McDONALD'S, Powerade And Team X Collaborate To Launch Pirelli-Shod Saleen Mustang Contest
ROME, Georgia, September 24, 2005 - McDonald's has teamed up with PowerAde, Team X drift team and Saleen to launch the Premium Rides contest being offered to McDonald's customers. Through the promotion, customers have the opportunity to win a Saleen S281 Mustang with 20-inch Pirelli tires. Professional model and Team X driver Tyson Beckford launched the event along with team mate Tony Brakohiapa at the unveiling of the Pirelli-Saleen Mustangs at the McDonalds restaurant on 34th Street in New York earlier in the month. The competition is being held at participating McDonald's restaurants in the Tri-State Area of New York, New Jersey and Connecticut and runs through Oct. 2. Customers who purchase a newMcDonald's Premium Chicken Sandwich or a 32oz Coca-Cola product with a "crack n' peel" instant win sticker affixed to it can participate in the Premium Rides sweepstakes and have the chance to win one of three Pirelli-shod Saleen Mustangs. "We're so glad that McDonald's was able to partner with the PowerAde, Team X drift team and Saleen to launch the Premium Rides contest begin offered to our customers," said Ken Ebo, director of marketing for the McDonald's New York Metro region. "We've had a tremendous response from our customers with the promotion so far and are looking forward to seeing them drive off in a brand new Saleen S281 Mustang." The use of the Pirelli-shod Saleen S281 cars in the McDonalds Premium Rides promotion was coordinated by Dele Atanda, team manager of Team X drifting team. Team X is a pioneering 'drift' racing team established this year with the support of Pirelli, Saleen and McDonalds as a means of generating an integrated awareness for the team and its supporters. The winners of the cars will be identified early in October and Steve Saleen will be on hand to present them their keys. About McDonald's New York Tri-State Area Restaurants McDonald's is the world's best-known brand and is the global leader in food service. There are more than 675 McDonald's restaurants, owned by 200 franchisees, located throughout the New York, New Jersey and Connecticut Tri-State area. For more information, please visit www.mcdonaldsnymetro.com. About McDonald's Premium Rides sweepstakes From Sept. 5 through Oct. 2, customers in the New York Tri-State Area who purchase a McDonald's new Premium Chicken Sandwich or a 32oz Coca-Cola product with a "crack n' peel" instant win sticker affixed to it can participate in the Premium Rides sweepstakes. Participants have the chance to win various prizes including one of three Saleen Mustang cars, 32" flat screen televisions, portable DVD players, Roc Box MP3 players, real wheelz tuner jackets, Dropstar brand diecast cars and assorted experiential motorsports prizes.