TRACK TEMPERATURES HIGHER THAN AT THE LAST RUSSIAN GP, ONLY SIX MONTHS AGO

JUST UNDER A SECOND SEPARATES THE SOFT FROM THE SUPERSOFT COMPOUND, SETTING THE SCENE FOR MANY STRATEGIC OPTIONS

While track temperatures in the Russian spring were warmer than when the race was last held in autumn six months ago, the essential characteristics of the Sochi circuit remained: rapid evolution, as the ‘green’ track had more rubber laid on it, and a very smooth surface, which kept tyre wear and degradation to a minimum. Most of the drivers used the supersoft tyre already in FP1, which proved to be well suited to the track layout, and was used to set the fastest time in both sessions today. Paul Hembery, Pirelli motorsport director: “Soft and supersoft tyres were seen in both sessions today, and different strategic choices from Mercedes and Ferrari about how those tyres were used. With just under a second between the two compounds, the supersoft seems set to be the qualifying tyre tomorrow, and it will be interesting to see whether or not the medium tyre comes into play during the race weekend at all. We’ve got plenty of data to look at now, but initial indications suggest that a one-stopper could well be possible here: although it’s unlikely to be quickest way. This all depends on track evolution though: a hallmark of Sochi that will continue throughout the weekend.”

FP1 - BEST TIME PER COMPOUND

FP2 - BEST TIME PER COMPOUND

LONGEST STINTS OF THE DAY

Tyre statistics of the day:

* The above number gives the total amount of kilometres driven in FP1 and FP2 today, all drivers combined. ** Per compound, all drivers combined. Minimum prescribed tyre pressures: 23 psi (fronts) 19.5 psi (rears) Pirelli fact of the day: Prior to Sochi’s inauguration in 2014, the Grand Prix of St Petersburg was held twice in 1913 and 1914. The first race was won by Russian driver Georgy Suvorin in a Benz, while Germany’s Willy Scholl won the second race, also in a 35-horsepower Benz. Spotted in the paddock today: Sergey Sirotkin. The 20-year-old Russian, who had been formerly tipped for a Sauber race drive in 2014, drove for Renault in FP1 this morning, setting a respectable 13th-fastest (which was actually faster than his team mate). Currently competing in GP2, he is targeting a return to F1 next season. For more information: please visit our all-new website, which is regularly updated with exclusive in-depth features, news and reviews. To find out more, please visit: www.pirelli.com/global/en-ww/russia-2016-practice

BETWEEN TWO AND THREE PIT STOPS EXPECTED: MEDIUM TYRE EXPECTED TO BE MAIN RACE TYRE

TYRE WEAR AND DEGRADATION REMAINS WITHIN EXPECTATIONS ON CHALLENGING INTERLAGOS CIRCUIT

Mercedes driver Nico Rosberg has set pole for the Brazilian Grand Prix using the Pirelli P Zero Yellow soft tyre, nominated together with the P Zero White medium this weekend. With just over a second separating the two compounds, a number of different strategies are possible for the race tomorrow. Many competitors are expected to stop twice, but a three-stopper is also very possible. With only a small percentage probability of rain at the start of qualifying, the track remained dry throughout all three sessions. Dry weather should be the case for tomorrow’s race as well, with the short lap and heavy traffic around Interlagos making strategy all the more important when it comes to gaining track position. Just a tenth of a second separated the two Mercedes drivers in this morning’s final free practice session and their battle continued throughout qualifying. All the drivers completed Q1 on the soft tyre (with all but two of them having run a set of mediums at the start of the session). Qualifying then continued using only the soft compound, as the drivers prioritised saving the more durable medium for the race. Lewis Hamilton (Mercedes) and Romain Grosjean (Lotus) did not use any medium tyres during the qualifying session at all. Lap times were generally slower than they had been in the equivalent sessions last year, mostly due to the new kerbs at Interlagos, which are much higher than they used to be and do not allow the drivers to go over them. Track temperatures peaked at 50 degrees centigrade for the all-important top 10 shoot out: the hottest seen all weekend. Most drivers completed two runs in Q3, using a set of fresh soft tyres for the final run that decided pole – which went to Rosberg for the fifth consecutive time. Paul Hembery, Pirelli motorsport director: “Although Interlagos takes a lot out of the tyres, which is why we’re expecting two or three stops tomorrow, the wear and degradation levels are where we would expect them to be at during this stage of the weekend. The biggest factor in the lap time has appeared to be the new layout with the kerbs, which the drivers have had to get used to since they experienced them for the first time yesterday. Track temperatures have been warm, but still nothing like the very hot conditions we found last year in qualifying. With quite a clear performance gap between the two compounds and dry weather, we’re set for a few different strategy options tomorrow, which the teams will be calculating carefully tonight.” The Pirelli strategy predictor: With wear and degradation levels lower than one year ago on this circuit, two different two-stop strategies are theoretically the quickest options for the 71-lap race tomorrow, although a three-stop is possible as well, depending on factors such as traffic and track position. A three-stopper would be: start on the soft tyre and then change to soft again on laps 15 and 30, before moving to mediums on lap 46 to the end. The two quickest two-stoppers are: start on soft, change to medium on lap 17, medium again on lap 44. Alternatively: start on medium, change to soft on lap 27 and then medium on lap 44. The time difference between these three strategies is minimal.

SHORT CIRCUIT LAYOUT IN AUSTRIA LEADS TO LOW WEAR AND DEGRADATION, WITH JUST 0,7 SECOND BETWEEN THE TWO COMPOUNDS

COOL WEATHER FOR FREE PRACTICE: RAIN EXPECTED AT SOME POINT DURING THE REMAINDER OF THE WEEKEND

Ferrari driver Sebastian Vettel set best time at the end of free practice with the PZero Red supersoft tyre. Despite skies that threatened rain, both free practice sessions today remained dry, with FP2 – run at the same time as the qualifying and the race – getting underway with 22 degrees of asphalt temperature and lately reaching 25°. The rapid warm-up of the supersoft tyre meant that drivers were able to extract the maximum performance from the compound straight away, even though conditions remained ‘green’ and slippery during the first free practice session in particular, during which only the soft tyre was used. Ferrari driver Kimi Raikkonen was the first to try the supersoft tyre this afternoon, 30 minutes into the hour and a half session. As more drivers switched to the softer compound for race and qualifying simulations, a performance gap of 0.7 second between the two tyres was recorded. Tyre wear and degradation was low during both sessions, and is set to decrease for the rest of the weekend as more rubber is laid down and the cars slide less. However, there is a risk of rain throughout the rest of the weekend – particularly for tomorrow’s qualifying session – that could have a profound effect on race strategy, with the only up to data from the circuit existing from last year, when Austria returned to the championship. As a result, teams sought to maximise the dry running today and run through as many different scenarios as possible, in order to be as best prepared as they can be for any possibility. Paul Hembery, Pirelli Motorsport Director: “It’s a short lap here at the Red Bull Ring, taking less than 70 seconds to complete. We’ve seen the load on the tyres to be quite low, and a performance gap of 0.7 second between the two compounds. The biggest factor though will be the weather: there’s a risk of rain tomorrow and a slightly smaller possibility of rain on race day. This would clearly have a major effect on tactics, so all the signs are for an unpredictable weekend.”

Tyre statistics of the day:

* The above number gives the total amount of kilometres driven in FP1 and FP2 today, all drivers combined. ** Per compound, all drivers combined. Pirelli fact of the day: In the circuit's history as first the Osterreichring and then the A1-Ring, Alain Prost is the most frequent winner of the Austrian Grand Prix. The four-time world champion triumphed on three occasions, winning first for Renault in 1983 and then with McLaren in 1985 and 1986.

LIMITED DEGRADATION FROM THE START OF THE WEEKEND ON A TRACK SURFACE  HOT ENOUGH TO COOK AN EGG

DIFFERENT TACTICS FOR MERCEDES AND SPLIT STRATEGIES FOR HAMILTON AND ROSBERG: ON THE PODIUM FOR THE SECOND TIME THIS YEAR

Four-time world champion Sebastian Vettel took the first win for Ferrari since Spain in 2013 and his own first victory since Brazil in 2013, using a two-stop strategy in the hottest possible conditions and on very abrasive asphalt to finish in front of both Mercedes drivers. Vettel started on the P Zero White medium tyres and stopped for the mediums again on lap 17, finishing the race on the P Zero Orange hard compound from lap 37. His fourth victory in Malaysia – the 40th of his career – means that he is now the most successful driver in the history of the Malaysian Grand Prix. Mercedes driver Lewis Hamilton, who started from pole, used a three-stop strategy en route to second. His team mate Nico Rosberg adopted a different three-stop strategy to finish third: ending the race on the medium whereas Hamilton’s last stint was on hard. The race got underway in track temperatures of 56 degrees centigrade: similar to the hottest conditions seen throughout last season. Despite driving on a surface hot enough to fry an egg – as proven by Pirelli on its Instagram account – there was no blistering or graining seen on the tyres that finished the race. All the drivers started the race on the medium compound, with the exception of the two McLaren drivers, who started on the hard tyre and got into the points before retiring. An early three-lap safety car period helped to contain tyre degradation but also provided an opportunity to switch to fresh tyres, which was taken up by many of the frontrunners, while the Ferrari of Sebastian Vettel stayed out. The Mercedes of Lewis Hamilton and Nico Rosberg both made an early stop, switching to the hard tyres. Vettel pitted from the lead for his first stop, emerging in third place behind the Mercedes drivers, and then used the speed of the medium tyre to close in on the leader and regain the advantage. The German’s second and final stop for the hard compound fed him back into second place behind Hamilton, setting up a successful run to the finish after his Mercedes rival pitted for the hard tyre one lap later, following a race that revolved around tyre strategy. Toro Rosso’s Max Verstappen used a three-stop strategy to become the youngest ever driver to score points in a Formula One race at 17, comprehensively beating the record previously held by Daniil Kvyat. A three-stop strategy also helped Ferrari’s Kimi Raikkonen to climb to fourth at the finish from the very back, having had to pit on the opening lap after a rear tyre was punctured following contact from another competitor. Pirelli’s motorsport director Paul Hembery said: “I think we did our bit today. We saw a great strategic battle between Ferrari and Mercedes, with two different approaches to the race, which were also influenced by an early safety car period. Despite the highest track temperatures we are likely to see all year, the tyres did not suffer from blistering or graining, enabling a two-stop strategy to be not only possible, but victorious. The different tyre strategies available set up an exciting battle for the race victory and underlined the difference that using the tyres to the best effect can make. Congratulations to Ferrari and Sebastian Vettel for a truly memorable victory.” Fastest times of the day by compound:

Longest stint of the race:

Truth-O-Meter We predicted a three-stopper as being the safest strategy to guard against degradation, although there was theoretically very little time difference between that and two stopper: depending on how much performance can be extracted from the tyres. Our theory proved to be correct, as Ferrari managed degradation sufficiently to make two stops the winning choice. We said that the best two-stopper would be to start on the medium and then stop for the hard on laps 15 and 37. Vettel went one better than our prediction by completing two stints on the medium tyre before switching to the hard for the final stint.

TROPICAL CLIMATE MAKES IT LIKELY FOR 2015 CINTURATO INTERMEDIATE AND FULL WET TYRES TO MAKE THEIR COMPETITIVE DEBUT

FASTER LAP TIMES GIVE EVEN MORE WORK TO THE TYRES IN SEPANG

The Malaysian Grand Prix: an abrasive surface with high heat and humidity makes this race a true test for drivers, cars and tyres. Nearly every afternoon there is an intense downpour, making it likely to see the Cinturato tyres in competitive action for the first time this year. Paul Hembery, Pirelli motorsport director: “The Australian Grand Prix two weeks ago confirmed what we saw in testing: lap times that are two seconds or more faster this year compared to last year, in every session. This exponentially increases the workload on the tyres: something that will be particularly in evidence at Sepang, which has some of the most abrasive asphalt we race on all year and a number of fast corners that take a lot of energy out of the tyres, as well as high ambient temperatures. For all these reasons, we have chosen the two hardest tyres in our range this weekend: P Zero Orange hard and P Zero White medium, as has always been the case in Malaysia since we returned to Formula One in 2011. We should see a return to at least two stops per car in Malaysia – perhaps more if the weather gets in the way ­– after an early safety car meant that unusually most drivers stopped only once in Australia. Wear and degradation is traditionally very high in Sepang, so managing the tyres and the strategy carefully will be key to success.” The biggest challenges for the tyres: Malaysia has got everything it takes to make life difficult for tyres: fast corners with big lateral loads, rough asphalt, high ambient temperatures and a bumpy surface (as the track was originally built on a swamp). As a result, both mechanical and thermal degradation are important factors. The cars tend to run high downforce in Malaysia, adding vertical forces to the varied demands faced by the tyres. Because it rains almost on a daily basis in Sepang, the rubber laid down on the circuit tends to get washed away between each session. This makes the pattern of track evolution quite hard to predict, and also increases the risk of race stoppages and safety cars (the Malaysian Grand Prix has been halted early on more than one occasion). Drainage is a problem, leading to pools of standing water. If it does rain during the race, judging the crossover point could make the difference between winning and losing. This is the point at which it becomes faster to switch from one type of tyre to another. With very little wet running so far this year, teams will prioritise gathering information on crossover points if it rains during free practice: data that could be crucial for the race. The most stressed tyre in Malaysia is the front-left, so this is the one that the drivers will have to watch: especially at the beginning of the race when the cars are fuel-heavy and it is easy to lock up and take life out of the tyres. Last year’s strategy and how the race was won: The top two finishers in Malaysia last year (Lewis Hamilton and Nico Rosberg) used exactly the same three-stop strategy: three stints on the medium tyre followed by a short stint on the hard tyre at the end. They fought closely for the lead, with tyre strategy proving crucial to their battle, while the highest-placed two-stopper was Nico Hulkenberg in fifth. The race lasts 56 laps. Expected performance gap between the two compounds: 1.0-1.2 seconds per lap. Expected weather conditions for the race: Temperatures between 24 and 34 degrees centigrade and 80% humidity, with a high risk of heavy rainfall during the late afternoon. The Pirelli team choose their race numbers: #27, Mario Isola (Pirelli racing manager) “I would choose 27, as it was Gilles Villeneuve’s number when I was first getting into Formula One, at the end of 1980 when I was 11 years old. And from then on, I was constantly badgering my father about racing, until he gave in and bought me a kart, which I raced with number 27. Since then 27 has always been my lucky number.” Who we’re following on Twitter this week: @f1bastard. One of the most irreverent, politically incorrect but hysterically funny accounts on Twitter. Nobody is spared his acerbic insights, which more often than not are painfully true. Worth a visit for those moments when Formula One takes itself too seriously. The tyre choices so far this year:

BARCELONA TEST CONFIRMS INCREASE IN PERFORMANCE OF 2015 CARS: A NUMBER OF DRIVERS INSIDE LAST YEAR’S POLE POSITION

PIRELLI CONFIRMED AS TITLE SPONSOR OF FORMULA 1 GRAN PREMIO DE ESPAÑA and FORMULA 1 MAGYAR NAGYDÍJ 2015

“Once again in Barcelona, as was the case at the first test in Jerez, we had quite cool weather and a sprinkling of rain, but the teams were still able to get through a considerable testing distance, with all the compounds apart from the full wet tried out, although there was very little significant running on the intermediate. Montmeló is well known as a technical and wide-ranging circuit, which makes it an ideal test venue to investigate every aspect of tyre behaviour. It’s still too early to draw too many conclusions about the year ahead, but the lap times already indicate that the cars are even faster this year, with many of the testing times comfortably inside last year’s pole position. The teams were able to work through quite a varied programme, including pit stop procedure, in order to acquaint themselves with the characteristics of the 2015 Pirelli range, and match them to their new cars. This work will continue during the next test in Barcelona, which takes place from next Thursday onwards, and is the final opportunity for the teams to prepare their cars before the first grand prix of the season. At this time, we’re also pleased to announce that as was the case last year, Pirelli will be the Title Sponsor of the Formula 1 Gran Premio de España in May, and the Formula 1 Magyar Nagydíj 2015 in July.” Paul Hembery, Pirelli motorsport director In addition to the usual 2015 tyre range, teams were also able to try out a prototype medium at Barcelona, which is being assessed by Pirelli for development purposes. Any teams that had not used their allocation of ‘winter hard’ prototypes at Jerez were also allowed to carry them over to Barcelona. Each team is allocated a total of 110 sets of tyres for testing purposes throughout 2015; down from 135 sets last year. Fastest laps and tyre choices per day:

After four days of testing a total of 3134 laps were covered, with the performance gains in evidence compared to last year’s Spanish Grand Prix pole time of 1m25.232s. This year’s Pirelli tyres feature a new rear construction, which distributes temperature more evenly and also contributes to a reduction in lap time. One more four-day test session will follow at Barcelona next week from February 26-March 1. Testing statistics: Tyre sets brought to Barcelona: 398 (18 supersoft; 56 soft; 135 medium; 51 hard; 70 intermediate; 44 full wet, 18 prototype medium, 6 winter hard) Tyre sets used: 261 (11 supersoft; 56 soft; 126 medium; 35 hard; 9 intermediate; 0 full wet, 18 prototype medium, 6 winter hard) Longest run per tyre:

Red Bull driver Sebastian Vettel has claimed pole position for the United States Grand Prix, having set a time of 1m36.338s on Pirelli’s P Zero White medium tyre, which is nominated along with the P Zero Orange hard tyre this weekend. It was the 44^th pole of the newly-crowned champion’s career and his eighth of the season.

Qualifying got underway in ambient temperatures of 27 degrees with a strong wind. Williams driver Valtteri Bottas went fastest in Q1 on the medium compound tyres, which all the drivers who completed a second run used by the end of the session. The Lotus drivers both did only one run while all the other teams completed two runs. Both Red Bull drivers used just one set of hard tyres during Q1 and this enabled them to save their allocation of medium tyres for the rest of qualifying and the race.

All the drivers who went through to Q2 used the medium tyres from the beginning of the session, with Vettel leading his team mate Mark Webber by the end of the session as track temperatures fell slightly.

The final top 10 again used the medium tyre only during Q3. Vettel set pole position on his second run, in the closing seconds of the session – having made the difference over his team mate in the last sector of the lap.

The final free practice session this morning was another Red Bull one-two, with Vettel leading Webber. Mercedes’s Lewis Hamilton was third, with the top times coming right at the end of FP3 when the drivers ran qualifying simulations on the medium tyres.

Pirelli’s motorsport director Paul Hembery said: “Our tyre choice here is on the conservative side, which means that getting the tyres up to the right temperature was important. That was not necessarily an easy task today as the track temperature actually fell slightly during the session, which is not the normal pattern we see in qualifying. With variable winds and temperatures throughout the afternoon, it wasn’t a particularly easy session for anybody. The track has still been evolving today, but tyre wear and degradation should not be a considerable factor for the race with either compound. As a result, we will probably see just one pit stop for most runners, as was the case last year.”

The Pirelli mystery strategy predictor:

One stop is theoretically the quickest way to complete the 56-lap United States Grand Prix. The fastest strategy should be to start on the medium, change to the hard on lap 19 and then continue to the finish.

An alternative (resulting in the same overall race time) is to start on the hard tyre, change to the medium on lap 37, and then go to the finish.

Some drivers may try a two-stop strategy, if they feel there is enough speed in the car to make it work. In this case, the fastest strategy is to start on the medium tyre, change to the hard tyre on lap 10, and then change to the hard again on lap 33.

Fastest compounds in FP3:

Top 10 tyre use:

Longest stint of the race:

Truth-O-Meter: The winning four-stop strategy proved to be different to the three-stopper that we had predicted. But the rain that fell at the start of the race altered all the strategy predictions, obliging the teams to do an initial stint on wet weather tyres. Having completed his intermediate stint, Vettel moved onto a new set of medium tyres on lap five, followed by a new set of hard tyres on lap 22, another new set of hards on lap 32 and a final set of medium tyres on lap 42. This was a variation on what we had predicted to be the fastest strategy yesterday: starting on the medium tyre, changing to the hard tyre on lap nine, changing to the hard tyre again on lap 25, with a final stop for the hard tyre on lap 40. Vettel, however, opted for the faster medium for his final stint.

The Tyres Will Be Developed At Pirelli’s Research Centre In Milan And Produced At The Izmit Factory In Turkey, Where Pirelli’s Other Competition Tyres Are Currently Made

The Formula One Project Has No Impact On Pirelli’s Existing Financial Strategy

Milan, 24 June 2010 - The chairman of the Pirelli Group, Marco Tronchetti Provera, and Pirelli Tyre’s managing director, Francesco Gori, today presented to the media the company’s plans for supplying tyres to Formula One for the three-year period between 2011-2013. The company’s programme includes the creation of a dedicated team for the development and production of Formula One tyres. The Team of internal Pirelli human resources, will be made up of engineers and researchers who have accumulated experience at the highest levels of motorsport: creating winning products for rallying, Superbike, the Rolex Sports Car Series in North America and GT racing, as well as various one-make series. This ensures that the other divisions of the company remain focused on the ongoing business. In order to meet the Formula One teams’ requirements in terms of reliability, safety and performance, Pirelli’s engineers are already working on simulation models and tyre compounds that will be most suited to the rigours of Grand Prix racing. The Pirelli Formula One team will be an international group of people based in Milan, the home of Pirelli Tyre’s research and development department. This division has traditionally been at the heart of Pirelli’s cutting-edge technology and is formed of 1000 research engineers, working in five development centres all over the world. Pirelli Tyre allocates each year between 3 and 4% of its revenues, the highest level in the tyre industry worldwide, to research. Motorsport activities have benefited for many years from the innovations introduced to high-performance tyres by Pirelli’s Research and Development. The Formula One tyres will be produced in the motorsport department of Pirelli’s Izmit factory in Turkey, which is entirely dedicated to competition tyres. As established by the FIA (Fédération Internationale de l’Automobile), the Pirelli Formula 1 supply agreement includes development of six different types of tyre for the whole season. Four of these will be slick tyres – with different compounds to suit various dry asphalt surfaces – and one will be a rain tyre, for heavy precipitation. Finally there will be an intermediate tyre, for damp conditions and light rain. In co-operation with the teams, Pirelli is also ready to develop technical evolutions to the current tyres for the future, regarding in particular the wheel size. Today’s economic climate has enforced a realistic and collaborative approach to share out the production and logistical costs associated with supplying tyres to Formula One teams fairly. Pirelli will also invest in communications activities to leverage the technological and production values associated with Formula One, utilising resources and budget that have already been set aside for this specific purpose. Formula One will become an important showcase for the Pirelli brand along with its commercial and industrial growth, without impacting on the company’s existing financial strategy in any way. In the coming years, Formula One is expected to attract around two billion television viewers per season, with important media coverage in emerging markets as well. Pirelli’s business development and growth strategy, which is concentrated in these areas, will benefit hugely from the global visibility offered by Formula One, helping to promote the brand and maximise return on the marketing investment.

Pirelli – which has supplied tyres exclusively for the GP3 championship this year – will also supply the GP2 championship from 2011, becoming the sole provider of tyres for the most prestigious single-seater championships in global motorsport.

The Milan-based firm is already present in the World Rally Championship, the World Superbike Championship, the Rolex Sports Car Series in North America, the Motocross World Championship and several other national championships for both cars and bikes.

Milan, 23 June 2010 -  Pirelli will supply tyres to the Formula One World Championship for a three-year period between 2011 and 2013. The FIA (Fédération Internationale de l’Automobile), the Teams, represented by FOTA (the Formula One Teams Association), and Formula One’s organising body, represented by FOM (Formula One Management) have chosen Pirelli as their exclusive supplier, based on the specific proposals from the Italian company to guarantee technical and operational stability to the competitors. Following current Formula One regulations laid down by world motorsport’s governing body, the FIA, the new contract ensures that Pirelli will provide teams with six different types of tyre for the season: four slicks, with different compounds for various types of dry surfaces, one rain tyre for heavy rain, and one intermediate tyre for damp conditions or light rain. The current economic climate has led to a realistic and collaborative approach with all the teams, ensuring that manufacturing and logistical costs are shared fairly. Pirelli’s return to Formula One also has a firm eye on the future, as in full collaboration with all the teams, research into innovative new tyre developments is a vital part of this exciting programme. Pirelli is also proud to announce that it will supply the GP2 World Series – the acknowledged stepping-stone to Formula One – for the three-year period between 2011-2013. Pirelli’s latest participation at the highest levels of single-seater racing make a welcome addition to the celebrated Italian firm’s other motorsport activities including, from this year, a tyre supply agreement for the inaugural GP3 series. Pirelli will consequently become the single supplier to all the most prestigious racing championships in the world from 2011. Pirelli is planning to make important investments in corporate communications, in order to make the most of the high profile and cutting-edge technology that go hand in hand with supplying Formula One, using resources and budget that has already been set aside for this purpose. This communications campaign will principally help to support Pirelli’s increasing profile in emerging markets: Latin America, the Middle East and Asia Pacific, which are all areas frequently visted by Formula One. Consequently Formula One will become a vital calling card for the Pirelli brand, helping its commercial and industrial expansion without disrupting the company’s long-term financial strategy. The global visibility guaranteed through extensive media interest in Formula One, together with dynamic plans to leverage Pirelli’s involvement in an activity central to the company’s core business, represents a unique opportunity for the brand to maximise its return on investment. This new Formula One agreement crowns Pirelli’s historic involvement in world motorsport, which dates back to 1907 when the Italian fim won the epic Paris-Peking road race. Pirelli currently exclusively supplies some of the most important World Championships for both cars and bikes, such as the GP3 series, the World Rally Championship, the Rolex Sports Car Series in North America, the World Superbike Championship, and the Motocross World Championship. On top of this, Pirelli also supplies more than 70 other national and international championships. The last Grand Prix victory claimed by Pirelli was the 1991 Canadian Grand Prix, with Nelson Piquet driving for Benetton.

Pirelli will be available to provide further details on the tyre supply agreement at a press conference to be held during the weekend at the Grand Prix of Europe in Valencia. The date and time of the press conference will be posted on www.pirelli.com. 

More information, as well as photographs and videos, are available at: http://www.pirelli.com/web/media/press_area/default.page. 

Today’s agreement broadens collaboration between the two companies, which already includes building an industrial hub in Togliatti, with approximately 1500 employees

Pirelli and Russian Techonologies signed an Agreement on Implementation of Memorandum on Terms of Joint Venture to extend the collaboration begun in the context of the joint venture now being finalized, for production of tyres and steelcord in Russia. In addition to the plan already announced by the Parties to build a new industrial plant in the Russian region of Samara in the second half of 2010, the Agreement signed today foresees that the 50/50 jv being set up acquires an already existing factory, which is currently being identified among some potentially interesting Russian enterprises. It is foreseen that the acquisition will take place in 2010. The agreement was signed today in Rome in the presence of Russian President Dmitry Medvedev and Italian Prime Minister Silvio Berlusconi, by the Director General of Russian Technologies Sergey Chemezov and the Chairman of the Pirelli Group Marco Tronchetti Provera. The new industrial hub will be established on the territory of Togliatti industrial technology park (Samara region). The hub establishment will begin as soon as the Russian authorities make the decision on the area for production of automotive components, which is expected in the second half of 2010. The new factory will be built in two phases. In the first phase a factory for radial tyres for industrial vehicles will be built. The second phase foresees a factory to manufacture steelcord. At full capacity, the industrial hub will employ about 1500 workers. In the five-year period, the new factories together with the expected acquisition will guarantee manufacturing capacity of more than 4 million pieces, as foreseen by the initial plans. Total resources to be committed by the joint venture, in line with what has already been announced, will amount to about 300 million euros. PIRELLI GROUP Pirelli & C. SpA is the parent company, listed on the Italian Stock Exchange, of a multinational Group active in more than 160 countries with industrial experience dating back more than 135 years. Pirelli Tyre is the fifth-largest tyre manufacturer in the world in revenue terms, and is leader in the high-performance segments of the market. The company has 23 factories located around the world. Pirelli also operates in real estate with Pirelli RE, with assets mainly in Italy and Germany. Thanks to its focus on technology and research, in recent years the Group has started initiatives in industries with a high level of innovation, such as in sustainable mobility and renewable energy, with Pirelli Eco Technology and Pirelli Ambiente. The Group also includes Pirelli Broadband Solutions for broadband access.   RUSSIAN TECHNOLOGIES Russian Technologies State Corporation is a state-owned company set up by the Government of the Russian Federation in accordance with Federal Law dated 23 November 2007. The mission of Russian Technologies is to assist Russian design and manufacturing organizations to develop, produce and export high technology industrial products in domestic and international markets, and attract corporate investments in various industrial sectors. The Samara Region is located in a southeast part of the European territory of Russia, in the middle course of the Volga. It is one of the most developed industrial areas in the country and among the leading regions of the Volga Federal District. The region’s industrial complex is presented by 476 large- and medium-sized enterprises and more than 3,500 small ones. It has favorable conditions for innovative development – a significant research and production potential, a mature infrastructure for innovative activities, and a high vocational and educational level of labor. The Samara Region’s basic specialization is manufacturing activities particularly in the energy sector. The region accounts for 70% of all cars manufactured in Russia, 66% of linoleum, more than one fifth of synthetic rubbers. Bearings, petroleum products, plastics and synthetic resins are also produced in the region. The aerospace industry is also highly developed. Togliatti Industrial and Technology Park is located in a northwest part of Togliatti, on the city boundary, in close proximity to the basic industrial site of Avtovaz car maker. The plot has ideal transport accessibility by road and rail. The park plan provides for opportunities for further development and territory expansion in the southern and western directions.

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The New investments Will Allow An Overall 40% increase in Production of Tyres for Earthmoving And Agricultural Vehicles in 2010-2012

The Technology Hub for Special Vehicles Broadens The Scope of The Research Center At Santo Andre' in Brazil, And Becomes One of The Pirelli Tyre Research Centers That Represent The Core of Pirelli Research

The investments Announced Today By Pirelli Chairman Marco Tronchetti Provera At The Brazil – Italy Economic forum in The Presence of President Lula, Italian Minister Scajola,  Confindustria Chairman Marcegaglia,  and Italian Banking Association Chairman Faissola  

With The Occasion of The Economic forum, "Retratos Do Brasil" Exhibition inaugurated At The Sao Paulo Biennale, Organized for The Celebration of Eighty Years of Pirelli's Presence in Brazil

Sao Paulo, Brazil, 10 November 2009 – The Pirelli Group aims to grow further in Latin America and in Brazil, strengthening its position in the segment of tyres for earthmoving and agricultural equipment, and announced its return to worldwide export in these businesses starting from 2011. The new plans for growth in Latin America and Brazil, which are added to those announced last July for car and industrial vehicle tyres, were presented on the occasion of the II Brazil-Italy Economic Forum in the presence of Luiz Inàcio Lula da Silva, president of the Federative Republic of Brazil, Claudio Scajola, Italian minister of Economic Development, Umberto Vattani, chairman of the Italian foreign trade board, Emma Marcegaglia, chairman of Confindustria, Corrado Faissola, chairman of the Italian banking association and Marco Tronchetti Provera, chairman of the Pirelli Group. New investments, research, demand in industrial and agro vehicles segments Coherently with the strategy to strengthen in high growth segments and markets, the Group will invest overall in the construction, digging and mining and agricultural vehicles segments 100 million dollars, destined to increase manufacturing capacity and develop the most advanced technologies for radial tyres, both for agro and earthmoving equipment, in the new technology hub for special vehicles in Santo André in Brazil. The new center of excellence enlarges the technology hub at Santo André and strengthens the worldwide research and development activities of the Pirelli Group, which have always been concentrated within Pirelli Tyre. The new investments will be concentrated in the Pirelli manufacturing area at Santo André and are destined for creation of a cutting edge department for production of tyres for earthmoving equipment, for modernization and enlargement of manufacturing capacity of the divisions destined for agricultural vehicles, and for development of the most advanced technologies for radial tyres. These research and development activities will be realized, in collaboration with the vehicle manufacturers, in the new technology hub for specialized tyres. The 100 million dollars of new investments in the segment of specialized tyres, those for agricultural and construction, digging and mining equipment are additional with respect to the investment plan for 300 million dollars for the period 2008-2011 destined for production and technological development of car and industrial vehicle tyres. That plan was illustrated in Sao Paulo last July, on the occasion of the start of the celebrations for 80 years of Pirelli's industrial and commercial presence in Brazil. The strategy to strengthen in Brazil in the segments of earthmoving and agricultural vehicles will consolidate the leadership of the Pirelli Group in Latin American markets and aims to satisfy increasing demand in these areas, with innovative products developed together with vehicle manufacturers. At worldwide level, the segment of specialized tyres is expected to grow over the next three years by a total of around 7.5%. On the basis of these growth forecasts, Pirelli foresees a return to export of specialized tyres to world markets starting in 2011. In particular, in the segment of construction, digging and mining vehicles, the fastest growing markets are expected to be Brazil, forecast for the period 2010-2013 to grow 37% overall compared with 2008, and Latin America in general, estimated to grow 25% in the same period. These estimates are mainly linked to large insfrastructure works on the continent such as the new Panama Canal, works related to the 2016 Rio de Janeiro Olympics, and the World Cup Soccer games in Brazil in 2014. In the agricultural segment too, Brazil and all of Latin America are expected to be the most promising markets, with rising overall demand of +20% and +15% respectively in the period 2010-2013, compared with 2008. The new investments will allow for an overall production increase of 40% for earthmoving and agricultural vehicle tyres in the 2010-2012 three-year period. Pirelli in South America In the period 2004-2007 about 300 million dollars had already been invested in Brazil for technological innovation in Pirelli factories, renewal of the product portfolio, as well as to increase manufacturing capacity, which grew in the period more than 25% overall in all the main areas: car, motorcycle, industrial vehicle, agricultural vehicle and earthmoving equipment. Between 2005 and 2008, Pirelli sales in South America increased overall by 21%, reaching more than two billion dollars in 2008 for the first time. Brazil contributed more than 60% of this result, or more than 1.2 billion dollars in sales revenue. Pirelli Tyre's growth target in Brazil for the 2009-2011 three year period is an overall increase in sales revenue of more than 10% compared with 2008, despite a 2009 which, as previously announced, will suffer from the heavy crisis in worldwide demand. Brazil, where Pirelli has been present since 1929, is one of the fundamental countries for the Group's growth strategy. This country represents the first automobile and industrial vehicle market in the South American continent, one of the largest in the world. Brazil hosts the major automakers, motorcycle manufacturers, and industrial vehicle producers of South America and many of the top manufacturers worldwide. The strong presence in this market appears particularly strategic in the current phase of world economic crisis, both because the area, driven in particular by the emerging economy of Brazil, has been less affected by the fall in demand, and because it offers a more efficient cost structure and a competitive base for exports. The industrial and technological heart of Pirelli in South America is the Santo André plant, which became part of the Group 80 years ago and which employs 2,200 people in production of tyres for cars, motorcycles and industrial vehicles. Over the course of time, the industrial and commercial presence and importance of the Group has grown consistently, to the point where today Pirelli is absolute leader in Brazil and in all of South America. Thanks in part to the Research and Development Center of Santo André, Pirelli's factories in Brazil are a point of reference for the automobile, motorcycle, and industrial vehicle industries, both for South and for North America. At its Brazilian sites Pirelli in fact produces tyres destined for all manufacturers present in the area including Fiat, Chrysler, New Holland, Iveco, Volkswagen, Audi, General Motors, Ford, Peugeot, Daimler, Honda, Suzuki, Yamaha, Mitsubishi, Toyota, Mazda, Scania, and Volvo. The technological and industrial hub of Santo André, now enlarged with the research and development hub for specialized tyres, is one of the centers of excellence at worldwide level not only of the Pirelli Group but of the entire tyre industry. In particular, the research center of Santo André works in a network with Pirelli's other centers operating in Italy, Germany, the UK, the US and China. The Proving Ground in Sumaré that extends over 200,000 square meters and has become the reference point for tyre tests and for tests of vehicles of all segments (auto, motorcycle, agricultural and industrial, SUVs etc.) completes the Santo André hub of excellence. In 2008 South America represented 33% of overall sales revenue of Pirelli Tyre, equal to more than 4.1 billion euros (more than 6 billion dollars). The position of absolute leadership in South America is expressed both in the original equipment channel, and in all the main replacement markets, in particular in Brazil, where Pirelli can count on a distribution network of more than 600 exclusive points of sale. The leadership position in Brazil and throughout South America has been confirmed many times over the years by numerous market surveys. At the end of October, market survey "Top of Mind", promoted by the editorial group Folha de Sao Paulo, in its nineteenth edition, awarded the Pirelli brand as the most well-known to a male public. The brand of the Italian group, in fact, was indicated by men surveyed as the one most readily recalled, in absolute terms, among all the brands in all categories present in the country. In addition, among a sample of about 6000 people interviewed in 160 Brazilian cities, Pirelli was the brand by far most recognized in the tyre category, with a historic record of points and a significant lead over its closest competitor. Approximately 90% of the South American production of Pirelli Tyre is concentrated in Brazil, of which more than 35% is destined for export, including towards NAFTA area markets (the United States, Canada, and Mexico) for original equipment of the Ford Mustang and F150, the GM Camaro, the Mercedes ML, the VW Beetle and for products destined for the replacement market. Currently, out of the 23 factories overall in the Pirelli Tyre Group, 7 are in the South American continent and are destined for production of tyres for car, industrial vehicle, motorcycle, agricultural equipment and earth-moving and construction equipment. Five factories are in Brazil (Feira de Santana in the North of the country, Santo André, Sumaré and Campinas in the state of Sao Paulo, Gravataì in the South), one in Venezuela, near Caracas, and one in Argentina, near Buenos Aires. The headquarters of Pirelli in South America is in the city of Sao Paulo. Overall, employees of Pirelli Tyre in South America count about 11,400 of which more than 9,600 in Brazil. ‘Retratos do Brasil,' an exhibition to celebrate eighty years of Pirelli in Brazil On the occasion of the II Brazil Italy Economic Forum, Pirelli inaugurated, in the context of the celebration of its 80 year anniversary in Brazil, the exhibition ‘Retratos do Brasil', a selection of works of art from the Pirelli Collection and the Pirelli / MASP Photography Collection, which will remain until 6 December at the Biennale of Sao Paulo, one of Latin America's most internationally well-known cultural centers. The exhibition was inaugurated on the evening of 9 November by the Italian Ambassador to Brazil, Gherardo La Francesca, the Italian General Consul in Sao Paulo Marco Marsilli and the Chairman of Pirelli Marco Tronchetti Provera, in the presence of government, institutional and cultural authorities, both federal and from the State of Sao Paulo, as well as the Italian delegation present at the Economic Forum. The paintings and photographs in 'Retratos do Brasil' recount Brazil through the faces of its inhabitants and its most significant places volti dei suoi abitanti e i luoghi più significativi, painted by artists like Di Cavalcanti, Carybé, Clóvis Graciano, Aldemir Martins, Djanira, and many others, who have created a modern imagery, bringing art closer to the people on the street, making it a dynamic emblem of what it means to be Brazilian. The paintings are exhibited to the public for the first time, while the Pirelli photo collection is the result of one of the longest, most significant partnerships realized between a company, Pirelli, and a museum, the MASP.

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For the seventh consecutive year, Pirelli has been confirmed in the twice-yearly review of Financial Times sustainability indices FTSE4Good World and STOXX, which measure corporate performance in terms of respect for international standards of economic, social and environmental sustainability. British independent research provider Eiris, working for the Financial Times, evaluated among other corporate characteristics: sustainable supply chain management, ethical behaviour rules, means of prevention and management of risk, environmental impact management and relations with stakeholders. The review did not admit new companies to the Automobiles & Parts segment of the indices, continuing to include Pirelli as the only Italian company included in that segment.

Pirelli presents the Cinturato P7, a high performance ecological tyre
which reduces fuel consumption and toxic emissions

Rome, 26 March 2009.  Pirelli launches incentives for substitution of tyres, with a totally self financed initiative which, similar to incentives for substitution of vehicles, includes a contribution for purchase of fuel for those who decide to trade in their old tyres for Pirelli eco-compatible products.

This measure, an innovative one for the tyre industry, aims to sustain demand at a difficult time for the economy and stimulate the use of low environmental impact products for each segment of the automobile market, promoting substitution of tyres that are worn out beyond legal limits (equal to 1.6 millimeters of residual tread), in order to favor road safety.

The incentive for substitution of worn tyres is part of Pirelli's program to develop solutions and products that are more and more innovative and ecological, as announced in the 2009-2011 industrial plan presented by the Group last February.

The initiative was presented today in Rome by Pirelli Chairman Marco Tronchetti Provera and Pirelli Tyre CEO Francesco Gori, at an event attended by Altero Matteoli, Minister for Infrastructure and Transportation, Adolfo Urso, Undersecretary for Economic Development and International Trade, Mario Valducci, Chairman of the Transportation, Post and Telecommunications Commission of the Chamber of Deputies, and Andrea Mondello, Chairman of Unioncamere.

During the event, held at the Temple of Hadrian, the characteristics of the Cinturato P7, the first high performance ecological tyre for the high end of the market, were illustrated. The P7 completes the Cinturato family of "green" products, launched last year with the P4 and P6 models for mid-range automobiles.

The program of incentives for substitution of tyres, promoted by Pirelli, the details of which will be published on the Company's website, include, in collaboration with ENI and for You&Agip program members, a contribution for purchase of fuel of up to 60 euros, depending on the type of Cinturato tyre is purchased between the end of May and the end of July.

The Cinturato P7, which will be available starting in May, and has already been adopted by the major automobile manufacturers, is the latest product, in chronological terms, developed by Pirelli's R&D department in line with new European norms that will come into force in 2012.

From an ecological point of view, the Cinturato P7, beyond ensuring lower CO2 emissions up to 4 grams per kilometer driven, with a consequent lower fuel consumption, can reduce sound emissions by 30%. From a safety point of view, it ensures excellent performance both on dry and wet road surfaces.

Tyres contribute on average to 20% of overall consumption and CO2 emissions of a vehicle. Pirelli Labs are committed to research in order to drastically reduce this impact, adopting "green" technology solutions, from mixes to tyre structure, without lowering the safety parameters of the vehicle especially when braking or on curves.

In particular, for mixes, Pirelli is committed to developing and putting into use a series of new materials that are more and more ecological. Already this year, the Italian group will be able to use rice husk among its components for tyre production. The use of this natural product will allow for limiting the use of synthetic substances, thus lowering pollution. Rice husk is discarded from the process of preparing rice and is not for food use.
 
Pirelli technicians are also developing the Cyber Tyre, the "intelligent" tyre, which "reads" the pavement conditions thanks to an integrated chip, transmitting to the vehicle information in real time that can be used to find the best driving set up, and to signal situations that are critical for safety. The Cyber Tyre, by keeping under control health and pressure of the tyre, will also contribute to reducing fuel consumption and the environmental impact.

The new Cinturato P7 goes in this direction, bringing together ecology and performance, ensuring at the same time energy savings and reduction of toxic emissions, driving pleasure and safety, including on medium and high powered cars.

The Italian Group named Best Tyre Manufacturer 2008 at the
Tire Technology Expo for its commitment to research and development of ecological solutions for the automobile industry

Gevena, 3 March 2009 - Pirelli tyres for the first sportscar in history that can reach 220 km per hour without consuming a drop of fuel derived from petrol oil. The car is "iChange", named for its ability to change shape and adapt to the number of passengers in only three seconds, but its most revolutionary aspect is that it's the first zero emission supercar, totally powered by a lithium ion battery that propels a 150 kilowatt electric engine.

iChange, trumpeted as one of the stars of the Geneva International Motor Show 2009, arises from collaboration between Swiss company Rinspeed and Pirelli, whose technology focuses more and more on ecological products.

This focus has been recognized, bringing Pirelli Tyre the award for best tyre manufacturer 2008 at the Tire Technology Expo, the most important expo-conference worldwide dedicated to the tyre industry, which organizes each year the 'Tire Technology Awards for Innovation and Excellence'. The jury, made up of international experts, gave Pirelli Tyre the title of 'Manufacturer of the Year' thanks to the Group's 2008 research and development activity in the field of innovative materials and environmental sustainability, and thanks to Pirelli's partnerships with research institutes such as the Silvio Tronchetti Provera Foundation and China's Shandong University.

Moscow (Russian Federation), 6 November 2008 - Pirelli & C. SpA and Russian Technologies State Corporation signed an agreement today whereby the new industrial joint venture between the two companies, whose details are currently being finalized, will begin production of tyres in Russia before the end of 2010.

The agreement was signed officially today in Moscow by Pirelli & C. SpA Chairman Marco Tronchetti Provera, and by Russian Technologies Director General Sergey Chemezov, in the presence of Italian Prime Minister Silvio Berlusconi and Russian Federation President Dmitri Medvedev, during the Italy-Russia summit. Pirelli and Russian Technologies began negotiations in recent months for the creation of a jointly-controlled joint venture which will operate in the territories of the Russian Federation and the Commonwealth of Independent States.

The agreements signed between the two companies to date include construction of a new industrial complex for production of car and truck tyres in the Russian region of Samara, whose Government supports the project. The facility will have initial annual manufacturing capacity of about 4.2 million units, for a joint investment of about 300 million euros. The start of construction work on the factory is expected for Summer 2009.

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About Russian Technologies
Russian Technologies State Corporation - is a legal body established by the Russian Federation Government in the form of State Corporation business entity in accordance with Federal Law dated November 23, 2007. The mission of the Russian Technologies State Corporation is assistance to Russian design and manufacturing organizations in developing, producing and exporting high technology industrial products in the domestic and foreign markets, and attracting investments to enterprises in various sectors of industry.

About Pirelli
Pirelli & C. SpA is the parent company, listed on the Italian Stock Exchange, of a multinational Group with 136 years of history, active in 160 countries. Pirelli operates in the tyre sector through Pirelli Tyre, the fifth tyre manufacturer in the world in terms of revenues, and in real estate with Pirelli RE, leader in Italy and among the major players in the European market. The Group invests approximately 4% of the revenues of its industrial businesses in research and innovation and has recently started new initiatives in sectors with high technology content such as broadband access, environment, sustainable mobility, photonics and industrial design.

The chairman of Pirelli & C. SpA, Marco Tronchetti Provera, made the announcement to the Romanian prime minister, Calin Popescu Tariceanu, during a meeting held today in Bucharest to discuss the Group's activities in the country. Pirelli is one of the main Italian and international investors in Romania.

In the last five years, the Group has invested approximately 250 million euros in Romania to create a large industrial pole made up of a car tyre factory, which at the end of 2009 will have annual manufacturing capacity of about 5 million units, and a factory for production of steelcord (reinforcement material for radial tyres) in the Slatina area. The pole will be completed by the end of 2008 with the start of production of particulate filters for new automobiles in the plant in Bumbesti.

The additional investments planned from now to the end of 2011, which amount to approximately 250 million euros, will aim to increase manufacturing capacity of the plants, significantly improving overall competitiveness of the Group's European industrial structure. The new project will receive a contribution from the Romanian government up to a maximum amount of about 28 million euros.

The Slatina pole is located in a strategic position with respect to the markets of Western and Eastern Europe, and represents a logistics and commercial hub for the Pirelli Group for the whole of Eastern Europe, an area which is resisting better than others in the difficult economic climate hitting the automotive sector.

During today's meeting, in addition, Chairman Tronchetti Provera illustrated to Prime Minister Tariceanu the programs for training and development of personnel started by Pirelli in its Romanian factories. In the 2006-2008 three-year period, Slatina workers were given an average of about 150 days of professional training each, with a total investment of more than 500,000 euros. After the start of production at the filter factory in Bumbesti, the total number of employees of the Group in Romania will rise to more than 3,000 at normal working capacity.

The meeting between Tronchetti Provera and Tariceanu also covered the numerous social and cultural activities started by the Pirelli Group in Romania, from the partnership with the University of Craiova on technological innovation to the project for Italian culture in Slatina, from support for collaboration between Milan's Niguarda hospital and the Slatina hospital to the Inter Campus initiative being set up.

Following this agreement, Pirelli owns a 95.35% stake in Pirelli Turk Lastikleri and a 100% stake in Celikord. The transaction strengthens the Group's position in a strategic country in terms of production, sales and logistics. With more than a half century presence in Turkey, Pirelli today operates in the area of Izmit with a car and industrial vehicle tyre plant, one of the Group's biggest in the world, and with a factory for steelcord production.

Moscow, 5 August 2008 - Pirelli & C. SpA, Russian Technologies State Corporation and the Government of the Samara Region signed an agreement in the context of the negotiations currently underway between Pirelli and Russian Technologies State Corporation aiming to set up an industrial joint venture in Russia.

According to the document - signed by Marco Tronchetti Provera (Chairman of Pirelli & C. SpA), Sergey V. Chemezov (Director General, Russian Technologies State Corporation) and Vladimir V. Artyakov (Governor of the Samara region) - the joint venture will be jointly controlled and in turn will own 100% of a company founded in Russia which will control production and sale of the JV's products.

The industrial site for tyre production will be located in the territory of the Samara region, in the area of the Togliatti industrial-technological park. The Russian company will build a tyre plant with an initial annual capacity of around 4.2 million car and industrial vehicle tyres. The investment will amount to approximately 250 million euros.

Russian Technologies State Corporation and the government of the Samara region guarantee that they will provide the Russian company with preferential tax treatment in accordance with current legislation. To achieve maximum economic benefits from the JV's activities, the government of the Samara region will come forward with an initiative to grant Special Economic Zone (SEZ)  status to the Togliatti industrial-technological park, with all privileges provided for such SEZ.

About Pirelli
Pirelli & C. SpA, listed on the Italian Stock Exchange, is the parent company of a multi-national Group active in more than 160 countries with 135 years of industrial experience. Pirelli Tyre is the fifth tyre manufacturer in the world in terms of sales revenue and leader in the high-end segments of the market. Pirelli RE operates in real estate and has affirmed its leadership in Italy in just a few years. Pirelli RE has recently begun expansion in Central and Eastern Europe. Thanks to its technological focus, in recent years the Pirelli Group has launched highly innovative start-up ventures in sectors such as broadband access, photonics, sustainable mobility, renewable energy and fashion. Pirelli Labs is the advanced research center at the services of all of Pirelli's businesses. For information: www.pirelli.com.

Russian Technologies State Corporation - is a legal body established by the Russian Federation Government in the form of State Corporation business entity in accordance with Federal Law dated November 23, 2007. The mission of the Russian Technologies State Corporation is assistance to Russian design and manufacturing organizations in developing, producing and exporting high technology industrial products in the domestic and foreign markets, and attracting investments to enterprises in various sectors of industry.
The Samara Region is located in a southeast part of the European territory of Russia, in the middle course of the Volga. It is one of the most developed industrial areas in the country and among the leading regions of the Volga Federal District.
The region's industrial complex is presented by 476 large- and medium-sized enterprises and more than 3,500 small ones. It has favorable conditions for innovative development - a significant research and production potential, a mature infrastructure for innovative activities, and a high vocational and educational level of labor.

The Samara Region's basic specialization is manufacturing activities plus well developed production of fuel and energy minerals. The region accounts for 70% of all cars manufactured in Russia, 66% of linoleum, more than one fifth of synthetic rubbers, every fourth bearing and every fourth ton of synthetic ammonia, almost tenth part of petroleum products and nitrogen fertilizers, and 4.5% of synthetic resins and plastics. The aerospace industry is also highly developed in the region.

Togliatti Industrial and Technology Park JSC. The territory of the TITP is located in a northwest part of Togliatti, on the city boundary, in close proximity to the basic industrial site of AUTOVAZ car maker. The plot has ideal transport accessibility by road and rail. The park plan provides for opportunities for further development and territory expansion in the southern and western directions.
The efficiency of the Togliatti Industrial and Technology Park results from a balanced and system organization of its basic elements accumulated in two blocks: industrial-and-production and innovative.
 All the elements of the TITP are functionally connected among themselves and integrated by a single business process - from development and launching a prototype item into production to commercial production of hi-tech products.
TITP's shareholders are the Government of the Samara Region; Togliatti City Council; AUTOVAZ; AKB NOVIKOMBANK.

 

Pirelli & C. SpA is the parent company, listed on the Italian Stock Exchange, of a multinational Group with 136 years of history, active in 160 countries. Pirelli operates in the tyre sector through Pirelli Tyre, the fifth tyre manufacturer in the world in terms of revenues, and in real estate with Pirelli RE, leader in Italy and among the major players in the European market. The Group invests approximately 4% of the revenues of its industrial businesses in research and innovation and has recently started new initiatives in sectors with high technology content such as photonics, broadband access, environment, and sustainable mobility.

Russian Technologies is a legal body established by the Russian Federation Government in the form of state corporation business entity in accordance with
Federal Law dated November, 23, 2007.
The mission of the Russian Technologies State Corporation is assistance to Russian design and manufacturing organizations in developing, producing and exporting high technology industrial products in the domestic and foreign markets, and attracting investments to enterprises in various sectors of industry.

Sergey V. Chemezov, Director General of Russian Technologies, said: "The Joint Venture will be based on mutual interest to successfully fulfil the project which has significant industrial perspectives as it will concentrate the production and sales in Russia and CIS states. We are confident that cooperating with foreign companies independently will make decision-making process more flexible. Russian Technologies is strategically aimed at promoting high-technology production on internal and external markets and is planning to incorporate several hundreds of export-oriented companies, primarily of machine-building sector".

"The combination of our technologies and our industrial know-how with the prestige and local roots of a partner like Russian Technologies – Marco Tronchetti Provera, Chairman of Pirelli & C. SpA, said - can allow us to create a model of growth that has proved to be successful in other countries. This letter of intent is the first step towards establishing an important industrial presence of the Pirelli Group in Russia, a country in which we have a long commercial tradition and which in the next few years will become one of the major world markets in the automotive sector."

WITH THE NEW INVESTMENT, THE FACTORY IN ALEXANDRIA, EGYPT WILL HAVE THE CAPACITY TO PRODUCE 1 MILLION PIECES PER YEAR, BECOMING THE LARGEST MANUFACTURING SITE FOR INDUSTRIAL VEHICLE TYRES IN THE MIDDLE EAST & AFRICA AREA

TOMORROW APPOINTMENT OF ALBERTO PIRELLI AS CO-CHAIRMAN OF THE ITALIAN-EGYPTIAN BUSINESS COUNCIL FOR 2008-2009 TO BE RATIFIED

Rome, 3 June 2008 - The Pirelli Group communicates that it will increase its manufacturing in Egypt by 50% thanks to a new investment of 65 million dollars to enlarge production capacity at its factory for radial tyres for trucks and buses in Alexandria. The announcement was made by the Chairman of Pirelli & C. SpA, Marco Tronchetti Provera, to Egyptian Trade and Industry Minister, Mohamed Rashid, on the occasion of the Italian-Egyptian inter-governmental meeting taking place in Rome.

The new investment will allow the factory in Alexandria to increase its annual production to 1 million pieces and become the largest site for manufacturing radial tyres for industrial vehicles in the MEA (Middle East and Africa) area.

The increase of production capacity in Egypt is part of a strategy to increase manufacturing presence in countries characterized by strong market growth and cost competitiveness. This initiative, in addition, strengthens Pirelli's position in the radial truck tyre segment following the launch of manufacturing in China in 2005 and the investment in the Gravatai factory in Brazil in 2006. The Pirelli Group also produces tyres for industrial vehicles in Settimo Torinese (Italy), Izmit (Turkey), Feira de Santana and Santo André (Brazil).

The factory in Alexandria is owned by Alexandria Tyre Company, a company acquired by the Pirelli Group in 1999. The manufacturing site extends over 300 thousand square metres and currently employs about 1,000 workers. Growth of production capacity will be focused on the most advanced product and process technologies able to express maximum performance both in terms of the needs of emerging markets and with respect to the requirements of the main customers in Continental Europe.

With the increase of production at the plant in Alexandria, total investments made by Pirelli in Egypt since 1999 amount to approximately 300 million dollars.

Tomorrow, also in the context of the bilateral Italian-Egyptian meetings, the appointment of Alberto Pirelli as Co-Chairman of the Italian-Egyptian Business Council  together with Alaa Arafa, Chairman of the Arafa Group, for the 2008-2009 period will be ratified. Alberto Pirelli will succeed Carlo Pesenti, CEO of Italcementi, following the natural end of his two-year mandate. The Italian-Egyptian Business Council, whose secretariat is managed by ISPI (Istituto per gli Studi di Politica Internazionale), is an organization set up in 2006 in order to develop economic and trade relations between Italy and Egypt and to facilitate, widen and strengthen existing collaboration between the two nations. From  2002 to 2006 Alberto Pirelli, as worldwide head of the Truck and Agro Products business unit, was also CEO of Pirelli's Egyptian subsidiary.

IN 2007, REVENUE OF PIRELLI TYRE GERMANY AMOUNTED TO 850 MILLION EUROS. IN THE LAST FOUR YEARS, THANKS TO INVESTMENTS IN RESEARCH AND INNOVATION OF 190 MILLION EUROS, GROUP TURNOVER IN GERMANY ROSE 30% THE BREUBERG FACTORY IS THE LARGEST MANUFACTURING SITE FOR TYRES IN GERMANY: IT HAS ANNUAL PRODUCTION CAPACITY OF 10 MILLION PIECES AND SUPPLIES CARMAKERS AND MOTORCYCLE MANUFACTURERS OF THE CALIBRE OF AUDI, BMW, DUCATI, HONDA, FERRARI, LAMBORGHINI, MASERATI, MERCEDES, PORSCHE, VOLKSWAGEN, VOLVO

BREUBERG PRODUCTION ALLOWS PIRELLI TO BE THE NUMBER ONE COMPANY IN EUROPE IN MOTORCYCLE TYRES AND AMONG THE LEADERS FOR HIGH PERFORMANCE CAR TYRES

INNOVATION IS THE KEY ELEMENT AT THE FACTORY, WHICH USES IN PART THE MIRS ROBOTIZED MANUFACTURING PROCESS AND HOSTS PIRELLI'S SECOND-LARGEST R&D CENTRE IN EUROPE WITH STAFF OF CLOSE TO 2010

Breuberg (Germany), 26 May 2008 - The Pirelli Group presented today its industrial activities and plans for growth of the tyre business in Germany, during a press conference held at the Breuberg factory with the participation of, among others, the Chairman of Pirelli & C. SpA, Marco Tronchetti Provera, the Italian Ambassador to Germany, Antonio Puri Purini, the CEO of Pirelli Tyre, Francesco Gori, and the CEO of Pirelli Deutschland, Guglielmo Fiocchi.

Germany is a key market for the growth strategies of Pirelli: it is the No. 1 automobile market in Europe (in 2007 close to 6.2 million cars and light trucks were manufactured in Germany, more than 30% of the entire production of the European Union) and hosts some of the most important auto and motorcycle manufacturers in the world. The strong presence in the German market allows the Group to develop further its presence in original equipment, strengthening at the same time the focus on high value added market segments and research and innovation activity, thanks in part to continuous confrontation with vehicle manufacturers.

The manufacturing core of the Pirelli Group in Germany is the Breuberg factory, purchased 45 years ago following the acquisition of Veith. Production in Breuberg contributes in a determining way to Pirelli's positioning in the high performance market segments. The plant produces tyres of the highest technological level for cars and motorcycles in the top of the range at the international level. Tyres made in Breuberg are mounted as original equipment on cars of automakers of the calibre of Audi, BMW, Ferrari, Lamborghini, Maserati, Mercedes, Porsche, Volkswagen, and Volvo, and on motorcycles of BMW, Ducati and Honda. It is in large part thanks to Breuberg, therefore, that the Pirelli Group is among market leaders in the high performance and ultra high performance segments of the business of car tyres and is in first place in Europe in the business of motorcycle tyres. Production in Breuberg amounts to 10 million pieces per year (80% car tyres and 20% motorcycle tyres). About 50% is destined for the German market and the remaining 50% for the rest of Europe, including Russia, a country whose tyre market is growing strongly, especially at the high end, and where Pirelli plans to establish a direct industrial presence by the end of 2009.

In the last four years, Pirelli's activities in Germany registered significant growth, partly thanks to a consistent flow of investments in innovation, which in the period amounted to more than 190 million euros. Between 2004 and 2007, Pirelli's turnover in Germany rose overall by 30%. In 2007, revenues of Pirelli Tyre Germany amounted to around 850 million  euros. The objective of Pirelli Tyre Germany is to reach revenues of 1 billion euros in 2010. In 2007 alone, Pirelli tyres were homologated for more than 150 new vehicle models: 126 car and 31 motorcycle models.

Breuberg is one of Pirelli's most important factories in the world and the largest tyre factory in Germany. The facility rises on an area of 367 thousand square metres and employs 2,600  people, of which about 200 entirely dedicated to research and development activity. The plant, in fact, hosts the most important research centre of Pirelli Tyre in Europe after the one in Milan. Innovation is the main strength of the Breuberg facility. In 2007, investments in research and new technologies amounted to about 50 million euros. Breuberg is one of the most important knowledge centres Pirelli has in the world: it is here that training of engineers and blue collar workers destined for the Group's newest factories takes place. And Breuberg technicians export their know-how to the various manufacturing sites of Pirelli: currently there are 20 German engineers working in factories outside of Germany, in particular in China, Romania and the United States. In 2007, there were a total of 2,600 training days organized by Breuberg technicians for employees of the new industrial plants of Pirelli around the world.

The focus of Breuberg on premium segments is partly linked to the presence of MIRS (Modular Integrated Robotized System) production lines, the innovative robotized process patented by Pirelli, capable of manufacturing ultra high performance car and motorcycle tyres reducing manufacturing phases from the traditional 14 to three. The system is capable of covering the entire manufacturing cycle, from the mixes to the finished product, without interruptions, without semifinished products to move, without intermediary stockpiling phases and without wasting energy. In addition to MIRS, Breuberg also uses the most advanced non-robotized manufacturing technologies. The factory possesses all the most important international certifications for quality (ISO/TS 16949), safety (OHSAS 18001), environment (ISO 14001) and health (AOK). A plant at Merzig for the production of steelcord completes Pirelli's industrial presence in Germany. Overall, there are about 3,400 employees of Pirelli Tyre in Germany.

Milan, 22 April 2008 - The Pirelli Group and the Politecnico di Milano University signed an agreement for creation of a chair in "Chemical Foundations of Technology of Rubber and Composites". The new chair aims at the study of innovative materials and application of nanotechnologies for development of next generation tyres.

Under the agreement, Pirelli will also finance five grants for reasearch Ph.Ds over a ten-year period at the "G. Natta" Department of Chemistry, Materials, and Chemical Engineering at the Politecnico di Milano.

The convention is part of a framework of collaboration between university and industrial research, with the aim of creating value from synergies deriving from academic activity applied to the corporate world. The agreement comes in addition to other collaboration actitivies the Pirelli Group has with Milan universities: among these the consortia CORECOM (with the Politecnico di Milano) and CORIMAV (with Milan's Bicocca University), which conduct research on, respectively, second generation photonics and new materials, stand out in particular.

The transaction, therefore, attributes to the 38.9% stake in Pirelli Tyre, the only asset of Speed, an equity value of 835.5 million euros.

The repurchase of the Pirelli Tyre stake, approved today by the Board of Directors of Pirelli & C. SpA, is part of the Group's strategy to refocus on its core businesses announced following the sale of Olimpia. The passage of the Speed shares will take place at the same time as the closing, expected for tomorrow, with the exception of a 19.19% stake, whose transfer to Pirelli is expected to occur in July 2008.

NEW INDUSTRIAL POLE AT SETTIMO TORINESE: AGREEMENT FOR DEVELOPMENT OF RESEARCH AND INNOVATION PROGRAMS

Approximately 140 million euros in investments planned by Pirelli for the Settimo Torinese industrial pole. Up to 27 million euros in contributions for innovation from the Piedmont Region. New research center on the "Cyber Tyre" in the Politecnico University Citadel

Competitiveness, technology, quality and sustainability to be the main characteristics of the new facility

Turin, 22 February 2008 - The Piedmont Region, the Turin Province, the Municipality of Settimo Torinese, the Politecnico di Torino University and the Pirelli Group today signed a collaboration agreement for development of programs for research and innovation in the context of the plan to build a new Pirelli industrial complex in the territory of Settimo Torinese.

The agreement, in particular, includes the introduction of avant-garde technologies at the Settimo Torinese industrial pole on which Pirelli is focusing its research in the tyre sector. Among these are: next generation MIRS, a significant evolution of the robotized process of tyre manufacturing which guarantees quality and uniformity of the product, the Cyber Tyre, the future "intelligent" tyre with sensors that will be able to transmit information useful for driving and control of the vehicle, and TSM, a new process for mixing materials with high levels of quality and reliability.

An important part of these activities will be realized in collaboration with the Politecnico di Torino. In particular, a research centre on the Cyber Tyre will be set up in the Politecnico Citadel.

The agreement signed today is an important step in the relaunch and development of the industrial presence of Pirelli in Settimo Torinese, begun more than 60 years ago. This includes creation of a new and more competitive industrial pole for production of car and truck tyres, focused on the use of innovative technologies.

The new facility, thanks to implementation of the manufacturing technologies described above, will be the Group's most advanced in the world. The investment planned by Pirelli amounts to about 140 million euros. Work is expected to begin, compatibly with completion of Italian authorization procedures and filing of EU authorization procedures, in or after the second quarter of 2008.  The Settimo project stems from fruitful collaboration between local institutions and Pirelli and is based on four key elements: competitiveness, technology, quality and sustainability, which make it possible to maintain such an industrial presence in Italy, despite the trend towards greater manufacturing in low-cost countries that characterizes the tyre industry, and an unfavourable macroeconomic context. The project has been shared with unions, with whom an agreement was signed in November 2007. It is, therefore, a systemic initiative, based on public-private accord, which the Piedmont Region will support with an economic contribution of up to 27 million euros, mainly targeted to finance the research and innovation activities. The role of the Municipality of Settimo Torinese is also essential, in order to allow an adequate urban planning solution to support the new facility.

The new Pirelli pole at Settimo Torinese will allow for industrial, manufacturing, and cultural synergies to be realized. The possibility to serve the most demanding customer segments will be of fundamental importance. The facility will be qualified by a significant improvement in traditional processes and by the introduction of new technologies, with the aim of obtaining a product mix with greater added value. The pole's activity will be, in fact, focused on manufacturing high performance and ultra high performance tyres.

The industrial pole's focus on quality manufacturing will be accompanied by a training program for development of technical, managerial and organizational skills of all personnel. The new manufacturing plant will be at the forefront from an architectural point of view, and will be endowed with advanced standards in work safety, environmental impact, and energy consumption, in the context of a program that will involve all the Italian facilities of the Group.

In order to further radicate Pirelli's industrial presence in the area and guarantee better execution of the project, the Group has decided to set up a operating company, based in Piedmont, in which all the activities of the new industrial pole will converge.


 

COMBINING TECHNOLOGY, ART AND TRENDINESS, A LEGEND THAT CHANGED THE STYLE OF WORLD TRAVEL RETURNS, CONFIRMING PIRELLI'S GROWING INDUSTRIAL VOCATION FOR HIGH PRODUCT QUALITY

MILAN: AN EXHIBITION AT THE TRIENNALE, EVENTS OPEN TO THE PUBLIC AND INITIATIVES IN THE CITY CENTRE TO PRESENT THE NEW TYRE THAT USES AVANT-GARDE TECHNOLOGIES TO GUARANTEE SAFETY AND ENVIRONMENTAL SUSTAINABILITYDOZENS OF POSTERS, SKETCHES AND HISTORIC FILMS TOGETHER WITH THE ORIGINAL WORKS OF FIFTEEN CONTEMPORARY ARTISTS ON THE IMAGERY OF TRAVEL AND THE PIRELLI "CINTURATO" (BELTED TYRE) ON EXHIBIT FROM 18 JANUARY TO 18 FEBRUARY

THE NEW TYRE WILL BE PRESENTED IN THE CENTRE OF MILAN WITH INSTALLATIONS AND EVENTS OPEN TO THE PUBLIC THAT ADDRESS THE ISSUES OF SUSTAINABLE MOBILITY

CO-STARRING FASHION: PIRELLI PZERO PRESENTS THE CINTURATO LINE WITH RAINCOATS AND BOOTS

Milan, 17 January 2008 - Pirelli presents its new "Cinturato" (Belted Tyre). The tyre that changed the style of travel in Italy and around the world starting in the mid-1950s is brought back in a new version featuring avant-garde technologies, safety and environmental sustainability. Yet again, Pirelli confirms its growing commitment over the past fifteen years to industrial development and innovation at all of its production facilities in Italy and abroad.
The Cinturato is presented by Pirelli through a series of events that will be held in Milan starting 17 January 2008: an exhibition at the Triennale, multi-media installations, events open to the public in the city centre and, for trade journalists, road tests on the Pirelli test track at Vizzola.
These initiatives, held with the sponsorship of the Milan City Department of Mobility, Transport and Environment, will revive the history of the Cinturato, which became a symbol of Italy on the road during the years of the "economic miracle", and will present it in its new, thoroughly updated version. It is a model of avant-garde technological research and focus on the fundamental issues of safety and sustainable mobility.
The exhibition at the Milan Triennale, entitled "A Journey, but..." ("Un Viaggio, ma..."), is based on the long-lasting heritage left by a "larger-than-life" tyre and features some of the most important images used in the communication campaigns of the period together with works and installations of fifteen contemporary artists that reinterpret the theme of travel and imagery of tyres in an original way.
The advertising campaigns from the period 1954-1972, as illustrated by original sketches, film clips and products, many of which have never been publicly exhibited before, were created by such greats as Bob Noorda, Pino Tovaglia, Franco Grignani, Ugo Mulas, Antonio Boggeri and Alan Fletcher. They are icons of linguistic research and innovation that created the unmistakable "Pirelli style" in Italy and around the world during those years. The most famous of these images might be the one with the oblique, stylised track of the Cinturato, realised by Bob Noorda in 1962.
A special space is dedicated to the 1966 campaign "A Safe Journey – Pirelli Cinturato..." ("Un viaggio sul sicuro – Cinturato Pirelli..."), created by Arrigo Castellani, who was then "propaganda director" (i.e. press and advertising director) of Pirelli, together with Pino Tovaglia, graphic artist and art director. The campaign was based on a play of words and geometric forms and used a travel story as the metaphor of rediscovered vitality, the desire to bridge spaces and distances, the possibility offered to everyone by the economic boom to enjoy leisure time and consumer goods that only a few people could afford just a few years before. The campaign represented an absolute innovation in communication and testified to how Pirelli was open to experimentation and new languages.

With the same spirit of openness towards innovation, Pirelli has commissioned fifteen contemporary artists to create original works designed and produced specifically for this exhibition. They use different media, from drawing to moving images, 3D animation, sitespecific installations, illustrations and photography. The exhibition offers visitors fifteen "travel stories" freely inspired by the Cinturato and its imagery. They range from the futuristic posters of AirStudio/Giacomo Spazio to the graphic interpretations of Headscollective and Alessandro Busseni; the big tree created by Leftloft and the Belted Octopus ("Piovra Cinturato") by Alberto Bettinetti; the upholstery of Elena Giavaldi; the visionary wall painting of Simone Tosca; the oversized bloc notes by Marco Bruzzone, where everyone can leave his or her "travelling mark"; the life-sized tyre made of liquorice by the food designers Ciboh (made with the generous collaboration of the Amarelli company – www.liquirizia.it), the animated micro-narrative by Andrea Linke that recounts the experience of travel through the eyes of a giant; the solitary adventures of a tyre humorously recounted by Graziano Mannu; the interactive landscape of the installation by Claudio Sinatti; the shots taken by photographer Luca Gabino of the Vizzola Ticino test track, which he has virtually transferred into an "outer space base" where lights and characters move; and finally the photographic story of travel times by Carlo Furgeri Gilbert.

Through the exhibition, which combines art, graphics, design, videos and photography in a continuous exchange between history and the present day, Pirelli testifies to its focus, now as in the past, on the most up-to-date forms of linguistic research and communication: this attitude is fundamental to its remaining an industrial trend-setter that knows how to marry innovation, research, creativity and quality not just in Italy but worldwide.

This exhibition will naturally be complemented by a major event dedicated to fashion, as another manifestation of the creativity and modernity with which Pirelli has interpreted customs and anticipated trends ever since it was founded. The show at the Triennale will present the première viewing of new PZero apparel that evokes and reinterprets the raincoat and boot in a contemporary vein, with an original line that is named, naturally, "Cinturato".

Finally, the centre of Milan will host the event dedicated to the launch of the new family of products: Piazza Duomo, with a space on the theme of sustainable mobility (in collaboration with Fiat, Eni, Quattroruote, Castagna and Vectrix), and Piazza Mercanti, which hosts an exhibition on the new product. Vizzola, the historic Pirelli test track, is the setting for road tests of the new tyres, rounding out a series of events that combine technology, history, art and environmental awareness.

The road tests, designed to demonstrate the product's environmental characteristics with simple tests with immediate results, are conducted by the Pirelli Experimental Centre in collaboration with the International Safe Driving Centre of Andrea De Adamich.

The entire "A Journey, but..." event will have zero impact, as certified by Lifegate. Pirelli will have as many trees planted in the Ticino Park as necessary to compensate the environment for the energy used by the events.

Triennale di Milano
Viale Alemagna 6
Hours: 10:30-20:30, closed Mondays
Free admission
tel. 02–724341
fax 02-89010693

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Pirelli Press Office: +39 02 85354270 – pressoffice@pirelli.com
www.pirelli.com

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La Triennale di Milano Press Office: +39 02 72434241/205 – ufficio.stampa@triennale.it
www.triennale.it

An object between graphics and design

This hybrid object, half graphics and half design, is the "A Safe Journey – Pirelli Cinturato..." ("Un viaggio sul sicuro – Cinturato Pirelli...") campaign of 1966, created by Arrigo Castellani, then director of propaganda (i.e. press relations and advertising) of Pirelli, together with the art director and graphic artist Pino Tovaglia. The campaign is based on the play of words and geometric forms that recall the avant-garde movements of visual poetry and optical art. Using a travel story as the metaphor of rediscovered vitality, the desire to bridge spaces and distances, the possibility offered to everyone freely to enjoy time and consumer goods that had been reserved to a narrow class of people until just a few years before, the campaign represented an absolute innovation in communication, the mirror of a period in history when advertising enjoyed the possibility of telling long stories that linked the product to the memory of a generation.
The "cube" reproduced the 14 panels that compose the campaign, a text by Camilla Cederna, who wrote in the Rivista Pirelli magazine of 1966: "They were the trips made by a special advertising correspondent, modest private raving with numerous public references that in the end regularly exploded by advertising equipment for travel, an extraordinarily strong tyre".
The other texts, by Antonio Calabrò and Giuseppe Strazzeri, that are found in this object/book describe the fundamental communicative role played not only by the original advertising but also by the Rivista Pirelli in establishing a dialogue between technological and humanistic culture, science and literature, man and machine. The Pirelli magazine dedicates space to the great names of journalism and literature: Carlo Emilio Gadda, Vittorio Sereni, Eugenio Montale, Orio Vergani, Umberto Eco and many others. The covers were designed by Albe Steiner and Pino Tovaglia, photographed by Fulvio Roiter and Ugo Mulas, and painted by Renato Guttuso and Michel Folon.

The history of the Pirelli "Cinturato" (belted tyre)

From the first post-war years to the 1970s, between the plants on Viale Sarca in Milan and those at Settimo Torinese, Turin, with the mark of personalities from the world of sports and communication, from Manuel Fangio to Noorda and Manzi, up to Arrigo Castellani and Pino Tovaglia, the history of the Cinturato is that of industrial and product innovation, sport and trend-setting, and of names familiar to the general public or only within the discrete confines of the world of industrial patents. It is the virtually black and white history of Italy in the middle of its "economic miracle", which, thanks partly to an innovative tyre, contributed to the success of design and Italian made products.
It all began in 1951, when Luigi Emanueli, former head of research at Pirelli Cavi and the inventor of the hydraulic oil cable, patented the structure of the Pirelli fabric radial, the Italian version of the radial tyre that had been invented in those years. This was the Cinturato, whose innovative structure, more rigid than traditional fabric ones, offered performance unknown until then, especially in terms of road grip.
This tyre triggered a veritable revolution on the market in the early 1950s, when Italy embarked on the production of automobiles for the masses.
Fangio used the Cinturato to win Formula 1 races, and it was also used for general road applications by the finest cars of the time. But its true commercial success came at the end of the 1960s, when Tovaglia created the worldwide advertising campaign "Belted Tyres are only Pirelli" ("Cinturato è solo Pirelli") that, after being translated into all the main languages, accompanied the Pirelli tyre to the 137 countries where it was sold.
Meanwhile, the product evolved and was developed technologically by following the evolution of cars and the market. In the early 1970s, a new innovation was introduced: a metal cord was introduced into the structure of the tyres, resulting in the creation of the steel belted radial tyre. Modern machinery processed the new basic component of tyres at Settimo Torinese, the steel cord. This gave birth to the last generation of Cinturato tyres, CN54 for economy cars and sedans and CN36 for sportier cars.

Internet

The return of the Cinturato will be recounted from every angle on the Internet: from the exhibition "A Journey, but..." to the road tests and the artists exhibition to the initiatives in the centre of Milan, with a detour through the heart of Pirelli Tyre. Here we will find laboratories and development and testing centres, to retrace all the phases of the birth and realization of an avant-garde technological product, in order to render the digital experience more complete and engaging for visitors to the site.
The site www.pirellityre.com/cinturato offers various interactive paths for learning about and "experiencing" the numerous peculiarities of the Belted Tyre.
High definition video clips that can be viewed by means of webcasting confirm the innovative verve of Pirelli even in the world of Web 2.0 communication.

Pirelli P Zero: a marketing and design experiment that has become a cult brand

At the end of the 19th century raincoats were made of natural rubber.
The launch of the new "Cinturato" Belted Tyre is being commemorated by a new collection representing the historic evolution of the most classic apparel bearing the Pirelli brand: the Cinturato raincoat and boot.
Created and produced in a limited edition, they were presented at an exclusive fashion show during the exhibition "A Journey, but..." at the Triennale in Milan. These two items, which launched the history of Pirelli apparel, are revisited with a contemporary, innovative and high-tech look.
The rubber boot features characteristic tyre treads that define and sculpt the calf. The raincoat, made of soldered, water repellent fabric, is characterised by its simple, moulded shape that form and highlight the body's contours.
Both items exude the experimental spirit of this label, known for its fashion appeal and sexy allure. Over the course of 127 years, what they share in common is the tread of a tyre with a revolutionary spirit.
PZero is a cross-disciplinary project with a high-tech spirit. It was created by a cross between marketing and fashion, with strong roots in the field of industrial design. Above all, it has grown out of a long history that started at the gates of Milan in 1877. One hundred twenty-five years after the first experiment, Pirelli brand apparel was reborn in 2002. It is a project with an experimental and high-tech spirit, and with a new logo, where the P becomes one of aerodynamic proportions decorated with a small zero: the PZero project.
Once upon a time, waterproof raincoats, topcoats and overcoats were realised in natural rubber, unknown at that time. Now the project promoted by Marco Tronchetti Provera has a new, experimental and high tech spirit. "A marketing survey revealed that the PIRELLI brand was perceived to be glamorous, sexy and fashionable. This brand had been given this appeal by the calendar, the legendary 'The Cal'. This is why we decided to undertake an industrial design project, which paved the way to a series of very similar adventures." explains Antonio Gallo, the head of PIRELLI PZERO. The Milan group's venture got off to a cautious start, with just two objects destined to become cult items: a sailing shoe, PZEROACQUA, and a futuristic performance jacket, PZEROARIA. "For the debut, two objects were selected that could represent our world and at the same time project a strong, independent character accompanied by a high standard of quality. This is one of the reasons why two years of gestation were needed before public release of the products, so that just the right design and the best partners specialized in the relevant product sectors could be found."
Today the project's numbers are different. The collection has become a total look. With a lot of numbers. Seven designers staff the brand's style office. A book of photographs dedicated to the project has been published, with shots by Marco Anelli, Alberto Giuliani, and Lorenzo Castore. Four partners work with Pirelli as licensees (Incom for apparel, Morellato&Sector for watches, De Rigo Vision for eyewear and Tecnorib for the rubber dinghies). From the 2008 Spring-Summer season, the shoe collection reflects a new production and marketing strategy, following by a pool of in-house specialists at Pirelli.
Over 20,000 T-shirts were sold in the last season, printed with the super P emblem, the brand's fist-logo. Countless testimonials fill the brand's VIP album. "In just a few seasons, PIRELLI PZERO has become a status symbol for a generation. It has enjoyed a degree of success that none of us expected. When we opened our corner at Bergdorf Goodman in New York in 2003, we immediately ran out of stock and had unbelievably long waiting lists. People put in reservations for 400 models of watches. And we are still enjoying high growth rates." History is bound to repeat itself. In the past, ads were designed by 1950s portrait artists. Now there are shots of Naomi Campbell. What they share in common is the mark of a tyre with a high-tech spirit.
In 2005 a licensing agreement was signed with Tecnorib for the production of PIRELLI PZERO rubber dinghies. This marked the 50th anniversary of rubber dinghy production by Pirelli: the Nautilus, the first inflatable dinghy, was made in 1955.
The first rubber dinghy in the new line was launched at Portofino in May 2006.

New Cinturato: technology and environmental friendliness

Pirelli Cinturato, the tyre that has marked the history of the world automotive industry, is back on the market after thirty years with improved technology and ability to handle driving conditions: an ecological tyre offering high performance and safety whose innovative technology allows a reduction in fuel consumption and harmful emissions of up to 4%, higher mileage and elimination of aromatic oils from the tread well ahead of the EU Directive scheduled to come into force in 2010. The new Cinturato will be manufactured at plants in Bollate (Italy), Izmit (Turkey), Manresa (Spain) and Carlisle (UK), and several leading vehicle manufacturers have already chosen to fit it as standard on their most popular models.
Available in models P4 and P6, the new generation Cinturato is designed to reduce emissions that are harmful to the environment and human health. Pirelli research has produced innovative structures, materials and tread patterns that enable the new Cinturato tyres to reduce rolling resistance, i.e. friction between road and tyre, thus guaranteeing lower fuel consumption without compromising performance. Furthermore, the Cinturato product range provides high mileage and contains no aromatic oils responsible for particulate, one of the main causes of urban pollution (as it wears down, tread normally releases particles into the atmosphere containing potential pollutants). The tread pattern also provides improved acoustic comfort with a reduction in tyre noise levels both inside and outside the vehicle.
In addition to attention to the environment, safety is also an important feature. The new Cinturato range has tread patterns offering better grip when cornering under all weather conditions and guaranteeing excellent handling on wet road surfaces especially when braking.
Another novelty concerns the huge range of vehicles to which the new Cinturato can be fitted: small and medium-sized vehicles preferred by families and women drivers. This extensive range means that top-quality tyres guaranteeing maximum safety are available to everyone.

Pirelli Cinturato, the ecological tyre

Environmental protection, safety and performance are the features of the new Pirelli product range

Reduction in fuel consumption and harmful emissions of up to 4%, 30% higher mileage and shorter braking distances

The new Pirelli Cinturato product range has been designed and developed by the Group's inhouse laboratories in order to satisfy the latest market demands and help sustainable mobility. Environmental friendliness, safety and performance are the essential features of the new Cinturato whose innovative compounds, structure and tread patterns ensure lower consumption and carbon dioxide emissions, higher mileage and improved safety characteristics in both wet and dry conditions.

In particular, the new Cinturato, available in tread sizes P4 and P6 and featuring ECOIMPACT symbols on the sidewall, allows a 20% reduction in rolling resistance and up to 4% in energy consumption, increasing average mileage by 30%. As a result of these characteristics, the new Cinturato is to be fitted as standard to the most popular models of many leading car manufacturers such as Fiat, Mercedes, Peugeot, Volkswagen and Seat.





The name Cinturato is a part of tyre history: a revolutionary project that established Pirelli as one of the leading worldwide manufacturers right from the 1950s.
The Pirelli Cinturato patent, recognised throughout the world, was developed in order make driving a new generation of vehicles for that period even more enjoyable, for the first time satisfying the need for safety at higher speeds, whilst offering a genuine reduction in running costs, thus bringing specifications to the mass market previously found only in topof- the-range sports vehicles.

The radial construction of the carcass and the use of a belt running around the circumference under the tread have made the Pirelli Cinturato an unrivalled benchmark in the world of tyres: integrity of the structure even at high speed, safety and control when cornering, grip whilst braking, increased tread life and reduced fuel consumption are ideas introduced by the Cinturato and following suitable modifications and technological upgrades they are still a feature of today's most up-to-date, high-performance tyres. Not only was the development of the entire industry in the sector based on that Cinturato, but it has been the cornerstone of research by Pirelli that with the New Cinturato combines performance and safety with the principles of environmental protection.

Lower rolling resistance: reduced consumption and CO2 emissions. The new Cinturato cuts rolling resistance by 20% thus providing savings of up to 4% in terms of fuel consumption and harmful emissions. Rolling resistance is the opposing force of the tyre to vehicle movement, i.e. energy dissipated while driving. Along with mechanical strength and air resistance, rolling resistance has an effect on fuel consumption and carbon dioxide emissions. Rolling resistance depends on factors both outside (vehicle speed and weight, type of road surface, atmospheric temperature and tyre pressure) and inside the tyre, such as structure, compounds and tread pattern. In designing the new Cinturato, Pirelli has made changes to these last-named factors, introducing innovative solutions covered by Pirelli patents.

Better mileage: thousands more miles. The new Cinturato's tread compound has been reinforced with elements such as silica in order to extend tyre mileage life without sacrificing the grip characteristics. Furthermore, tyre geometry has been completely redesigned, from sidewall to tread, in order to strike the right balance between rolling resistance, mileage and safety. The average life of the new Cinturato in terms of distance covered has increased by 30%. This means that the average motorist will now replace his or her tyres every four years instead of every three (15,000 km per annum).

Removal of harmful substances. Pirelli has eliminated aromatic oils from the new Cinturato's compounds, two years ahead of the impending EU Directive. Aromatic oils are polycyclic aromatic hydrocarbons present in tyres in the form of free oils and oil-extended polymers. They contribute to the composition of particulate, and are potentially damaging to human health. For the new Cinturato, Pirelli researchers have studied new polymers and new procedures for making the compound that have no effect on the tyre's performance and safety specifications.



Greater safety: improved braking on both wet and dry surfaces. Safety, that along with high performance has always been the hallmark of Pirelli research and was already brought to maximum levels by the Cinturato back in the Fifties, is the other essential cornerstone used as the basis for the new Cinturato's design. Pirelli P4 and P6 guarantee greater safety under all weather conditions. In particular, there is improved grip when cornering in the wet and, above all, a reduction in braking distances. On wet surfaces, the stopping distance is reduced by 11%, while on dry surfaces the braking distance is also significantly reduced.

Milan, 3 December 2007 - Pirelli Tyre, following further increases in costs of raw materials and energy, is announcing a price increase of up to 10% for all car, SUV and truck product lines in its export markets of Middle East, Africa and Asia Pacific.

The increase will take effect 1st January, 2008.

The factory occupies a covered surface area of 70 thousand square meters and has a manufacturing capacity of about 3 million pieces per year, with areas sufficient to contain manufacturing expansion up to 10 million pieces per year. Employees, nearly all of local origin, count about 1,000. The investment made by Pirelli to build the factory amounted to nearly 100 million dollars. Production will be destined for China and the main markets in the Asia-Pacific area.

Realization of the car tyre factory will start the second phase of the expansion plan of the Group in China, one of the world markets of reference for tyre manufacturers.

In the next four years, growth in the local tyre market will be driven by a significant increase in demand for new cars, resulting from the combination of several factors: from GDP growth (estimated at about 10% per year between 2008 and 2010) to the improved quality of life of large segments of the population; from better road infrastructure to the trend towards lower prices due to increased competition and technology innovation.

Following the investment in the truck tyre factory, which allowed Pirelli to establish its presence in the Industrial business - confirmed by the leadership gained from supplying original equipment to CNHTC (the No. 1 domestic manufacturer of industrial vehicles) - the objective now is to conquer the growing Chinese automobile market, in particular in the mid-high range segments, where double-digit CAGR (cumulative annual growth rate) is expected over the next four years. Pirelli, whose brand is highly regarded throughout China, intends to play a leading role in this growth process and aims to conquer a double digit market share in the high end of the Chinese market.

The growth strategy of Pirelli in the local market also includes strengthening the distribution network, which will grow to more than 1,000 points of sale (of which about 2/3 monobrand), by the end of 2008.

In order to accompany its expansion in China and throughout Asia, in addition, for the first time in history the Group has decided to set in Shanghai, and present in Shanghai, "Pearls of the Orient", the celebrated Pirelli Calendar. The 2008 edition of "The Cal", shot by photographer Patrick Demarchelier, will be presented there on 29 November.

The new Yanzhou plant, one of the most modern in the world for tyre manufacturing, uses the best non-robotized technologies and has been conceived for production of mid-high performance tyres.

The car tyre factory is adjacent to the factory for radial truck tyres opened in the second half of 2005, which has potential manufacturing capacity of more than 1 million pieces. The entire industrial complex, with two large, technologically advanced plants, will therefore become an important manufacturing, logistic and commercial hub for all of the Far East. For its realization, in the last three years, Pirelli invested a total of over 200 million dollars.

With the completion of the car tyre plant, the workforce at Yanzhou has doubled, growing from about one thousand to about two thousand employees. The themes of development and training of human resources will remain central in the future: in particular, studies of the English language will be intensified and Italian lessons for key resources will be promoted (currently, 50% of the first line of local management of Pirelli is of Chinese nationality); a project for internal communications is underway and international mobility of Chinese employees will be favoured.

Much attention has been dedicated to corporate social responsibility, with a campaign to sensitize employees on CSR themes, and to intercultural integration initiatives and work-life balance initiatives such as recreational events and trips. Pirelli has also launched a free vaccination campaign for all workers.
Pirelli operates in China through a subsidiary company, the result of the joint-venture agreement signed in 2005 with the Yinhe Group. The stake in the jv has recently been increased from 60% to 75%. This transaction had a value of about 11 million euros.

The strengthening of the new Yanzhou pole consolidates the international presence of Pirelli, which currently counts 25 factories in 12 countries around the world.

Turin, 15 October 2007 - The Politecnico di Torino and Pirelli today signed a five-year framework agreement for joint research in the tyre sector. The agreement foresees use of the Politecnico's research infrastructure and will have the aim of further developing manufacturing processes and the advanced products deriving from Pirelli technology. In processes, in particular, the research team will work on the future generation of MIRS™ (Modular Integrated Robotized System), the revolutionary robotized manufacturing system patented by Pirelli, and of CCM™ (Continuous Compound Mixing), the advanced method for continuous production of mixes. On the products front, Pirelli and Politecnico di Torino will focus on development of the Cyber Tyre, the "intelligent" tyre able to "dialogue" with the vehicle and designed for greater road safety.

The agreement was signed during the cerimony for inauguration of the 2007/2008 academic year, held at the Politecnico in the presence of institutional authorities, the rector of the Politecnico di Torino Prof. Francesco Profumo, the  chairman of Pirelli Marco Tronchetti Provera and the ceo and managing director of Pirelli Tyre Francesco Gori.

"The added value of this collaboration agreement - commented Francesco Profumo, rector of the Politecnico di Torino - lies in the union between the industrial tradition and innovative capacityof the Pirelli Group, and the highly innovative research activities of the Politecnico in engineering, which have reached levels of excellence with more than 1800 dedicated human resources including  professors, researchers, PhDs, and grant recipients. Together with Pirelli, we aim to continue bringing new tecnology to the tyre sector, which is already highly innovative, while contributing to local territorial development. The new pole at Settimo, in fact, will offer an excellent opportunity for technology transfer to a large manufacturing plant."

"Pirelli - said Marco Tronchetti Provera, chairman of Pirelli - has always felt that dialogue between industry and university is a fundamental element for increasing Italy's  competitiveness. This agreement is the result of a strategy oriented towards maximizing collaboration between public and private sectors in research. The aim of the agreement is to create synergies between innovation capabilities and research excellence of Pirelli and the skills of the Politecnico di Torino in mechanical engineering, particularly in the automotive sector. This partnership confirms the presence of Pirelli in Turin and in Piedmont, which we will strengthen with the construction of the new plant in Settimo Torinese, continuing our innovation strategy."

"This agreement - commented Andrea Bairati, regional councillor for Universities and Research of Piedmont - further strengthens the agreement recently signed by the Region, the Province of Turin, the town of Settimo Torinese, and Pirelli Tyre, for the creation of a leading edge technological and industrial pole for production of tyres, which confirms for the future a strong and qualified industrial presence, important for the town of Settimo and for the entire metropolitan area. In addition, the agreement signed today by the Politecnico and Pirelli fits into the strategies which the Piedmont Region has been applying for improving the system of research: this is another significant impulse to high quality working opportunities in the field of research and technology." 

The new Pirelli industrial pole Pirelli in Settimo Torinese, the object of the recent Framework Agreement with the Piedmont Region, the Province of Turin and the Town of Settimo, will be the natural setting for transfer of the results of the research activities. The agreeement with the Politecnico di Torino also foresees a Pirelli contribution to funding of a chair for an ordinary professor of mechanical engineering.

The new plant, for producing car and truck tyres, will be ecologically sustainable and use "Next Mirs" technology, making it the most modern Pirelli production facility worldwide

Pirelli Tyre and Turin Politecnico agree to cooperate on joint projects for research and technological innovation

Turin, 13th July 2007 - A framework agreement to create a state-of-the-art technological and industrial centre for producing car and truck tyres at Settimo Torinese was signed today between Piedmont Regional Authority, Turin Provincial Authority, Settimo Torinese Municipal Authority, and Pirelli Tyre.  Pirelli already has two production facilities in that area.

The industrial regeneration plan will entail transferring the production operations currently carried out in the car-tyre plant to the truck-tyre plant.  Amalgamating the two facilities in this way will pave the way for inaugurating a new and modern centre that will harness leading-edge production technology developed through research by Pirelli, thus making it the most advanced Pirelli Group manufacturing plant in the world.

The technology in question includes, most notably, Next Mirs, a development of the Pirelli robotised tyre-manufacturing system, and CCM, an advanced system for the production of tyre compound. With the new plant it will be possible to generate a high product mix and to consolidate output volumes.  Production at the new Piedmont centre will focus on tyres with high and with very high performance and will target both the replacement market and automotive manufacturers making vehicles at the forefront of technology.

In line with Pirelli sustainable development strategies, the new facility will be notable both for the adoption of measures to reduce environmental impact and energy consumption to the absolute minimum and for its high architectural and design quality. 

The agreement, which gives effect to an understanding signed in November 2006 by Settimo Torinese Municipal Authority and Pirelli Tyre for local industrial regeneration, commits the various levels of local government to take all effective steps to facilitate the achievement of the plan by cutting authorisation times to a minimum and assisting in improvements to the areas affected by the project.  For its part, Pirelli Tyre undertakes to complete planning and design of the centre in as short a time as possible. 

In particular, Settimo Torinese Municipal Authority is committed to completing, as rapidly as possible, those modifications to the local area development plan needed to assure the feasibility of the regeneration initiative, while the Piedmont Regional Authority has promised to submit the protocol to the Ministry for Scientific Research and the Ministry for Development in order to enlist broader backing in the form of central government schemes.

As part of the Settimo Torinese industrial regeneration, Pirelli Tyre and Turin Politecnico have agreed to conduct joint projects for research and technological innovation.  Already, on 12th June last, the company and Turin Politecnico  set up a joint working group tasked with minimizing the environmental impact of the new industrial site and, especially, with further innovating the more advanced processes and products of Pirelli Tyre research, such as Next Mirs, CCM, and Cyber Tyre - the "smart" tyre designed to enhance safety when driving.

Dubai (United Arab Emirates), 11 February 2007 - Pirelli introduces to the global market P Zero the Hero, the new ultra-high performance tyre developed for supercars and directly derived from the experience the firm has accumulated in a hundred years of competition (in fact, 2007 marks Pirelli's motorsport centenary).

P Zero the Hero represents the most technologically advanced product to come out of Pirelli's research, a revolution for the tyre industry, and offers the most demanding motorists unprecedented performance in all areas: sports handling, comfort and safety.

5 PATENTS FOR A REVOLUTIONARY PRODUCT.
The latest addition to the P Zero collection, Pirelli's high-end market leading range that is celebrating its 20 th anniversary in 2007, benefits from numerous innovative features developed by Pirelli and protected by five exclusive patents. The brand new tread pattern, the futuristic compounds and the innovative structure are the fruit of 24 months of development and testing and are already making P Zero the Hero the tyre chosen by the manufacturers of the most sporting and extreme cars.

RECORD HOMOLOGATIONS.
T he new P Zero has obtained 15 homologations for use as original equipment on the most recent and most prestigious supercars. It is already being fitted to the Ferrari 599 GTB Fiorano, the Lamborghini Murciélago and Gallardo, the Audi R8 and S8, the Aston Martin DB9, the Maserati Quattroporte, the Jaguar XK, the Mercedes AMG, and will shortly appear on the Alfa Romeo 8C Competizione and the hottest Porsche and BMW models.
"P Zero the Hero", explains Francesco Gori, CEO of Pirelli Tyre, "represents the state of the art of the P Zero Collection, the Pirelli UHP range leaders. The new tyre has been designed and developed to control the ever more extreme performance of supercars and to offer ever higher levels of driving satisfaction and safety for the most demanding drivers."

SPORTS PERFORMANCE HAND-IN-HAND WITH COMFORT.
The principal feature of P Zero the Hero is that it guarantees optimum performance in wet or dry conditions throughout the lifetime of the tyre, while combining sports handling with comfort. In fact, t he new P Zero boasts special nano-composites in the compounds of the tread and the bead (the element of the tyre anchoring it to the wheel rim) that guarantee a comfortable ride together with sports performance. Thanks specifically to the tread compound, optimum performance is even provided during the first few kilometres when the tyre is still cold.

EXTREME GRIP AND RESPECT FOR THE ENVIRONMENT.
The innovative tread pattern of the new Pirelli tyre also permits the highest standards of grip in wet conditions and acoustic comfort to be enhanced, while the asymmetric DA.Co (Dynamic Asymmetric Contour) profile ensures even wear with a consistent footprint at all speeds.
Moreover, P Zero the Hero has been designed with the utmost respect for the environment: the compounds used in fact contain no aromatic oils. Pirelli's decision anticipates by three full years the European directive regulating this issue, which only comes into effect in 2010, and goes beyond the most severe parameters in the highest performance (UHP) segment.

MAXIMUM PERFORMANCE THROUGHOUT THE LIFE OF THE TYRE.
Thanks to the Hy.Co (Hybrid Cord) system, the carcass allows the deformation of the tyre profile to be controlled through to the highest speeds (370 kph), increasing the durability of the tyre, not simply in terms of outright mileage, but above all, in the consistency of performance throughout its life.

TOGETHER WITH P ZERO THE HERO COMES THE RETURN OF THE PIRELLI WHEEL.
Pirelli is aiming to respond to the demands of the most sophisticated motorists, interested in both performance and styling, by reintroducing the Pirelli Wheel. Manufactured in ultra-lightweight aluminium alloy, the Pirelli 5P wheel features five spokes reproducing the firm's elongated P logo. The new Pirelli Wheel, produced in collaboration with Antera, a market leader in its sector, will also be available fitted with P Zero the Hero.

THE BIRTH OF THE EXCLUSIVE P ZERO CLUB. On the occasion of the launch of P Zero the Hero, Pirelli is also introducing another new initiative: the P Zero Club. When you purchase a new P Zero you become a member of the P Zero Club and obtain the P Zero Card that gives access to a world of Pirelli services and privileges.