The new PIRELLI 47 maxi-rib, depicted on a LED wall, also celebrates the company's more than twenty-year collaboration with Sacs Tecnorib.

Milan – 21 april 2026. Milan Design Week 2026 will see the debut of the Pirelli-specific versions of the "Kutyna" chair and the "LaFlaminia" lamp, patented and designed by interior designer Pier Paolo Rauco, founder of the Roman studio Archi.mo.ra. The two pieces of furniture inaugurate a collaboration based on shared values, including Italian style, attention to detail, and the ability to reinterpret the past with a modern twist.

Design Week also represents the ideal setting to showcase the partnerships of Pirelli Design - the Group's division dedicated to design and lifestyle projects - with other leading brands in the sector, through product displays and light installations in various areas of the city.

Kutyna and LaFlaminia: inside the project

Among the new additions to Milan Design Week are the PIRELLI-branded versions of Kutyna and LaFlaminia: two seemingly simple creations that embody years of experimentation and design expertise.

Kutyna is a retractable telescopic chair, inspired by the telescopic drinking glass popular in Italy between the 1960s and 1980s. It can be fully closed, serving as a coffee table, or adjusted in height to become a stool, thanks to a refined mechanical system that ensures stability and safety in any configuration. The project is characterized by a high level of engineering, and each element is assembled and finished by hand, in a process that combines technology and Made in Italy craftsmanship. The frame is made of transparent polycarbonate, with a chrome-plated tubular footrest. Among the options is a version with energy-efficient LED lighting. The same design principle is behind LaFlaminia, a height-adjustable lamp that uses the same patented telescopic system. The device allows you to change the shape, height and diffusion of the light, adapting to different furnishing needs.

Pirelli's Distinctive Elements

The Pirelli-customized Kutyna and LaFlaminia versions introduce functional and material details that recall the tyre manufacturer's universe. These include the rubberized finish of the base and top -embellished with the gray Pirelli parenthesis logo - the black seat cushion finished with a yellow Pirelli trim, and the yellow cover for the charging port for the light featuring the P lunga logo.

The PIRELLI-branded Kutyna and LaFlaminia will be presented on Thursday, April 23rd, during a Fuorisalone event at the Bulgari Hotel. They will also be on display throughout Design Week in the COIN shop windows on Corso Vercelli in Milan, inside the store in Piazza Cinque Giornate, and in the Kutyna temporary store in the Brera district. The products will be available for purchase starting in July on the Kutyna website (https://kutynaofficial.com/en) and in major COIN department stores.

Archi.mo.ra is licensee for the trademarks , and  .

Pirelli Design in Milan

Pirelli is also a key player at Milan Design Week through Pirelli Design, with activities throughout the city highlighting its various partnerships. The Interni showroom on Via Turati features, in addition to a Formula 1 show tyre, three PIRELLI-branded products: the "Ciclotte" designer exercise bike created by Multi Design, the CRISTALLINO TECKELL per Pirelli luxury foosball table, and the iXOOST "Pirelli P Zero Sound" Bluetooth speakers. All the products are distinguished by motorsport-inspired elements, such as colors and graphics that pay homage to the tyres used in the world's top automotive competition, for which Pirelli is the sole supplier. Finally, until April 30, LED walls dedicated to the PIRELLI 47 maxi-rib, the latest addition to the PIRELLI SPEEDBOATS range, the result of over twenty years of collaboration with Sacs Tecnorib, will be on display in various areas of Milan.

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About Pirelli Design

In line with Pirelli's strategic focus on the Premium and Prestige segments, Pirelli Design creates targeted projects in collaboration with partners of excellence in their respective fields to deliver products that are both unique and distinctive. Pirelli Design's three business areas are: licensing, which includes collaborations with prestigious brands in fields ranging from sailing to skiing, from watches to sports equipment; merchandising, with collections dedicated to motorsports and corporate heritage; and lifestyle, with capsule collections inspired by the Pirelli universe and geared towards positioning in the high-end segment.

Published on: 21 April 2026, 10:25 CET

Milan, 10 March 2025 – Pirelli Design teaming up with world-renowned designer Denis Dekovic

to create collections, as part of the new lifestyle project, that blend high-performance heritage with bold and modern design.

The lifestyle business area complements the other two main activities of Pirelli Design: merchandising, with collections dedicated to motorsport and corporate heritage, and licensing, which includes collaborations with prestigious brands ranging from the world of sailing to skiing, from watchmaking to sports equipment.

With three decades of shaping the future of sportswear, Dekovic brings his visionary approach to Pirelli, crafting exclusive pieces that embody precision, performance, and prestige - a reflection of Pirelli’s pursuit of excellence, both on and off the track.

FROM THE TRACK TO THE STREETS: A HIGH-PERFORMANCE COLLABORATION

The partnership debuts with the Special Edition Podium Caps, worn by Formula 1^® drivers on the podium of 14 Grand Prix of the 2025 season and designed with quality materials, precision engineering and an unmistakable connection to racing culture. The first products will be purchasable in the next months on a dedicated e-commerce platform (https://store.pirelli.com/) and in selected premium retail stores worldwide.

The collaboration continues throughout the year, unveiling Capsule Collections: a premium lineup of apparel and accessories that merge motorsport aesthetics with cutting-edge materials and contemporary design. Each launch will feature meticulously crafted pieces, inspired by Pirelli’s passion for speed and technological innovation.

WHAT THEY’RE SAYING

“With Denis Dekovic, we’re fusing our passion for performance with a bold, design-forward approach to lifestyle. Every stitch, every material, and every detail in this collection reflects Pirelli’s relentless pursuit of innovation and excellence.”

— Marco Maria Tronchetti Provera, SVP Pirelli Design & Assets Conversion

“Pirelli’s legacy is built on innovation, precision, and pushing boundaries—just like great design. Collaborating with Pirelli means blending speed with storytelling, channeling that relentless drive into pieces that honor motorsport heritage while embracing a bold, modern vision. Every detail in this collection reflects the passion, performance, and fearless creativity that define both racing and design at the highest level.”

— Denis Dekovic

SPECIAL EDITION PODIUM CAPS

The Special Edition Podium Caps designed by Denis Dekovic pay tribute to 14 Formula 1^® Grand Prix events, each design infused with the colors, culture, and heritage of its host country. Inspired by the same engineering principles that drive Pirelli’s race-winning performance, these caps combine quality materials, premium craftsmanship, and bold aesthetics, ensuring they are as striking as they are collectible.

The first models available on the new dedicated e-commerce website will be those created for the first three Grand Prix of 2025 season: Australia (16 March), China (23 March) and Japan (6 April).

DISCOVER THE COLLECTION AT https://store.pirelli.com/

Published on: 10 March 2025, 10:45 CET