#wefeedthefuture, Pirelli explores Expo Milano 2015

For 140 years, Pirelli has invested in technology and avant-garde solutions, striving for higher excellence every time. Always thinking about the future and always “feeding the future”. The company has constantly challenged the boundaries of all the fields it explores, setting trends across the world. For this reason, Pirelli decided to explore Expo Milano 2015 with the support of special correspondents, the Innovation Team. For its #wefeedthefuture project, Pirelli selected two brilliant students from Princeton University, whose essential forward-looking spirit perfectly matched its innovative vision. Two different cultures, two different countries, and two different continents. Yet the same eye on the future. These two young talents have been Pirelli’s special correspondents in the Universal Exposition, using their skills, passions and experiences in search of all aspects of innovation. The special correspondents were Miloš Nikolić, a Montenegrin physicist with a passion for new digital technologies and Gregory A. Kufera, an American mathematician with experience in software development. They are both students in “Pirelli Visiting Professorship in Italian Studies” at Princeton University. Miloš and Gregory have been searching the innovative elements that characterise Expo through texts and images distributed on a virtual planet that has innovation at its core. Pictures, videos, and notes reveal the experience of the Pirelli Innovation Team day-by-day on wefeedthefuture.pirelli.com. https://wefeedthefuture.pirelli.com/it/home