Newsroom Pirelli (Brand)

2019
21
November
2019
| 11:01 Europe/Amsterdam
P ZERO FOR THE TRACK, SCORPION ZERO FOR OFF-ROAD, SCORPION WINTER FOR ICE AND SNOW Milan, November 21, 2019 – Nearly three years of hard work in close collaboration with Aston Martin’s engineers have resulted in three different tyres to showca...
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15
November
2019
| 14:38 Europe/Amsterdam
CYBER TYRE DETECTS AND TRANSMITS INFORMATION RELATED TO LESS THAN OPTIMAL ROAD SURFACE CONDITIONS TO THE VEHICLE AND OTHERS NEARBY THROUGH THE NETWORK Turin, 14 November 2019 – Pirelli is the first tyre company in the world to transmit information...
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11
November
2019
| 10:55 Europe/Amsterdam
THE 1200 SQUARE-METRE FACILITY INCLUDES FIVE RAMPS ALONG WITH BOUTIQUE SERVICES: TRACK EXPERT, VALETING AND COURTESY CARS ARE ALL AVAILABLE TO CUSTOMERS A LARGE PART OF TYRES SOLD AT THE STORE, BORN IN COLLABORATION WITH MAG WHEEL TYRE, IS IN 18-I...
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04
November
2019
| 11:50 Europe/Amsterdam
The BS3 was one of most innovative ideas ever seen for winter driving: one of the founder members of an illustrious family of dedicated Pirelli winter tyres that now ranges from the Scorpion to the P Zero, as well as the Cinturato Milan, 4 Novembe...
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28
October
2019
| 13:13 Europe/Amsterdam
At the Finali Mondiali in Mugello, the new GT car for Ferrari’s one-make challenge will be presented on Pirelli tyres that have been especially made for it. This opens yet another fascinating chapter in the exciting 27-year history that unites these ...
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14
October
2019
| 15:03 Europe/Amsterdam
Munich, 14 October 2019 - Pirelli and the BMW Group continue in their long-standing successful cooperation. The most recent project being the custom-made variations of Pirelli's ultra-high performance P Zero tyre for the new BMW M8. This individua...
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03
September
2019
| 10:18 Europe/Amsterdam
Munich, 3rd September 2019 – For the first time, the Pirelli Collezione range – featuring tyres for vintage and modern classic cars – has set a world record for the highest number of hairpin turns in 12 hours of driving. A record accomplished with th...
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27
August
2019
| 10:15 Europe/Amsterdam
Milan, August 27, 2019 - The Pirelli P Zero tyre has beaten all its leading rivals in an important tyre test organised by evo magazine, underlining Pirelli’s hero product as the undisputed world leader when it comes to ultra high performance. Evo,...
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13
August
2019
| 18:00 Europe/Amsterdam
Milano, 13th August 2019 – It’s a story that began with the P Zero and was then followed by the P Zero Corsa before introducing now the P Zero Trofeo R. For the first time, Pirelli has developed its most performance-focussed road tyre specifically fo...
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08
July
2019
| 12:53 Europe/Amsterdam
The most exclusive drivers’ club in the world uses Pirelli tyres. The number of tyres supplied to the Ferrari Racing Days at the Nürburgring has now reached an important milestone, while the new intermediate tyre also makes its debut. These tyres ...
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22
May
2019
| 11:52 Europe/Amsterdam
Milan, 22 May 2019 – In 1929, 90 years ago, the very first edition of the renowned Villa d’Este Concours d’Elegance was held, won by an Isotta Fraschini Tipo 8A on the Pirelli Cord Superflex tyre. In 2019, Pirelli returns to the shores of Lake Como a...
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07
March
2019
| 12:45 Europe/Amsterdam
Geneva, 5 March – Being previewed at the Geneva Motor Show, the new Pirelli P Zero Winter Ski is instantly recognisable with the P Zero logo, Pirelli’s most important and best-known brand. For Pirelli, the P Zero is the ultimate symbol of passion...
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05
March
2019
| 11:26 Europe/Amsterdam
TRACK ADRENALINE ALSO MAKES ITS DEBUT: A TYRE WITH SENSORS CONNECTED TO AN APP, FOR BOTH GENTLEMAN DRIVERS AND PROFESSIONALS THE FIRST ELECTRIC SUPERCARS WITH BESPOKE PIRELLI TYRES APPEAR IN GENEVA: THE ‘ELECT’ MARKING DENOTES TYRES MADE SPECIFICA...
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20
February
2019
| 15:33 Europe/Amsterdam
Flurheden (Sweden), February 20, 2019 – It all begins with the stud. When designing the new Ice Zero 2, launched at Pirelli’s proving ground in Sweden, the Italian firm’s engineers started with the key element that offers grip in icy conditions: ...
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07
February
2019
| 11:31 Europe/Amsterdam
Åre (Sweden) – February 7, 2019 – The new Pirelli Ice Zero 2 studded tyres made their debut in an exclusive preview on the roads of the World Skiing Championships at Are in Sweden, where Pirelli is the main sponsor. Pirelli in fact equips the Aud...
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22
January
2019
| 09:30 Europe/Amsterdam
Milan, January 22, 2019 – Demand has doubled: homologations of Pirelli tyres equipped with innovative PNCS technology numbered 78 by the end of 2017. One year later, the figure increased by 100%, now making a total of more than 150. This system c...
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14
January
2019
| 14:30 Europe/Amsterdam
Dubai, January 14 2019 – P Zero World reaches its third continent: after Los Angeles, Munich and Monte-Carlo, the latest flagship store has opened in Dubai. This bespoke symbol of Pirelli’s retail strategy – and its leading position in the market...
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2018
10
December
2018
| 17:06 Europe/Amsterdam
Milan, 5 December 2018 – A photographic tale of the aspirations of four women and their determination to achieve their goals, each one pursuing her own dreams and passions. This is “Dreaming”, the 2019 Pirelli Calendar, now in its forty-sixth edition...
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25
November
2018
| 21:28 Europe/Amsterdam
Abu Dhabi, November 25, 2018 - Pirelli will remain as Global Tyre Partner of the FIA Formula One World Championship for a further four years, after renewing its current contract - which lasts until the end of the 2019 season - to extend from 2020...
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07
November
2018
| 09:53 Europe/Amsterdam
Milan, November 7th, 2018 – Pirelli’s Scorpion Winter tyre has won the latest comparative test held by German off-road magazine Auto Bild Allrad, acclaimed as ‘best performer’ in the wet handling, dry braking and rolling resistance categories. Not on...
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01
November
2018
| 11:21 Europe/Amsterdam
Monza, November 1, 2018 – Six era-defining sports cars, six of their racing variants, and six competition tyres that were built especially for them: the story of the Ferrari Challenge covers 26 years and some of the most important models ever to come...
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26
October
2018
| 13:01 Europe/Amsterdam
  Padova, October 26, 2018 – After more than half a century of making exclusively radial tyres, Pirelli has begun to make traditional crossply tyres again for classic car lovers wanting tyres with an original look and feel, but still capable o...
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02
October
2018
| 12:08 Europe/Amsterdam
Paris, October 2, 2018 – The traditional collaboration between Pirelli and Ferrari starts another chapter inspired by the open-topped racing cars of the 1950s, brought right up to date with the latest technology from Maranello: the Ferrari Monza SP1 ...
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24
September
2018
| 11:28 Europe/Amsterdam
PIRELLI’S THIRD FLAGSHIP STORE NOW OPENS ITS DOORS: NEXT UP IS DUBAI AT THE BEGINNING OF 2019 PIRELLI DESIGN MV AGUSTA DRAGSTER 800 RR ALSO MAKES ITS WORLD DEBUT AT THE MONACO P ZERO WORLD LAUNCH Monte Carlo, September 24, 2018 – Just a few met...
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19
September
2018
| 10:55 Europe/Amsterdam
THESE NEW SOLUTIONS SPEED UP TYRE CHECKS AND FORECAST FUEL CONSUMPTION, MAINTENANCE, AND VEHICLE EFFICIENCY. CYBER FLEET, A MODULAR PLATFORM BASED ON AN IOT ARCHITECTURE, CAN BE SYNCHRONISED WITH MANY SMARTPHONES AND DOES NOT REQUIRE THE PURCHASE ...
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17
September
2018
| 11:43 Europe/Amsterdam
The new Aston Martin all-electric Rapide E has Pirelli as its official technical partner to help deliver the performance to make it unmistakeably an Aston Martin. . Like so many Aston Martins before it, this All-Electric model will be equipped...
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