Pirelli’s first European PZero World inaugurated in Munich
Pirelli inaugurated in Munich, at the centrally located Hanauer Strasse 42, the first European PZero World. After last year’s opening of its first flagship store in Los Angeles, Pirelli had set 2017 as the date for the arrival in Europe of this innovative points of sale. The promise has been kept by the Italian company which, to present its new sales’ space aimed in particular at Prestige customers, has chosen one of the world’s automotive capitals. The area is, in fact, home to a number of the world’s most important car makers, for which Pirelli supplies both original equipment and replacement tyres, and it is one of the areas in Europe with the highest concentration of Premium and Prestige cars. Services, technology design and innovative products, the P Zero Color Edition line and the Pirelli Connesso platform are the fundamental elements of Pirelli’s retail strategy of which PZero World is the leading edge. In a space of about 1,000 square metres, the customers of the new Munich store will be able to take advantage of prestige services, made to measure for their particular needs thanks to the use of the most advanced technologies. It is the application of the “Perfect fit” strategy to the distribution network. From Car Valet to Mobile Fitting, Pirelli places at the disposal of its customers all the instruments needed to transform and re-design the entire buying experience. PZero World radically redefines the idea of a tyre store, offering the customer not only qualified assistance but a total immersion into the world of Pirelli. The iconic images of The Cal act as frames for the most beautiful supercars and the widest range of Pirelli high performance tyres; in an elegant and comfortable environment inspired by the world of motorsport, customers can find the latest creations of the Pirelli Design line or discover the evolution of the Pirelli’s Velo line, dedicated to the world of bicycles.