THE SOUNDS AND RHYTHMS OF PIRELLI’S DIGITAL FACTORY AT SETTIMO TORINESE INSPIRED THE COMPOSITION TITLED “THE SONG OF THE FACTORY”

SALVATORE ACCARDO CONDUCTS THE “ORCHESTRA DA CAMERA ITALIANA” FOR  DEBUT PERFORMANCES WITHIN THE FRAMEWORK OF THE MITO FESTIVAL:

SEPTEMBER 7 - PICCOLO TEATRO STUDIO MELATO IN MILAN SEPTEMBER 8 - POLO INDUSTRIALE PIRELLI IN SETTIMO TORINESE

Milan, September 7, 2017 – The MiTo Festival and its music return to the factory tomorrow, September 8 at Pirelli’s Polo Industriale at Settimo Torinese. The performance will be attended by celebrities, as well as institutional and public figures. Following the great success of the 2010, 2011 and 2014 concerts, the Polo has now become both the inspiration and setting for this concert. The “Song of the Factory” was indeed inspired by the sounds and production rhythms of the plant. The two premiere performances are part of Festival’s concert schedule, the first being staged tonight in Milan at the Piccolo Teatro Studio Melato and titled ‘The Factory among the Cherry Trees” to recall the many cherry trees outside the Pirelli factory at Settimo Torinese. The composition, by composer violinist Francesco Fiore and commissioned by the Fondazione Pirelli, was specifically conceived for the violin of Maestro Salvatore Accardo who is to conduct his “Orchestra da Camera Italiana” with Concertmaster Laura Gorna. The complex, well-organised and rhythmic life of a large production plant, all the thoughts and work of the people as well as the multi-faceted sounds of the machines – from mixers to the contemporary Next Mirs, a patented Pirelli system for automated tyre production - are the inspiring features of this new piece of music which will be performed in the very heart of the plant itself: the tyre construction unit. Machines and tyres will also serve as  stage props for  a concert featuring contemporary music coupled with the originality of the venue: Pirelli’s most technologically advanced, , safest, brightest as well as most socially and environmentally friendly plant, the so-called “fabbrica bella”. Both the Milan and Settimo Torinese premiere performances, will also  feature the Concerto for two Violins, Strings and Continuo in D minor BWV 1043 by Johann Sebastian Bach and the Serenade for Strings in C major op. 48 by Petr Il’iĉ Ĉajkovskij. 2017 marks the 10-year anniversary of the cooperation started in 2007 between Pirelli and Festival MITO SettembreMusica. “The Song of the Factory” is part of a sponsorship programme that Pirelli provides to both the Milan and Turin venues of the Festival and demonstrates how much Pirelli cares and closely follows the life of the communities in the areas where its plants are located. Commissioning this piece of music and the concert performance in the plant both point to the role that industry as a whole has in terms of leading economic driver. The Pirelli Settimo Torinese plant shows how a plant can grow and change through highly sophisticated technologies based on innovation and industrial automation. Through “The Song of the Factory”, Francesco Fiore wishes to give voice to the new concept of a contemporary plant made up of both humans and digital devices. Listening to music helps achieving a better understanding of the current changes around us. Entrepreneurship must mean culture in line with current trends. Polo Industriale Pirelli at Settimo Torinese The Polo Industriale Pirelli at Settimo Torinese, where Pirelli has been active for over 60 years,  currently has 1,200 staff members and is the result of the integration of two existing Pirelli plants.  Through a mutually rewarding cooperation with the local authorities and the Turin Polytechnic in terms of research and innovation development, the Polo at Settimo has become Pirelli’s most technologically advanced and efficient plant for product innovation, production processes, care for sustainability and standards of quality in its working environment. World acclaimed architect Renzo Piano was entrusted with the task of designing and supervising from the artistic point of view the layout of “la spina” which is the backbone and the centre of the plant hosting common areas for the staff, offices and research labs. Renzo Piano also supervised landscaping, in-house road and pathway layout as well as lighting. The Polo plant in Settimo Torinese is the showcase of the most advanced technologies delivered by Pirelli’s R&D engineers, including the latest development of the robotized system for tyre production, the “Next Mirs” as well as the brand new system for compound mixing , the “PTSM”. The plant’s overall production includes environmentally friendly tyres in both the High and Ultra-High Performance segments and is currently of approximately 4,000,000 pieces a year. Pirelli and Fondazione Pirelli Founded in 1872, Pirelli currently ranks among the world’s major tyre makers and is one of the leading corporate entities in terms of Italy’s corporate culture, based on scientific research, quality, technological innovation and international flair. Pirelli’s corporate culture DNA is based on its full-fledged endeavor to preserve, disseminate and enhance its role of all-encompassing entrepreneurship. Fondazione Pirelli, set up in 2009, is the result of this idea and is active in safeguarding and preserving the Group’s cultural heritage and archives, promoting its corporate culture through local events, publishing, exhibitions and training programmes also in cooperation with third parties. Pirelli has a tight bond with Music. Centro Culturale Pirelli already in the Fifties staged concerts of great artists, such as the avant-garde American artist John Cage, while in the Seventies the Gianni Basso Quartet concert was staged inside the Grattacielo Pirelli, and this later was the source of  a record release titled ‘Jazz al Centro Culturale Pirelli’. Currently, the close relationship between Pirelli and Music is further testified to by the support provided to great institutions, such as “Fondazione del Teatro Alla Scala di Milano”, of which Pirelli is permanent founding partner and “Orchestra Sinfonica di Milano Giuseppe Verdi”. Pirelli’s commitment also extends to funding and promoting events that consolidate the relationship between the company and the people and institutions in the areas where its plants are located. Pirelli is also engaged in supporting culture through its partnerships with Teatro Franco Parenti, Piccolo Teatro di Milano, Pinacoteca di Brera, FAI, Fondazione Isec–Istituto per la Storia dell’Età Contemporanea as well as promoting events such as #ioleggoperchè and BookCity. Pirelli is also Founding Partner and Promoter of Fondazione HangarBicocca, which currently fully sponsors and manages. With such a wide scope of action, Pirelli enhances its role in a cultural district which is well rooted in the city of Milan and yet open to exciting international cross fertilization exchanges. Orchestra da Camera Italiana In 1996, 10 years after the creation of the Master Courses by Accademia Stauffer in Cremona, Salvatore Accardo founded a string orchestra with his best students and alumni of the Accademia. For the first time in the world, the members of the new “Orchestra da Camera Italiana” all came from the same school and this allowed them to reach an unparalleled unity of expression, technique and style.   Orchestra da Camera Italiana, is committed to spreading the Italian legacy of musical excellence and strengthens its relationship with its audience by shifting from the typical performer/audience relationship to one of deeper involvement which leads to a better level of awareness and love for Music.  The Orchestra has performed in all leading Italian and foreign musical venues in Europe, the US, Argentina, Brazil, Chile, Uruguay, China, Japan, Vietnam and Korea and also at the Festival of Schleswig-Holstein, at the Citée de la Musique and Theatre des Champs-Elysèe in Parigi, Gulbenkian Foundation in Lisbon, Festival MITO as well as Menton and Verbier. Orchestra da Camera Italiana has also made recordings for Warner Fonit, EMI Classics and Foné. PDF Version (205 KB)