Pirelli Cyber Tyre is the world's first system based on tyres with integrated sensors that collect data and transmit it to the vehicle to be processed in real time. Bosch has already developed an ESP application specifically adapted to Pirelli tyres in an initial joint project with the hypercar manufacturer Pagani Automobili. The “Pirelli Cyber Tyre” technology on the Pagani Utopia Roadster transmits key tyre information to the ESP control unit. This enables optimal use of the individual properties and performance of the tyres, providing enhanced greatest safety and tailored driving conditions.

As a global supplier of technology and services, Bosch contributes its system-level hardware and software expertise to the development cooperation. Bosch is also a leader in MEMS (Micro-Electro-Mechanical Systems) sensor technology and develops and manufactures tyre pressure sensors using the "Bluetooth Low Energy" (BLE) standard. By merging this expertise with Pirelli's in-tyre devices technologies – both hardware and software, algorithms, and tyre modeling, it will be possible to collect, process, and transmit real-time tyre data to provide parameters for the vehicle's electronic control system, using BLE with very low power consumption. Pirelli and Bosch now aim to exploit Bosch MEMS technology for in-tyre applications.

Press photos and infocharts are available on the Bosch Media Service at www.bosch-press.com

About Bosch

Mobility is the largest Bosch Group business sector. In 2023, its sales came to 56.2 billion euros, or just under 60 percent of total Group sales. This makes the Bosch Group one of

the leading mobility suppliers. Bosch Mobility pursues a vision of mobility that is safe, sustainable, and exciting. For its customers, the outcome is integrated mobility solutions.

The business sector’s main areas of activity are electrification, software and services, semiconductors and sensors, vehicle computers, advanced driver assistance systems, systems for vehicle dynamics control, repair-shop concepts, as well as technology and services for the automotive aftermarket. Bosch is synonymous with important automotive innovations, such as electronic engine management, the ESP anti-skid system, and common-rail diesel technology.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 429,000 associates worldwide (as of December 31, 2023). The company generated sales

of 91.6 billion euros in 2023. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalization, connectivity, and an orientation to sustainability.

In this context, Bosch’s broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in sensor technology, software, and services to offer customers cross-domain solutions from a single source.

It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products. With technology that is “Invented for life,” Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. Bosch’s innovative strength is key to the company’s further development. At 136 locations across the globe, Bosch employs some 90,000 associates in research and development, of which nearly 48,000 are software engineers. 

Additional information is available online at www.bosch-press.com, www.bosch-mobility.com, www.bosch.com.

Contact for press inquiries:

Cornelia Dürr

phone: +49 7062 911-1986

e-mail: Cornelia.Duerr@de.bosch.com

About Pirelli

Established in Milan in 1872, Pirelli is a major player in the tyre industry and the only global manufacturer focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles. With a distinctive positioning in High Value tyres, the Group stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots.

With 18 production plants in 12 countries, around 31,000 employees, a turnover of about €6.65 billion in 2023, Pirelli has a commercial presence in over 160 countries.

Pirelli’s technological excellence is also nourished by the innovation and competencies derived from sporting competitions, in which it has been active for over 115 years. At present, the company participates in over 350 car and motorcycle sport events and since 2011 it has been the Global Tyre Partner to the Formula One™ World Championship.

Thanks to a strong commitment in research and development, Pirelli has over 2,000 people engaged in R&D located at its Milan headquarters and 12 local technology centers and a portfolio of 6,000 patents.

In 2023, Pirelli’s investment in R&D equaled 5,4% of its revenues from High Value products.

Pirelli Press Office

Tel. +39 02 6442 4270

pressoffice@pirelli.com

www.pirelli.com

Published on: 10 September 2024, 12:25 CET

P ZERO CORSA SYSTEM FOR THE FERRARI ENZO

For the Ferrari Enzo, the extreme sports car that dates from 2002, Pirelli has created a new P Zero Corsa System in 245/35 R19 size for the front and 345/35 R19 size for the rear. Like all tyres in the Collezione range, this product has an identical appearance to the original but is made with modern materials and technologies. Designed in the early 2000s to be the sportiest of the road range, it has a specific structure that gives it maximum stability at high speeds and when cornering, allowing it to also be used on the track. The two different tread designs, directional for the front and asymmetric for the rear, also reduce the phenomenon of aquaplaning. The new tyre was tested using Ferrari test drivers, who rediscovered the same sporty character of the time, now combined with greater safety and reliability thanks to the use of the most up-to-date compounds.

The P Zero Corsa System tyres from the Collezione range are also available, in 245/35 R18 size for the front and 335/30 R18 at the rear  for the Ferrari F50, described at the time as the road car closest to a Formula 1 racer that Maranello had ever built.

P ZERO FOR THE FERRARI F40

The ancestor of the F50 and the Enzo was the Ferrari F40, the first mass-produced car to use Pirelli P Zero as original equipment in 1987. Developed specifically for the car, this tyre brought in some important innovations: a rim size of 17 inches, unprecedented for a road car, different sizes on front and rear and technology dedicated to a car with a maximum speed of over 300kph. Now a version of the P Zero dedicated to the F40 is available in the Pirelli Collezione range in  245/40 R17 size for the front and 335/35 R17 at the rear. Among the main innovations of this version is the lettering on the side of the tyre which recalls the original script.

PIRELLI P ZERO: PERFORMANCE, INNOVATION AND SUSTAINABILITY

From the Ferrari F40 to the latest generation supercars, the P Zero range has been a constant. It tells a story of innovation and technology that is linked to the most prestigious and extreme cars of the last four decades and to motorsport, starting with Formula 1: an open-air technology transfer laboratory from track to road. Over time, the range has evolved according to the needs of the automotive market, which has become increasingly interested in performance, safety, and sustainability: now including electric mobility. Pirelli's Elect marking, denoting tyres made specifically for electrified cars, made its debut on a P Zero in 2019.

The family has recently been renewed with three new models presented at the 2023 Goodwood Festival of Speed: the P Zero E, P Zero R and P Zero Trofeo RS. All of these tyres were developed with Pirelli's "Eco-Safety Design" approach: a methodology that uses innovative materials as well as tools that include virtualisation, derived from the company's experience in motorsport.

Published on: 8 May 2024, 17:42 CET

Milan, February 29, 2024 – Pirelli is the first company to produce a complete range of FSC^™ (Forest Stewardship Council^™) - certified tyres¹ for motorsport. Starting from this year, all the tyres used in the FIA Formula One World Championship™ will be marked with the FSC logo. This certifies that all the natural rubber² within the tyre complies with stringent environmental and social criteria required by the FSC, the world-leading non-governmental organisation for sustainable forestry.

This certification, announced on October 10 last year when Pirelli renewed its agreement as the Global Tyre Partner of Formula 1^® until at least 2027, will apply to all the tyres used on track, throughout the season, including pre-season testing. The FSC-certified tyres have been introduced following an intense development programme that began in 2022, which showed clear results in terms of both reliability and performance.

The first free practice sessions at the FORMULA 1 GULF AIR BAHRAIN GRAND PRIX 2024 today hosted the debut of these certified tyres at a Grand Prix^™ event. This marks a significant step, reflecting Pirelli’s commitment to delivering increasingly sustainable performance and solutions even within the special environment of motorsport, starting with its greatest technological and competitive expression, Formula 1^®.

Pirelli has been confirmed as one of the global leaders in the fight against climate change for the sixth consecutive year with a place in the 2023 Climate A list from the CDP (Carbon Disclosure Project), an international no-profit organisation that researches and promotes environmental information. Pirelli was also the first tyre manufacturer to be awarded a three-star rating on the FIA’s Environmental Accreditation Programme.

Together with the FIA and Formula 1^®, the Italian firm has underlined its position in the front line of research and development into new technology, both on the technical and sporting side, to support the work that has already been done in reducing CO₂ emissions throughout the entire life cycle of a Formula 1 tyre. FSC certification joins a number of initiatives already put in place for motorsport by Pirelli in recent years:

• all the tyres that Pirelli brings to the track during a Grand Prix^™ weekend – used in F1^®, F2^™, F3^™ and F1 Academy^™ – will be transformed into secondary raw materials after use, for multiple circular uses;
• the electrical energy used to make F1^®, F2^™, F3^™ and F1 Academy^™ tyres comes exclusively from 100% renewable certified sources;
• the use of ‘virtual’ design technology for all tyres not only considerably reduces development time, but above all the number of physical prototypes needed, cutting down on materials used;
• the elimination of tyre warmers in Formula 1 for full wet covers, pioneered in Monaco last year, reduces the use of electrical energy;
• more streamlined logistics, with sea freight now the preferred method of transport over air freight, cuts down on logistics emissions.

Giovanni Tronchetti Provera, Pirelli Executive Vice President Motorsport, Sustainability and Future Mobility:
"The debut of our FSC-certified tyres in the world of motorsport represents a significant moment in Pirelli’s sustainability journey. In 2021 we were first to equip a road car with FSC-certified tyres, and now we are proud to be the first do so in motorsport as well. Formula 1 is an extraordinary open-air laboratory for us. It allows us not only to design and test new technology as well as improve research and development processes for roadgoing tyres, but also to unite maximum performance, typical of the demanding motorsport environment, with commitment towards an increasingly sustainable world.”

Sara Mariani, FIA Sustainability and D&I Director:
“Pirelli’s implementation of FSC-certified tyres in the FIA Formula One World Championship is a strong statement of the company’s commitment to sustainability – not just to its own targets but also in its alignment with the goals of the FIA’s Environmental Strategy, which seeks to reduce motorsport impact and reinforce the sport as a catalyst for sustainable innovation and technology. Those ambitions were fundamental to the Formula 1 tyre supply tender launched last year by the FIA for 2025 and beyond and following its successful bid Pirelli has admirably already begun to innovate in pursuit of even greater sustainability with the introduction of FSC-certified tyres in 2024.”

Ellen Jones, Formula 1 Head of ESG:
“Formula 1 is proud to collaborate with Pirelli on sustainability topics at every level, as the introduction of FSC-certified tyres shows. This is an important and positive step forward, as well as another example of how our partners are demonstrating their commitment to sustainable practices as we continue our mission towards Net Zero by 2030. We can’t wait to see the new FSC-certified tyres in action this weekend in Bahrain and then throughout the rest of the season.” 

Fabian Farkas, Forest Stewardship Council International Commercial Director:
“The FSC logo and certification are the reference standard for sustainable forest management. The automotive industry needs to react to alleviate the pressure that natural rubber production places on forest ecosystems and communities. We applaud Pirelli’s leadership in confronting the complex environmental and socio-economic challenges within the natural rubber value chain. This initiative shows that performance and sustainability can co-exist side by side, and the FSC is ready to support companies at a global level to follow this example.”

What is FSC certification?
The Forest Stewardship Council^™ (FSC^™) – a non-profit organization governed by environmental, social, and economic perspectives equally – covers more than 150 million hectares of certified forests and is the global benchmark for sustainable forestry. FSC’s strict forest management standards require that forests are managed to preserve biological diversity, while benefitting local workers and communities in way that is economically beneficial for them. The robust FSC certification process ensures that all certified material is separated from non-certified material throughout the supply chain, from plantation to tyre manufacturer.

Pirelli’s natural rubber supply chain
FSC certification of the natural rubber from certified plantations used by Pirelli to make tyres for the FIA Formula One World Championship is the latest step in the company’s long-running programme to sustainably manage the natural rubber supply chain. This is achieved via a roadmap of best practice in the different countries of origin for natural rubber, in line with the principles and values set out in the Pirelli Sustainable Natural Rubber Policy from 2017. This document is the result of consultation with key stakeholders in the natural rubber value chain, including international NGOs, Pirelli’s main natural rubber suppliers, growers and sellers in the supply chain, automotive clients, and other global organisations.

¹ Tyres are FSC-certified (FSC ® N003618) as “MIX Natural Rubber” since tyres are made of a combination of natural and synthetic rubber, in conformity to the FSC® ADVICE-40-004-15.
² Natural Rubber equates to 15% on tyre weight, on average.

All time lap records: the best way to start the Pirelli era
 
“We are very satisfied with the results obtained in this first official 2024 test with the Moto2™ and Moto3™ riders and teams. For us the goal was to confirm the good impressions seen at the beginning of September on the Montmelò circuit. On that occasion, as it was a private test, no official times were provided, whereas today it was possible to make a direct comparison with the times of the weekend just gone, in similar weather conditions and temperatures. Achieving the all-time lap records ever for this track in the respective championships, in the case of Moto3 even improving it by a second, is certainly clear and easily quantifiable proof of the excellent performance that our tyres are able to guarantee. Some riders ran more laps than the race distance using the same set of tyres, even if not consecutive, with limited drop and good wear. All the compounds performed well, clearly the softer ones are generally those that allowed the riders to achieve their best times. We know that the tests, although representative, are never like a race weekend and that each track makes history in its own right but we can say that the conditions for doing a good job next season are all there."

Moto2™

COMBINED
 
1)     21 Alonso LOPEZ (Beta Tools SpeedUp - BOSCOSCURO) 1’33.061 – Lap 24/26 Session 1 - ALL TIME LAP RECORD
2)     44 Aron CANET (Fantic Racing - KALEX) 1’33.074 - Lap 24/25 Session 1
3)     54 Fermín ALDEGUER (Beta Tools SpeedUp - BOSCOSCURO) 1’33.151 - Lap 27/27 Session 2
 
SESSION 1
 
1)     21 Alonso LOPEZ (Beta Tools SpeedUp - BOSCOSCURO) 1’33.061 - Lap 24/26
2)     44 Aron CANET (Fantic Racing - KALEX) 1’33.074 - Lap 24/25
3)     54 Fermín ALDEGUER (Beta Tools Speed Up - BOSCOSCURO) 1’33.456 - Lap 22/22
 
SESSION 2 
 
1)     44 Aron CANET (Fantic Racing - KALEX) 1’33.146 - Lap 21/22
2)     54 Fermín ALDEGUER (Beta Tools SpeedUp - BOSCOSCURO) 1’33.151 - Lap 27/27
3)     14 Tony ARBOLINO (Elf Marc VDS Racing Team - KALEX) 1’33.383 – Lap 23/23
 
SESSION 3
 
1)     18 Manuel GONZALEZ (QJMOTOR Gresini Moto2™ - KALEX) 1’33.270 – Lap 26/27
2)     75 Albert ARENAS (QJMOTOR Gresini Moto2™ - KALEX) 1’33.302 - Lap 11/23
3)     44 Aron CANET (Fantic Racing - KALEX) 1’33.350 - Lap 18/22
 
Moto3™
 
COMBINED
 
1)     96 Daniel HOLGADO (Red Bull KTM Tech3) 1’37.300 - Lap 13/17 Session 2 - ALL TIME LAP RECORD
2)     99 José Antonio RUEDA (Red Bull KTM Ajo - KTM) 1’37.683 - Lap 15/17 Session 3
3)     80 David ALONSO (Gaviota GASGAS Aspar Team - GASGAS) 1’37.975 - Lap 14/15 Session 2
 
SESSION 1
 
1)     96 Daniel HOLGADO (Red Bull KTM Tech3 - KTM) 1’38.239 - Lap 18/19
2)     99 José Antonio RUEDA (Red Bull KTM Ajo - KTM) 1’38.572 - Lap 19/21
3)     31 Adrian FERNANDEZ (Leopard Racing - HONDA) 1’38.649 - Lap 24/29
 
SESSION 2
 
1)     96 Daniel HOLGADO (Red Bull KTM Tech3 - KTM) 1’37.300 - Lap 13/17
2)     80 David ALONSO (Gaviota GASGAS Aspar Team - GASGAS) 1’37.975 - Lap 14/15
3)     31 Adrian Fernandez (Leopard Racing - HONDA) 1’38.133 - Lap 27/29
 
SESSION 3
 
1)     99 José Antonio RUEDA (Red Bull KTM Ajo - KTM) 1’37.683 - Lap 15/17
2)     80 David ALONSO (Gaviota GASGAS Aspar Team - GASGAS) 1’38.208 - Lap 12/15
3) 36 Angel PIQUERAS (Leopard Racing) 1’38.291 – Lap 20/25

Pirelli will exclusively bring a splash of colour to the race track on the Ferrari Challenge. The championship’s safety car will use the P Zero Color Edition, showcasing different colours for each round. To start off with, yellow was chosen for the Spa-Francorchamps round in Belgium: the central colour of the Belgian flag.

The shades selected for the Pirelli P Zero tyres fitted to the Ferrari 488 GTB safety car on some of the world’s most legendary tracks reflect not only local colours, but also tradition. It will be red for Misano in Italy, the heartland of motorsport, blue for Brno in the Czech Republic (as seen on the national flag) while in Barcelona the colour will be gold, again reflecting national colours. For the world finals in Monza from November 1-4 the colours are yet to be chosen. Pirelli’s social media followers will instead be able to select the colour for the all-important closing round of the championship at the ‘temple of speed’

The Color Edition is a Pirelli innovation with no equal, consisting of P Zero tyres that subvert the idea that tyres have to be by nature round and black. It’s an option reserved for 19-inch sizes and higher; for drivers of premium and prestige vehicles, where personalisation is a key priority. There are seven standard colours but hundreds more bespoke shades available, via a dedicated website. But it’s not only about the colours themselves: Pirelli’s research and development division has also identified new technologies that allow the colours to be applied using cutting edge materials that do not alter the performance characteristics of the tyre. There is also a protective barrier to keep the colours vivid and reduce the risk of fading with time and wear.

Pirelli Press Office

Ph. +39 02 6442 4270 –

pressoffice@pirelli.com – www.pirelli.com

Pirelli will bring the following three compounds to the tenth round of the 2016 Formula One season in Great Britain*, to be held (July 7-10) on the Silverstone circuit: P Zero Orange hard P Zero White medium P Zero Yellow soft These are the tyres that Pirelli has said must be used at some point in the race: One set of P Zero Orange hard One set of P Zero White medium Each driver must have both these sets available for the race, and must use at least one of them. There are the tyres assigned for Q3 in qualifying: One set of P Zero Yellow soft Following the regulations, each driver must save for Q3 one set of the softest of the three nominated compounds. This set will be given back to Pirelli after Q3 for those who qualify in the top 8, but the remaining drivers will keep it for the race – as is the case currently. The teams are free to choose the remaining 10 sets; making up 13 sets in total for the weekend. *The new 2016 tyre regulations mean that tyre nomination for long-haul events have to be made 14 weeks in advance, whereas for European races the deadline is eight weeks in advance. The tyres nominated so far:

P Zero takes centre stage on the supercars at Geneva, such as the Lamborghini Aventador LP 750-4 Superveloce

Pirelli’s Seal Inside technology is also on display, another asset of the italian firm’s newest tyre: Cinturato All Season

Once more, Pirelli comes to the Geneva Motor Show as the undisputed leader when it comes to new homologations at the top end of the market. In 2014, Pirelli gained 266 new homologations, of which 213 came in the premium and prestige sectors: an increase of 6% compared to last year. Of these, 118 were marked tyres – with a special marking on the sidewall indicating that they have been tailor-made for a vehicle manufacturer. Thanks to these latest arrivals, Pirelli’s homologations now add up to a record 1846 in total all over the world.

Proof of this increase can be found all over the stands that populate the 85th Geneva Motor Show this year, where the most powerful supercars such as the Lamborghini Aventador LP 750-4 Superveloce as well as the latest-generation SUVs all wear Pirelli tyres.

However, Pirelli is not just about pure performance. Many of the cars at the Geneva Motor Show rely on the Italian firm’s Seal Inside technology, which has been developed by Pirelli’s engineers to allow motorists to continue their journeys even in the event of a puncture.

THE MOST PRESTIGIOUS SUVs USE P ZERO OR SCORPION TYRES

The highlights of this year’s Geneva Motor Show include some of the world’s most important SUVs, from the Audi Q7 – making its European debut – to the restyled Audi Q3, not to mention the new and technically advanced Volvo XC90, as well as the BMW X5M and X6M. In order to put all their power and traction down onto the ground effectively, all these diverse models have chosen Pirelli Scorpion (either in Scorpion Verde or All Season guises) or P Zero tyres.

Pirelli has come up with made-to-measure tyres, specifically homologated for each one of these key SUVs to guarantee excellent grip and wet braking, combined with the inherent stability needed to get the most out of cars that weigh this much.

P ZERO FOR THE LATEST-GENERATION SUPERCARS

Following last December’s presentation of the Lamborghini Aventador LP 700-4 Pirelli Edition, yet another chapter of the now-legendary collaboration between Lamborghini and Pirelli will be shown in Geneva. The new Lamborghini Aventador LP 750-4 Superveloce is supplied exclusively on P Zero tyres. This latest supercar to emerge from Sant’Agata Bolognese, making its world debut in Geneva, relies on P Zero Corsa rubber to place its extreme power onto the road.

PIRELLI’S SEAL INSIDE TECHNOLOGY ALSO ON DISPLAY IN GENEVA

As part of a range of solutions that define Pirelli’s philosophy of ‘Extended Mobility’, Pirelli is also displaying its Seal Inside technology. As well as being seen on original equipment Pirelli tyres for many new Volkswagens (from the Touran, making its debut in Geneva, to the Passat shown in Paris last year) this technology enhances the premium status of Pirelli’s latest product: Cinturato All Season, the tyre for all seasons, launched onto the European market in January.

Seal Inside is new technology that allows motorists to continue their journeys, without a loss of tyre pressure, even in the event of a puncture up to 4mm. If this happens, a sealing agent on the inside of the tyre solidifies around the foreign object that has caused the puncture in order to prevent air escaping. Once the object is extracted, the sealing agent expands to plug the gap. This technology showcases another important safety innovation from Pirelli.

***

Pirelli Press Office
Ph. +39 02 6442 4270 – pressoffice@pirelli.com – www.pirelli.com

Pirelli Cinturato All Season wins its first test, by prestigious magazine Autobild, straight out of the box

Pirelli’s premium technology is in the spotlight at the 82nd edition of the Geneva Motor Show, which will be featuring some of the most eagerly anticipated cars – such as the most powerful Ferrari ever, the new Berlinetta F12, the Aston Martin Zagato, and the Bentley V8 – all on display sporting P Zero tyres. In addition to the P Zero family, which is again the preferred tyre of the best cars at this motor show, other Pirelli lines will also be on stage for the industry’s most important exhibition, including Cinturato, Scorpion and Winter, both at the Pirelli stand and featured in the stands of some of the event’s most prestigious car manufacturers, such as Audi, BMW, Jaguar, Lamborghini, Maserati, Mercedes, Porsche and Volkswagen. All eyes will also be on the P Zero Silver, the latest addition to the P Zero family and a tyre that takes advantage of Formula One technologies and design techniques, developed for high-end saloon cars and coupés, from the Audi A5 to the Mercedes CLS. PIRELLI PREMIUM. Pirelli’s business strategy remains focused on the premium segment, which is the market segment with the highest rates of growth throughout the world, from mature markets such as those in Europe, which remains the largest market for high-end tyres, to rapidly growing economies. Pirelli research focuses on creating innovative solutions to sustainable mobility, which is at the heart of the company’s premium strategy. All of Pirelli’s families of tyres and the company’s high-tech systems such as Cyber Tyre, which, by interacting with a car’s electronics, ensure vehicle stability and proper tyre maintenance, are based on the concept of sustainable mobility, which means safety, comfort and respect for the environment. The premium segment includes the families P Zero, Cinturato and Scorpion, and the lines of winter tyres. P ZERO. P Zero Corsa System is the most sporty of the P Zero road tyres and has been developed by Pirelli together with a number of car manufacturers for use on some of the most extreme cars. The Corsa System is designed for road use, but is also excellent on the track. In 2010, Pirelli introduced the new P Zero Corsa System, which unites the evolution of the previous directional system with the new P Zero Corsa Asymmetric 2 in order to enhance both performance and safety. The P Zero Corsa is provided as original equipment on supercars from Aston Martin, BMW, Ferrari, Lamborghini, Maserati, McClaren, Mercedes-AMG and Porsche GT and is available in rim sizes ranging from 18 to 20 inches. P Zero Trofeo is the ultra-low racing tyre designed for the track but homologated for the road as well. P Zero Trofeo is the most extreme evolution of the tyre for race fans and takes advantage of the most innovative technologies derived from motorsports. It has been designed in particular for the amateur “gentlemen drivers” who race on tracks throughout the world. The P Zero Trofeo is great for dry tracks and for the high temperatures that racing requires. The tyres are available for rim sizes ranging from 17 to 20 inches. P Zero is the flagship product of the family that dominates the high-end segment, where Pirelli is a leader worldwide. One of the most technologically advanced products to come out of Pirelli Research, the P Zero has consolidated its position of leadership in the high-end segment by obtaining more than 250 homologations. Manufacturers are choosing P Zero tyres to support and exalt the performance of some of the most extreme supercars and to ensure the utmost in customer satisfaction and driving safety. The P Zero comes in some 130 sizes, with aspect ratios ranging from 50 to 25 and rim sizes ranging from 17 to 21 inches. P Zero Silver is the first road tyre to come out of Formula One and is the latest addition to the P Zero family. Developed for sport and coupé saloon cars, the P Zero Silver is the first in a series of highly specialised Pirelli tyres that will ensure the highest performance levels mile after mile. The Silver shares the same process of calculation and modelling used in Formula One, thereby ensuring the P Zero’s performance and exalting tyre life. P Zero Silver will be available in 11 sizes for 19" and 20" rims, with a limited edition being available in Europe beginning in April 2012. The P Zero and P Zero Corsa System are homologated on the sportiest models presented in Geneva: as well as the Ferraris, Maseratis, McLarens, Lamborghinis and the high performance Audi, Bmwand Mercedes models, there are also the new Porsche 911 Carrera and Boxster, the Bentley GTC and V8, the Aston Martin V12 Zagato, and the new Lotus Exige-S and Evora-GT. CINTURATO. The Cinturato line, which focuses on respect for the environment without sacrificing on safety and stability, includes the best-selling Cinturato P7, winner of some of the most stringent tests. Developed by Pirelli for mid-range and high-powered cars, the Cinturato P7 unites respect for the environment with low operating costs, safety and driving pleasure. Provided as original equipment by Audi, BMW, Mercedes, Mini, Volkswagen and other car manufacturers, the Cinturato P7 is available for rim sizes ranging from 16 to 18 inches and also include a run-flat version. The Cinturato P7 is homologated on the new models of the main premium marques like Audi, BMW, Mercedes and Volvo. Cinturato P1, developed by Pirelli for small and mid-sized cars, is a tyre that brings high performance to sustainable mobility.It is the latest addition to the Cinturato family and embodies the same ecological features of all Cinturato tyres as well as UHP technology. The tyre is available in rim sizes ranging from 14 to 16 inches, and some sizes also include a run-flat version. SCORPION. The Verde of the Scorpion family is the first ecological and high performance tyre designed by Pirelli for cars with high environmental impact: SUVs and latest generation Crossovers. Scorpion Verde combines the high performance technology of the P Zero family with the ecological approach of the Cinturato family, ensuring the reduction of wear and noise. It is available on the market in the m+s version, in sizes from 16 to 20 inches and has been chosen as original equipment by Audi, Mercedes, Volkswagen, Volvo, Porsche and Land Rover, including the latest models on show in Geneva. WINTER TYRES. Winter Sottozero Serie II is the high-performance winter tyre designed for high-powered cars. Available in two versions, the W210/W240 for mid-sized to large saloon cars and the W270 for sports cars, the Sottozero Serie II is provided as original equipment by Ferrari, Aston Martin, Bentley, Jaguar, Lamborghini, Porsche and BMW. Winter Snowcontrol Serie 3 is Pirelli’s latest winter tyre designed for small and mid-sized cars. With Snowcontrol Serie 3, Pirelli has extended the company’s range of seasonal tyres in order to meet the needs of a market that increasingly prefers products that ensure a low environmental impact and lower fuel consumption, but without sacrificing safety and comfort. Snowcontrol Series 3 takes the performance of its predecessor, the Snowcontrol Serie II, to an extreme to ensure greater traction on snow and ice while also improving grip in dry conditions. Winter Carving Edge is Pirelli’s studded tyre, which is ideal for the ice and frigid temperatures that are typical of northern Europe. Carving Edge is designed for a wide range of vehicles, from city cars to 4x4s, from saloon cars to SUVs, and is available in rim sizes ranging from 13 to 20 inches, and soon there will also be a run-flat version as well. Photographic material is available here: http://vprog.pirellityre.com/pirelli/en/geneve/geneve12.zip

Giorgio Sanna, Chief Test Driver Automobili Lamborghini Holding SpA

TECHNOLOGY DEVELOPED FOR ULTRA HIGH PERFORMANCE TYRES TRANSFERRED TO THE NEW TYRE FOR CITYCARS

IT EXPANDS THE PIRELLI “GREEN” RANGE

Pirelli presents Cinturato P1, the high-tech “green” tyre developed for small and medium-sized cars, which guarantees lower fuel consumption, performance on every surface and is environmentally friendly. The new addition to the Cinturato family was tested at its world premiere by the European media in Puglia, on a route winding through olive trees, beautiful villages and the Adriatic coast. Cinturato P1, soon to be launched also in Latin America and Asia, will be available on the European spare parts market by the end of 2011 in sizes ranging from 14” to 16” and has already been selected as original equipment by BMW. Cinturato P1 expands Pirelli’s “green” range, launched three years ago with Cinturato P4 and P6, for city cars and small-sized cars, and then enhanced by Cinturato P7, for medium-sized cars. The new Cinturato includes Pirelli technology developed for its Ultra High Performance tyres: Cinturato P1 was designed according to the already successful state-of-the-art standards of Cinturato P7, winner of major tests carried out by European certification bodies and the most influential specialized magazines. Cinturato P1 was, in fact, developed at Pirelli’s Research and Development center in Milan, where its Formula 1 tyres are also devised. The new tyre represents a synthesis of the eco-friendly experience gained by Pirelli through its “Green Performance” strategy and the technology developed by engineers to ensure top performance.  The DNA of Cinturato P1 thus summarizes the “green” characteristics of Cinturato and Scorpion Verde, the eco-friendly tyre studied for Suvs and Crossover vehicles, and the technology studied for the P Zero family. Safety, driving pleasure, attention to the environment and versatility are the four key characteristics of Cinturato P1, perfectly in line with new market requirements: performance seen as safety, energy efficiency and low environmental impact. Cinturato P1 is the tyre designed to comply with the coming 2012 UE Directive and label: in the first official tests, the new Pirelli tyre distinguished itself in terms of fuel savings and noise reduction, two key parameters to ensure a high “environmental score". Thanks to its 15% lower weight and the choice of innovative technological solutions, the new Cinturato achieves a reduction in rolling resistance of up to 25%.  Also in “green” terms, Cinturato P1 reduces external noise by 1,5 dB and inner noise by 1dB, improving ride comfort and driving pleasure. The P1’s eco-friendly character is matched by its high technological content: in some sizes, the new tyre is available also in the Run Flat version, which provides continual mobility. The new Cinturato reinforces Pirelli’s “Green Performance” strategy - “green” products accounted for 36% of sales in 2010 – and accounted for 27% of the total sales worldwide. This makes the Cinturato eco-friendly range the Group’s most important and one that is destined to grow, in line with the expected growth of the “Green Performance”. The eco-friendly Pirelli products have recently won awards in several markets and from the most influential magazines. Cinturato P7, in particular, received “best tyre” rating from the German magazine Autobild distinguishing it for wet and dry performance. Cinturato P7 obtained the highest overall evaluation out of 50 different tyre models taken into consideration for the tests. Cinturato P7 received also the “exemplary” rating from Autobild, distinguishing it for its durability and the “very recommended” rating from the European Auto Club (ACE) in collaboration with GTU in tests carried out in February. The tests, involving 7 different producers’ tyres, crowned Cinturato P7 as the best summer tyre in the category, for overall performance, safety and driving pleasure. The Scorpion Verde has also been successful and was judged tyre of the year in the 4x4 and SUV categories by the Spanish magazine Neumáticos y Mecánica Rápida. Scorpion Verde is the first eco-friendly high performance tyre developed by Pirelli for high environmental impact cars, such as Suv and Crossover vehicles. The performance and eco-friendly characteristics of Pirelli tyres are recognized and appreciated by major car manufacturers. The latest acknowledgment came from Toyota, which judged Pirelli as its best supplier in South America. Pirelli produces tyres for the Japanese car manufacturer in Brazil, where the Italian Group has five factories and a leading position in the production of original equipment and spare parts. 

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Pirelli Tyre Press Office

 Tel. +39 02 6442 4270 – pressoffice@pirelli.com – www.pirelli.com

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Pirelli is offering a free tyre check-up at three mobile garages located at key points in the highway network, as well as a safety incentive to replace tyres

An Assogomma-Federpneus-Polizia Stradale study found that over 50% of Italians travel with tyres that are unsuitable

Our partners in safety, Autostrade per l'Italia and Telepass, will contribute by providing information about this initiative on their channels and will also provide space in the Service Areas to carry out tyre inspections

A safe travelling manual will be distributed to drivers, promoted by Autostrade per l'Italia

An estimated one million travellers will stop at the Service Areas and will be involved in the initiatives

The Pirelli Group and Autostrade per l'Italia presented the summer highway safety campaign, "Safe&Go", in Rome today, with Italy’s Minister of Infrastructure and Transport, Altero Matteoli.  The campaign was designed and will be carried out by the two companies. Participating with Minister Matteoli, were Marco Tronchetti Provera, the Chairman of the Pirelli Group, and Giovanni Castellucci and Fabio Cerchiai, the Managing Director and Chairman of Autostrade per l'Italia. The prevention and awareness campaign is aimed at all drivers who use the Autostrade per l'Italia network during the coming weekends of heavy outbound and inbound holiday traffic, with the objective of making the holiday period safer for everyone. The project will begin on the weekend of 19-20 June and end on the weekend of 28-29 August. During the weekends of the campaign, specialized technicians will offer complete tyre check-ups free of charge at Pirelli check points located at key points in the Autostrade per l'Italia network, checking pressure and evaluating wear on the outside of the tyres, as well as measuring remaining tread. Check-ups will be completed with the presentation of a certificate that indicates the tyre's overall condition. Additionally, drivers will receive informational material regarding proper tyre maintenance and they will also receive instruction in the use of a thickness gauge. This tool, which will be given free to every driver, can be used to check the remaining tread level without needing to visit a mechanic. By law, tyre tread must be greater than 1.6 millimetres. In order to increase driver awareness regarding the importance of checking tyres during the six weeks of the campaign, the overhead message boards located throughout the Autostrade per l'Italia network will encourage drivers to check their tyres at the appropriate service areas. The project will be supported by informational signs distributed to 150 different areas throughout the highway network and by an intense informational campaign using the radio, Internet, and press, as well as through the distribution of 250,000 highway safety manuals in the service areas, which contain the manual designed and promoted by Autostrade per l'Italia, that explains the rules to follow for safe highway driving. Additionally, the campaign will be carried out with the assistance of the 1,400 tyre dealers in the Pirelli network, located throughout Italy, who will be asked to inform drivers about the fundamental role that the tyre holds and about the importance of proper maintenance and preventive care. Tyre quality and proper tyre maintenance are two of the most important elements in terms of preventing highway accidents. Tyres are the only point of contact that cars have between the vehicle and the road -- this contact is the determining factor when braking, as well as in terms of road grip under all conditions, from dry, to wet, to straight line, to turning. Under certain conditions, a worn tyre or one  that is not inflated properly can increase braking distance by up to 70%, making it impossible to avoid obstacles or to keep the vehicle straight. As numerous field tests have shown, not enough attention is paid to tyres. According to a recent study carried out by Federpneus and Assogomma with the assistance of the Highway Police, over 50% of Italians travel with under-inflated tyres or tyres that are worn or damaged or even not approved for use. The mobile garages will be spread out to work with the flow of traffic both going towards holiday areas and returning towards the largest urban areas. “Safety, the environment, and performance,” explained Marco Tronchetti Provera, the president of the Pirelli group, "are the fundamental elements that guide our group's research activities. Pirelli's labs are focused on finding innovative solutions to help protect the environment and increase road safety, while still offering maximum performance. However, it's important that there be an understanding between companies and public institutions. An important step forward was represented by the recent decision to make electronic pressure monitoring systems for tyres on new cars mandatory in Europe from 2012 on. In the last few months, the European Commission has also been discussing adding an additional stage to this product, aimed at increasing the precision of these monitoring systems. These norms offer benefits in terms of safety and in reduction of fuel consumption, without any additional costs. Their approval will be determined by whether the Italian government supports them or not." “It's truly positive," declared Giovanni Castellucci, managing director of Autostrade d'Italia, "that two important companies such as Autostrade and Pirelli have combined their forces for this project that offers concrete benefits in terms of highway safety. Since the company was privatized in 2000, we have reduced the mortality rate on our network by almost 72%. This means 300 fewer fatalities per year, a number that allows us to declare that we have exceeded, two years early, the objective set by the EU to decrease highway fatalities by half. We have succeeded in achieving these results thanks to numerous safety initiatives, including extending draining asphalt throughout the entire network, our public awareness campaign regarding the risks of unsafe driving, the creation of the Consulting Group for Safety and Service Quality, and due to the two million coffees that we have distributed free of charge at night, but above all, thanks to Tutor, the innovative system that controls average driving speed, designed and financed by Autostrade, and installed on over 2,000 kilometres of the network. Tutor, which is managed by the Highway Police, has made it possible to halve fatality rates in the areas where it is installed year after year. This project also includes an incentive campaign to encourage drivers to replace their tyres, which is 100% financed by Pirelli. These incentives call for a contribution of up to Euro 170 for those who to decide to replace their worn or unsuitable tyres with new Pirelli tyres by 14 August 2010. In fact, the safety incentive also provides for an additional Euro 100 discount on successive purchases (by 31 May 2011) of a train of tyres and the additional possibility to gain up to Euro 70 in highway toll bonuses for those that have Telepass Premium. This project is aimed at raising awareness about the importance of proper use and maintenance of tyres and at creating an incentive to replace tyres immediately when necessary, in the case of worn or damaged tyres. The checks will take place on the highway heading towards the sea on 19 June, 26 June, 3 July, 17 July, 31 July, and 28 August, at the following service areas:  Prenestina West on the A1, Stura West on the A26, Conero West on the A14, Somaglia West on the A1, and La Pioppa West on the A14. The checks will take place in the areas near important urban areas with the greatest traffic flow on 20 June, 27 June, 4 July, 18 July, 1 August, and 29 August, at the following service areas:  Cantagallo East on the A1, Torre Cerrano East on the A14, San Martino East on the A1, and La Macchia East on the A1. An estimated one million travellers will take a break in the Service Areas involved in the initiatives during the campaign.

Other Pirelli and Autostrade per l'Italia initiatives for highway safety

All over the world, the name Pirelli is synonymous with high performance and safety. Highway safety and environmental protection make up the key elements of the Green Performance strategy -- the foundation for the Group's industrial and commercial decisions. Pirelli's efforts in terms of highway safety include numerous training and informational projects, but are especially focused on continuous research and application of innovative technological solutions that support sustainable mobility. This means developing ecological materials and tyre structures that can obtain the utmost in fuel savings, while simultaneously increasing vehicle safety parameters, above all during braking and turning. The fundamental characteristics of the new Pirelli product line are safety, performance, and respect for the environment. This line is part of the Cinturato group, and offers tyres for all types of vehicles, from the Series 01 for heavy transport, to Scorpion Verde for SUVs, and on to the new Winter seasonal tyres. Pirelli research has also led to cutting edge solutions such as the Cyber Tyre, an intelligent tyre able to "read" the roadbed thanks to an integrated chip that controls the wear and pressure of the tyre itself, providing important information about the state of the tyre and the conditions of the road beneath it.  And yet again, Pirelli is one step ahead of the European regulations. The first version of the Cyber Tyre, currently in the final stages of testing before market launch, will not only meet all the obligatory regulations in terms of tyre pressure monitoring which come into effect in 2012, but it will also meet the stricter Stage II regulations, which guarantee yet another step forward in terms of tyre safety. The international financial sustainability indexes have been rewarding these efforts since 2000 and in 2010, for the third year in a row, the Dow Jones Sustainability Index declared Pirelli a world leader in sustainability for the auto parts and tyres sector. In the context of its own efforts for highway safety, Autostrade per l'Italia has also developed numerous initiatives over the last few years. Among the various projects, we first note Tutor, the innovative system that is able to obtain information about a vehicle's average speed, which was developed and financed by Autostrade per l'Italia, and is managed by the Highway Police. Tutor brought about a genuine revolution in the general public's driving habits, making them increasingly prudent and responsible. It contributed to a decrease in fatal accidents of over 51%, and decreased the rate of accidents with injuries by 27% in the 2,200 kilometres in which it is installed. The Consulting Group for Safety and Service Quality has also achieved notable results. This Group was established by Autostrade in 2006, with the aim of identifying and developing initiatives and improvement plans to increase service quality and safety. In addition to Autostrade per l'Italia, the following consumer associations participated: Adoc, Adusbef, Codacons, and Federconsumatori, as well as the Polizia Stradale, Asaps, Isoradio, Quattroruote, and the Central Committee for the National Registry of Haulage Contractors. Other initiatives of note include the installation of draining asphalt in 81.6% of the road network, which comes to 100% if areas where this type of intervention isn't appropriate are excluded; the replacement or modernization of 2,577 kilometres of traffic dividers making up more than 90% of the road network; the Tunnel Safety Plan, which involves 407 tunnels and calls for the adaptation of the illumination, ventilation, fire safety, and traffic control systems; the communication campaigns aimed at safe driving in conformance with the Highway Code, including television ads "Use Your Head" (in collaboration with Rai Educational), "Life Is Breath" (1 million alcohol testers distributed free in service areas), and the "Free Coffee" initiative that distributed 2 million free coffees on weekend nights in service areas.

Rome, 3 December 2009 - Pirelli and Russian Techonologies signed an Agreement on Implementation of Memorandum on Terms of Joint Venture to extend the collaboration begun in the context of the joint venture now being finalized, for production of tyres and steelcord in Russia. In addition to the plan already announced by the Parties to build a new industrial plant in the Russian region of Samara in the second half of 2010, the Agreement signed today foresees that the 50/50 jv being set up acquires an already existing factory, which is currently being identified among some potentially interesting Russian enterprises. It is foreseen that the acquisition will take place in 2010. The agreement was signed today in Rome in the presence of Russian President Dmitry Medvedev and Italian Prime Minister Silvio Berlusconi, by the Director General of Russian Technologies Sergey Chemezov and the Chairman of the Pirelli Group Marco Tronchetti Provera. The new industrial hub will be established on the territory of Togliatti industrial technology park (Samara region). The hub establishment will begin as soon as the Russian authorities make the decision on the area for production of automotive components, which is expected in the second half of 2010. The new factory will be built in two phases. In the first phase a factory for radial tyres for industrial vehicles will be built. The second phase foresees a factory to manufacture steelcord. At full capacity, the industrial hub will employ about 1500 workers. In the five-year period, the new factories together with the expected acquisition will guarantee manufacturing capacity of more than 4 million pieces, as foreseen by the initial plans. Total resources to be committed by the joint venture, in line with what has already been announced, will amount to about 300 million euros. PIRELLI GROUP Pirelli & C. SpA is the parent company, listed on the Italian Stock Exchange, of a multinational Group active in more than 160 countries with industrial experience dating back more than 135 years. Pirelli Tyre is the fifth-largest tyre manufacturer in the world in revenue terms, and is leader in the high-performance segments of the market. The company has 23 factories located around the world. Pirelli also operates in real estate with Pirelli RE, with assets mainly in Italy and Germany. Thanks to its focus on technology and research, in recent years the Group has started initiatives in industries with a high level of innovation, such as in sustainable mobility and renewable energy, with Pirelli Eco Technology and Pirelli Ambiente. The Group also includes Pirelli Broadband Solutions for broadband access. RUSSIAN TECHNOLOGIES Russian Technologies State Corporation is a state-owned company set up by the Government of the Russian Federation in accordance with Federal Law dated 23 November 2007. The mission of Russian Technologies is to assist Russian design and manufacturing organizations to develop, produce and export high technology industrial products in domestic and international markets, and attract corporate investments in various industrial sectors. The Samara Region is located in a southeast part of the European territory of Russia, in the middle course of the Volga. It is one of the most developed industrial areas in the country and among the leading regions of the Volga Federal District. The region’s industrial complex is presented by 476 large- and medium-sized enterprises and more than 3,500 small ones. It has favorable conditions for innovative development – a significant research and production potential, a mature infrastructure for innovative activities, and a high vocational and educational level of labor. The Samara Region’s basic specialization is manufacturing activities particularly in the energy sector. The region accounts for 70% of all cars manufactured in Russia, 66% of linoleum, more than one fifth of synthetic rubbers. Bearings, petroleum products, plastics and synthetic resins are also produced in the region. The aerospace industry is also highly developed. Togliatti Industrial and Technology Park is located in a northwest part of Togliatti, on the city boundary, in close proximity to the basic industrial site of Avtovaz car maker. The plot has ideal transport accessibility by road and rail. The park plan provides for opportunities for further development and territory expansion in the southern and western directions.

The PZero collection is confirmed by the new super cars as their preferred line of tyre

Cinturato family, recognized by the leading European certification bodies as the most ecological and safest line of tyres on the market; the PZero family, confirmed as the favourite for high performance sports cars. And so it was, yet again, that Pirelli conquered the Frankfurt Show, where the Milan-based group stood above the stands of the most prestigious cars and on the most eagerly-awaited models of the German show.

Green performance and safety. Dekra, one of the automobile sector's leading independent certification bodies, and TÜV, the German certification body, agree that the Cinturato P6 and the Cinturato P7 are the tyres that best match the needs of reducing the environmental impact of vehicle traffic, and of increasing safety. From independently conducted tests, Cinturato P7 was clearly the best ecological tyre in its category, thanks to reduced fuel consumption and hence reduced carbon monoxide emissions due to the better mileage, and to the maximum levels of safety, particularly in the wet and dry. Cinturato P6, as well as seeing its ecological features confirmed in terms of savings and higher mileage, was the safest tyre in its category in all the tests performed: aquaplaning, roadholding and braking on both dry and wet surfaces. The most prestigious European certification bodies confirm the success of Pirelli’s commitment to Green Performance, that is to say the reduction of consumption and environmental impact, increasing at the same time performance connected with safety. In particular, the P7 – launched this year and aimed at the medium- and high-end range – adds features associated with pure performance: comfort, driving pleasure, handling on bends and straight roads, precision on approaches to bends. The Cinturato P7 cuts rolling resistance by 20% and energy consumption by 4%, knocks 30% off noise levels and reduces braking distance by up to two metres both in wet and dry conditions, using materials free of highly aromatic oils. Features which have made it, up to now, the preferred tyre for car makers’ new products. Today, Cinturato P7 has been chosen for original fitting by Audi (A4, A4 Allroad, A5), Mercedes (E Class, S Class), Alfa Romeo (New 147), BMW (X1, Serie 1, Serie 3) and Volvo (S80, V70), for the newest and most prestigious models of the E class, a number of which were also present at the Frankfurt Motor Show. The P6 is destined for a target of cars with small and medium-sized engines. Launched last year, Cinturato P6 is the first renewed tyre in the Pirelli brand's history, designed to guarantee ecology, energy saving and safety and greeted with favourably by the market and specialists alike. The Cinturato P6 guarantees the maximum safety in all weather conditions. In particular, it preserves roadholding on bends and in the wet, and above all reduces braking distance, guaranteeing maximum safety for the smallest cars. Pure performance. Pirelli is confirmed as the ideal partner for the most eagerly-anticipated sports cars at the Show. In the spotlight at the German event is the P Zero collection, an Ultra High Performance product line developed by Pirelli for the most prestigious and high-performance cars. At Frankfurt this year, there was a contest between two super cars which replicate the challenge of the race track on the stands and on the road: the new Ferrari 458 Italia, a synthesis of technological innovation, creativity and Italian style and the McLaren MP4 12 C, the latest creation by the British manufacturer, which is distinguished by an even more streamlined profile. A challenge of beauty, power and technology which finds the right partner in Pirelli PZero, the most advanced product of the PZero collection, innovative in its compounds, structure and tread pattern, chosen right from the launch on the market by all the high-performance sports cars. “Made in Italy” was also represented by the Maserati-Pirelli partnership. In fact, under the spotlights of the Motor Show even the three flagships of the Maserati stable, Quattroporte, Granturismo and Grancabrio, came fitted for the occasion with Pirelli PZero tyres. Pirelli PZero also for Lamborghini. On show at the Frankfurt Motor Show, Murcielago will be fitted with PZero Corsa tyres. Designed with two different tread patterns, P Zero Corsa is the sportiest tyre in the P Zero collection, designed to guarantee total grip on bends, under acceleration and braking. These features make it ideal for the racetrack and on the road in the most demanding conditions. Finally, PZero tyre also for Gallardo and Gallardo Spider, the punchiest variant of the Lamborghini family. PZero also on the Aston Martin V12 Vantage, the Lotus Evora, the Bentley CTC, the SuperSport, the GT Speed, and the new Mulsanne. P Zero Rosso, instead, for the Swedish Volvo and Saab cars present at the Show: Volvo XC 60, Volvo S80 Executive and Saab 9-3X chose the Ultra High Performance variant of the PZero, which combines sportiness with extraordinary acoustic comfort thanks to the new tread pattern. At the Frankfurt Show there’s also room for the Scorpion Zero Asimmetrico, which will be fitted on the Volvo XC 70 and XC 60 “R design”.

The 200mm qualifying tyre is unique to Monza being equal in measurement, profile and structure to Pirelli's race tyre solutions for this circuit, whose compound gives riders the confidence to make the fastest lap. As a way of offering spectators and presenters a way of identifying what is happening during Superpole, non-permanent white "long P" markings and yellow lines have been imprinted on the tyre's surface.

Giorgio Barbier commented, "We continue to put forth significant efforts in developing additional tyre options available to every rider of the Superbike and Supersport grid, and we are satisfied with all the results, including this new qualifying tyre which guarantees more excitement and visibility into the strategies of each team during Superpole for all spectators, both live and on television."

Pirelli has achieved significant improvements in race and lap times in the first four rounds of the 2009 season with an average decrease in overall race time of the three podium positions of 11 seconds in Race 1 and 13 seconds in Race 2. Lap times in race scenario have decreased significantly at various tracks such as Assen, where an average of three individual riders' best lap times during the race dropped by 0.63 seconds in Race 1 and 0.78 seconds in Race 2, resulting in a new lap record for the circuit. Thus far this season, nearly 14 different solutions have been made available to the Superbike grid, including two different rains and one intermediate solution.

With the Monza race, the Superbike World Championship is preparing to enter the most competitive part of the season. Four classes fill one large paddock, but this certainly means the weekend will be filled with passion and adrenaline at the race closest to the home of Pirelli.  To the Monza race, Pirelli will bring 3 front and 4 rear dry solutions, of which one front and 3 rears are brand new to this circuit, many thanks to the winter testing and individual input from teams who declare Monza as their test facility.

For more information on Pirelli Moto, we welcome you to visit our website: www.pirellimoto.com.

A particularly dry summer in Argentina meant that a number of roads were already in bad condition before the rally started, with the surface degrading considerably during the second run over the stages. The crews faced mostly dry and dusty roads on the opening day of the rally but conditions worsened over the weekend with rain coming on Saturday and forming deep ruts in the stages.

Despite the enormously varying roads and weather conditions, which ranged from less than 10 to more than 25 degrees Centigrade, the soft-compound Pirelli Scorpion gravel tyres - of the sort that will also be used in Finland and Great Britain - stood up extremely well to the challenge.

None of the leading runners reported any major problems with punctures, in spite of the notoriously sharp rocks that littered the route, enabling a four-way fight for the lead on the opening day. Pirelli's Scorpion rubber also enabled the privateer Citroen Xsara WRC of former World Rally Champion Petter Solberg to join the battle for the podium before he encountered mechanical problems.

"The grip was changing a lot, particularly on the opening day when I was running first on the road," reported Loeb. "Despite these changing conditions though, I found enough consistency from my Pirelli tyres to stay in the hunt. On the second day it was a little easier as I was further back - although I still had a couple of moments! I'm naturally very pleased to claim my fifth win in Argentina and I'd like to thank everyone - including Pirelli - who made it possible."      

Argentina was also a round of the Junior World Rally Championship and Production Car World Rally Championship, which are also exclusively supplied by Pirelli. After a three-way fight the Junior category was eventually won by Suzuki driver Michal Kosciuszko, who overcame a broken steering arm on the opening day to triumph. Qatari driver Nasser Al-Attiyah claimed the Production Car World Rally Championship category in his Subaru, ahead of local hero Marcos Ligato.

Pirelli's Motorsport Director Paul Hembery commented: "On what were some of the most difficult and mixed conditions that we will face all year, we were very pleased with both the performance and reliability of our tyres. The fantastic battle for the lead that we all enjoyed on the opening day underlines just how well the soft-compound Pirelli rubber works on a variety of different cars with different drivers. The second day in particular contained a number of very sharp rocks, yet the renowned strength of the Scorpion tyre ensured that all the leading runners got through some of the most challenging stages of the year unscathed."

This year the Rally of Argentina should have better climatic conditions also thanks to the decision to move the event one month later.  In any case the rally remains a difficult one and Pirelli will supply teams with the soft version of the Scorpion, the tyre ensuring excellent performance levels on soft and muddy terrains.
 
The materials used for the Pirelli Scorpions destined to the WRC represent the maximum innovation in terms of resistance.  Moreover Pirelli Scorpion adopts "run flat" technology solutions that besides reducing to the minimum the risk of punctures during the rally, allows to complete the special stages without significant delay and without damaging the car mechanics and bodywork. Pirelli Scorpions will ensure safety and performance at Rally Argentina, well known among rally enthusiasts for its mix of high speed and bumpy surfaces.

The young Pirelli Star Drivers will not be at the start of the southamerican rally.  Pirelli Star Driver is the programme promoted by Pirelli in collaboration with the FIA in order to promote and support new rally talents.  After the debut event in Portugal, the young drivers will compete again in Sardinia at Rally of Italy.

P Zero is the ultra high performance tyre created by Pirelli to guarantee maximum performance to the most demanding drivers in terms of sports execution, safety and comfort. This special tyre has obtained 9 victories out of 10 in the most severe and prestigious international tests in 2008 and 2009. (Attached 2)

Winter Sottozero Series II is the Pirelli winter tyre par excellence. It is designed to guarantee extreme performance in difficult weather conditions and, in particular, in the presence of wet asphalt and minimal outdoor temperatures.

Attached 1 - Pirelli P Zero Family

The P Zero collection, which this year includes a new product for super sports cars, is Pirelli's Ultra High Performance family developed for the more performing cars and for the most demanding drivers, who seek driving pleasure together with safety.
Created in 1987, the P Zero family dominates the high end segment, in which Pirelli is the recognised world leader. Comfort, high performance and reliability are the features of the P Zero product, the favourite original equipment tyres for the top models from Ferrari, Lamborghini, Audi, Aston Martin, Maserati, Bentley, Jaguar, Mercedes, Alfa Romeo, Porsche and BMW, with whom Pirelli has always worked.

The P Zero series (launched in 2007) includes the P Zero Nero, the P Zero Rosso, for normal sports cars, and the P Zero Corsa System, for the even faster racing type cars. P Zero is also one of the tyres developed by Pirelli for the 2009 world rally championships, for which the Milan company is the exclusive supplier until 2010. Not by chance, the production of tyres deriving from experience on the race tracks and the competition field is the element that characterises all the P Zero products.

P Zero. The most recent of the family, which in less than one year has become a reference point for the most performing sports cars. The new P Zero is the most technologically advanced product of Pirelli research, and offers the most demanding drivers performances without precedence from all aspects: performance, comfort and safety, thanks to a range of innovative solutions developed by Pirelli and protected by 5 exclusive patents. With an innovative tread pattern, futuristic compounds and a renewed structure.

P Zero Rosso. An Ultra High Performance tyre designed to combine fast driving performance with low noise thanks to the asymmetric design with wide longitudinal grooves and a tread divided laterally into three separate elements, each conceived to confer particular performance features.

P Zero Nero. A tyre with an asymmetrical tread which can guarantee maximum driving safety in every situation, ensuring excellent grip on dry and wet roads, excellent handling, high resistance to aquaplaning and maximum efficiency when braking.

P Zero Corsa. The sports model of the P Zero family, designed with two different treads: asymmetrical and directional. The total adherence on curves, in acceleration and braking make this particularly suitable for the race track, as well as on roads in extreme driving conditions.

Attached 2 - Winter Sottozero II

Safety and performance on all roads and in all weather conditions typical of the cold season, without neglecting respect for the environment and reduced consumption.  These are the features of the new seasonal Pirelli tyre family, which was extended last year with the Winter Sottozero Series II and to which a new entry will also be added this year, in pursuit of continually updating the product range in order to satisfy the increasingly more segmented and challenging requests of motorists and of car manufacturers.

Winter Sottozero Series II, in particular, is the high performance winter tyre developed to cater for the needs of the more demanding drivers, which can detect and adapt to all road conditions typical of the autumn and winter months. The features of the new Pirelli tyre are safety and respect for the environment, thanks to the combination of many technological innovations, which can guarantee fast driving and reliability not only on snow or ice, but also on roads that are wet, muddy, slippery or just extremely cold, typical of the winter season.

Two versions with record approval. The new Pirelli winter tyre represents the evolution of the Winter Sottozero, which has already enjoyed 5 years of success on the European market, and has been produced in two different versions according to the speed of the cars: the W210/W240 version for high performance cars, and the even more extreme W270, designed for super sports models. Porsche, Maserati, Lamborghini, Ferrari, BMW, Bentley, Aston Martin and Alfa Romeo have already chosen the new Pirelli winter tyre, approving it as original equipment.

The intelligent tread that adapts to the road. The two versions of the Winter Sottozero Series II have many technological innovations in common, some patented, which distinguish them as a family of products that can revolutionise the traditional meaning of a winter tyre: no longer a snow tyre, but a seasonal tyre, suitable for all weather and road conditions found from October to April throughout Europe. The compounds are innovative: eco-friendly, being free of aromatic oils and with a reduced content of heavy metals, and versatile since they combine and optimize the features of compounds for both wet and icy roads, to give improved performance on wet surfaces at all normal winter temperatures, i.e. below 7°C.
The structure is also innovative: it reproduces in a winter tyre the performance features typical of the P Zero Pirelli, the tyre with extremely high performance chosen by all the main car builders in the world for their sports cars and for their more recent models.
The tread pattern is innovative, too: it allows the tyre to adapt to the road and to ensure safety and pleasant driving in all conditions, thanks to a system of indentations and a design composed of mobile blocks, like small bricks, which move and grip on the diverse road surfaces. With Winter Sottozero Series II, the phenomenon of aquaplaning is reduced and traction, lateral grip and hold when braking are significantly increased.

Since Pirelli's industrial presence in China in 2005, Pirelli tyre have been recognized by a big population of customers and vehicle manufactures for its innovation, advanced technology, high performance leadership and etc. During these years, China has become one of its most important and strategic markets in the world, Pirelli's investment in Chinese market has gradually expanded in terms of production capacity, product localization, human resource and retail network establishment.

In March 2009, Pirelli announced the sponsorship agreement with China Football Association Super League.

In December of 2008, Pirelli was crowned "Best Tyre Manufacturer of the Year" at one of the China most influential event of "China Auto Service Golden Finger Awards and Golden Wrench Awards".