Pirelli Forms Joint Venture With Trelleborg For Pirelli's Italian Facility In Tivoli
Milan, November 3, 1998 - Pirelli Tyres and Trelleborg
announced today the signing of a joint venture agreement covering
the production and sales activity of Pirelli's Tivoli facility in
Southern Italy, operating in agricultural tyres. The new company,
which is currently being constituted and will be named Trelleborg
Wheel Systems SpA, will strengthen both Pirelli's and Trelleborg's
brand market positioning, adding to Pirelli's radial tyre offer
Trelleborg's product line which includes tyres for agricultural,
forest and industrial use. Consequently, the joint venture will
allow a wider coverage of different market segments, in order to
fully exploit the positive trends in the European market.
Trelleborg Wheel Systems's offer will thus provide a complete range
of products to its client portfolio, including the world leading
tractors manufacturers, such as New Holland, John Deere, Fendt,
Case, SAME, etc, and new O.E.s.
The joint venture will be controlled 60% by Trelleborg, a leading
Swedish industrial Group operating in the automotive, tyre,
engineering and building fields, and 40% by Pirelli Tyres. The two
brands will sell agricultural tyres for a total turnover of
approximately 300 billion lira.
In order to support the activity of the Tivoli plant, the agreement
also foresees new investments exceeding 30 billion lire over the
next 3 years, and the launch of new products.
Pirelli Tyres will keep operating directly and indipendently in the
agricultural tyre business through its other existing facilities in
South America and Turkey, with its full range offer.




