Pirelli: in the 2012 Annual Report the future “imagined” in ten words
STUDENTS GIVEN TASK OF INDICATING THE WORD THAT BEST EXPRESSES THE MOST SIGNIFICANT VALUE FOR THEIR FUTURE
THE MATERIAL CHOSEN, AND CREATIVELY DEVELOPED, WILL ENRICH THE CONTENTS OF THE 2012 ANNUAL REPORT
THE TEXTS, GATHERED THROUGH A SOCIAL MEDIA CAMPAIGN, WILL BE CHOSEN BY A JURY COMPOSED OF B. AGARWAL, T.GOETZ, S. McCURRY, C. RATTI, G.TORNATORE AND S. VETTEL
LIZA DONNELLY, CARTOONIST FOR THE NEW YORKER, WILL INTERPRET THE CHOSEN WORDS WITH HER DRAWINGS
THE “AUTHORS” OF THE CHOSEN WORDS WILL BE GIVEN THE OPPORTUNITY OF TWO MONTHS’ WORK EXPERIENCE AT PIRELLI
Ten words, those which for college students express the most significant values for their future. This is the communication project linked to Pirelli’s 2012 annual report, which invites the students from a variety of international universities to “imagine” tomorrow, asking them to indicate through the net (www.pirelli.com/corporate/en/default.html and https://apps.facebook.com/imaginingthefuture/), the word which in their view best capture the characteristics or the element that they would like to count most in their future. The words, accompanied by the texts explaining their choices, will be chosen and sent to a jury which will identify the ten most representative ones. The words chosen, along with the reflections proposed by the students, will be published in the volumes of the Pirelli 2012 annual report and interpreted by the pencil of Liza Donnelly, one of the New Yorker’s most renowned, incisive and refined artists. The ten “authors” will also receive 2-months’ paid work experience at Pirelli’s Milan headquarters, which include the group’s main R & D centre, the Pirelli Foundation, which gathers and distributes the company’s historic and cultural legacy, and the Hangar Bicocca, a space dedicated to the production, exhibition and promotion of contemporary art.