly match the inner tube to the handmade structure of the P ZERO Race Tub SL. The clincher version that arrives on the market today incorporates much of the feedback from the World Tour project, with the aim of enhancing the performance of Pirelli clincher tyres and reaching a wider range of consumers and lovers of the brand.</span></p><p style="text-align:justify;"><span>Pirelli's new inner tube is made of TPU, thermoplastic polyurethane, a latest-generation material chosen by the brand's engineers for the excellent performance that it offers compared to traditional butyl. The SmarTUBE promises a reduction in the weight up to 70% compared to the already lightweight latex tubes. This is the most advantageous way to reduce the weight of a bike: an advantage that also translates into less mass on the wheels and therefore better responsiveness of the bike, particularly when climbing and accelerating.</span></p><p style="text-align:justify;"><span>Extremely compact, the new SmarTUBE beats all records in terms of space-saving. -50% less space in jersey pockets or backpacks: the inner tube can be taken anywhere, leaving room for energy bars or multitools.</span></p><p style="text-align:justify;"><span>The range of diameters and sizes offered by Pirelli for this accessory is wide and varied and covers the P ZERO road tyres (P ZERO SmarTUBE) and the Scorpion MTB tyres (Scorpion SmarTUBE), as well as offering a reinforced version for Gravel and long distances, in combination with the clinchers of the Cinturato line (Cinturato SmarTUBE). The latter, with the same lightness as the lightest butyl tubes on the market today, offers twice the protection against punctures.</span></p><p style="text-align:justify;"><span>Highly visible, thanks to its bright yellow colour, SmarTUBE is equipped with a 60 mm Presta Valve, in black for maximum aesthetic cleanliness once mounted.</span></p><p style="text-align:justify;"><span>The new SmarTUBE is already available at the price of Euro 29,90 – GBP 27,99 – USD 36.90</span></p><h5 style="text-align:justify;"><em><i><span>Published on: 13&nbsp;May&nbsp;2021, 15:05&nbsp;CET</span></i></em></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Thu, 13 May 2021 15:05:00 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_pirellismartubegroup.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_pirellismartubegroup.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/pirellismartubegroup.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[PIRELLI SmarTUBE group]]></pp:imageTitle></item><item>
                        <title>PIRELLI LIGHTENS THE WORLD TOUR TUBULAR TYRE:  P ZERO RACE TUB SL ARRIVE AT GIRO D’ITALIA</title>
                        <link>https://press.pirelli.com/pirelli-lightens-the-world-tour-tubular-tyre--p-zero-race-tub-sl-arrive-at-giro-ditalia/</link>
                        <guid>https://press.pirelli.com/pirelli-lightens-the-world-tour-tubular-tyre--p-zero-race-tub-sl-arrive-at-giro-ditalia/</guid><pp:caseid>449343</pp:caseid><description><![CDATA[<p style="text-align:justify;"><i><span>The new rubber, equipped with a special inner tube, guarantees a reduction in overall tyre weight of more than 10%, while maintaining the same grip, smoothness and reliability characteristics. It will be the ace up the sleeve of Pirelli's World Tour teams at the Giro d'Italia: Simon Yates and Esteban Chaves for Team BikeExchange, Nibali's Trek-Segafredo and AG2R Citröen.</span></i></p><p style="text-align:justify;">&nbsp;</p><p style="text-align:justify;"><i><span>Milan, Italy, April 27, 2021</span></i><span>- A little more than three years after returning to professional cycling, Pirelli is preparing to launch an innovation that will redefine the bicycle tubular tyre.</span></p><p style="text-align:justify;"><span>At the Giro d'Italia 2021, and soon on the market, comes the P ZERO RACE Tub SL.</span></p><p style="text-align:justify;"><span>Pirelli is once again taking on a sacred monster of road cycling: the tubular. A tyre that has seen very little innovation in its history, on which the benefits of one feature have usually been at the expense of others, that are equally important for performance. Very few tyre manufacturers have recently taken an interest in improving the tubular, as this is a niche product, almost exclusively intended for professional cycling.</span></p><p style="text-align:justify;"><span>As with the elite sports in which it is a partner, on two and four wheels, in cycling Pirelli confirms its vocation for continuous product development and absolute performance in the world of racing, without necessarily having a significant commercial outcome. Although the future is tubeless, in all respects, Pirelli recognises that most Pro teams still use tubular tyres. Faithful to its DNA, Pirelli is not stopping the development of this tyre, but rather raising the bar even higher for a product which, in the course of its history, has rarely seen major technical innovations.</span></p><p style="text-align:justify;"><span><strong>DEVELOPED FOR AND WITH PROFESSIONAL CYCLISTS</strong></span></p><p style="text-align:justify;"><span>P ZERO RACE Tub SL is a project that has seen two years of planned, meticulous and constant development. Working on the first tubular, launched in 2018 together with the Mitchelton-SCOTT team (now BikeExchange), Pirelli engineers took on board requests and suggestions for changes from the pros including, first and foremost, the one on weight reduction. In fact, today's athletes find themselves racing on high-performance bicycles that do not always fall within the UCI weight limit: disc brakes, aerodynamic frames, power meters and electronic groups certainly have an impact on the final result on the scale.</span></p><p style="text-align:justify;"><span>Road testing of Pirelli's new tubulars began with Mitchelton-SCOTT at the 2020 Tour of UAE and continued throughout the season, achieving notable results as early as the 2020 Tour de France, with Adam Yates in his yellow jersey stages and Richie Porte of the Trek-Segafredo team on the general classification podium.</span></p><p style="text-align:justify;"><span><strong>LIGHT WEIGHT BUT WITHOUT COMPROMISE</strong></span></p><p style="text-align:justify;"><span>The focal point of this Pirelli innovation is the weight, which is over 10% less than the already competitive P ZERO Velo Tub. A result that translates into just under 100g eliminated from the complete bike and, in particular, from a crucial component such as the wheels. Pirelli's search for a lighter tubular was carried out without penalising the already excellent performance of the tyre: top-notch rolling, high grip even on wet roads, and great resistance to punctures.</span></p><p style="text-align:justify;"><span>At the heart of the P ZERO RACE Tub SL is a special inner tube made of a lightweight, completely airtight material and optimised specifically for use inside the handmade tubular. Instead of the traditional latex, which has been used in almost all Pro tubulars up to now, Pirelli has used TPU, or thermoplastic polyurethane, a cutting-edge material which is being applied to a tubular’s inner tube for the first time and which required a great deal of development before it gave the expected results. It offers the same speed performance and puncture protection typical of latex tubes, but with a significant weight reduction and complete airtightness, thus eliminating the chronic pressure loss of traditional tubulars.</span></p><p style="text-align:justify;"><span>The casing of P ZERO RACE Tub SL is made of Corespun with 320 TPI. The latest-generation SmartEVO Compound, which Pirelli has developed for the new P ZERO Race in clincher and tubeless-ready versions, is another feather in the cap of the Tub SL. In the road tests carried out by the teams, the new tyre proved to improve the handling of the bike and the ascent speed, the famous VAM (Average Ascent Speed), offering excellent protection against punctures and greater control at high speeds.</span></p><p style="text-align:justify;"><span>All of Pirelli's World Tour team partners were given the opportunity today to choose this version of tubular ahead of the big Tours. It is likely that riders aiming for the general classification will use them more often than others. Think Simon Yates and Esteban Chaves for BikeExchange or Vincenzo Nibali for Trek-Segafredo.</span></p><p style="text-align:justify;"><span>Comments from Kevin Tabotta, performance manager of the BikeExchange team: </span><i><span>“This new Pirelli tyre is a great way to reduce bike weight by 100g - which is quite a large improvement, and not normally easy to find in a top end race set up (…) Really impressed actually, we did some blind testing (…) The tyres performed exactly as we hoped they would, but now lighter! (…) It’s hard to believe that you can make such a significant saving in weight for a high-performance all-round tyre for road racing, but Pirelli did it.”</span></i></p><p style="text-align:justify;"><span>Esteban Chaves of the BikeExchange team added: </span><i><span>“I was excited to see the large drop in weight per set of tyres with the new tubulars. The main thing is the tyres feel faster and handle well, like always – but now they are lighter as well. You feel that in the climbs. I’m already using them, but of course the Grand Tours’ will be a big target.”</span></i></p><p style="text-align:justify;"><span>The new Pirelli P ZERO RACE Tub SL will soon be on the market at the price of €119,90</span></p><h5 style="text-align:justify;"><em><i><span>Published on: 27 April&nbsp;2021, 14:39 CET</span></i></em></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Tue, 27 Apr 2021 14:39:02 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_kramon-trek-sicilytraining-dec2019-00731.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_kramon-trek-sicilytraining-dec2019-00731.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/kramon-trek-sicilytraining-dec2019-00731.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Kramon_Trek_SicilyTraining_dec2019_00731]]></pp:imageTitle></item><item>
                        <title>PIRELLI AND WORLD CHAMPION FABIEN BAREL  DEVELOP A NEW RANGE OF SCORPION TYRES FOR GRAVITY RACING</title>
                        <link>https://press.pirelli.com/pirelli-and-world-champion-fabien-barel--develop-a-new-range-of-scorpion-tyres-for-gravity-racing/</link>
                        <guid>https://press.pirelli.com/pirelli-and-world-champion-fabien-barel--develop-a-new-range-of-scorpion-tyres-for-gravity-racing/</guid><pp:caseid>447863</pp:caseid><pp:subtitle>Pirelli announces the technical partnership with the three-time Downhill world champion for the development of a new line of Scorpion MTB tyres dedicated to the  DH and Enduro racing world</pp:subtitle><description><![CDATA[<p style="text-align:justify;"><i><span>Milan, Italy, 14<sup>th</sup> April 2021</span></i><span> - Just 2 years after the arrival on the market of its mountain bike tyres, the Scorpion MTB, Pirelli is working hard on a new line that is specifically dedicated to the Gravity Racing world.</span></p><p style="text-align:justify;"><span>In the long process of research and prototyping, which began two years ago and is now in the final stage of development, Pirelli engineers have involved an absolute star of the Downhill luminary: Frenchman, Fabien Barel.</span></p><p style="text-align:justify;"><span>Fabien needs no introduction: the three-time world champion (as well as a bronze and a silver medal) and seven-time national DH champion, left racing in 2015 and now works on several projects, as a technician and consultant in the world of Gravity, as well as trying his hand at e-enduro races.</span></p><p style="text-align:justify;"><span>His considerable experience in gravity disciplines, combined with his extreme riding sensibility and great technical expertise on all aspects and components of the MTB field, make him the ideal partner for Pirelli, for the development and continuous improvement of its products.</span></p><p style="text-align:justify;"><span>The new Scorpion tyres dedicated to the Gravity Racing world are already a reality at prototype level and have already been severely tested by Barel himself. Today they can be found on the MTBs of some athletes and teams, who will be racing them in the EWS and WORLD CUP DH circuits. This will put the R&D work carried out by Pirelli technicians together with Fabien, to the test as early as 2021.</span></p><p style="text-align:justify;"><span>DH has always been recognised as the most rigorous and demanding laboratory from the point of view of product stress. It is the perfect and definitive test bench, where tyres are pushed to the limit in all their aspects, from reliability to extreme grip. Parameters such as absorption and low rolling resistance should not be overlooked: these factors are increasingly crucial in the modern racing world, where the level of performance is so high and the differences between riders so small, that even the tiniest improvements in performance can take the world's strongest pilots from an anonymous placing to victory.</span></p><p style="text-align:justify;"><span>This is a way of working, in constant product development, that Pirelli knows well from other sports and that is an integral part of its DNA: research and continuous evolution.</span></p><p style="text-align:justify;"><span>From MX to WRC and all the two- and four-wheel motorsports in which the brand is present, the move to the DH world is a natural step for Pirelli.</span></p><p style="text-align:justify;"><i><span>“Pirelli's involvement in the world of MTB Gravity racing is a great opportunity for everyone,"</span></i><span> said the French champion. </span><i><span>"Pirelli is a global leader in tyre production as well as having an enormous sporting palmares. And when it comes to racing, having competences from the best is great for everyone as it brings the sports and performance forward. I'm a great believer in Pirelli's technical skills and their ability to interpret the needs of the mountain bike world in the best possible way. There's already a solid line of Pirelli MTB tyres on the market, my job is to help complete it with models dedicated to racing, which will hopefully lead to the successes that the company has already achieved in many other sports. Take Formula 1, motocross or Superbike, for example. The clear objective of these new tyres is to reach the top of the podiums.”</span></i></p><p style="text-align:justify;"><span>For further info visit </span><a href="http://velo.pirelli.com"><span>velo.pirelli.com</span></a></p><p style="text-align:justify;"><span>Instagram: @pirelli_cycling</span></p><h5 style="text-align:justify;"><em><i><span>Published on: 14 April&nbsp;2021, 14:25&nbsp;CET</span></i></em></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Wed, 14 Apr 2021 14:25:15 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_pirelli-fabienbarel-@--jp-photography2.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_pirelli-fabienbarel-@--jp-photography2.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/pirelli-fabienbarel-@--jp-photography2.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Pirelli - Fabien Barel]]></pp:imageTitle></item><item>
                        <title>PIRELLI ANNOUNCES QUALITY BICYCLE PRODUCTS TO DISTRIBUTE   PIRELLI CYCLING TIRES IN NORTH AMERICA</title>
                        <link>https://press.pirelli.com/pirelli-announces-quality-bike-parts-to-distribute---pirelli-cycling-tires-in-north-america/</link>
                        <guid>https://press.pirelli.com/pirelli-announces-quality-bike-parts-to-distribute---pirelli-cycling-tires-in-north-america/</guid><pp:caseid>444582</pp:caseid><description><![CDATA[<p style="text-align:justify;"><i><span>Milan, Italy, March 24, 2021 —</span></i><span> Pirelli announces today that the U.S.-based company </span>Quality Bicycle Products<span> will be a new distributor of the Pirelli Cycling tire range for the North American market. This is a natural step for Pirelli to further its role in the North American cycling market and continue its 110-year-old premium sports tradition.</span></p><p style="text-align:justify;"><span>Aligning with the Company’s strong key values, as Pirelli is a recognized world leader in sustainability, bicycles are a sustainable medium with zero environmental impact.</span></p><p style="text-align:justify;"><span>Pirelli offers a comprehensive line of bicycle tires that span the range of mountain bike, road, gravel, urban and e-Bike, all made with the highest-quality rubber compounds and technologies. QBP will be in charge of distributing Pirelli’s full cycling tire range: the Scorpion MTB tire line with the new Scorpion E-MTB, the P ZERO™ Race tire family with the new P ZERO™ Race TLR and the P ZERO™ Race and P ZERO™ Road clincher tires, Cinturato™ Velo road tire, the Cinturato™ Gravel range, and the Cycl-e urban range with the recently launched Cycl-e WT.</span></p><p style="text-align:justify;"><span>Pirelli chose to collaborate with QBP for the North American market because of its success as the largest distributor of bicycle parts and accessories in the cycling industry with its extraordinary history of partnering with world-class vendors and providing a high inventory of the best cycling products in the world to more than 5,000 bike shops. QBP’s values of partnering strategically and contributing to the community align with Pirelli, as QBP offers comprehensive training and educational tools to retailers and bike shop employees to help enable retailers to differentiate industry products and brands and to advance the overall prosperity of the bike industry.</span></p><p style="text-align:justify;"><span>“Pirelli has always been synonymous with racing heritage and innovation,” said QBP Distribution Product Manager, Aaron Martin. “With Pirelli cycling tires, consumers are able to experience innovative technology that benefits from Pirelli’s heritage of excellence. Pirelli has grand plans for North America with the means to achieve these goals and we are proud to add them as a partner of QBP.”</span></p><p style="text-align:justify;"><span>“We are confident that QBP will elevate the longstanding reputation and legacy of Pirelli, and expand our already loyal retailer and consumer relationships with enhanced sales and broader reach capabilities throughout North America,” said Pirelli CEO of North America, Pietro Berardi. “QBP is just as ambitious as Pirelli, and we know that they will help us reach and exceed our objectives with distinction, integrity and merit.”</span></p><p style="text-align:justify;"><span>QBP is a premier and main distributor of P&A in North America and has a renowned legacy of successful partnerships. The partnership with Pirelli and QBP will further expand the Pirelli community in North America to help deliver Pirelli’s premium brand and bicycle tire line. QBP will be an excellent addition and complement the existing distribution network of Pirelli tires, which includes HLC in the U.S. and Canada, and KASK America in the U.S.</span></p><h5 style="text-align:justify;"><em><i><span>Published on: 24&nbsp;March&nbsp;2021, 16:30&nbsp;CET</span></i></em></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Wed, 24 Mar 2021 16:30:00 +0100</pubDate>
            <enclosure url="https://content.presspage.com/clients/150_2176.png?10000" length="0" type="image/png" />
                <pp:image>https://content.presspage.com/clients/150_2176.png?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/clients/150_2176.png?10000</pp:imageOriginal><pp:imageTitle><![CDATA[logo]]></pp:imageTitle></item><item>
                        <title>PIRELLI PRESENTS THE NEW P ZERO™ TYRES FAMILY</title>
                        <link>https://press.pirelli.com/pirelli-presents-the-new-p-zero-tyres-family/</link>
                        <guid>https://press.pirelli.com/pirelli-presents-the-new-p-zero-tyres-family/</guid><pp:caseid>443051</pp:caseid><pp:subtitle>INCREASED PERFORMANCE AND NEW STANDARDS DIFFERENTIATE THE SECOND GENERATION OF PIRELLI CLINCHERS</pp:subtitle><description><![CDATA[<p style="text-align:justify;"><i><span>Four years after the launch of the first P ZERO Velo, the clincher that marked Pirelli's return to the world of cycling, the company presents a new family of clincher tyres that will replace the current one. An upgrade that further enhances the performance of a real market difference.</span></i></p><p style="text-align:justify;"><i><span>Milan, Italy -15 March 2021</span></i><span>. Pirelli announces the arrival on the market of a new family of clincher tyres: it is called P ZERO<sup>TM</sup> and comes in the form of P ZERO Race, the product designed for pure performance, and P ZERO Road, the alternative for those looking for an all-round clincher more oriented towards durability.</span></p><p style="text-align:justify;"><span>The new tyres have the task of taking over from a true best seller: P ZERO Velo, the progenitor of the range, Pirelli's first clincher, launched in June 2017. A replacement that is a deliberate choice, testifying to the evolution of Pirelli's role in cycling: in just four years, in fact, the P ZERO Velo has become a benchmark, appreciated and rewarded by various independent tests, as well as by the choice of many enthusiasts around the world.</span></p><p style="text-align:justify;"><span>Today, Pirelli’s range of road clincher tyres has been renewed with the aim of offering even more grip, more smoothness and even more comfort. In addition, it has been brought into line with the new standards in the sector.</span></p><p style="text-align:justify;"><span><strong>P ZERO RACE: THE CLINCHER FOR MAXIMUM PERFORMANCE</strong></span></p><p style="text-align:justify;"><span>Arriving chronologically after the P ZERO Race TLR and Race TLR SL, for reasons of market demand - which is now moving towards the tubeless option - the new P ZERO Race tyre is a clincher model, dedicated to pure performance.</span></p><p style="text-align:justify;"><span>From the point of view of tread design, the tyre is identical to the Tubeless Ready version of the same name, as is the compound Pirelli used for its rubber. P ZERO Race is made with the new SmartEVO Compound. Taking advantage of its over 110 years in motorsport as well, Pirelli has developed a ternary blend of functionalized polymers with "intelligent" behavioral characteristics, which are the basis of the exceptional properties of SmartEVO.</span></p><p style="text-align:justify;"><span>Each of the three polymers provides specific performance, ensuring a perfect balance of opposing characteristics, such as grip and rolling. The result? Improved grip on dry and wet surfaces and very low rolling resistance, resulting in smoothness and driveability.</span></p><p style="text-align:justify;"><span>This high-performance compound has already been tested by the top World Tour teams of which Pirelli is a partner: AG2R Citroën, TREK-Segafredo and Team BikeExchange.</span></p><p style="text-align:justify;"><span>Completely new, however, is the construction of the casing, in 120 TPI Nylon, designed for use with an inner tube. The P ZERO Race has been adapted to the new ETRTO 19c rim standards (inner channel size). As a result, each size of the P ZERO Race tyres has a wider tread than the corresponding P ZERO Velo: a wider and more elongated footprint, for the benefit of rolling performance, puncture protection and control when cornering.</span></p><p style="text-align:justify;"><span>The carcass also features a wider protective belt. Called TechBelt Road, it is an additional layer of Aramid fabric, underneath the compound, that increases puncture protection in various conditions of use.</span></p><p style="text-align:justify;"><span>Available in 24, 26, 28 and 30 mm sizes, in black or with para rubber sidewalls (Classic), P ZERO Race will soon be available in a Colour Edition version too (yellow, red or white). This performance tyre dedicated to racing and long-distances will be at home on various ground surfaces, whether dry or wet, thanks to its exceptional chemical grip; from spring to late autumn.</span></p><p style="text-align:justify;"><span>The new clincher tyre is available in the best cycling shops and online, at the price of € 59.90</span></p><p style="text-align:justify;"><span><strong>P ZERO ROAD: ALL-ROUND PERFORMANCE</strong></span></p><p style="text-align:justify;"><span>Completing the new range, the P ZERO Road clincher is oriented towards durability, without compromising smoothness and comfort. Specifically developed as a multi-purpose tyre, this all-round rubber is also built to fit the modern rims.</span></p><p style="text-align:justify;"><span>P ZERO Road differs from the Race version in its tread design, with closer and longer grooves, and in its compound, the EVO Compound, making it a more versatile tyre.</span></p><p style="text-align:justify;"><span>This new clincher tyre offers low rolling resistance, excellent grip, high comfort and durability.</span></p><p style="text-align:justify;"><span>P ZERO Road is available in Black, in sizes 24, 26, 28 mm, at the price of € 39.90</span></p><p style="text-align:justify;"><span>The new carcass construction of the P ZERO family tyres makes it important to use recommended pressures and appropriate rims. For this reason, in all its literature, online and on the packaging of the new P ZERO Race and P ZERO Road, Pirelli provides detailed and precise indications regarding both the actual dimensions in relation to the rim and the recommended inflation pressures based on the rim channel used and the weight of the rider.</span></p><p style="text-align:justify;"><span>For further information: </span><a href="http://velo.pirelli.com" target="_blank"><span>velo.pirelli.com</span></a></p><p style="text-align:justify;"><span>Instagram: @pirelli_cycling</span></p><h5 style="text-align:justify;"><em><i><span>Published on: 10&nbsp;March&nbsp;2021, 14:18&nbsp;CET</span></i></em></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Mon, 15 Mar 2021 14:18:41 +0100</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_pirellipzerorace2.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_pirellipzerorace2.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/pirellipzerorace2.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Pirelli P Zero Race (2)]]></pp:imageTitle></item><item>
                        <title>PIRELLI SIGNS WITH BMC FOR 2021  AND BECOMES TECHNICAL PARTNER OF THE WORLD TOUR TEAM  AG2R CITROËN</title>
                        <link>https://press.pirelli.com/pirelli-signs-with-bmc-for-2021--and-becomes-technical-partner-of-the-world-tour-team--ag2r-citroen/</link>
                        <guid>https://press.pirelli.com/pirelli-signs-with-bmc-for-2021--and-becomes-technical-partner-of-the-world-tour-team--ag2r-citroen/</guid><pp:caseid>435905</pp:caseid><description><![CDATA[<p style="text-align:center;"><i><span>Pirelli tubular and tubeless tyres will be supplied to the prestigious French World Tour team and fitted on the bikes from the renowned Swiss brand BMC for the 2021 season.</span></i></p><p style="text-align:center;"><i><span>The team has a high-profile roster, including reigning Olympic road champion</span></i></p><p style="text-align:center;"><i><span>Greg Van Avermaet.</span></i></p><p style="text-align:justify;"><i><span>Milan (I), February 9<sup>th</sup> 2021</span></i><span> - Just over three years after its return to the bicycle sector, Pirelli has rightfully become one of the big players in high-profile professional cycling. Today Pirelli is the choice of prestigious professional World Tour teams as well as elite and amateur teams in various cycling disciplines.</span></p><p style="text-align:justify;"><span>Having reconfirmed for 2021 the agreements with the top category UCI teams, Trek-Segafredo and Team BikeExchange, Pirelli now announces a partnership with a third World Tour team: France’s AG2R Citroën.</span></p><p style="text-align:justify;"><span>The agreement, signed with Swiss bike brand BMC, will see the World Tour team, as well as the Under 23 team, ride Teammachine SLR01 and Timemachine Road 01 bikes equipped with Pirelli's top road tyre technology: the brand-new P ZERO in both TLR (tubeless-ready) and tubular versions.</span></p><p style="text-align:justify;"><span>For training, AG2R Citroën Team will also have at its disposal the Cinturato tyres, the super-strong TLR road tyre, ideal for grinding out kilometres in complete safety and maximum performance, over long distances and on a variety of road surfaces.</span></p><p style="text-align:justify;"><span>For Pirelli, the partnership with the team is also and above all to support the evolution of the product, for a constant exchange of feedback on the tyres and a continuous improvement in their performance, thanks to the suggestions of the athletes.</span></p><p style="text-align:justify;"><span>Olympic champion Greg Van Avermaet, who had the opportunity to try Pirelli’s new P ZERO Race TLR tyres during the team's training camp on the Costa Blanca, commented: </span><i><span>"Pirelli can bring their great experience to cycling which is a big benefit so I’m happy I can ride Pirelli not only on my car but also on my bike. Super happy with the first feelings: rolling resistance and grip are good on wet roads which is super important in terms of performance and safety. I’m looking forward to test the tyres at higher speed at the races”.</span></i></p><p style="text-align:justify;"><span>Vincent Lavenu, general manager of the team, said: </span><i><span>“As you know, we are opening a new chapter in our history becoming AG2R CITROËN TEAM. We are proud to work with the internationally renowned brand that is Pirelli, which will offer security, reliability, innovation and experience to our riders. We look forward to reaching new heights together!”</span></i></p><p style="text-align:justify;"><span>The team's official debut, at the recent Grand Prix Cycliste La Marseillaise, already saw a first victory with Aurelien Paret-Peintre.</span></p><p style="text-align:center;"><span>Velo.pirelli.com</span></p><h5 style="text-align:justify;"><em><i><span>Published on: 9&nbsp;February&nbsp;2021, 15:20&nbsp;CET</span></i></em></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Tue, 09 Feb 2021 15:20:20 +0100</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_material-ambiance-testpaveacutesparis-roubaix-03copyact-kblb.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_material-ambiance-testpaveacutesparis-roubaix-03copyact-kblb.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/material-ambiance-testpaveacutesparis-roubaix-03copyact-kblb.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[MATERIAL_AMBIANCE_Test pav&amp;eacute;s Paris-Roubaix _03&amp;copy;ACT_KBLB]]></pp:imageTitle></item><item>
                        <title>SEASONAL CHANGE OF TYRES ALSO FOR BIKES AND E-BIKES: PIRELLI’S WINTER TYRE PROVIDES BETTER GRIP ON COLD AND WET ASPHALT</title>
                        <link>https://press.pirelli.com/seasonal-change-of-tyres-also-for-bikes-and-e-bikes-pirellis-winter-tyre-provides-better-grip-on-cold-and-wet-asphalt-/</link>
                        <guid>https://press.pirelli.com/seasonal-change-of-tyres-also-for-bikes-and-e-bikes-pirellis-winter-tyre-provides-better-grip-on-cold-and-wet-asphalt-/</guid><pp:caseid>423125</pp:caseid><pp:subtitle>PIRELLI CYCL-E WT, THE WINTER TYRE FOR BIKES</pp:subtitle><description><![CDATA[<p style="text-align:center;"><em><i>Based on the experience it has gained in the car industry, Pirelli now offers a specific tyre for the winter season ideal for urban bikes and e-bikes, with innovative solutions to tackle winter travel in town in total safety</i></em></p><p style="text-align:justify;">Milan(I), 12 November 2020 – Its name is CYCL-e Winter (WT) and it is the first winter tyre made by Pirelli to meet the needs of everyone who uses traditional or electric bikes also in the winter. It is a form of mobility that in these times is winning over many new fans who prefer a vehicle that is not only private, but also more active and sustainable. Pirelli CYCLe Winter features a one-of-a-kind specific compound developed by Pirelli engineers to face up to the low temperatures and difficult roadbeds that city bikes, even the top performing electric bikes, can encounter during the winter months.</p><p style="text-align:justify;">Traditionally engaged in developing innovative solutions for sustainable mobility, backed by solid experience as leader in the car winter tyres sector, Pirelli concentrates high profile technologies, sustainable compounds and specific profiles in CYCL-e WT to present a highperformance product for e-bikes and urban bikes.</p><p style="text-align:justify;">Normally tied to cars, the winter tyre today is available for bikes as well. Pirelli CYCL-e WT is designed to be used on difficult city asphalts, very cold surfaces (even below 0°C) or surfaces dusted with snow. The tread pattern created by the Pirelli R&D laboratories features widespread lamellar notches that guarantee grip at the maximum levels, even on early snowflakes, although retaining outstanding control on dry roadbeds.</p><p style="text-align:justify;">Designed taking into account the growing speed of modern e-bikes and as performance value added for any type of city or touring bike on outings, CYCL-e WT boasts a compound that adapts to low temperatures, offering grip reliability even in freezing conditions and, due to its lower warm-up time, guarantees utmost traction on roadbeds typical of the winter in the city.<br><br><strong>SAFE AND SUSTAINABLE TYRE</strong><br>The tread of the CYCL-e tyre is formed by two layers of compound: one “cap” compound in contact with the asphalt and a “base” that works to prevent punctures. The formulation of the first ensures excellent riding safety, even on the most modern and powerful electric bikes, and on different road surfaces (paved, pedestrian crossings, rails, etc.). The “base”, with thicknesses varying between 3 and 3.5 mm depending on the sizes, is instead designed to prevent debris and foreign bodies from puncturing the tyre.<br><br>Not only does it form a physical barrier owing to its considerable thickness, but it also has a formulation researched to incorporate sharp objects, in this way preventing perforation of the tyre.<br><br>The compound of CYCL-e tyres is also environmentally friendly as it contains crumb rubber, taken from end-of-life car tyres. The selected powders are regenerated and reused in the polymer matrix. Special attention is then also paid to maximising use of natural rubber, a raw material coming from a renewable source.</p><p style="text-align:justify;">CYCL-e WT is available in the sizes 37-622, 42-622 and 50-622, with weights varying between 780 g and 1110 g</p><h5 style="text-align:justify;"><em><i><span>Published on: 12&nbsp;November&nbsp;2020, 13:31&nbsp;CET</span></i></em></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Thu, 12 Nov 2020 13:30:56 +0100</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_pirelli-cycl-e-wt-36.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_pirelli-cycl-e-wt-36.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/pirelli-cycl-e-wt-36.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[PIRELLI_CYCL-E_WT_36]]></pp:imageTitle></item><item>
                        <title>SEASONAL CHANGE OF TYRES ALSO FOR BIKES AND E-BIKES: PIRELLI’S WINTER TYRE PROVIDES BETTER GRIP ON COLD AND WET ASPHALT</title>
                        <link>https://press.pirelli.com/seasonal-change-of-tyres-also-for-bikes-and-e-bikes-pirellis-winter-tyre-provides-better-grip-on-cold-and-wet-asphalt/</link>
                        <guid>https://press.pirelli.com/seasonal-change-of-tyres-also-for-bikes-and-e-bikes-pirellis-winter-tyre-provides-better-grip-on-cold-and-wet-asphalt/</guid><pp:caseid>423069</pp:caseid><pp:subtitle>PIRELLI CYCL-E WT, THE WINTER TYRE FOR BIKES</pp:subtitle><description><![CDATA[<p style="text-align:center;"><i><span>Based on the experience it has gained in the car industry, Pirelli now offers a specific tyre for the winter season ideal for urban bikes and e-bikes, with innovative solutions to tackle winter travel in town in total safety</span></i></p><p style="text-align:justify;"><i><span>Milan, 12 November 2020</span></i><span> – Its name is CYCL-e Winter (WT) and it is the first winter tyre made by Pirelli to meet the needs of everyone who uses traditional or electric bikes also in the winter. It is a form of mobility that in these times is winning over many new fans who prefer a vehicle that is not only private, but also more active and sustainable. Pirelli CYCL-e Winter features a one-of-a-kind specific compound developed by Pirelli engineers to face up to the low temperatures and difficult roadbeds that city bikes, even the top performing electric bikes, can encounter during the winter months.</span></p><p style="text-align:justify;"><span>Traditionally engaged in developing innovative solutions for sustainable mobility, backed by solid experience as leader in the car winter tyres sector, Pirelli concentrates high profile technologies, sustainable compounds and specific profiles in CYCL-e WT to present a high-performance product for e-bikes and urban bikes.</span></p><p style="text-align:justify;"><span>Normally tied to cars, the winter tyre today is available for bikes as well. Pirelli CYCL-e WT is designed to be used on difficult city asphalts, very cold surfaces (even below 0°C) or surfaces dusted with snow. The tread pattern created by the Pirelli R&D laboratories features widespread lamellar notches that guarantee grip at the maximum levels, even on early snowflakes, although retaining outstanding control on dry roadbeds.</span></p><p style="text-align:justify;"><span>Designed taking into account the growing speed of modern e-bikes and as performance value added for any type of city or touring bike on outings, Cycl-e WT boasts a compound that adapts to low temperatures, offering grip reliability even in freezing conditions and, due to its lower warm-up time, guarantees utmost traction on all roadbeds typical of the winter in the city.</span></p><p style="text-align:justify;"><span><strong>SAFE AND SUSTAINABLE TYRE</strong></span></p><p style="text-align:justify;"><span>The tread of the CYCL-e tyre is formed by two layers of compound: one “cap” compound in contact with the asphalt and a “bases that works to prevent punctures. The formulation of the first ensures excellent riding safety, even on the most modern and powerful electric bikes (pedelec speed), and on different road surfaces (paved, pedestrian crossings, rails, etc.). The “base”, with thicknesses varying between 3 and 3.5 mm depending on the sizes, is instead designed to prevent debris and foreign bodies from puncturing the tyre.</span></p><p style="text-align:justify;"><span>Not only does it form a physical barrier owing to its considerable thickness, but it also has a formulation researched to incorporate sharp objects, in this way preventing perforation of the tyre.</span></p><p style="text-align:justify;"><span>The compound of Cycl-e tyres is also environmentally friendly as it contains crumb rubber, taken from end-of-life car tyres. The selected powders are regenerated and reused in the polymer matrix. Special attention is then also paid to maximising use of natural rubber, a raw material coming from a renewable source.</span></p><p style="text-align:justify;"><span>Cycl-e WT is available in the sizes 37-622, 42-622 and 50-622, with weights varying between 780 g and 1110 g</span></p><p style="text-align:center;"><span>velo.pirelli.com</span></p><h5 style="text-align:justify;"><em><i><span>Published on: 12&nbsp;November&nbsp;2020, 10:00 CET</span></i></em></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Thu, 12 Nov 2020 10:00:00 +0100</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_pirelli-cycl-e-wt-goggia-36.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_pirelli-cycl-e-wt-goggia-36.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/pirelli-cycl-e-wt-goggia-36.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[PIRELLI_CYCL-E_WT_Goggia_36]]></pp:imageTitle></item><item>
                        <title>PIRELLI PRESENTS P ZERO™ RACE TLR AND P ZERO™ RACE TLR SL THE WORLD TOUR READY TUBELESS ROAD TYRE THAT’S THE MOST LIGHTWEIGHT AND PERFORMING OF THE ENTIRE PIRELLI RANGE</title>
                        <link>https://press.pirelli.com/pirelli-presents-p-zero-race-tlr-and-p-zero-race-tlr-sl-the-world-tour-ready-tubeless-road-tyre-thats-the-most-lightweight-and-performing-of-the-entire-pirelli-range/</link>
                        <guid>https://press.pirelli.com/pirelli-presents-p-zero-race-tlr-and-p-zero-race-tlr-sl-the-world-tour-ready-tubeless-road-tyre-thats-the-most-lightweight-and-performing-of-the-entire-pirelli-range/</guid><pp:caseid>400465</pp:caseid><description><![CDATA[<p style="text-align:center;"><em><i>Pirelli launches its tubeless tyre dedicated to maximum performance and professional competitions. It is the spearhead of its range of tyres dedicated to road racing bikes. Two models are available: the all-around TLR and the slicker SL version. Developed with the teams of the current female and male road racing world champions, the new tubeless tyres will be immediately available on the market.</i></em></p><p style="text-align:justify;"><em><i>Milan, Italy, 27 July 2020</i></em> - Pirelli presents P ZERO™ Race TLR and P ZERO™ Race TLR SL, tubeless-ready road tyres that represent the spearhead of its line of tyres dedicated to professional road racing and high-performance cycling.</p><p style="text-align:justify;">Returning to the world of pedal-powered two-wheels from June 2017, today Pirelli is one of the leading players in the sector of high-end racing bike tyres. Three years after the launch of its first clincher, the P ZERO Velo clincher, Pirelli completes its range with P ZERO Race TLR and P ZERO Race TLR SL, tubeless-ready road tyres that are immediately positioned at the top of its line.</p><p style="text-align:justify;">Developed in collaboration with two World Tour teams, the Mitchelton-SCOTT of the reigning RR world champion Annemiek van Vleuten and the Trek-Segafredo of the reigning RR world champion Mads Pedersen and of Vincenzo Nibali, the new P ZERO Race TLR tyres can call themselves World Tour Ready tyres. Already in 2020, their official debut is expected in the races of the UCI top division.</p><p style="text-align:justify;">Three years of study and engineering and over two years of road tests have led to the two new tubeless-ready P ZEROs.</p><p style="text-align:justify;">• P ZERO Race TLR is an all-around tyre, ideal in competition as well as in training. It's almost a four-season tyre, with a TLR casing reinforced by Pirelli TechWALL+ technology. It offers excellent grip, high smoothness and, above all, great puncture protection, at a low weight. The whole is seasoned with the typical, unique, easy handling of the tubeless tyres.</p><p style="text-align:justify;">• P ZERO Race TLR SL is dedicated to lovers of pure performance, those for whom the road is always a ribbon, fast and super smooth, where even fractions of a second count. It is designed to offer the key advantages of tubeless technology, from grip to smoothness, emphasizing speed and handling at the highest levels. It is the lightest and most performing tyre ever produced by Pirelli in its range dedicated to cycling.</p><p style="text-align:justify;"><strong>SmartEVO: THE MOST ADVANCED COMPOUND</strong></p><p style="text-align:justify;">Pirelli's new tubeless-ready tyres were made with SmartEVO, an innovative compound that’s an evolution of the original SmartNET. The knowledge and expertise of the company in the production of ultra-high-performance compounds for racing tyres is a recognized asset, which also makes use of over 110 years of sporting wins. SmartEVO is therefore the latest creation of Pirelli chemists and uses three different polymers, each of which provides specific performance, ensuring a perfect balance of opposite characteristics. SmartEVO offers extremely balanced behaviors: the new ternary blend of latest generation polymers guarantees "intelligent" performance, resulting in better grip on dry and wet surfaces, very low rolling resistance and superior comfort.</p><p style="text-align:justify;"><strong>ONE RUBBER, MANY RIMS</strong></p><p style="text-align:justify;">Pirelli's new TLR road tyres have been designed and tested on a wide range of rims available on the market. The scale of measures therefore takes into account modern rims, according to the latest ETRTO standards and provides the recommended pressures also according to the internal width of the channel on which the tyres are mounted. This level of detail is essential to ensure optimal performance on the variety of wheels offered on the market today and for an even wider and more organic type of use in the panorama of modern cycling. The technical insight that Pirelli provides in combination with the new tyres goes down to the smallest detail, which has rarely been seen on the market, confirming the undisputed expertise of the company in the cycling sector, its attention to consumer needs and to the most recent market trends. Pirelli fans will find the information on recommended pressures, wheel combinations, riding style, seasonality and much more, directly printed on the packaging of the new TLR tyres: the packaging, in accordance with Pirelli values and the company global leadership in sustainability, is made of 100% recyclable cardboard.</p><p style="text-align:justify;">The new P ZERO™ RACE TLR and P ZERO™ RACE TLR SL are supplied in the following sizes:<br>P ZERO™ Race TLR 700x26C<br>P ZERO™ Race TLR 700x28C<br>P ZERO™ Race TLR 700x30C<br>P ZERO™ Race TLR SL 700x24C<br>P ZERO™ Race TLR SL 700x26C<br>P ZERO™ Race TLR SL 700x28C</p><p style="text-align:justify;">Pirelli's tubeless-ready road tyres will be available in the best cycling shops and online, in the EMEA, NAFTA and APAC markets, starting from 28 July 2020.</p><p><a href="velo.pirelli.com" target="_blank">velo.pirelli.com</a></p><h5 style="text-align:justify;"><em><i><span>Published on: 27 July 2020, 15:38 CET</span></i></em></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Mon, 27 Jul 2020 15:38:32 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_pirellipzerovelotlr-4-2.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_pirellipzerovelotlr-4-2.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/pirellipzerovelotlr-4-2.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[PIRELLI P ZERO VELO TLR - 4]]></pp:imageTitle></item><item>
                        <title>PIRELLI PRESENTS SCORPION E-MTB THE E-MOUNTAINBIKE TYRE WHICH COMBINES RESISTANCE, SUSTAINABILITY AND LIGHTWEIGHT</title>
                        <link>https://press.pirelli.com/pirelli-presents-scorpion-e-mtb-the-e-mountainbike-tyre-which-combines-resistance-sustainability-and-lightweight/</link>
                        <guid>https://press.pirelli.com/pirelli-presents-scorpion-e-mtb-the-e-mountainbike-tyre-which-combines-resistance-sustainability-and-lightweight/</guid><pp:caseid>395055</pp:caseid><pp:subtitle>Pirelli launches Scorpion E-MTB, a new product family of tyres dedicated to electric mountain bikes. Robust, durable, aggressive, they promise maximum performance to support the hard workloads of the latest generation e-mtbs. The SmartGRIP+ compound enhanc</pp:subtitle><description><![CDATA[<p style="text-align:justify;"><i><span>Milan, Italy, 29 June 2020</span></i><span> - Pirelli expands its presence into the e-off road world and presents Scorpion E-MTB, its first line of tyres dedicated to electric mountain bikes.The characterizing concept of the new product line is the proposal of a series of models tailored to the needs of this type of bike, where the assistance of the engine subjects the tyres to stress that is higher on average than traditional MTB tyres.</span></p><p style="text-align:justify;"><span>With over 120 years of experience in the production of products dedicated to motorized vehicles, Pirelli put all of its expertise and the wealth of patents and solutions developed over time into this new E-MTB range. It does this by taking into consideration one of its key values: sustainability, which is also the basis for the return of the company in the world of cycling.The new Scorpion E-MTB tyres are Tubeless Ready, which are aimed at e-riders who are also lovers of the Trail and Enduro disciplines. In short, the new E-MTB tyres incorporate all the concepts already introduced in the other Scorpion tire lines (XC, Trail, Enduro), where terrain consistencies, from compact to supple, become key factors for the tread profile that’s designed for each specific surface conditions.</span></p><p style="text-align:justify;"><span>With the new line, Pirelli is one of the few bike tyre manufacturers in the world to offer a complete range of tyres dedicated to electric mountain bikes, which cover almost all disciplines as the new Scorpion E-MTB range offers three profiles.</span></p><p style="text-align:justify;"><span>• M (</span><i><span>Mixed Terrain</span></i><span>) is the perfect tyre for Trail and All Mountain tracks. It’s at ease on mixed surfaces where changes can also be unpredictable or sudden, from hard pack to loose grounds, and from stones to roots. Excellent grip without sacrificing smoothness.• R (</span><i><span>Rear Specific</span></i><span>) gives more traction to the rear wheel. Natural companion of the M, it proves to be a valuable asset in all situations of pushing and braking, ensuring grip and longer life to the rear wheel, in any context.</span></p><p style="text-align:justify;"><span>• S (</span><i><span>Soft Terrain</span></i><span>) is the right choice for Enduro E-MTBs: it provides the best traction on soft and supple grounds. Its aggressive and very spaced blocks guarantee high grip when cornering and braking; perfect for aggressive riding, even in bike parks.</span></p><p style="text-align:justify;"><span><strong>SmartGRIP+: MAXIMUM, SUSTAINABLE, RESISTANCE</strong></span></p><p style="text-align:justify;"><span>The SmartGRIP+ Compound, the heart of the new tyres, is a reformulation of the compound developed by Pirelli for its Scorpion MTB tyres. It was produced in the Racing plants of the company, where the engineering of the well-known F1 tyre compounds also take place.</span></p><p style="text-align:justify;"><span>An innovative feature of this new formulation is the addition of Lignin to the basic composite of the SmartGRIP Compound. Lignin is a naturally sourced chemical component out of the craft pulping process of exhausted paper. Not only it is a low impact additive, but it also enhances performance in light of the unique speed and torque features associated with electric motors of modern E-MTB bikes. This performance enhancement comes with no compromise of the other characteristic of the SmartGRIP Compound formulation, which is the chemical grip.</span></p><p style="text-align:justify;"><span>The result is a version of the SmartGRIP which keeps its main characteristic of having superior dry and wet grip performances as well as Pirelli’s recognized excellence in craftsmanship. The rider benefits from enhanced tire performance, even under the higher speed and torque of E-MTB riding. This blend of properties designed by Pirelli was crafted to positively impact rolling as well as the grip performance over rough terrain, with better overall handling.</span></p><p style="text-align:justify;"><span>In fewer words, more fun!</span></p><p style="text-align:justify;"><span><strong>HyperWALL TECHNOLOGY: E-MTB SPECIFIC PROTECTION AND HANDLING</strong></span></p><p style="text-align:justify;"><span>Bead and sidewalls of the new Scorpion E-MTB tyres have been reinforced with HyperWALL (Patent Pending Pirelli) technology, also of Motorsport derivation. The newly developed construction of the bead and sidewalls area further increases tyre performance in terms of stability and resistance to pinch-flats of the sidewalls. This is a key aspect, especially in off-road applications, in particular with the more demanding ones such as Gravity and E-MTB.</span></p><p style="text-align:justify;"><span>With its sophisticated rubber compound, this tread highly relies on and behaves strictly dependent on the stability and integrity of the bead and sidewall themselves. Pirelli introduced a construction that solidly anchors the bead and the rubber sidewall insert with a woven fabric flipper, making them behave as one whole solid piece instead of as separate components. HyperWALL improves the stability of the bead (+10%*), offers greater protection against pinch-flats (+50%*) and better handling (+25%**). </span><i><span>(*Internal Pirelli laboratory tests - ** Outdoor blind test with Pirelli Field Testing testers in Sicily).</span></i></p><p style="text-align:justify;"><span><strong>UNRIVALED LIGHTWEIGHT AT E-MTB RELIABILITY</strong></span></p><p style="text-align:justify;"><span>Among tyres with a similar level of protection available on the market now, Pirelli's new Scorpion E-MTB tyres are among the lightest: thanks to the concentration of applied technologies, the new Pirelli tyres offer reliability and protection from the typical pinching of a DH rubber, at a weight of about 20% lower. The whole is seasoned with excellent grip and lots of fun. The new tyre weights vary from 1.200g for the 27.5x2.6 to 1.330g for the 29x2.6 version.</span></p><p style="text-align:justify;"><span>Pirelli's Scorpion E-MTB tyres will be available on the EMEA, NAFTA & APAC markets starting from June 30, 2020 - Available in 29x2.6 and 27.5x2.6.</span></p><p style="text-align:center;"><a href="http://www.velo.pirelli.com"><span>velo.pirelli.com</span></a></p><h5 style="text-align:justify;"><em><i><span>Published on: 29 June 2020, 15:16 CET</span></i></em></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Mon, 29 Jun 2020 15:16:31 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_pirelliscorpionemtb2.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_pirelliscorpionemtb2.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/pirelliscorpionemtb2.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[PIRELLI SCORPION EMTB (2)]]></pp:imageTitle></item><item>
                        <title>PIRELLI LAUNCHES SCORPIONTM XC RC, THE CROSS-COUNTRY RACE TYRE DEVELOPED FOR THE TREK-PIRELLI MTB TEAM</title>
                        <link>https://press.pirelli.com/pirelli-launches-scorpiontm-xc-rc-the-cross-country-race-tyre-developed-for-the-trek-pirelli-mtb-team/</link>
                        <guid>https://press.pirelli.com/pirelli-launches-scorpiontm-xc-rc-the-cross-country-race-tyre-developed-for-the-trek-pirelli-mtb-team/</guid><pp:caseid>391673</pp:caseid><description><![CDATA[<p style="text-align:center;"><strong>Pirelli introduces a new tyre to further complete its Scorpion<sup>TM</sup> MTB range dedicated to mountain bikes. A very high-performance product, 100% racing oriented, developed for and with the TREK PIRELLI team. Dedicated to all XC competitors.</strong></p><p style="text-align:justify;">Milan (Italy), May 26, 2020 - Pirelli launches the Scorpion XC RC Cross-Country racing tyre, which will be part of its Scorpion MTB range dedicated to mountain bikes.<br><br>Returning to cycling in 2017, a sector that well interprets its values as a leading brand in sustainability, Pirelli presented its first MTB tyres in February 2019. At the same time, the company signed a technical partnership agreement with a world-class elite team, the current TREK PIRELLI.<br><br>Developed at the specific request of TREK PIRELLI athletes, the new tyre is a 100% racing product. It’s created to meet the high performance needs of riders of the caliber of Vlad Dascalu, a European Champion, World Champion and World Cup winner XCO U23, and Samuele Porro, an Italian National Champion, silver medal at the European Championships and bronze at the World Championships in the XCM category.<br><br>Samuele Porro had asked Pirelli engineers for a new tyre more oriented towards the Olympic Cross- Country races but also with excellent performance in the XCM events. The company technicians have therefore developed a racing product of the highest profile, capable of offering lightness, super smoothness and good grip. Thus, the Scorpion XC RC was born.</p><p style="text-align:justify;"><strong>A VERY FAST RUBBER, FOR RACES</strong></p><p style="text-align:justify;">A few months later, in October 2019, Samuele Porro and his teammates received the first prototypes. The new tyres with the "Prototype" label were tested during the team's training camp in Calpe (Spain). Porro also tested them in a training session on the track of the grueling Cape Epic in South Africa. The baptism of the tyres took place in the first calendar races, including the Mediterranean Epic and the Andalucia Bike Race.<br><br>From a technical point of view, the new XC RCs are Tubeless Ready tyres with a 120 TPI Nylon casing construction. Available in LITE and ProWALL versions, for increased puncture protection, they combine Pirelli's proprietary technologies already found in the Scorpion MTB range, starting with the innovative SmartGRIP Compound. Derived from Pirelli's experience in Motorsport, SmartGRIP Compound is a mono-compound with high mechanical strength which, despite the increased smoothness and lightness of the new XC RC tyres, offers excellent stability, long life and,above all, optimal grip on all terrain. Pirelli paid particular attention to the tread design, which incorporates characteristics deriving from both the Scorpion XC H (Hard) and the Scorpion XC M (Mixed), re-engineered to have more direct and precise handling. The blocks in the center of the tread clearly resemble the Scorpion XC H profile but are lower and closer to improve the smoothness on straight sections. And the half-fold and lateral blocks have the shape and sharp angle of the Scorpion XC M profile. These revisions were made to maximize grip at different lean angles. The profile with more aggressive sides and a smoother center makes the Scorpion XC RC the perfect weapon to conquer the modern Olympic Cross-Country tracks that are very technical.</p><p style="text-align:justify;">This is Vlad Dascalu’s comment on the new tyres: <em><i>“the Scorpion XC RC is perfect for me, because it is designed for the most modern XC courses, where the alternation of natural trails and artificial sections is increasingly common, in addition to an increased racing average speed that’s augmenting year by year. Thanks to the new design I know exactly where I can put the tyre, I can follow the most difficult lines and I can set the curves with more aggression, but also save energy, thanks to the improved smoothness and lightness (of the tyre - editor's note) ".</i></em></p><p style="text-align:justify;"><em><i>“Scorpion XC RC is a perfect tyre for XC competitions</i></em> - commented Samuele Porro - <em><i>Smooth and precise in high speed corners. The new, higher, side block ensures optimal grip when driving to the limit</i></em>."</p><p style="text-align:justify;"><strong>SCORPION MTB: THE RANGE IS MORE AND MORE COMPLETE</strong></p><p style="text-align:justify;">The new Scorpion XC RCs expand Pirelli's Scorpion MTB range of tyres dedicated to Mountain Bike. The 2020 catalog line shows three specific macro-families, designed for the main MTB disciplines:<br><br><u>Scorpion XC</u>, with profiles: RC (Racing), R (Rear), M (Mixed), S (Soft), H (Hard)<br><u>Scorpion Trail</u>, available with M, S, R and H profiles<br><u>Scorpion Enduro</u>, available with M, S, R profiles<br><br>Globally, among the LITE, ProWALL, Classic (with Para sides) and Team (with yellow logos), Pirelli 2020 MTB tyres range features 37 different versions with sizes starting from the classic 29”x2.2 up to the 27,5”x2.6</p><p style="text-align:justify;">&nbsp;</p><h5 style="text-align:justify;"><em><i><span>Published on: 26 May 2020, 17:39 CET</span></i></em></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Tue, 26 May 2020 17:39:58 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_vladdascaluteamtrekpirelli.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_vladdascaluteamtrekpirelli.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/vladdascaluteamtrekpirelli.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Vlad Dascalu Team Trek Pirelli]]></pp:imageTitle></item><item>
                        <title>PIRELLI OFFERS ELECTRIC BICYCLES TO EMPLOYEES OF THE FATEBENEFRATELLI SACCO HOSPITAL GROUP FOR SAFE AND MORE SUSTAINABLE MOVEMENT AND TO HELP REDUCE CITY TRAFFIC</title>
                        <link>https://press.pirelli.com/pirelli-offers-electric-bicycles-to-employees-of-the-fatebenefratelli-sacco-hospital-group-for-safe-and-more-sustainable-movement-and-to-help-reduce-city-traffic/</link>
                        <guid>https://press.pirelli.com/pirelli-offers-electric-bicycles-to-employees-of-the-fatebenefratelli-sacco-hospital-group-for-safe-and-more-sustainable-movement-and-to-help-reduce-city-traffic/</guid><pp:caseid>389571</pp:caseid><description><![CDATA[<p style="text-align:center;"><strong>EMPLOYEES PARTICIPATING IN THE INITIATIVE ARE GIVEN A BICYCLE FOR TWO WEEKS. IT IS THEN SANITIZED AND PASSED ON TO ANOTHER COLLEAGUE</strong></p><p style="text-align:center;"><strong>THE “RIDE SAFE” INITIATIVE IS A PILOT TEST INVOLVING 14 BICYCLES AND WILL RUN THROUGH JULY 10</strong></p><p style="text-align:justify;"><em><i>Milan, 7 May 2020</i></em> – <strong>Pirelli and the ASST Fatebenefratelli Sacco association of hospitals announces the launch of the “RIDE Safe” initiative.</strong> &nbsp;Employees of the “Vittorio Buzzi” Children’s Hospital and the Fatebenefratelli Ophthalmic Hospital of Milan will be offered the free use of 14 <strong>Pirelli CYCL-e around</strong> electric bicycles, the high-end assisted pedaling rental service devised by Pirelli for sustainable mobility. The eBike permits you to move in the city, reach your workplace and other destinations while respecting social distancing, without using public transportation and reducing car traffic, with the possibility of covering greater distances compared with a traditional bicycle.</p><p style="text-align:justify;">In particular, employees of the two hospitals participating in the initiative will have the possibility, until July 10, of using an eBike for a two-week period after which the bicycle will be sanitized and passed to another colleague.</p><p style="text-align:justify;">“We are very grateful to Pirelli for this initiative, which was welcomed enthusiastically by the employees of our association – <strong>said Alessandro Visconti, general manager of ASST Fatebenefratelli Sacco</strong> – Thanks to the service being offered, our healthcare professionals will have the possibility of commuting in a sustainable way, respecting all the distancing measures required in the current situation”.</p><p style="text-align:justify;">“The launch of this new service from Pirelli CYCL-e around, which involves the people working in our hospitals in this difficult moment, is intended as a sign of support for what these healthcare professionals are doing. “RIDE Safe” is also a pilot test aimed at companies, to gauge the level of interest among users, and will contribute to the study of its development on a large scale. It could, in future, also be extended to other cities,” <strong>said Francesco Bruno, Head of Micromobility Solutions at Pirelli.</strong></p><h5 style="text-align:justify;"><em><i><span>Published on: 7 May 2020, 14:52 CET</span></i></em></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Thu, 07 May 2020 14:52:00 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_pirelli-fatebenefratelli-20.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_pirelli-fatebenefratelli-20.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/pirelli-fatebenefratelli-20.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Pirelli_Fatebenefratelli_20]]></pp:imageTitle></item><item>
                        <title>PIRELLI CONFIRMS THE VICTORIOUS PARTNERSHIP WITH MITCHELTON-SCOTT</title>
                        <link>https://press.pirelli.com/pirelli-confirms-the-victorious-partnership-with-mitchelton-scott/</link>
                        <guid>https://press.pirelli.com/pirelli-confirms-the-victorious-partnership-with-mitchelton-scott/</guid><pp:caseid>380013</pp:caseid><pp:subtitle>THE AUSTRALIAN WORLD TOUR TEAM WILL BE TESTING THE NEW TUBELESS TYRES, IN COLLABORATION WITH PIRELLI R&amp;D</pp:subtitle><description><![CDATA[<p style="text-align:justify;">Pirelli announces the renewal of the partnership and first seasonal victory for the World Tour team Mitchelton-SCOTT, with Adam Yates at the UAE Tour. The team, which officially rides on P ZERO™ Velo tubulars, is testing the brand-new Pirelli tubeless tyres too. The next appointment: the demanding Strade Bianche race.<br>Milan, Italy, March 3, 2020 - Pirelli continues its race on the competitive cycling route and after the recent partnership with the Trek-Segafredo team, the company reconfirms the agreement with the Australian World Tour team Mitchelton-SCOTT, both for the male team and for the female roster.<br>The announcement coincides with Adam Yates’ victory at the UAE Tour, the team’s first result of the season in a stage race, with Annemiek Van Vleuten’s victory at Omloop Het Nieuwsblad, and after a successful 2019. The team’s last season closed with three medals at the recent Cycling World Championships in Yorkshire: gold for Annemiek Van Vleuten, silver for Matteo Trentin and bronze for Amanda Spratt.<br><br>TECHNOLOGICAL COLLABORATION<br>The one between Pirelli and Mitchelton-SCOTT is a technological partnership and a joint agreement. The first result of this performance testing and validation process was the P ZERO™ Velo Tubular tyre. Today, thanks to the joint work of the Pirelli engineers and the team, fans from all over the world can buy the tyres that helped Annemiek Van Vleuten win a gold medal. The renewal of the partnership confirms that the team will run again on Pirelli tubular tyres for 2020. The P ZERO™ Velo Tubular, born to face the most demanding conditions of the World Tour races, has proven to be premium rubber on all surfaces and in any specialty; it offers top performance in terms of confidence and driving control in extreme conditions. The team, together with Pirelli technicians, is now working on further performance improvements as well as on the final tuning of the new P ZERO™ Velo tubeless. Tubeless tyres have undoubted improvement performances compared to traditional tubulars, and for Pirelli, represent an innovation that is not only technical but also a change of paradigm.<br><br>THE NEXT CHALLENGES<br>The Australian team, which is currently at the top of the UCI World Tour ranking, has been racing with Pirelli since 2018, just a few months after the brand launched in cycling, which took place in June 2017. Pirelli's return to the bicycle world was a natural step for the company, which boasts over 110 years of sports history alongside athletes and teams in the maximum circuits. The bicycle, the sustainable medium par excellence, marries the values ??of Pirelli, the world leader in sustainability. The next appointment for Pirelli and Mitchelton-SCOTT will be the Strade Bianche, the demanding Tuscan race taking place on 7 March. The 2019 edition won, for the women, by Annemiek Van Vleuten, saw the Mitchelton-SCOTT team finish the race without punctures.<br><br>&nbsp;</p><p style="text-align:center;">Vitamina C PR Office<br>Claudia Vianino / Arianna Busin - press@vitaminac.net – T.+39 011 2388439<br><br>**<br>Pirelli Press Office Tel. +39 02 6442 4270 – pressoffice@pirelli.com – www.pirelli.com</p><h5 style="text-align:justify;"><em><i><span>Published on: 4 March 2020, 12:43 CET</span></i></em></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Wed, 04 Mar 2020 12:45:00 +0100</pubDate>
            <enclosure url="https://content.presspage.com/clients/150_2176.png?10000" length="0" type="image/png" />
                <pp:image>https://content.presspage.com/clients/150_2176.png?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/clients/150_2176.png?10000</pp:imageOriginal><pp:imageTitle><![CDATA[logo]]></pp:imageTitle></item><item>
                        <title>PIRELLI PARTNERS WITH WORLD TOUR CYCLING TEAM TREK-SEGAFREDO</title>
                        <link>https://press.pirelli.com/pirelli-partners-with-world-tour-cycling-team-trek-segafredo/</link>
                        <guid>https://press.pirelli.com/pirelli-partners-with-world-tour-cycling-team-trek-segafredo/</guid><pp:caseid>374015</pp:caseid><pp:subtitle>WORLD CHAMPION MADS PEDERSEN AND VINCENZO NIBALI WILL RIDE WITH PIRELLI TYRES AND CONTRIBUTE TO THE DEVELOPMENT OF THE RANGE</pp:subtitle><description><![CDATA[<p style="text-align:center;"><em><i>Pirelli signs a partnership agreement with the prestigious US cycling team. Athletes will provide feedback that benefits Pirelli road racing tyre development, ultimately giving amateurs an increasingly performing product.</i></em></p><p style="text-align:justify;"><em><i>Milan, Italy, 22 January 2019</i></em> - Pirelli accelerates its strategy towards an ever-growing involvement in professional cycling and announces the partnership with the prestigious World Tour Team Trek-Segafredo. Its first official presence after signing the partnership is now underway at the Santos Tour Down Under in Australia, where the team's athletes, including the reigning UCI world champion Mads Pedersen, are riding on Pirelli's P Zero Velo Tubular tyres.</p><p style="text-align:justify;"><strong>SPORTS SPIRIT OF PIRELLI</strong></p><p style="text-align:justify;">Competitions at the highest levels are part of Pirelli DNA, which boasts over 110 years of sporting history in which it has supported athletes and teams in the most important challenges. The partnership with the Trek-Segafredo team fits into this context: the team has made technical choices a flagship, such as pioneering the 100% conversion of one of its racing bikes to disc brakes. This technological evolution explains Pirelli's choice to be present in competitions that act as open-air laboratories to develop products at, which then become standard and commercially available. In addition, the Trek-Segafredo team is one of the most active in the world of women's professional cycling, ranking among the top five in the Union Cycliste Internationale.</p><p style="text-align:justify;"><strong>CYCLING TO PROMOTE SUSTAINABLE MOBILITY</strong></p><p style="text-align:justify;">With this new partnership Pirelli continues its path in cycling at the highest levels, which it began in 2017. This continuation in the bicycle sector is a natural step for the company: bicycles are a sustainable medium with zero environmental impact, which aligns with Pirelli’s strong key values, as Pirelli is a world leader in sustainability and was named in 2019 as the number one leader in the automotive sector.</p><p style="text-align:justify;">The technological aspect is at the core of this partnership with the Trek-Segafredo team, as it will also see a continuous comparison and technical development on the product, with particular emphasis on the new P Zero Velo tubulars. The result of this process of performance testing and validation, which will continue race after race, will lead to an improvement of the product which will then be made available by Pirelli for all fans.After the Mitchelton-SCOTT World Tour team, which was also renewed for 2020, Pirelli will outfit another great team from the top UCI circuit, preparing to face a 2020 season of great cycling.</p><h5 style="text-align:justify;"><em><i><span>Published on: 22 Jannuary 2020, 10:09 CET</span></i></em></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Wed, 22 Jan 2020 10:09:22 +0100</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_aewg5jkg.jpeg?10000" length="0" type="image/jpeg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_aewg5jkg.jpeg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/aewg5jkg.jpeg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[AEWG5JKg]]></pp:imageTitle></item><item>
                        <title>PIRELLI BECOMES CO-TITLE SPONSOR OF THE MOUNTAIN BIKE TEAM TREK</title>
                        <link>https://press.pirelli.com/pirelli-becomes-co-title-sponsor-of-the-mountain-bike-team-trek/</link>
                        <guid>https://press.pirelli.com/pirelli-becomes-co-title-sponsor-of-the-mountain-bike-team-trek/</guid><pp:caseid>372609</pp:caseid><pp:subtitle>PIRELLI SCORPION MTB TIRES FOR AMATEURS HAVE BEEN DEVELOPED IN THE RACE WITH THE TEAM’S ATHLETES</pp:subtitle><description><![CDATA[<p style="text-align:center;"><img class="image_resized" style="width:100%;" src="https://content.presspage.com/uploads/2176/pirelli-velo-scorpion-mtb-hard.jpg?10000"></p><p style="text-align:justify;"><em><i>The collaboration, which began in 2019 as a technical partner, has led to two Italian titles, a European Championships silver medal and a bronze at the Cross-Country Marathon Worlds. It also contributed to the development of Scorpion MTB tires, thanks to feedback from the team’s athletes and the work of Pirelli engineers. Pirelli's experience in Motocross, boasting 72 world titles, was also put to good use.</i></em></p><p style="text-align:justify;"><em><i>Milan, Italy, January 8, 2020</i></em> - After a season as a technical partner, Pirelli becomes co-title sponsor of the mountain bike team, TREK PIRELLI. The team, headed by ex-professional cyclist Marco Trentin, is one of the most important and renowned on the international Cross-Country mountain bike scene.</p><p style="text-align:justify;">The collaboration with Pirelli, which started in 2019, has led to two Italian jerseys (Samuele Porro, Cross Country Marathon; Gioele De Cosmo Under23 Cross-Country), a silver medal at the 2019 Cross Country Marathon EU Championships and a bronze at the Cross-Country Marathon 2019 World Championships (both won by Samuele Porro). Finally, the team got a successful third place in the grueling South African marathon, ABSA Cape Epic.</p><p style="text-align:justify;">Today Pirelli consolidates the work done with the team and takes the partnership to the next level, becoming co-title partner and reaffirming its commitment, both to the team and to the world of cross-country mountain biking.</p><p style="text-align:justify;">Synergistic work carried out with the athletes who, beyond the victories, led to a continuous exchange of technical feedback and was also imperative to the development of the Pirelli Scorpion MTB tires, launched to the market March 2019.</p><p style="text-align:justify;">The Scorpion MTB range currently features four models, with specific treads for the different consistencies of the terrain: <em><i>H</i></em> (Hard), <em><i>M</i></em> (Mixed), <em><i>S</i></em> (Soft) and <em><i>R</i></em> (Rear) multipurpose. The SmartGRIP Compound is the core technology of the tires: developed and produced by Pirelli technicians thanks to the team's feedback, it offers high puncture resistance and optimal grip, regardless of weather conditions, throughout the life cycle of the tire.</p><p style="text-align:justify;">Francesco Pietrangeli, Pirelli Bicycle Division Managing Director: <em><i>“The team, in addition to the experience of Pirelli engineers in the Velo world, has also been able to count on the technological achievements gained in the off-road motorcycle world: the tread design of the Scorpion MTB has borrowed from our motocross tires, which boast 72 world titles. The technical feedback from the Trentin athletes has allowed us to offer mountain bike enthusiasts ever more performing tires. For 2020 we are already working together on important new developments".</i></em></p><p style="text-align:justify;">Marco Trentin, Trek Pirelli Team Manager: <em><i>"An excellent synergy was created between Pirelli and the team right from the start. Pirelli has shown great availability, ability to meet riders’ requests and a great desire to improve the product with our feedback from the race fields. We couldn't be happier, since in 2019 we were the only top team not to suffer punctures during the 8 stages of the Cape Epic! We are sure that part of the successes of last season also derive from the quality of our tires. We are excited that Pirelli will become the team's co-title sponsor and will accompany us on this new journey. "</i></em></p><p style="text-align:justify;">For 2020, Trek Pirelli is aiming for the top titles in the Cross-Country Marathon races as well as the Cross-Country World Championships and the very popular Cross-Country World Cup. The program is ambitious and will include Tokyo 2020 Olympics as well.</p><p style="text-align:center;">Vitamina C PR Office</p><p style="text-align:center;">Claudia Vianino / Arianna Busin - <a href="mailto:claudia.v@vitaminac.net">press@vitaminac.net</a> – Mobile +39 3472680427 – T.+39 011 2388439</p><h5 style="text-align:justify;"><em><i><span>Published on: 8 January 2020, 14:47 CET</span></i></em></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Wed, 08 Jan 2020 14:47:00 +0100</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_pirelliveloscorpionmtbhard.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_pirelliveloscorpionmtbhard.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/pirelliveloscorpionmtbhard.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Pirelli Velo Scorpion MTB Hard]]></pp:imageTitle></item><item>
                        <title>Fondazione Pirelli launches the “Scatta la Bicocca” tour,   discovering the Bicocca area on Pirelli CYCL-e around™ e-bikes</title>
                        <link>https://press.pirelli.com/fondazione-pirelli-launches-the-scatta-la-bicocca-tour---discovering-the-bicocca-area-on-pirelli-cycl-e-around-e-bikes/</link>
                        <guid>https://press.pirelli.com/fondazione-pirelli-launches-the-scatta-la-bicocca-tour---discovering-the-bicocca-area-on-pirelli-cycl-e-around-e-bikes/</guid><pp:caseid>364227</pp:caseid><description><![CDATA[<p style="text-align:center;"><strong>The initiative takes place on Sunday October 27 during the fifth Open Archives day</strong></p><p style="text-align:justify;"><em><i>Milan, 24 October 2019.</i></em> A <strong>tour to discover the Fondazione Pirelli and the Bicocca area dedicated to lovers of photography, Milan’s history and that of its transformation</strong>. This initiative, entitled “<strong>Scatta la Bicocca”</strong>, proposed by the Fondazione Pirelli during the fifth edition of Archivi Aperti (Open Archives), the exhibition promoted by Rete Fotografia. For the purposes of the tour, <strong>CYCL-e around™ e-bikes</strong> will be available. This is new mobility service devised by Pirelli, which proposes to enrich the cycling tourism with the latest generation assisted pedaling bicycles.</p><p style="text-align:justify;">Thanks to this initiative, scheduled for Sunday October 27, participants will be able to visit Pirelli’s historic archives, conserved in the Fondazione, and get to know the history of <strong>one of the city’s most interesting urban transformations</strong>, that of the Bicocca area, through photographic works by great names published in the Rivista Pirelli. It is a story that begins in the fifteenth century with the construction of the <strong>Bicocca degli Arcimboldi</strong>, passes to the twentieth with the birth and development of the <strong>Pirelli factory</strong> (1909), then to the launch of the <strong>Progetto Bicocca</strong> for the conversion of the area (1986), and arrives in the 2000s with today’s Bicocca <strong>“factory of knowledge”. T</strong>his is an area characterized by the <strong>architecture of the Studio Gregotti</strong>, which includes the Pirelli campus – with headquarters, which symbolically include the plant’s former water- cooling tower and Research and Development – and the Milano-Bicocca University. The tour will move through the Bicocca area on the saddles of CYCL-e around<strong>™ e-bikes.</strong> Along the route, participants will be able to <strong>discover the places depicted in historic photos and take new ones</strong> to share on social networks.</p><p style="text-align:justify;">To participate in one of the four gratis tours (scheduled for <strong>10.00, 11.30, 14.30, 16.00</strong> and lasting 90 minutes) you must book by sending an email to <a href="mailto:visite@fondazionepirelli.org">visite@fondazionepirelli.org</a> indicating your social profile and interests linked to the world of photography and the city of Milan.</p><p style="text-align:justify;"><strong>The Fondazione Pirelli – safeguarding, enhancing and sharing the company’s heritage</strong></p><p style="text-align:justify;">Since 2008, the Fondazione Pirelli has been promoting the company’s entrepreneurial culture and conserving, enhancing and spreading awareness of the Group’s Historical Archives. A heritage of over 3.5 kilometres of company documents which cover its entire history, from the foundation in 1872, and of which the section dedicated to advertising and communication has a central place. They all testify to Pirelli’s fruitful collaboration with the leading intellectuals, artists and photographers of the day. The Fondazione enlivens the collection through the curation of editorial projects, the organization of exhibitions and programs of guided tours that involve thousands of people each year. Since 2013, the Fondazione Pirelli Educational project has been active. It is a free program of didactic and creative courses aimed at schools of different levels and nature with the aim of involving a younger public in the world of Pirelli and its entrepreneurial culture.</p><h5 style="text-align:justify;"><em><i><span>Published on: 24 Octomber 2019, 11:51 CET</span></i></em></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Thu, 24 Oct 2019 11:52:05 +0200</pubDate>
            <enclosure url="https://content.presspage.com/clients/150_2176.png?10000" length="0" type="image/png" />
                <pp:image>https://content.presspage.com/clients/150_2176.png?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/clients/150_2176.png?10000</pp:imageOriginal><pp:imageTitle><![CDATA[logo]]></pp:imageTitle></item><item>
                        <title>PIRELLI P ZERO™ VELO AT THE 2019 WORLD CHAMPIONSHIPS: GOLD, SILVER AND BRONZE MEDAL, WITH ANNEMIEK VAN VLEUTEN, MATTEO TRENTIN AND AMANDA SPRATT</title>
                        <link>https://press.pirelli.com/pirelli-p-zero-velo-at-the-2019-world-championships-gold-silver-and-bronze-medal-with-annemiek-van-vleuten-matteo-trentin-and-amanda-spratt/</link>
                        <guid>https://press.pirelli.com/pirelli-p-zero-velo-at-the-2019-world-championships-gold-silver-and-bronze-medal-with-annemiek-van-vleuten-matteo-trentin-and-amanda-spratt/</guid><pp:caseid>359805</pp:caseid><description><![CDATA[<p style="text-align:justify;"><em><i>Harrogate (UK) 30 September 2019</i></em> – The 2019 UCI World Road Championships concluded yesterday, and Pirelli can now reflect on the sensational achievements of its athletes.</p><p style="text-align:justify;">Following gold and silver medals in the Men’s U23 Time Trial, by Mikkel Bjerg and Ian Garrison respectively, of the Hagens Berman Axeon team, the road races produced even more excitement and success.</p><p style="text-align:justify;">Dutch cyclist Annemiek Van Vleuten is the new women’s world champion, having stunned everyone – rivals, spectators and commentators – with her epic 100km solo breakaway, one of the longest winning attacks of all time in the World Championships. Australia’s Amanda Spratt earned the bronze medal. It was her second medal in the event, following silver last year, and it comes at the end of a fantastic season.</p><p style="text-align:justify;">In the Men’s Elite race, Matteo Trentin took the silver medal in the toughest conditions in memory. He gave his heart and soul to carry the Italian flag to the podium and his silver medal fills his nation with pride.</p><p style="text-align:justify;">All three riders belong to the Mitchelton-SCOTT team and raced on Pirelli P ZEROTM Velo tubular tyres, developed for and with the Australian team to deliver maximum reliability and performance. They helped the Mitchelton-SCOTT cyclists to safely face the very wet roads and low temperatures that characterized this edition of the World Championships.</p><p style="text-align:justify;"><em><i>"First of all, congratulations to Van Vleuten, Trentin and Spratt: they were exceptional!”</i></em> comments Francesco Pietrangeli, Managing Director of Pirelli Bicycle Division. <em><i>“The World Championships in Yorkshire have given the tyres some serious testing: our P ZERO Velo came out on top. This is the second Worlds attendance for Pirelli and to total two golds, two silvers and one bronze medal, not even 24 months after the launch of our bicycle tyres, fills us with pride and also gives us important confirmations of the work done until today.”</i></em></p><p style="text-align:justify;"><em><i>"Pirelli has continued to develop our racing tyre to respond to the rider’s needs in all weather and the trying conditions at the world championships in Yorkshire put our riders and equipment to the ultimate test</i></em> – says Kevin Tabotta, Performance Director Mitchelton-SCOTT - <em><i>our Pirelli tyres performed exceptionally well in both the dry conditions of Annemiek’s 100km solo victory and the extremely wet and brutal conditions of Matteo’s silver medal ".</i></em></p><h5 style="text-align:justify;"><em><i><span>Published on 30 September 2019, 15:12 CET</span></i></em></h5>]]></description><category><![CDATA[news,Cycling]]></category>
            <pubDate>Mon, 30 Sep 2019 15:12:43 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/2176/500_pirellipzerovelotubulartyre-729481.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/2176/500_pirellipzerovelotubulartyre-729481.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/2176/pirellipzerovelotubulartyre-729481.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[PIRELLI P ZERO Velo TUBULAR tyre]]></pp:imageTitle></item></channel>
                    </rss>