The integration of the physical sensors used in the Pirelli Cyber™ Tyre system with RIDEsense's virtual sensors (algorithms that process information generated by the sensors already installed in vehicles) will further expand the contribution of Cyber™ Tyre to the vehicle's electronic safety systems. It will also strengthen existing functions, such as aquaplaning detection, while enabling the development of new capabilities related to tyre diagnostics and, more broadly, vehicle diagnostics. The Pirelli Cyber™ Tyre ecosystem therefore adds another key element in its evolution towards playing an increasingly important role in ADAS and autonomous driving systems.

PIRELLI CYBER™ TYRE

Already fitted as original equipment on selected vehicle models currently on the market, the Pirelli Cyber™ Tyre system is the world's first integrated hardware and software solution capable of collecting data from sensors embedded in tyres and processing it using Pirelli's proprietary software and algorithms. The information is transmitted to the vehicle's electronic systems in real time, enabling new functions integrated with driving and control systems, including ABS, ESP and traction control. The aim of Pirelli's technology is to improve vehicle safety, performance and efficiency. It can also be used to monitor the condition of road infrastructure, helping to identify situations that may pose potential risks to road users. Pilot projects for this application are already underway in collaboration with public authorities.

RIDEsense

RIDEsense's technology is based on physics-based algorithms that model vehicle and tyre behaviour. It is available both as software, implementing virtual sensors within standard production vehicle electronic control units (ECUs), and as hardware through the development of the dedicated Kymes platform, designed to provide direct access to the testing and motorsport markets.

"More than 20 years ago, we embarked on the journey that led to the integration of data collection and transmission capabilities into tyres, giving rise to Cyber Tyre technology. Our agreement with RIDEsense will further expand the potential of this ecosystem by strengthening its software component, which lies at the very heart of Cyber Tyre," said Piero Misani, Chief Technical Officer at Pirelli.

"This is a significant agreement for Italy," commented RIDEsense Chief Executive Officers Flavio Farroni and Aleksandr Sakhnevych. "It brings together Italian research and industry to take a project that began more than ten years ago in Naples, within the Vehicle Dynamics Group at the University of Naples Federico II, and supported by the University's technology transfer structures, onto Pirelli's production lines. As mobility becomes increasingly connected, technologies capable of delivering greater safety, efficiency and driving quality are essential. This is the objective we share with Pirelli."

PIRELLI

Founded in Milan in 1872, Pirelli is one of the world's leading tyre manufacturers and the only global company exclusively focused on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles. With a distinctive positioning in the High Value segment, the Group has established itself as a global brand recognised for cutting-edge technology, premium manufacturing excellence and a passion for innovation deeply rooted in its Italian heritage. Pirelli's technological leadership is also driven by the innovation and expertise gained through more than 115 years of involvement in motorsport. Today, the company competes in more than 350 car and motorcycle racing events and has been the Global Tyre Partner of the FIA Formula One World Championship™ since 2011.

RIDEsense

Founded in 2023 within the MegaRide ecosystem (a spin-off from the University of Naples Federico II that has also generated innovative companies including VESevo and Grip Advisor, and acquired Wriggle Solutions), RIDEsense was launched with the support of Iniziativa Cube and Innova et Impera. The company is now based at the Campania NewSteel incubator, operating within an advanced technology ecosystem supported by strong academic and industrial partnerships and protected by an international patent portfolio safeguarding its innovations.

Published on: 2 July 2026, 11:50 CET

THE JOURNEY OF PIRELLI CYBER TYRE

The Pagani Utopia Roadster equipped with Cyber Tyre technology as original equipment departed from the headquarters of Pagani Automobili in San Cesario sul Panaro, north of Bologna, where it was designed and built. The Italian hypercar was the first model to adopt this system integrated with the electronic systems governing vehicle dynamics. Communication between the tyres and systems such as ABS, ESP and traction control was enabled through the collaboration with Bosch, particularly with Bosch Engineering, the second stop on the journey, in Abstatt, north of Stuttgart. Finally, the journey returned to Italy, to Milan, home to Pirelli headquarters, where the technology was conceived and developed. Explaining the Cyber Tyre system throughout the various stages of the journey were Horacio Pagani, founder and driving force behind Pagani Automobili; Dr. Johannes-Joerg Rueger, CEO of Bosch Engineering; Piero Misani, CTO of Pirelli; and Corrado Rocca, Head of the Pirelli Cyber Unit.

Horacio Pagani, founder Pagani Automobili: “For over twenty years, our research has been guided by Leonardo’s principle of Art and Science: a hypercar must not only be fast, but also a work of art capable of inspiring confidence and safety in those who drive it. With Pirelli Cyber Tyre, the tyre gains the sensitivity of a human hand, sensing the asphalt and communicating with the electronic heart of Pagani Utopia Roadster to transform every meter into an instant of absolute control. To us, Pirelli is a partner, a friend, sharing our same obsession with safety; together, we have given a voice to the point of contact between the dream and the road.”

Johannes-Joerg Rueger, CEO of Bosch Engineering: “We are proud to partner with an innovator like Pirelli, combining their pioneering Cyber Tyre technology with our deep expertise in vehicle dynamics. This collaboration unlocks the full potential of intelligent tyres, and seeing it come to life in an automotive masterpiece like the Pagani Utopia Roadster allows us to set new standards for performance, safety, and an unparalleled driving experience.”

Piero Misani, Chief Technical Officer of Pirelli: “This journey of Cyber Tyre technology is the tangible realization of a vision born more than twenty years ago: that the tyre could evolve from a passive element into an active sensor, capable of generating data and not merely transmitting forces. Together with partners such as Pagani Automobili and Bosch, we have ushered in a new era of digital safety and performance, proving that this pioneering intuition was the right one.”

Corrado Rocca, Head of Pirelli Cyber: “The integration of Cyber Tyre on the Utopia Roadster and the activation of functionalities developed together with Bosch confirm the technical maturity of our solution. We provide parameters based on the actual characteristics of the tyre fitted on the vehicle, enabling onboard electronics to operate more accurately, thereby enhancing safety and performance.”.

NEXT DEVELOPMENTS OF PIRELLI CYBER TYRE

First adopted by the Pagani Utopia Roadster, Cyber Tyre technology is now being implemented on other vehicle models across both the premium and prestige automotive segments. The objective is widespread adoption across a broad range of vehicles to maximize its contribution to safety. At the same time, the integration of additional sensors through sensor fusion technology is paving the way for the evolution towards autonomous driving and ADAS systems. Connected vehicles also open the door to interaction with infrastructure: vehicles will not only be connected with one another, but also with surrounding infrastructure. In this context, Pirelli has launched new agreements to apply Cyber Tyre to road infrastructure monitoring, as is already the case on the Italian motorway network. Pirelli technology can in fact deliver both enhanced safety and performance functions for individual vehicles equipped with the system, as well as road monitoring capabilities, enabling predictive maintenance solutions designed to improve road safety efficiently. For this reason, Pirelli recently acquired a 30% stake in Univrses, a Swedish computer vision company capable of “reading” roads and vertical signage through onboard cameras and AI algorithms.

Cyber Tyre technology is therefore continuing to expand both in functionality and in adoption. Recently, Pirelli announced that production of the system will soon begin in the United States, at its plant in Rome, Georgia. The Rome facility, already dedicated to high-value and motorsport production, will now also host the pinnacle of Pirelli technology, represented by the Cyber Tyre system.

Published on: 19 May 2026, 11:00 CET

In 2025, Pirelli yet launched a road monitoring project in Puglia using Cyber Tyre plus Univrses technology

Milan/Stockholm, 29 April 2026  – Pirelli and Swedish company Univrses have signed an agreement that provides for the integration into the Pirelli Cyber Tyre system of AI‑based computer vision technologies. Under the agreement, through which Pirelli has acquired a 30% stake in the Swedish company (with the option to reach a majority stake), Univrses’ 3DAI™ technologies will be integrated into Pirelli’s Cyber™ Tyre system solutions. The combination of the technologies developed by Univrses and Pirelli will deliver vehicles that are safer and more performant, with potential applications in ADAS and autonomous driving systems, and will also deliver timely, relevant and actionable data, seamlessly, for a range of road management use cases. Insights will enable road authorities to make better decisions and deploy resources more effectively - potentially reducing road-related accidents and saving lives.

THE PIRELLI AND UNIVRSES’ TECHNOLOGIES

The technologies permit to use onboard cameras and tyres to collect data that provide vital feedback on road conditions.

In particular, Pirelli Cyber™ Tyre, which is the world’s first integrated hardware and software system capable of collecting data from sensors inside the tyres, process the information collected using Pirelli’s proprietary software and algorithms, and communicate in real time with the vehicle’s electronics and with the cloud, enhancing cars’ safety systems and permitting to monitor road infrastructures’ status.

Univrses’ technology, originally developed to give cars the ability to make sense of their surroundings, has been adapted to turn vehicles into AI-enabled road monitoring agents. The Swedish company has developed 3DAI^TM Engine - software that gives autonomous vehicles perception capability (3D Positioning, 3D Mapping, Spatial Deep Learning) - and 3DAI^TM - an AI-powered system that digitises city and roadside infrastructure, fed by the data from sensors, such as cameras, installed on vehicles.

A first project is already underway in Italy. In 2025, Pirelli and the Puglia Region launched a monitoring system for the regional road network to create an up-to-date map of infrastructure conditions. The system provides analyses based on data collected by tyres and processed through the Cyber Tyre™ platform, together with visual data collected via cameras and interpreted using Univrses technology.

Pirelli Chief Executive Officer, Andrea Casaluci, stated: “The agreement with Univrses further enhances our Cyber Tyre™ platform, thanks to advanced AI‑based artificial vision technologies. The collaboration between Pirelli and Univrses will make a significant contribution to the ongoing transformation of cars into true software‑defined vehicles.”

Univrses CEO, Jonathan Selbie, commented: “Continuous monitoring and data are becoming the new foundation for infrastructure asset management, and Univrses technology is able to provide powerful analytical capabilities based on reliable and frequently updated data. In this context, we are pleased to welcome Pirelli as an investor and to take our partnership to the next level: we will join forces to deliver increasingly advanced services and products.”

About Pirelli

Established in Milan in 1872, Pirelli is a major player in the tyre industry and the only global manufacturer focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles. With a distinctive positioning in High Value tyres, the Group stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots.

Pirelli’s technological excellence is also nourished by the innovation and competencies derived from sporting competitions, in which it has been active for over 115 years. At present, the company participates in over 350 car and motorcycle sport events and since 2011 it has been the Global Tyre Partner to the Formula One™ World Championship.

Media enquiries to Pirelli Press Office pressoffice@pirelli.com

About Univrses

Founded in 2015, Univrses is a Stockholm-based deep tech company specialising in computer vision and AI. Their 3DAI™ platform transforms regular vehicles into sophisticated sensors, providing real-time infrastructure data to help road authorities and automotive partners operate more effectively and safely.

Applications + Case Studies

Over the past 7 years, Univrses has worked with leading vehicle manufacturers to develop advanced AD/ADAS functionality, with its software already integrated into flagship models from several global brands. By adapting this core technology for road assessment, the company now supports authorities at all levels across Europe - including Sweden’s Trafikverket and National Highways in England - to deliver high-fidelity infrastructure intelligence.

The technology provides authorities with continuous, scalable road monitoring that shifts asset management from reactive to proactive and, in doing so, greatly reduces costs and CO₂ emissions, all while improving public safety and saving lives. Such insights give local governments and road authorities real-time visibility into networks - helping them plan maintenance, allocate resources, and respond to issues more effectively.

Already trusted and deployed across European transport networks, Univrses transforms raw sensor data from cameras integrated into regular vehicles into actionable insights on road conditions, traffic signs, street lighting, roadworks, and other public assets. In the Netherlands, Univrses has recently joined the Road Monitor (“ROMO”) project, a landmark initiative for European road management which includes Dutch government ministries and agencies, a number of automotive suppliers, including Stellantis and Mercedes-Benz, and the EU. ROMO converts anonymised vehicle data into valuable insights for road authorities, improving key functions such as asset and weather management, plus road safety.

Further information: www.univrses.com

Media enquiries to Univrses Press office pressoffice@univrses.com

Published on: 29 April 2026, 17:15 CET

Milan, 13 January 2026 – 2025 was a record year for Pirelli innovation, with many awards won in tests and the recognition for Cyber™ Tyre technology, all granted by independent bodies and specialized magazines.

The new tyres from the P Zero, Cinturato, and Scorpion families, in fact, notched up 27 podiums over the year, including 15 first places out of 34 comparative tests. In particular, the products launched in 2025 for the global market, the P Zero and Cinturato, both reached the top of the podium twice. The Cinturato All Season SF3 also continues its cycle of positive results, with 11 victories last year. Furthermore, Pirelli Cyber™ Tyre technology received four recognitions during the year in different countries, confirming the key role of this technology in the mobility revolution towards a connected and increasingly safe future.

TYRES FOR THE GLOBAL MARKET

Among the products introduced in 2025, the new P Zero – the sports tyre par excellence – now in its fifth generation, achieved two victories: it was named best ultra-high performance summer tyre by Tyre Reviews and took first place in tests conducted by the British magazine Auto Express, confirming the performance and safety characteristics announced at launch. The new Cinturato, the summer tyre dedicated to premium vehicles ranging from sedans to CSUVs(?), also recorded two victories – including one from Tyre Reviews – in addition to two podium finishes, demonstrating a perfect balance between safety and efficiency.

As for winter products, the P Zero Winter 2 – Pirelli’s solution for the sportiest cars even during the cold season – achieved, in addition to a podium finish, victory in the tests conducted by the historic Swedish magazine Teknikens Värld, in the category of non-studded winter tyres for Central European roads.

These tyres are also among those which feature the most specialties – Pirelli technologies that help increase benefits for motorists – ranging from puncture-resistant technologies (Runflat and RunForward) to those designed to reduce rolling noise inside the cabin (Pirelli Noise Cancelling System).

PRODUCTS FOR THE EUROPEAN MARKET

In both the market and magazine test spotlight, the all-season segment continues to stand out. In 2025, the Pirelli Cinturato All Season SF3 dominated: the latest update of the product for medium-sized and compact cars achieved eleven victories and three podium finishes in comparative tests. “It impressed with its ability to position itself as the right middle ground and to dominate all disciplines in terms of safety,” Autobild Sportscars stated when announcing the victory, while according to Tyre Reviews, “There is not much this tyre cannot do.” The Scorpion All Season SF3 – the product that extends the technical features of the Cinturato All Season SF3 to meet the needs of SUVs, launched in the last quarter of the year – has already notched up   victories. The results obtained by the All Season SF3 range earned Pirelli the titles of All Season Champion 2025 and Top Manufacturer of All Season Tyres, awarded respectively by Germany’s automobile club Automobilclub von Deutschland (AvD) and by the prestigious German magazine AutoBild.

FOUR RECOGNITIONS FOR PIRELLI CYBER™ TYRE

Pirelli Cyber™ Tyre technology – the world’s first system, hardware and software, capable of collecting data from sensors in the tires and processing them through proprietary algorithms, communicating in real time with vehicle electronics – received four international awards over the year. In the USA, it was recognized as the most innovative technology in the tire sector at the Autotech Breakthrough Awards; in France, at the eighth edition of the Automobile Awards, it won first prize in the safety category; from the independent AutoBest jury, representing 32 European countries, it received the “SafetyBest Award”; finally, the US market analysis company Frost & Sullivan named Pirelli “Company of the Year” for the innovative scope of Cyber™ Tyre, a technology that “highlights how digital systems are able to redefine even the traditional components of the automotive sector,” according to the motivations.

Published on: 13 January 2026, 11:35 CET

WORLD’S FIRST HARDWARE AND SOFTWARE SYSTEM CAPABLE OF COLLECTING DATA FROM TYRE SENSORS, PROCESSING THEM THROUGH PROPRIETARY ALGORITHMS AND COMMUNICATING IN REAL TIME WITH THE VEHICLE’S ELECTRONICS

• “SAFETY AWARD” AT THE 2025 AUTOMOBILE AWARDS IN FRANCE

•  “SAFETYBEST” FROM AUTOBEST JURY, REPRESENTING 32 EUROPEAN COUNTRIES

•  “COMPANY OF THE YEAR” FROM U.S.-BASED FROST & SULLIVAN FOR THE INNOVATIVE IMPACT OF CYBER™ TYRE

Milan, December 19, 2025 – Just one month after being recognized in the United States as the most innovative technology in the tyre sector (Autotech Breakthrough Awards), Pirelli Cyber™ Tyre has received three additional prestigious international accolades. The first in France, in the “Safety” category at the eighth edition of the Automobile Awards. The second from Autobest, an independent automotive jury representing 32 European countries. The third from U.S.-based market analysis firm Frost & Sullivan, which named Pirelli “Company of the Year” for the groundbreaking innovation of the Cyber™ Tyre—a technology that, as stated in the recognition, “demonstrates how digital systems can redefine even traditional automotive components.”

AUTOMOBILE AWARDS

The French jury of the Automobile Awards, composed of 20 automotive industry experts, recognized Pirelli for its ability to enhance vehicle safety through the innovation delivered by Cyber™ Tyre technology. The Automobile Awards celebrate excellence in the sector each year, in line with key market trends. Among the most significant recognitions is the Safety Award, which this year went to the Pirelli Cyber™ Tyre—a technology that provides advanced warning of risks and makes driving safer and smarter. Thanks to sensors integrated into the tyres and connected to the vehicle’s ECU, the system transmits real-time data from the road, enabling control systems to intervene promptly, for example by braking sooner or reducing stopping distances.

The information collected by sensor-equipped tyres, combined with V2X connectivity and Pirelli’s proprietary algorithms that process data in real time, also allows communication of road conditions to infrastructure managers and, in the context of Smart Roads, alerts other connected vehicles to potential hazards, as well as providing useful insights for mobility management.

SAFETYBEST 2026

Autobest, founded in 2000, honors companies, technologies, and individuals driving the evolution of mobility each year. Among its most prestigious categories is the “SafetyBest” title, awarded this year to Pirelli “for the pioneering development of Cyber™ Tyre technology, an innovation of exceptional significance for automotive safety.” This recognition celebrates solutions that raise road safety standards and is based on extensive tests and in-depth analyses conducted by the jury. It stands alongside other Autobest categories, including the annual election of the Best Buy Car, as well as CompanyBest, EcoBest, and DesignBest.

COMPANY OF THE YEAR

The Frost & Sullivan “Company of the Year 2025” recognition highlights companies that anticipate trends, bring innovative solutions to market, and generate tangible value. This accolade, granted in the “Global Smart Automotive Tyre Market” category, underscores Pirelli’s role as a leader in innovation and a driver of the transformation underway in the industry, thanks to the development of cutting-edge technologies—foremost among them is Cyber™ Tyre, an intelligent system that integrates tyre data into vehicle control systems, connected ecosystems, and infrastructure.

“These new recognitions confirm that the role of the tyre has changed. For over a century, the technologies inside it have been evolving, but its function has remained the same: conveying forces to the ground to ensure vehicle control. Today, the tyre continues to evolve, and to its primary purpose a new one has been added: thanks to Pirelli Cyber™ Tyre, it has begun to collect and transmit data, processed through algorithms developed by Pirelli. These enable new functionalities, both within vehicle electronics and in relation to road infrastructure, with development potential that looks toward smart cities and autonomous driving. Digitalization and connectivity are essential pillars for designing future mobility, and our technology—the first of its kind in the tyre world—has embraced them, as confirmed by these awards and by our collaborations with leading car manufacturers,” said Andrea Casaluci, CEO of Pirelli.

COLLABORATIONS WITH CAR MANUFACTURERS
After two decades of development, Cyber™ Tyre technology is now being implemented on models from several carmakers, supported by a partnership with Bosch, enabling integration with onboard electronic systems such as ESP, ABS, and traction control. The first version debuted in 2021 on the McLaren Artura, the first production car to adopt the Cyber™ Tyre. In 2024, Audi introduced a track-focused version on the RS 4 Avant Edition 25 Years. The latest and most advanced variant of the technology hit the road this year on the Pagani Utopia Roadster, where the Cyber™ Tyre is fully integrated with the vehicle’s control electronics. Also in 2025, an agreement was announced with Aston Martin, which will adopt Cyber™ Tyre on its upcoming models. Meanwhile, additional development collaborations are underway and will be announced soon, extending beyond the Prestige segment to include high-volume models in the Premium market.

PIRELLI CYBER™ TYRE

Pirelli Cyber™ Tyre is the world’s first integrated hardware and software system capable of collecting essential data from tyre sensors—such as pressure, temperature, and acceleration—and processing them through proprietary algorithms. The system communicates in real time with the vehicle’s electronics, integrating with ABS, ESP, and ADAS to enable new control functions, provide advanced warning of critical situations, and thereby enhance safety, efficiency, and driving comfort.

This technology goes beyond in-car features and extends to infrastructure, aiming to improve safety and quality, as demonstrated by the collaboration begun last June with the Region of Apulia. The project leverages Cyber™ Tyre by combining tyre data with images from onboard cameras to create a dynamic road map, reporting on the “health status” of roads and supporting maintenance planning to improve safety.

Thanks to Vehicle-to-Everything (V2X) connectivity, the Cyber™ Tyre communicates with infrastructure and other vehicles, facilitating smart roads, smart cities, and future developments in autonomous driving through real-time information on road conditions, risks, and signage. The Cyber™ Tyre represents a decisive step toward the mobility of the future, reaffirming Pirelli’s innovative vision and delivering tangible benefits to drivers, manufacturers, and infrastructure managers—transforming tyres into truly intelligent, connected components.

Published on: 19 December 2025, 14:20 CET

Milan, 17 October 2025 – Pirelli Cyber Tyre has won the title of Vehicle-to-Everything (V2X) Innovation of the Year at the AutoTech Breakthrough Awards 2025, an international prize awarded by the Tech Breakthrough intelligence platform, which identifies the most innovative players and services in the automotive technology sector. Cyber Tyre is the world’s first intelligent system capable of collecting data directly from the tyre, processing them through Pirelli proprietary software and algorithms, and communicating them in real time to the vehicle’s electronics, enabling improved driving dynamics, safety, and integration with digital infrastructures.
“Cyber Tyre is a key technology for the future of smart mobility, which includes autonomous driving, connected vehicles, and the digitalisation of infrastructures. By integrating intelligence directly into the tyre, Pirelli Cyber Tyre makes transport systems safer, as well as sustainable and data-driven”, writes AutoTech Breakthrough, explaining the reasons for the award.

“This recognition highlights the value of Cyber Tyre, which gives the tyre a new role in the revolution currently taking place in mobility. In Software-Defined Vehicles (SDV), the availability of precise real-time data is essential: our technology enables, for the first time, the transmission of detailed information to the vehicle’s electronics regarding the tyre’s status and road surface conditions, improving safety, performance, and efficiency. The system has already been adopted on high-end vehicles, with the goal of extending its application to an increasingly wider audience and to different functionalities towards other systems thanks to V2X connectivity”, said Piero Misani, CTO of Pirelli.

Pirelli Cyber™ Tyre: how it works and main applications

Thanks to sensors positioned inside the tread, Cyber™ Tyre measures parameters such as pressure, temperature, tread wear, and load. These data, processed by Pirelli algorithms, are transmitted to a control unit that optimises the vehicle’s electronic systems, such as ESP, ABS, and traction control, significantly improving safety and driving experience. Thanks to collaboration with Bosch Engineering, the system is fully integrated into the vehicle’s electronic architecture.

In addition to in-car functionalities, Cyber™ Tyre enables V2V (Vehicle-to-Vehicle) and V2I (Vehicle-to-Infrastructure) communication, contributing to the development of smart roads and smart cities, where the collected data help in urban mobility planning and maintenance.
The various V2X (Vehicle-to-Everything) connectivity capabilities can enable warning functions for vehicles and drivers about real-time road conditions, interact with traffic lights and road signs, optimise public transport and fleet management, offering essential support for the development of autonomous driving.

Cyber Tyre technology is already on the market and has been adopted on several high-end models and is under development for various premium and prestige vehicle platforms. Recently, Aston Martin and Pirelli announced an agreement for the integration of the system into the British luxury brand’s future models.

Published on: 17 Oct 2025, 13:16 CET