The Scorpion Verde and its market numbers

Scorpion Verde, ecology and performance quantified -20% Rolling resistance representing savings of: • 3,9% fuel consumption and noxious emissions during city driving • 3,4% fuel consumption and noxious emissions during a combination of city and highway driving • 2.5% fuel consumption and noxious emissions during highway driving - 10% total weight equal to -10% in raw materials used Millions of nano filler particles within the compound ensure better quality in terms of: • decreased rolling resistance • greater compound adaptability, providing improved tyre handling and versatility Billions of activated functionalised groups in the polymer structure that ensure: • 41 litres of water expelled from the tyre tread per second at 90 km/h, with increased braking and adherence under wet asphalt conditions. • 0% Highly aromatic oils used in the compounds (substances derived from petroleum, and considered to be potentially damaging to human health) • -1 decibel, equal to -30% in perceived noise (similar to eliminating one of three lanes on a motorway) The market and consumers: SUV drivers with an environmentalist’s heart • 65% of Europeans think that our environment is in bad shape • 47% think that it's better to improve the environment than ecology • 75% think that it’s important or very important to receive information about the environmental impact of a product • 66% believe it's important or very important that companies produce "green" products • 50% purchase “green” products • 19% don’t purchase “green” products • 30% of current products tend to be ecological • 70% of European SUV owners are willing to pay more to have a "greener" vehicle • 20% think that fuel consumption is a problem for SUVs • 10% think that noise is a weakness of SUVs • 60% never go off-road with their SUV • 28% only go once a year • in 2008, registration of SUVs in Europe totalled 1.2 million, equal to 8.4% of the total market (14.8 million including cars and light trucks) • in 2009, the number was 1.1 million equal to 8.2% of the market • in 2010, the number will be 1.1 million equal to 8.8% of the total • in 2013, the number will be 1.4 million equal to 9.8% of the total market