Support of the FIA Action For Road Safety Campaign
Safety has always been one of Pirelli's primary objectives. As well as being the maximum expression of high technology and performance, guaranteeing total driving pleasure, Pirelli tyres constantly strive to achieve the highest levels of safety, both for people and the environment. Now Pirelli joints the FIA (Federation Internationale De L’Automobile) to safeguard the rights and promote the interests of motorists and motorsport all across the world. Pirelli has signed a new four-year agreement in support of the FIA’s Action for Road Safety campaign. One of the primary goals of the campaign, launched in support of the UN Decade of Action for Road Safety 2011-2020, is to educate and better inform road users on the importance of respecting the rules of the road. According to the World Health Organisation, road crashes are today the number one killer worldwide of people aged between 15 and 29. As a Global Partner of the campaign, Pirelli will promote the FIA's "10 Golden Rules" for road safety through all of its networks. Pirelli will also organise training programmes, as well as projects to raise awareness on safe driving, in collaboration with a selection of FIA Member Clubs. The existing partnership between the FIA and Pirelli relating to the FIA Mobility Conferences and FIA Sport Conferences has also been extended.