19
June
2001
|
00:00
Europe/Amsterdam
Corporate: Pirelli's debut at Pitti Immagine Uomo
The renowned Italian " P lunga" logo makes its debut in
the world of fashion
Milan, June 19th, 2001 - Pirelli will be one of the key players in Florence from June 21st, at the year's most prestigious appointment for men's fashion: the Pitti Immagine Uomo fashion show. The " P lunga" (" Long P" ) logo will enter the market for men's leisurewear, outsourcing the production and distribution of garments and accessories to top external licensees.
The Pirelli brand name is an international byword for innovation and state-of-the-art high technology, but it is also the proud bearer of a long-standing sporting tradition. And thanks to the legendary Pirelli Calendar, it brings with it an image of creativity, style and glamour. The company enjoys a powerful brand image, rich in commercial potential, and able to reach out beyond the company's traditional core businesses. Pirelli now intend to further extend and exploit this image in the world of fashion, with a strong emphasis on quality, both as a means of further strengthening the brand and also as a means of generating concrete commercial results.
Rather than striking up partnerships with major fashion groups, Pirelli plan to reach brand-licensing agreements with leading international companies in the sector that offer experience, know-how and the highest levels of quality.
The Pirelli brand will make its debut at Pitti Immagine Uomo with a premiere of its creativity and style project, featuring the development of men's and women's fashion items designed for leisure time. The products will be marked by classy design and an unmistakeable personality, using only the finest hi-tech materials.
Pirelli man and Pirelli woman will be distinguished by understated, modern elegance, in keeping with the concept of " sophisticated comfort" . A style that will be sporty but not overly techno; elegant but not stuffily formal.
Milan, June 19th, 2001 - Pirelli will be one of the key players in Florence from June 21st, at the year's most prestigious appointment for men's fashion: the Pitti Immagine Uomo fashion show. The " P lunga" (" Long P" ) logo will enter the market for men's leisurewear, outsourcing the production and distribution of garments and accessories to top external licensees.
The Pirelli brand name is an international byword for innovation and state-of-the-art high technology, but it is also the proud bearer of a long-standing sporting tradition. And thanks to the legendary Pirelli Calendar, it brings with it an image of creativity, style and glamour. The company enjoys a powerful brand image, rich in commercial potential, and able to reach out beyond the company's traditional core businesses. Pirelli now intend to further extend and exploit this image in the world of fashion, with a strong emphasis on quality, both as a means of further strengthening the brand and also as a means of generating concrete commercial results.
Rather than striking up partnerships with major fashion groups, Pirelli plan to reach brand-licensing agreements with leading international companies in the sector that offer experience, know-how and the highest levels of quality.
The Pirelli brand will make its debut at Pitti Immagine Uomo with a premiere of its creativity and style project, featuring the development of men's and women's fashion items designed for leisure time. The products will be marked by classy design and an unmistakeable personality, using only the finest hi-tech materials.
Pirelli man and Pirelli woman will be distinguished by understated, modern elegance, in keeping with the concept of " sophisticated comfort" . A style that will be sporty but not overly techno; elegant but not stuffily formal.