NEW PIRELLI LOGO TO IDENTIFY TYRES WITH AT LEAST 50% SUSTAINABLE MATERIALS
WORLD DEBUT ON THE P ZERO E, CONTAINING MORE THAN 55% MATERIALS OF BIO-BASED AND RECYCLED ORIGIN
NEW MARKING ENABLES CONSUMERS TO INSTANTLY RECOGNISE MORE SUSTAINABLE TYRES
Milan, September 20, 2023. Pirelli has created a bespoke logo to identify tyres that contain at least 50% materials of bio-based and recycled origin. The new marking – which depicts two arrows in a circle and will be adopted on new products – underlines Pirelli's commitment to the environment, maintaining the high level of safety performance inherent in every single tyre produced by the Italian firm. This new logo is also designed as a clear indication for customers, allowing them to choose more sustainable tyres.
The latest Pirelli marking was used for the first time on the P Zero E. This tyre contains more than 55% of materials of bio-based and recycled origin* throughout the entire range at launch, as certified by Bureau Veritas: a world leader in verifying conformity and certification in quality, environment, health, safety, and social responsibility standards (ISO14021). Third-party verification of eco-compatible materials will continue to be standard across all future products that adopt the new logo.
Giovanni Tronchetti Provera, Head of Sustainability and Future Mobility at Pirelli, said: “For several years, Pirelli has consistently reduced its environmental impact: a policy confirmed by all the main sustainability indices, which have recognised our commitment and transparency both in terms of results and ethos. For this reason, for example, we indicate the percentage of sustainable materials by saying ‘at least’ rather than ‘up to’. We will now continue down this road, which our car manufacturer partners also recognise and appreciate.”
Pirelli's path towards reduced environmental impact includes the ever-increasing use of sustainable materials. Pirelli’s initial objective, originally set for 2025, has already been achieved two years early thanks to P Zero E. The next step, set for selected product lines by 2030, envisages the use of at least 60% of materials of bio-based origin and 12% recycled, with less than 30% of fossil-derived ingredients. Pirelli aims to regularly improve these targets thanks to the technological innovation of all the different departments involved in tyre development.
These innovations have set in motion a virtuous path both at quantitative level – thanks to increasingly higher percentages of sustainable materials – and qualitative level, through the certification of supply chains to internationally accredited standards.
In 2021, for example, Pirelli was first to produce an FSC® (Forest Stewardship Council®) certified tyre that uses natural rubber and FSC® rayon. As a result, customers had the guarantee that all materials sourced from forests came from plantations that promote biological diversity, while bringing economic sustainability to the lives of local communities and workers.
The main challenge in developing the new P Zero E was to combine the need for sustainability with the high performance required from a UHP tyre. This objective was reached thanks to these new materials, which include:
LIGNIN
Lignin comes from the scrap of the pulp and paper industry. Lignin contributes to tyre durability and foreseen rolling resistance reduction.
RICE HUSK ASH SILICA
Rice husk ash silica derives from the scrap of rice cultivation. Silica is widely used in tread compounds to obtain a high level of performance in wet conditions. Rice husk ash silica is a good replacement for fossil-based silica in such tread applications.
CIRCULAR CARBON BLACK
Circular carbon black derives from end-of-life tyres pyrolysis oil. Pyrolysis is a way to prevent landfill disposal of end-of-life tyres. Carbon black is used in rubber compounds to optimise stability, strength, and durability of tyres.
BIO CIRCULAR POLYMERS
Bio-circular polymers are made from monomers derived from used cooking oils or tyre pyrolysis oil. They are a replacement for fossil-sourced polymers.
NATURAL RUBBER
Natural rubber is obtained from the latex of Hevea Brasiliensis, the rubber tree. This is a material 100% derived from biomass.
BIO-RESINS
Bio resins are plasticisers deriving from vegetal biomass such as plant seeds (sunflower or canola) or forest-based resins. Bio resins are versatile ingredients, providing a better balance of dry and wet performance.
RAYON
Rayon is a textile reinforcement of a tyre, with fibres deriving from cellulose.