Pirelli has the Leading Presence on the Major New Models at Geneva
Geneva, 3 March 2006 - Once again Pirelli is confirmed as one of the original equipment leaders on an international scale, having registered a dominant presence on the most important new models at the 2006 Geneva Motor Show, which has just opened.
An absolutely exceptional result, since at Geneva Pirelli has the highest overall percentage of tyre fitments, an extremely significant result both at the qualitative and quantitative levels. As always, the Milan manufacturer's tyres are predominant as original equipment on the supersport cars of the calibre of the Bentley Continental GT, BMW M6, Ferrari 599 GTB Fiorano, Lamborghini Murcilago 640, Maserati GranSport Spider, Mercedes-Benz CLK 63 AMG, but also on superior class premium models. Such is the case with the Alfa Romeo Spider and 159 Sportwagon, Audi S8, Cadillac BLS and STS-V Supercharged, Volvo S80 and C30. Pirelli is also much in evidence on the most admired cars at the 76th Geneva show, among them Aston Martin Rapide and the Lamborghini Miura.
Tyres from the P Zero range and the revolutionary Run Flat Eufori@ have also assumed key roles because of their adoption by the body builders and tuners. Pininfarina's Volvo C70 is fitted with the 18-inch diameter P Zero, the three Minis by Castagna are shod with P Zero, Scorpion STR and Eufori@ respectively and the Fornasari and Isotta Fraschini prototypes are both equipped with P Zero Collection. Pirelli also stands out among the tuners, having achieved a share sufficient to climb to the top in this specialised area. Typical examples of Pirelli's success among the tuners are the powerful Brabus S V12 Biturbo 6.3 that generates 730 hp and is based on the Mercedes-Benz S Class, which is on 20-inch P Zero Nero; the Sportec-Porsche 997 SPR1 fitted with 20-inch P Zero Rosso and the Jeep Grand Cherokee by Startech, which is equipped with 20-inch Pirelli Scorpion Zeros.
As mentioned, Pirelli's tyres have not only established a record presence in qualitative terms, but also from the extraordinary quantitative viewpoint overall: in fact, Pirelli has the widest coverage of all the tyre manufacturers at the Swiss show, confirmation of the leading role the company has fully assumed on an international scale.
Download the PDF (PDF, 105KB)