P2500 Euro Internet Launch
Pirelli P2500 Euro: the first tyre specially conceived to be sold on Internet
Geneva, 1 March, 2000 - At the 70th International Motor Show of Geneva, 10.30 am, Pirelli will launch its new P2500 Euro on every computer of the Net: it will become the tyre of the new Internet economy.
Pirelli's P2500 Euro will place the consumers at the centre of the Net, creating a virtual space through which they will be able to talk to each other, as well as to the tyre's manufacturer, end users, dealers, journalists and surfers throughout Europe.
The P2500 Euro is specially conceived to be commercialised on the Net: the consumer has to navigate on the web before the product reaches his final materialisation on the car.
And this innovative aspect also involves also the communication to the press: at this launch the journalist, as well as the consumer, will find on Internet all the materials -continuously updated- concerning the new tyre.
P2500 Euro will be reached on Internet, the only place where information on the product, its performance, pictures and videos will be available. On the Internet, motorists will be able to navigate within the map of dealers and will also find the price list, the size range, the fitment chart and a coupon with which to collect the tyre. Navigators will be able to use a P2500 Euro contact line: every suggestion, every driving experience will contribute to making the virtual performance of the tyre grow day-by-day.
Through P2500 Euro, all the fans will communicate with the most famous driving schools, to find out all the tips for a safe and performing drive: power is nothing without control.
P2500 Euro is a totally interactive project conceived for a continuous evolution. On 1 March at Geneva the official announcement "P2500 Euro on www.p2500euro.com" and on www.pirelli.com will take place. On 15 March the start-up on the Italian site www.it.pirelli.com with the publication of the P2500 Euro's price list, the coupon and the "dealer locator", a map of Driver and Key Point dealers from whom P2500 Euro can be ordered on the Net with a special promotion. From 4 April, the "physical" availability of the tyre.
By that time, P2500 Euro will make its debut on all other Pirelli's European web sites to form a virtual Community network.
After that virtual journey on the Net, the consumer gets finally to the sale of a tyre, the Pirelli P2500 Euro, with "real" characteristics of safety, comfort, mileage and performance for all medium class cars.