The preferred partner of the automobile industry
The advanced performance and technical characteristics of today’s premium and prestige cars can no longer be sustained by identical tyres for every model. This is a trend that was quickly identified by Pirelli, who put the development of bespoke tyres at the core of its industrial and technical strategy, becoming the preferred partner of the automobile industry. So it’s no coincidence that these tailor-made tyres hit a record number of original equipment homologations during 2015: 353 in total. That’s nearly one homologation per day: underlining the preference that car manufacturers, and therefore drivers, have for Pirelli tyres. Rapid development of perfect fit tyres means that there are now around 2200 Pirelli fitments on the latest generation cars. Among those are some of the stars of the Geneva Show: Audi R8 Spyder, Ferrari GTC4 Lusso, Jaguar F-Pace, Lamborghini Centenario, Maserati Levante and McLaren 570S GT. The process of achieving an original equipment homologation is a complex one and can take up to three years to be completed. Pirelli’s research team works directly with car manufacturers to create a tyre that provides the perfect balance between safety, handling, comfort and performance to improve the driving experience. This is how a marked tyre is born: the only way to allow a car to express its full potential. And that is also how the latest P Zero has been created: the perfect distillation of Pirelli’s Perfect Fit strategy, with the P Zero 
family now comprising 11 products. The new P Zero has only just been launched and yet it already comes to market with a portfolio of 60 homologations. This underlines its status as the rightful heir within a famous family that now numbers 800 current homologations (1000 in total, including cars that are no longer produced). Pirelli’s presence in the original equipment channel is also one of the primary drivers for the development of the replacement channel, where Pirelli services to the client are provided through targeted agreements with car dealers.