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                    <title><![CDATA[Newsroom Pirelli]]></title>
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                    <lastBuildDate>Tue, 08 Sep 2026 16:33:54 +0200</lastBuildDate>
                    <pubDate>Fri, 10 Jul 2026 13:02:17 +0200</pubDate>
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                        <title>PIRELLI BRINGS THE P ZERO FAMILY TO GOODWOOD</title>
                        <link>https://press.pirelli.com/pirelli-brings-the-p-zero-family-to-goodwood/</link>
                        <guid>https://press.pirelli.com/pirelli-brings-the-p-zero-family-to-goodwood/</guid><pp:caseid>762898</pp:caseid><pp:subtitle>More than 300 homologations already secured for the new products confirm P Zero’s ability to keep pace with the evolution of performance, from electric sports cars to record-breaking hypercars</pp:subtitle><description><![CDATA[<p style="text-align:justify;"><i><span>Milan, 10 July 2026</span></i><span> – Pirelli P Zero returns to the Goodwood Festival of Speed. At the event that brings together some of the world’s most innovative and high-performance cars, many of the latest models and vehicles tackling the famous Hill Climb are equipped with tyres from the new Pirelli P Zero family. This further confirms the P Zero range as the tyre of choice for leading premium and prestige car manufacturers, as demonstrated by the more than 300 homologations already secured for the new P Zero products. These approvals span a wide variety of vehicles, all sharing the same focus on performance, driving pleasure and safety. Since 2023, the P Zero family has undergone a been complete renewal, with the new generation making its debut at the Goodwood Festival of Speed to then become original equipment on many newly launched vehicles.</span></p><p style="text-align:justify;"><span>Among the highlights of the 2026 edition is the new <strong>Ferrari Luce</strong>, <strong>for which Pirelli has developed a bespoke</strong> <strong>P Zero E</strong>: the tyre that combines high performance with more than 55% bio-based and recycled materials, together with low rolling resistance, in a record-setting 24-inch size. Representing the sportiest end of the range is the <strong>P Zero Trofeo RS</strong>, fitted on the <strong>Bentley Supersports</strong>, <strong>Porsche Taycan Turbo GT with Manthey Kit</strong>, and <strong>BMW M2 with M Performance Track Kit</strong>. Also equipped with Pirelli’s semi-slick tyre is the <strong>Pagani Utopia Roadster</strong>, the first car to adopt <strong>Cyber Tyre</strong>, Pirelli’s technology that enables tyres to communicate directly with the vehicle’s electronic systems through integrated sensors. In the luxury and comfort segment, the <strong>Rolls-Royce Spectre</strong> and <strong>Jaguar Type 01</strong> are fitted with <strong>P Zero Elect</strong> tyres, developed specifically for electric and plug-in hybrid vehicles. Both models also feature large-diameter tyres of up to 23 inches.</span></p><p style="text-align:justify;"><span>Among the vehicles fitted with Pirelli <strong>P Zero Trofeo RS</strong> tyres is <strong>the Koenigsegg Sadair's Spear</strong> megacar, as well as its <strong>LEGO Technic</strong> replica, which set the speed record for a drivable LEGO car on the Goodwood Hillclimb, reaching 111 km/h.</span></p><p style="text-align:justify;"><span>Every tyre in the P Zero family shares a technological <strong>heritage rooted in motorsport, which has always served as Pirelli’s open-air laboratory</strong>. Through its involvement at the highest levels of competition, including more than 350 motorsport events each year, Pirelli develops technological innovations, such as virtual development processes, that are subsequently transferred to road tyre production. It is no coincidence that the tyres used by Pirelli in the world’s most prestigious racing series also carry the P Zero name, starting with Formula 1.</span></p><h5 style="text-align:justify;"><i><span>Published on: 10 July 2026, 13:02&nbsp;CET</span></i></h5>]]></description><category><![CDATA[news,Car,P Zero Race TLR,Cyber,Elect]]></category>
            <pubDate>Fri, 10 Jul 2026 13:02:17 +0200</pubDate>
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                        <title>PIRELLI: THE MOST-SEEN BRAND ON NEW ELECTRIC CARS AT THE IAA SHOW IN MUNICH</title>
                        <link>https://press.pirelli.com/pirelli-the-most-seen-brand-on-new-electric-cars-at-the-iaa-show-in-munich/</link>
                        <guid>https://press.pirelli.com/pirelli-the-most-seen-brand-on-new-electric-cars-at-the-iaa-show-in-munich/</guid><pp:caseid>590786</pp:caseid><pp:subtitle>HOMOLOGATIONS FOR BEV AND PHEV CARS GROW AT TWICE THE RATE SEEN LAST YEAR</pp:subtitle><description><![CDATA[<p style="margin-left:0cm;text-align:justify;"><i><span>Milan, September 14, 2023</span></i><span>. Pirelli has confirmed its position as world leader for premium and prestige electric car tyres at the IAA Mobility car show in Munich. Of the new cars on display, Pirelli equipped almost 25% of the BEV cars and 30% of the plug-in hybrids. These cars were fitted with products from several different families – from P Zero to Scorpion – but all featured the Elect marking that denotes tyres created specifically for electric cars.</span></p><p style="margin-left:0cm;text-align:justify;"><span>From its launch in 2019 to today, Elect technology has already exceeded 300 homologations: tyres that are specifically adapted to the needs of individual models. Demand for these products has rocketed: compared to the same period last year, new homologations in the first half of 2023 grew at more than double the speed (+125%) of last year, underlining Pirelli's increasing prominence in electric mobility. The only hydrogen car at the IAA Mobility Show, the BMW iX5 Hydrogen, was also equipped with Pirelli tyres. This particular car is fitted with the FSC<sup>®</sup>-marked P Zero: the only tyre in the world made with natural rubber certified by the Forest Stewardship Council<sup>®</sup>.</span></p><p style="margin-left:0cm;text-align:justify;"><span><strong>Piero Misani, Pirelli’s Senior Vice President of Research and Development and Cyber</strong>, said: “</span><i><span>The leadership we have achieved in electric mobility underlines the innovation of our research and development division. Pirelli is the only manufacturer to have transverse technology for electric cars that is still applicable to all our other product lines. This approach allows us greater versatility to offer car manufacturers tailor-made tyres best suited to the specific characteristics of each car. The demand for bespoke BEV and PHEV tyres is growing faster and faster, with the debut of the new P Zero E set to enhance yet more Elect homologation approvals</span></i><span>.”</span></p><p style="margin-left:0cm;text-align:justify;"><span><strong>PIRELLI ELECT: TAILORED TECHNOLOGY FOR ELECTRIC CARS</strong></span></p><p style="margin-left:0cm;text-align:justify;"><span>Pirelli Elect is a package of technologies developed to complement the unique characteristics of electric and plug-in hybrid cars. These vehicles have specific needs – with heavy weight and instant torque – that make tyres even more important than usual. The structure and materials used in Elect tyres are able to resist these demands and respond with greater reactivity, making them even more durable. A silent powertrain puts the accent on acoustic comfort, and Pirelli technology allows cabin noise to be reduced by up to 20%<sup>1</sup>. Battery range is equally important, and this can be extended by tyres with reduced rolling resistance. Tests carried out by Pirelli have shown how mileage can be increased by up to 10% on a full charge<sup>2</sup>.</span></p><p style="margin-left:0cm;text-align:justify;"><span><strong>PIRELLI P ZERO E: 100% ELECT ULTRA HIGH PERFORMANCE</strong></span></p><p style="margin-left:0cm;text-align:justify;"><span>The new Pirelli P Zero E, a high-performance tyre designed for electric cars, is the latest product to hit the market – with Elect technology standard on all sizes. This is the first tyre made using more than 55% of materials of natural and recycled origin<sup>3</sup> (independently verified by Bureau Veritas) and the only UHP (ultra high performance) tyre on the market to have obtained a triple A label score throughout the entire range.</span></p><p style="text-align:center;"><span>*****</span></p><p style="text-align:center;"><span>Pirelli Press Office</span></p><p style="text-align:center;"><span>Tel. +39 02 6442 4270</span></p><p style="text-align:center;"><span>pressoffice@pirelli.com – </span><a href="http://www.pirelli.com"><span>www.pirelli.com</span></a></p><h6 style="text-align:justify;"><span>* FSC License Code: N003618</span></h6><h6><span>1. Comparison between PIRELLI SCORPION™ ELECT™ and PIRELLI SCORPION™ tyres on size 255/50R20. Source: Pirelli R&D internal tests carried out in November 2022 on an Audi e-Tron. In cabin noise has been measured at different speed - 40-60-80-110 Km/h - and on different types of surfaces (smooth / rough asphalt). In all eight combinations (speed/asphalt) ELECT™ tyres resulted in less perceived internal noise, on average by around -0.6DB and up to -0.8DB</span></h6><h6><span>2. ~20% Rolling Resistance reduction vs a non-ELECT™ tire. Comparison between PIRELLI SCORPION™ ELECT™ and PIRELLI SCORPION™ tyres on size 235/60/R18. Source: Internal Pirelli R&D tests carried out between March - June 2022 on a Volkswagen iD4, measuring the reduction of rolling resistance and the equivalent battery range gain. The measurement has been conducted through instrumented conditions and at constant speed (@50km/h) in a range of 550 km</span></h6><h6><span>3. Thanks to a combination of physical segregation and mass balance approach. Depending on tyre size, bio-based and recycled content ranges between 29-31% and 25-27% respectively. Bio-based materials are natural rubber, textile reinforcements, bio-chemicals, bio-resins and lignin, while recycled materials are metallic reinforcements, chemicals and - through mass balance - synthetic rubber, silica and carbon black. According to ISO 14021</span></h6><h5 style="text-align:justify;"><i><span>Published on: 14 September 2023, 16:30&nbsp;CET</span></i></h5>]]></description><category><![CDATA[news,Car,Pzero,Elect,Fsc]]></category>
            <pubDate>Thu, 14 Sep 2023 16:30:24 +0200</pubDate>
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                        <title>NEW PIRELLI P ZERO ELECT TYRES FOR THE ALL-ELECTRIC BMW iX BAVARIAN FLAGSHIP</title>
                        <link>https://press.pirelli.com/new-pirelli-p-zero-elect-tyres-for-the-all-electric-bmw-ix-bavarian-flagship/</link>
                        <guid>https://press.pirelli.com/new-pirelli-p-zero-elect-tyres-for-the-all-electric-bmw-ix-bavarian-flagship/</guid><pp:caseid>499080</pp:caseid><pp:subtitle>ELECT TECHNOLOGY DESIGNED BY PIRELLI TO ENHANCE THE CHARACTERISTICS OF ELECTRIC CARS</pp:subtitle><description><![CDATA[<p style="text-align:justify;"><i><span>Milano, 16 March 2022</span></i><span> -- Pirelli will supply P Zero Elect tyres as original equipment to the new BMW iX – a 100% electric SUV from the renowned German car manufacturer – for the xDrive50 version and the more sporty M60. P Zero Elect tires are available for the BMW iX xDrive50 version in 255/50R21 109Y XL and 275/40R22 107Y XL sizes, with the latter size also available for the sportier M60 version of the German SUV. All these tyres are marked with a star on the side to indicate that they have been especially developed for BMW as part of Pirelli's ‘perfect fit’ philosophy, which also includes a 22-inch BMW iX tyre with more grip than the other two: made for maximum performance. This tyre has an “I” on the side, in addition to the star marking.</span></p><p style="text-align:justify;"><span>Pirelli's presence as original equipment for the latest generation of electric and plug-in hybrid vehicles is growing thanks to these latest homologations, featuring tyres equipped with the Italian firm’s Elect technology package. Elect tyres, such as the P Zero developed for the German all-electric flagship, distinguish themselves thanks to their supreme driving comfort with contained road noise as well as immediate grip, a long range and inherent safety.The intense development dedicated by Pirelli to the BMW iX underlines the Italian firm’s commitment to design specific tyres for electrified cars, BEVs or plug-in hybrids. These products are created from the beginning to enhance the individual characteristics of electric cars, as denoted by the ‘Elect’ marking on the sidewall of the tyre itself.</span></p><p style="text-align:justify;"><span><strong>TYRES FOR SUPERIOR BATTERY RANGE</strong></span></p><p style="text-align:justify;"><span>The Pirelli P Zero Elect tyres developed for the BMW iX focus on low rolling resistance, to allow the car to travel for more kilometres after a charge. They even have an ‘A’ rating on the European tyre label to certify this particular feature, allowing the driver to take full advantage of all the car’s performance.</span></p><p style="text-align:justify;"><span>The specific profile of the tyre also influences the mileage, thanks to its superior aerodynamics compared to the standard P Zero. The external profile has been modified to ensure that the tyre protrudes less, reducing aerodynamic turbulence while improving overall efficiency, without sacrificing adequate rim protection. The ‘sunk’ lettering on the side of the tyre is just as distinctive, hollowed into the sidewall rather than standing out in relief.</span></p><p style="text-align:justify;"><span><strong>SILENCE AND COMFORT</strong></span></p><p style="text-align:justify;"><span>Particular attention is paid to comfort for BMW iX drivers, with the dedicated Pirelli P Zero Elect tyres also equipped with PNCS (Pirelli Noise Cancelling System) technology, which reduces road noise. PNCS technology consists of a specific sound-absorbing material placed inside the tyre, which dampens the acoustic vibrations that would otherwise be transmitted into the car, with a consequent reduction in road noise. The tyre structure has also been optimised to cope with the considerable weight of this 100% electric zero-emission vehicle, ensuring optimal levels of driving safety in all traffic conditions.</span></p><h5 style="text-align:justify;"><em><i><span>Published on: 16 March 2022, 16:20&nbsp;CET</span></i></em></h5>]]></description><category><![CDATA[news,Car,Elect,Pzero]]></category>
            <pubDate>Wed, 16 Mar 2022 16:20:24 +0100</pubDate>
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                        <title>PIRELLI ELECT WINS THE 2021 ‘HEVEA’ AWARD IN SPAIN FOR THE BEST TECHNOLOGICAL INNOVATION IN THE TYRE INDUSTRY</title>
                        <link>https://press.pirelli.com/pirelli-elect-wins-the-2021-hevea-award-in-spain-for-the-best-technological-innovation-in-the-tyre-industry/</link>
                        <guid>https://press.pirelli.com/pirelli-elect-wins-the-2021-hevea-award-in-spain-for-the-best-technological-innovation-in-the-tyre-industry/</guid><pp:caseid>497089</pp:caseid><pp:subtitle>PIRELLI&#039;S TECHNOLOGY DEDICATED TO ELECTRIC AND HYBRID PLUG-IN VEHICLES RECOGNISED IN A VOTE FROM 12,000 INDUSTRY PROFESSIONALS</pp:subtitle><description><![CDATA[<p style="text-align:justify;"><i><span>Milan, 08 March 2022</span></i><span> – Pirelli’s Elect technology package has won the prize for "Best Technological Innovation of 2021" at the third edition of</span><i><span> Los Premios Hevea de la Industria del Neumático</span></i><span>: an awards ceremony held in Spain to recognise the work done by companies in the tyre and auto parts sectors, organised by the Europneus magazine.</span></p><p style="text-align:justify;"><span>These prizes are awarded based on the votes of nearly 12,000 automotive professionals, from those working in tyres and car components to those managing related assistance services.</span></p><p style="text-align:justify;"><span><strong>THE CHARACTERISTICS OF PIRELLI’S ELECT TYRES</strong></span></p><p style="text-align:justify;"><span>Elect tyres have been developed by Pirelli in collaboration with the main car manufacturers to meet the specific technological requirements of electric and plug-in hybrid vehicles, improving their performance and driving comfort. Presented for the first time at the 2019 Geneva Motor Show, they offer several advantages including low rolling resistance to increase range, decreased road noise to ensure excellent comfort, immediate grip to put down the instant torque, and a strong structure to support the weight of a battery-powered vehicle. Pirelli Elect is available as original equipment for the most recent electrified car models, such as the Porsche Taycan (the first car to use tyres with Elect marking) and the Ford Mustang Mach-E GT.</span></p><p style="text-align:justify;"><span>The Hevea award for best technological innovation underlines Pirelli's commitment to developing products with high levels of quality and technology, along with the "Advancement in Safety" award from Spanish magazine </span><i><span>Car and Driver</span></i><span> last December for the Cinturato All Season SF2’s safety innovations. Britain’s </span><i><span>evo</span></i><span> magazine also chose the P Zero as the “best high-performance tyre of 2021”.</span></p><p style="text-align:justify;"><span>Pierangelo Misani, Pirelli's Senior Vice President R&D and Cyber, said: "At a crucial turning point for the entire automotive sector, this award confirms that technological innovation is key to competing in a constantly-evolving market. This is also confirmation of the widespread recognition that Pirelli Elect is receiving on the market and from carmakers thanks to our know-how when it comes to enhancing the benefits of modern electrified vehicles.”</span></p><h5 style="text-align:justify;"><em><i><span>Published on: 8 March 2022, 11:15&nbsp;CET</span></i></em></h5>]]></description><category><![CDATA[news,Elect,Car]]></category>
            <pubDate>Tue, 08 Mar 2022 11:15:10 +0100</pubDate>
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                        <title>PIRELLI PRESENTS A RENEWED RANGE OF SCORPION TYRES: SUMMER, ALL SEASON AND WINTER TYRES DESIGNED TO HIGHLIGHT THE CAPABILITIES OF SUVs</title>
                        <link>https://press.pirelli.com/pirelli-presents-a-renewed-range-of-scorpion-tyres-summer-all-season-and-winter-tyres-designed-to-highlight-the-capabilities-of-suvs/</link>
                        <guid>https://press.pirelli.com/pirelli-presents-a-renewed-range-of-scorpion-tyres-summer-all-season-and-winter-tyres-designed-to-highlight-the-capabilities-of-suvs/</guid><pp:caseid>493979</pp:caseid><description><![CDATA[<p style="text-align:center;"><span><strong>LOW FUEL OR ENERGY CONSUMPTION, HIGH MILEAGE AND EXCELLENT BRAKING PERFORMANCE THANKS TO THE NEW REINFORCED TREAD, CERTIFIED BY GERMAN TÜV SÜD</strong></span></p><p style="text-align:center;"><span><strong>THE SCORPION FAMILY HAS THE MOST ‘ELECT’ HOMOLOGATIONS FOR ELECTRIC OR HYBRID PLUG-IN CARS</strong></span></p><p style="text-align:justify;"><i><span>Milan, 16 February 2022</span></i><span> – Pirelli has unveiled the new </span><i><span>Scorpion</span></i><span> tyre range dedicated to Sport Utility Vehicles (SUVs): the vehicle segment that is set to become the most popular in the world. The latest range marks a complete renewal of the family that has specialised in the SUV market for more than 35 years, with the range tailor-made for premium models and featuring specialised tyres for different seasons. The new Scorpion has been developed specifically to cater for the heavier weight, high centre of gravity and unique mechanics and driving dynamics that are the main characteristics of modern SUVs.</span></p><p style="text-align:justify;"><span>These characteristics differentiate SUVs from more traditional car designs and therefore demand high-quality bespoke tyres. The new range of </span><i><span>Scorpion</span></i><span> tyres respond to this need, transferring many of the technological innovations recently introduced by Pirelli in the new </span><i><span>Cinturato</span></i><span> to the SUV world, with specific adaptations and technologies to match the characteristics of these vehicles. The result is a </span><i><span>Scorpion</span></i><span> tyre range featuring the most modern technologies available, with the ability to better adapt themselves to the performance of today’s vehicles: including those with ‘green’ powerplants. The </span><i><span>Scorpion</span></i><span> range has the highest number of homologations for electric or plug-in hybrid cars in the entire Pirelli portfolio, a process that began with the previous generation and continues today with the latest products. These tyres are recognisable through the ‘Elect’ marking on the sidewall. Among the cutting-edge technologies offered by Pirelli’s newest range of tyres, a number of optional extras are available: Pirelli Noise Cancelling System (PNCS) helps reduce road noise inside the vehicle, while Run Flat and Seal Inside help drivers to continue travelling even after a puncture.</span></p><p style="text-align:justify;"><span>The technical characteristics of the upgraded range – with the summer </span><i><span>Scorpion</span></i><span>, the </span><i><span>Scorpion All Season SF2</span></i><span> and the new </span><i><span>Scorpion Winter 2</span></i><span> – were presented today by Francesco Sala, Pirelli’s Executive Vice President for Europe; Aldo Nicotera, the Chief Commercial Officer for Europe; and Paolo Brivio, Chief of Product Development, at an international press conference streamed online.</span></p><p style="text-align:justify;"><span><strong>AN ECO-SAFETY DESIGN</strong></span></p><p style="text-align:justify;"><span>Key to the development of the new </span><i><span>Scorpion</span></i><span> range has been Pirelli’s ‘Eco-Safety’ design approach, which aims to combine a low environmental impact (thanks to decreased rolling resistance, reduced road noise and high mileage) with the best possible performance and safety (shorter braking distances, higher grip, better vehicle stability and decreased risk of aquaplaning) thanks to the innovative materials and cutting-edge modelling used during the development process.</span></p><p style="text-align:justify;"><span>The new Scorpion is also more efficient when it comes to reducing fuel consumption (or battery consumption in the case of electric cars). The new tyre is also quieter and lasts longer compared to the previous generation: advantages that all contribute to greater sustainability. These improvements were made thanks to the use of fresh tread compounds with new materials in the structure, as well as the development of innovative tread patterns that allow longer-lasting performance.</span></p><p style="text-align:justify;"><span>Following the Eco-Safety approach, the structure of the tyre has been reinforced to cope with the dynamics and weight of SUVs during emergency manoeuvres, such as sudden direction changes or braking; ensuring greater control. The new </span><i><span>Scorpion</span></i><span> is also able to cope with significant loads through the tyres, guaranteeing the correct distribution of pressure throughout the footprint to allow a balanced and controllable dynamic response.</span></p><p style="text-align:justify;"><span>The entire new Scorpion range aims to achieve more than 400 original equipment homologations, with more than 50% of these for the latest electric vehicles.</span></p><p style="text-align:justify;"><span><strong>PERFORMANCE CERTIFIED BY THE TÜV</strong></span></p><p style="text-align:justify;"><span>The latest tyres in the </span><i><span>Scorpion</span></i><span> family rank among the very best in the market in all sorts of different driving situations. Tests were carried out by prestigious German certification body TÜV SÜD, which has awarded the new tyre its coveted Performance Mark<sup> (1)</sup>.</span></p><p style="text-align:justify;"><span><strong>NEW SCORPION: A SAFE AND QUIET SUMMER TYRE DEDICATED TO SUSTAINABLE MOBILITY</strong></span></p><p style="text-align:justify;"><span>The latest Pirelli </span><i><span>Scorpion</span></i><span> summer tyre features a new asymmetrical tread pattern which – thanks to the improved stiffness and shape of its longitudinal and lateral grooves – allows better braking both on dry and wet surfaces compared to the previous product. The more even footprint of the new tyre tread, achieved thanks to the particular curvature of the profile, together with the stiffness of the tread and compound, ensure reduced rolling resistance and decreased fuel or battery consumption. All the different sizes of </span><i><span>Scorpion</span></i><span> are in the A or B classes of the European tyre label when it comes to rolling resistance.</span></p><p style="text-align:justify;"><span>Safety was also central to the design of the new </span><i><span>Scorpion</span></i><span>. Thanks to the stiffness of the tread, as well as the innovative design of the blocks and compound, braking on dry and wet surfaces has been improved by seven per cent compared to the previous </span><i><span>Scorpion Verde</span></i><span>.</span></p><p style="text-align:justify;"><span>When it comes to wet braking, all </span><i><span>Scorpion</span></i><span> tyres score either A or B on the European tyre label.</span></p><p style="text-align:justify;"><span>The compound of the new </span><i><span>Scorpion</span></i><span> contains new-generation synthetic rubber capable of providing a perfect blend of characteristics: low rolling resistance, excellent braking performance in the wet, and uniform tread wear throughout the life of the product. The compound of the new </span><i><span>Scorpion</span></i><span> originates from the technical know-how already applied to the new </span><i><span>Cinturato P7</span></i><span> but stiffened to cope with the particular demands of SUVs. The compound is enriched with silica, specific resins that increase grip, and bespoke polymers: innovative elastomeric materials that improve the interaction with the silica itself. These polymeric materials are able to alter themselves depending on operating temperatures. As a result, this new compound has a form of ‘mechanical intelligence’ (thanks to a better distribution of the silica particles and improved interaction between them) which means that it can vary its behaviour according to driving conditions and temperatures, giving the driver a very wide operating window. The innovative </span><i><span>Scorpion</span></i><span> compound was developed using a Pirelli-patented process derived from motorsport, maximising the uniformity of the compound components and enhancing the performance of the tyre for longer on different road surfaces; especially in the wet when driving conditions become critical.</span></p><p style="text-align:justify;"><span>This new summer tyre is now available in Europe in 26 sizes, from 18 to 21 inches, with more than 48 homologations already, of which over 75% are for electric vehicles. The new Scorpion is also very quiet, emitting up to three decibels less than the previous-generation tyre, according to the European tyre label. This means that the latest Scorpion tyre also comes with significant environmental benefits.</span></p><p style="text-align:justify;"><span><strong>SCORPION ALL SEASON SF2: AN ADAPTIVE TREAD PATTERN WITH REINFORCED BLOCKS</strong></span></p><p style="text-align:justify;"><span>The new </span><i><span>Scorpion All Season SF2</span></i><span> is aimed at people who want to comply with winter tyre regulation but don’t want to bother with seasonal tyre changes. It’s available in 33 sizes between 17 and 21 inches in this launch phase. On the shoulder, the M+S symbols accompanied by the 3PMSF (Three Peak Mountain Snowflake) marking certifies excellent performance even in winter conditions. Tyres with this 3PMSF marking are covered by European legislation as a &nbsp;guarantee of compliance with winter tyre traffic regulations.</span></p><p style="text-align:justify;"><span>The </span><i><span>Scorpion All Season SF2</span></i><span> features a compound and a tread pattern inspired by that of the </span><i><span>Cinturato</span></i><span>, with some unique peculiarities to cater for the specific characteristics of SUVs. The directional tread pattern of the </span><i><span>Scorpion All Season SF2</span></i><span> is characterised by prominent V-shaped grooves that retain snow (improving vehicle control on snowy surfaces) while draining water from the footprint when driving on wet roads and helping to prevent sudden aquaplaning.</span></p><p style="text-align:justify;"><span>When driving in winter and low temperatures, the sipes in tread pattern remain open to facilitate better braking on snow, while when braking on dry or wet surfaces they close up, increasing the stiffness of the blocks, to generate greater grip. This adaptive behaviour is down to the 3D sipe technology, meaning that a winter tread pattern can automatically turn itself into a summer pattern, allowing better control of the vehicle in all dry and wet conditions. The design of the lateral grooves, combined with a continuous central groove, guarantees the efficient expulsion of water when it rains, improving safety and aquaplaning performance.</span></p><p style="text-align:justify;"><span>To cope with the driving dynamics and weight of SUVs, there are reinforced blocks in the tread (in a larger size compared to the </span><i><span>Cinturato All Season SF2</span></i><span>). The geometry of the tread pattern is also laid out so that these blocks reduce road noise.</span></p><p style="text-align:justify;"><span>The tread compound of the </span><i><span>Scorpion All Season SF2</span></i><span> is dual purpose: soft and adaptable for cold and wet conditions but rigid and stable for dry conditions. This happens thanks to the innovative components of the compound itself, which includes polymeric materials bonded to the silica particles. As well as effective performance at low temperatures, this guarantees low rolling resistance, ensuring lower fuel consumption or longer battery life. All the different sizes of </span><i><span>Scorpion All Season SF2</span></i><span> (with the exception of those using run flat technology) are in the A or B classes of the European label for rolling resistance: an improvement over the previous product. The compound also has a wider temperature operating window than the previous </span><i><span>Scorpion</span></i><span>, thanks to a more rigid compound. This means reduced tread wear and better performance from the tyre throughout its life, as well as a higher mileage: all of which is good news for the environment.</span></p><p style="text-align:justify;"><span><strong>SCORPION WINTER 2: THE NEW WINTER TYRE WITH EXTENDABLE SIPES</strong></span></p><p style="text-align:justify;"><span>The new winter tyre for SUVs focuses on safety in all types of seasonal conditions: from snowy to wet surfaces as well as slippery surfaces and dry roads at low temperatures. The innovations pioneered by the new </span><i><span>Cinturato</span></i><span> winter tyre are carried through into the world of SUVs, with a tread that features ‘extendable’ variable geometry sipes. Thanks to the 3D structure, these sipes change shape according to the state of wear of the tread, going from a linear shape to a sinusoidal (zig zag) pattern, which increases their surface area and effectiveness. This technology allows the </span><i><span>Scorpion Winter 2</span></i><span> to perform on snow, wet or dry surfaces even when worn. There are roughly 51 metres of sipes that deliver greater grip on snow: an increase of 20% of useful area in compared to the previous Scorpion Winter. The tread blocks are also reinforced and larger than those on the </span><i><span>Cinturato</span></i><span>, to meet all the demands of modern SUVs and deliver greater grip, which leads to excellent braking and driving performance both on snow and wet surfaces.</span></p><p style="text-align:justify;"><span>The remarkable compound of the </span><i><span>Scorpion Winter 2</span></i><span> was developed through the use of an innovative system of liquid polymers, capable of increasing performance on rain and snow compared to the previous product. This works in combination with another Pirelli-patented process derived from the company’s motorsport experience, which maximises the uniformity of all the compound elements: enhancing the performance of the tyre for longer on snowy and wet surfaces, and lengthening tyre life.</span></p><p style="text-align:justify;"><span><strong>SCORPION: CONTINUOUS EVOLUTION FOR MORE THAN 35 YEARS</strong></span></p><p style="text-align:justify;"><span>Pirelli produced the very first </span><i><span>Scorpion</span></i><span> tyre, capable of maximising performance on a wide variety of road surfaces from asphalt to sand, in 1986. Intended for the innovative Lamborghini LM002 off-roader that was commissioned by the government of Saudi Arabia, this tyre had to deal with all the particular qualities of power, acceleration, top speed and roadholding of this unusual 4x4, both on asphalt and sand or dirt roads. The tyre was equipped with lateral ‘fins’ to improve its performance on desert sand, both in typical driving situations as well as in run flat circumstances. The result was excellent traction and superlative handling. The first generation of </span><i><span>Scorpion</span></i><span> was also equipped with a zero-degree nylon steel belt, featuring a robust and flexible structure to minimise vibrations from the road, as well as to improve impact resistance and respond quickly to any sudden manoeuvres.</span></p><p style="text-align:justify;"><span>As 4x4 specialists, Pirelli’s </span><i><span>Scorpion</span></i><span> tyres have been characterised by three attributes – safety, performance and strength – for more than 35 years. During the 2000s the range was updated with increasingly environmentally-friendly technology, as performance followed the demanding requirements of the main car manufacturers. The result was a truly complete offering, which included the development of </span><i><span>Scorpion</span></i><span> tyres for every possible type of terrain: from extreme off-roading to mixed land and road conditions, not to mention more road-based solutions as well as those specifically for snow and ice.</span></p><p style="text-align:justify;"><span>The </span><i><span>Scorpion</span></i><span> brand at Pirelli is now synonymous with performance in all types of conditions: even in the Moto and Cycling range, with bespoke products created for the most specialised applications from motocross to mountain bikes.</span></p><h5 style="text-align:justify;"><span>(1)&nbsp;&nbsp;&nbsp; The TÜV SÜD Tire Performance Mark is a mark of excellence and confidence when buying a tyre. Performance Mark nr Z2 082041 0005 Rev. 00 (Scorpion); nr Z2 082041 0004 Rev. 00 (Scorpion All Season SF 2); nr Z2 082041 0006 Rev. 00 (Scorpion Winter 2) – Obtained by achieving the essential technical performance requirements of the independent certification body TÜV SÜD following tests carried out in January and February 2022 with tyres size 235/55R19 (Scorpion) and 235/60R18 (Scorpion All Season SF 2 and Scorpion Winter 2). More information on </span><a href="https://www.pirelli.com/tyres/en-ww/car/scorpion-tuv-certificate.pdf"><span>https://www.pirelli.com/tyres/en-ww/car/scorpion-tuv-certificate.pdf</span></a><span>. Test report no. n. 713234207-SS (Scorpion); n. 713234207-SA (Scorpion All Season SF2) e n. 713234207-SW (Scorpion Winter 2). Valid until: 2027/02/09.</span></h5><h5 style="text-align:justify;"><em><i><span>Published on: 16 February 2022, 12:15&nbsp;CET</span></i></em></h5>]]></description><category><![CDATA[news,Car,Scorpion,Elect,SUV,Seal Inside,Runflat]]></category>
            <pubDate>Wed, 16 Feb 2022 12:15:42 +0100</pubDate>
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                        <title>TAILOR-MADE PIRELLI P ZERO TYRE FOR THE ALL-ELECTRIC FORD MUSTANG MACH-E GT PERFORMANCE EDITION</title>
                        <link>https://press.pirelli.com/tailor-made-pirelli-p-zero-tyre-for-the-all-electric-ford-mustang-mach-e-gt-performance-edition/</link>
                        <guid>https://press.pirelli.com/tailor-made-pirelli-p-zero-tyre-for-the-all-electric-ford-mustang-mach-e-gt-performance-edition/</guid><pp:caseid>489339</pp:caseid><pp:subtitle>P ZERO ENHANCES THE SPORTING CHARACTERISTICS OF THE ZERO TAILPIPE EMISSIONS MUSTANG MACH-E, AND HELPS IMPROVES COMFORT WITH REDUCED ROAD NOISE AND EXTENDED RANGE THANKS TO LOW ROLLING RESISTANCE</pp:subtitle><description><![CDATA[<p style="text-align:justify;"><i><span>Milan, 11 January 2022 </span></i><span>– Pirelli tyres equip the new 2021 Ford Mustang Mach-E GT Performance Edition, the fastest and most powerful version of the first all-electric SUV produced by the Blue Oval.</span></p><p style="text-align:justify;"><span>A new technical collaboration between the two companies has resulted in a specific Pirelli P Zero tyre, part of a family of Ultra High Performance tyres that offer the right balance between driveability and comfort, maintaining the sporty feel that’s typical of the Mustang thanks to Pirelli’s know-how that comes directly from the world of motorsport.</span></p><p style="text-align:justify;"><b><span><strong>P ZERO FOR ELECTRIC POWER</strong></span></b></p><p style="text-align:justify;"><span>The tyres developed for the Mustang Mach-E GT Performance Edition are available in 245/45R20 103Y XL size with ‘Elect’ markings on the sidewall, which denote Pirelli tyres dedicated to electric and hybrid vehicles, whose performance is strongly influenced by the tyres. Thanks to the technical specifications of the compounds and structure, Pirelli tyres with ‘Elect’ markings offer a number of advantages: low rolling resistance to increase driving range, reduced noise levels to improve driving comfort, immediate grip to cope with the instant torque generated by electric motors, and a specific structure to support the weight of a battery-powered vehicle.</span></p><p style="text-align:justify;">These original equipment tyres for Ford’s new zero tailpipe emissions sporting SUV, created according to Pirelli’s ‘perfect fit’ philosophy, allows drivers to fully enjoy the performance of the all-wheel drive machine equipped with two electric motors: one at the front of the car and one at the rear. These are designed to help improve performance and tackle the most challenging driving conditions both in the dry and the wet, thanks to a perfect car and tyre package. The car distributes the torque from the motors to each axle independently, providing more reactive acceleration and sharper handling compared to the standard rear-wheel drive. Pirelli’s engineers have created P Zero tyres for the Mach-E GT Performance Edition to put the accent on performance, as well as the highest standards of driveability and comfort.</p><h5 style="text-align:justify;"><em><i><span>Published on: 11 January 2022, 11:20&nbsp;CET</span></i></em></h5>]]></description><category><![CDATA[news,Car,Pzero,Elect]]></category>
            <pubDate>Tue, 11 Jan 2022 11:20:07 +0100</pubDate>
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                        <title>PIRELLI EQUIPS ONE IN THREE ELECTRIC CARS AT THE MUNICH IAA MOBILITY SHOW</title>
                        <link>https://press.pirelli.com/pirelli-equips-one-in-three-electric-cars-at-the-munich-iaa-mobility-show/</link>
                        <guid>https://press.pirelli.com/pirelli-equips-one-in-three-electric-cars-at-the-munich-iaa-mobility-show/</guid><pp:caseid>473273</pp:caseid><description><![CDATA[<p align="center" style="text-align:center"><span><span><span><strong><span><span><span><span>PIRELLI P ZERO, CINTURATO AND SCORPION TYRES ON THE LATEST ECOLOGICAL CARS AND CONCEPTS</span></span></span></span></strong></span></span></span></p><p align="center" style="text-align:center"><span><span><span><strong><span><span><span><span>FSC-CERTIFIED PIRELLI TYRES ON DISPLAY FOR THE FIRST TIME</span></span></span></span></strong></span></span></span></p><p style="text-align:justify"><span><span><span><em><span><span>Milan, September 9, 2021</span></span></em> <span><span>&ndash; The world&rsquo;s leading carmakers at the 2021 International IAA Mobility Show in Munich have chosen Pirelli tyres for their most sustainable cars. Nearly one in three electric cars (29%) at the show and on the road in Munich use Pirelli P Zero or Scorpion tyres. With some of these tyres containing Elect technology, designed for cars with zero or low emissions, Pirelli&rsquo;s Cinturato P7 tyres are also at the show on the BMW 320e hybrid and 3 Series models.</span></span></span></span></span></p><p style="text-align:justify"><span><span><span><strong><span><span>COMPLETING THE LOOK OF THE LATEST CAR MODELS</span></span></strong></span></span></span></p><p style="text-align:justify"><span><span><span><span><span>P Zero tyres with Elect markings are Ultra High Performance (UHP) tyres that combines Pirelli&rsquo;s experience in motorsport with Elect; technology, chosen to equip cars such as the Porsche Taycan, Ford Mustang Mach-E GT, Polestar 1, BMW iX and the new Mercedes-Benz EQE, at the show in Munich. The P Zero Elect tyres are also fitted on the concept car Audi Grandsphere Concept and Mercedes-Benz Concept EQG; as well as the new Mercedes-Benz EQB and Ford Mustang Mach-E 4X.</span></span></span></span></span></p><p style="text-align:justify"><span><span><span><span><span>The models from the Scorpion family &ndash; tyres that are designed for SUVs and crossovers &ndash; are also showcased on other new releases in Munich, such as the Volkswagen ID.4 GTX and ID.5 GTX, the Volvo XC90 plug-in Hybrid and the Jaguar EV400 AWD, as well as the Mercedes-Benz EQCc 400 4matic AMG Line.</span></span></span></span></span></p><p style="text-align:justify"><span><span><span><strong><span><span>ELECT: MORE RANGE, QUIET, AND GRIP</span></span></strong></span></span></span></p><p style="text-align:justify"><span><span><span><span><span>Pirelli Elect tyres are characterised by a package of specific technologies for electric and plug-in hybrid cars: low rolling resistance to increase range, decreased road noise to improve comfort, immediate grip to deal with instant torque, and the right structure to support the weight of a battery-powered vehicle. These have been developed by Pirelli together with the world&rsquo;s leading carmakers to meet the specialised technical demands of electric and plug-in hybrid vehicles according to Pirelli&rsquo;s &lsquo;perfect fit&rsquo; philosophy, with a specific compound, structure and tread pattern design for each car.</span></span></span></span></span></p><p style="text-align:justify"><span><span><span><strong><span><span>THE WORLD&rsquo;S FIRST SET OF FSC-CERTIFIED TYRES</span></span></strong></span></span></span></p><p style="text-align:justify"><span><span><span><span><span>The world&rsquo;s first Forest Stewardship Council (FSC) certified tyres on show for the first time, the Pirelli P Zero tyres which contain FSC-certified* natural rubber and rayon are fitted on new BMW iX5 Hydrogen and BMW X5 xDrive45e Plug-In Hybrid. FSC forest management certification confirms that plantations are managed in a way that preserves biological diversity and benefits the lives of local people and workers, while ensuring it sustains economic viability. The complex FSC chain of custody certification process verifies that FSC-certified material has been identified and separated from non-certified material as it makes its way along the supply chain, from the plantations to the tyre manufacturer</span></span></span></span></span></p><p style="text-align:justify"><span><span><span><span><span><span>* FSC License Code: FSC N003618</span></span></span></span></span></span></p><h5 style="text-align:justify"><em><span>Published on: 9&nbsp;September&nbsp;2021, 15:25&nbsp;CET</span></em></h5>]]></description><category><![CDATA[news,Car,Elect,Pzero]]></category>
            <pubDate>Thu, 09 Sep 2021 15:25:24 +0200</pubDate>
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                        <title>PIRELLI LAUNCHES ITS FIRST TYRE WITH THE NEW ‘HL’ HIGH LOAD MARKING FOR ELECTRIC OR HYBRID CARS AND SUVS</title>
                        <link>https://press.pirelli.com/pirelli-launches-its-first-tyre-with-the-new-hl-high-load-marking-for-electric-or-hybrid-cars-and-suvs/</link>
                        <guid>https://press.pirelli.com/pirelli-launches-its-first-tyre-with-the-new-hl-high-load-marking-for-electric-or-hybrid-cars-and-suvs/</guid><pp:caseid>465022</pp:caseid><description><![CDATA[<p align="center" style="text-align:center"><span><span><strong><span>LUCID AIR IS THE FIRST CAR TO USE THIS NEW HL TYRE</span></strong></span></span></p><p align="center" style="text-align:center"><span><span><strong><span>THE NEW TYRE FOR THE AMERICAN ELECTRIC SEDAN FEATURES ELECT AND PNCS TECHNOLOGIES, AS WELL AS THE NEW &lsquo;HL&rsquo; MARKING</span></strong></span></span></p><p align="center" style="text-align:center">&nbsp;</p><p style="text-align:justify"><span><span><em><span><span>Milan, 15 July 2021</span></span></em> <span><span>&ndash; Pirelli presents its very first high load index tyre: a new type of tyre dedicated primarily to electric or hybrid cars and SUVs. Made to support the weight of new vehicles equipped with batteries, the tyre is perfect for heavier vehicles, such as electric cars. It is designed to provide low rolling resistance as well as a high level of driving comfort.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>The new tyre features the HL (high load) marking on the sidewall as an indication of its capabilities and is able to support 20% more weight compared to a standard tyre</span></span> <span><span>and 6-9% more weight than an extra load XL tyre of the same size.</span></span></span></span></p><p style="text-align:justify"><span><span><strong><span><span>LUCID AIR WITH THE P ZERO HL FEATURING ELECT AND PNCS TECHNOLOGY</span></span></strong></span></span></p><p style="text-align:justify"><span><span><span><span>The Lucid Air will be the very first car to use the new Pirelli HL tyres. The Pirelli P ZERO for this model will be available in the following sizes: HL 245/35R21 99 Y XL on the front axle and HL 265/ 35R21 103 Y XL on the rear axle, specifically designed for the new luxury electric sedan produced and sold later this year in the United States of America. In accordance with Pirelli's &lsquo;Perfect Fit&rsquo; strategy, the P ZERO tyres for the Lucid Air have been jointly developed with the car manufacturer, to fully meet the required performance standards. To identify the specific design for the American manufacturer, these tyres will be marked &lsquo;LM1&rsquo; on the sidewalls.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>Pierangelo Misani, Pirelli's Senior Vice President of R&D and Cyber, said: &ldquo;The search for cutting-edge technical solutions has always been at the very heart of Pirelli's business. The attention we devote to all new forms of sustainable mobility now leads us to technology that is capable of anticipating the future demands of car manufacturers for their new electric and hybrid vehicles, which increasingly require specialised performance from tyres.&rdquo;</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>&ldquo;Lucid Air represents a technological breakthrough in terms of efficiency and performance. The new Pirelli HL tyres are integral to achieving such benchmarks,&rdquo; said Eric Bach, SVP of Product and Chief Engineer at Lucid Motors.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>These bespoke P ZEROs will also benefit from Pirelli Elect and PNCS technologies. Pirelli Elect offers low rolling resistance to increase range, reduced rolling noise to maximise comfort, and a compound engineered for grip to respond to the instant torque demands of the electric transmission, as well as a structure capable of supporting the weight of the battery pack. To further increase interior comfort, PNCS technology which consists of a special sound-absorbing material placed within the tyre, helps deaden air vibrations that would otherwise be transmitted to the inside of the vehicle. The benefits of this system can be felt both inside and outside the car.</span></span></span></span></p><h5 style="text-align:justify"><em><span>Published on: 15 July&nbsp;2021, 10:27&nbsp;CET</span></em></h5>]]></description><category><![CDATA[news,Products,Car,Pzero,Elect]]></category>
            <pubDate>Thu, 15 Jul 2021 10:27:00 +0200</pubDate>
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